Suzy Bashford

Future Fit
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Future Fit

How brands can capitalise on the new sports marketing opportunity.

Creativity in the cloud: Could AI really be a game changer for the creative industries?
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Creativity in the cloud: Could AI really be a game changer for the creative industries?

AI could be a game changer for creative working - but only if the humans get with the programme.

What the future holds for connected cars in 2017 and beyond
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What the future holds for connected cars in 2017 and beyond

What marketers and agencies need to know about connected cars and the future relationship between consumers and auto brands

How to be a great employer
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How to be a great employer

As Campaign launches its Best Places to Work survey, Suzy Bashford reveals what it takes - besides a pile of cash, juicy job title and merciful boss, of course - to attract and retain talented people in marcoms today.

How to embrace socioeconomic diversity
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How to embrace socioeconomic diversity

The advertising industry has a long way to go to properly address its lack of social diversity.

Why emotional analytics are the next frontier
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Why emotional analytics are the next frontier

Emotions, not algorithms, are the next frontier in analytics, with significant implications for brands.

What you need to know about sports marketing in 2017 and beyond
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What you need to know about sports marketing in 2017 and beyond

Key trends for marketers and agencies who want to win in today's sports marketing environment.

Passion power: the 10 essential rules of fan engagement
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Passion power: the 10 essential rules of fan engagement

In 2012, brands tapped into people's passions around the London Olympics. The 2016 Games will hold yet more opportunities, as well as potential pitfalls. How can you win the race to drive conversation and become part of a cultural moment, asks Suzy Bashford.

Long and winding road: the life and death of advertising clichés
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Long and winding road: the life and death of advertising clichés

Suzy Bashford examines the tipping point between potent creative concept and washed-out cliché and whether there's ever justification for employing a well-worn idea.

Bad taste marketing: the risky business of gaining enemies to win friends
Marketing to the new dreamers: brands as public service providers
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Marketing to the new dreamers: brands as public service providers

The postcapitalist era is here. We're watching the new next generation from the sidelines. Suzy Bashford offers a sneak peek into the lives of future consumers.

Agile marketing: the pros and cons to adopting a start-up mentality
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Agile marketing: the pros and cons to adopting a start-up mentality

Marketing's love affair with agile marketing is well-documented, but how can the industry translate this rhetoric into business reality?

How marketers are carving their own creative space
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How marketers are carving their own creative space

Whether you're sunning yourself on La Croisette or lunching 'al desko' in Crawley, creativity is the lynchpin of marketing. Suzy Bashford asks how marketers can drive the creative agenda in the digital age.

What brands need to know about ultra-transparency and the CSR revolution
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What brands need to know about ultra-transparency and the CSR revolution

The rise of ultra-transparency has placed CSR in the midst of a revolution, with huge implications for marketing. By Suzy Bashford

General Election 2015: are fear tactics losing impact?
Why political advertising doesn't work anymore
Virtual unreality: how brands can thrive in a world of blurred boundaries
Hacked off: why innovation is more than a hack away
Deconstructing the art and science of storytelling
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Deconstructing the art and science of storytelling

This sentence, the one you're reading right now, is the most important one in this entire feature. I have to draw you in - fast - or I'll lose you, perhaps to another article in this magazine, or Facebook, or a cat on a skateboard on YouTube.

Three ways for brands to better reach a female online audience
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Three ways for brands to better reach a female online audience

Women use digital channels in ways that differ from male consumers. But are brands really embracing the nuances, asks Suzy Bashford.