Richard Gillis

Nike vs Trump: The marcomms industry is swooning with envy

Nike vs Trump: The marcomms industry is swooning with envy

On one side we have the most famous brand in the world, with a carefully curated image of the disruptor speaking directly to a generation of super fans who lap up every new marketing message. And in the other corner, there's Nike.

If England go out - what then for the sponsors?

If England go out - what then for the sponsors?

England's chances of progressing beyond the group stage of Rugby World Cup were dealt a blow by defeat to Wales at Twickenham last weekend. Another loss would see them exit the tournament. What impact would this have on those companies who have spent so heavily building an association with the tournament? We asked six of the UK's leading sponsorship experts: what would they do?

23 Numbers that define the Rugby World Cup 2015
Tries and Fails: which brands are winning the Rugby World Cup - week one

Tries and Fails: which brands are winning the Rugby World Cup - week one

As the tournament revs up, we look back over the first week in brands - and pick out eight rugby themes that characterised the start of the Rugby World Cup 2015

10 questions every marketer should ask about the Rugby World Cup

10 questions every marketer should ask about the Rugby World Cup

The Rugby World Cup is kicking off - but what does it mean for marketers? We look forward to a tournament of sponsors, guerrilla brands, heroes and villains with ten key questions

The rising admission price for football sponsorship

The rising admission price for football sponsorship

As sponsorship revenues play a bigger role in club finances, such tie-ins are reaching new levels on the world stage. What are the implications for brands seeking to sign up?

London 2012 Paralympics: the branded Games

London 2012 Paralympics: the branded Games

The Paralympics, which starts on 29 August, extends to brands a range of opportunities - and challenges - that the Olympics could not.

London 2012 and the future of sports sponsorship

London 2012 and the future of sports sponsorship

This Olympics year was tipped to be a defining time for sports sponsorship, so has it changed the rules for deals to come?

Formula One row puts sponsor brands on alert

Formula One row puts sponsor brands on alert

LONDON - The threat of a breakaway race series to Formula One has a significance that reaches beyond the narrow confines of motor racing, posing questions about the value of sport sponsorship.

English Premier League launch may raise cricket's appeal to consumer brands

English Premier League launch may raise cricket's appeal to consumer brands

LONDON - Twenty20, an abbreviated version of cricket, has captured the imagination of a new generation of fans, and, in turn, challenged brand owners to view the sport in a fresh light.

News Analysis: In the shadow of the Olympics?

Attracting big-name sponsors to the Glasgow 2014 Commonwealth Games could prove tough.

Glasgow faces tough sell with 2014 Commonwealth Games

Glasgow faces tough sell with 2014 Commonwealth Games

LONDON - Attracting big-name sponsors to the Glasgow 2014 Commonwealth Games could prove tough.

News Analysis: Lure of the Premiership pound

As media revenues fuel the rise of clubs under foreign ownership, will their traditional appeal be lost?

Lure of the Premiership pound

Lure of the Premiership pound

LONDON - As media revenues fuel the rise of clubs under foreign ownership, will their traditional appeal be lost?

Olympic sponsors under scrutiny

Olympic sponsors under scrutiny

LONDON - Brands eager to tap the massive audience for the Beijing games face tough ethical questions.

Marketing Sponsorship Manual: Worthwhile associations

If you're going to splash out on a tie-up, make sure you fully exploit all its attendant opportunities.