The automotive market is undergoing a profound technology-driven transformation and there are major implications for marketing. As focus shifts from ads to experiences, where should marketers place their bets?
Tired of London, tired of life? Or simply tired of exorbitant rent, unreliable transport and an unforgiving achievement economy. In a post-Brexit world, London's position as a creative capital is under threat, Suzy Bashford writes.
How brands can capitalise on the new sports marketing opportunity.
AI could be a game changer for creative working - but only if the humans get with the programme.
What marketers and agencies need to know about connected cars and the future relationship between consumers and auto brands
As Campaign launches its Best Places to Work survey, Suzy Bashford reveals what it takes - besides a pile of cash, juicy job title and merciful boss, of course - to attract and retain talented people in marcoms today.
The advertising industry has a long way to go to properly address its lack of social diversity.
Emotions, not algorithms, are the next frontier in analytics, with significant implications for brands.
Key trends for marketers and agencies who want to win in today's sports marketing environment.
In 2012, brands tapped into people's passions around the London Olympics. The 2016 Games will hold yet more opportunities, as well as potential pitfalls. How can you win the race to drive conversation and become part of a cultural moment, asks Suzy Bashford.
Suzy Bashford examines the tipping point between potent creative concept and washed-out cliché and whether there's ever justification for employing a well-worn idea.
The postcapitalist era is here. We're watching the new next generation from the sidelines. Suzy Bashford offers a sneak peek into the lives of future consumers.
Marketing's love affair with agile marketing is well-documented, but how can the industry translate this rhetoric into business reality?
Whether you're sunning yourself on La Croisette or lunching 'al desko' in Crawley, creativity is the lynchpin of marketing. Suzy Bashford asks how marketers can drive the creative agenda in the digital age.
The rise of ultra-transparency has placed CSR in the midst of a revolution, with huge implications for marketing. By Suzy Bashford