The role of chief marketing officer is changing. Here Marketing examines the tensions facing marketers in their quest to acquire the skills most likely to propel them into the boardroom.
The specifics of the role can vary dramatically between companies, but chief marketing officers need a range of skills and experience to excel, writes Jane Simms.
You (mostly) love your jobs, and you're even getting paid a bit more to do them, finds the latest survey of marketers' salaries. By Jane Simms.
A growing number of brands are trying to use tactical campaigns to tap into buzz surrounding news events, but marketers need to ensure that the work is relevant, or say no.
While economic uncertainty continues to dog the business environment, this year's Marketing Rewards survey finds that salaries and job satisfaction in the sector are rising.
High-profile marketers are attractive to brands, but the ego must be left at the door
Is private equity bad for brands, or are investors now taking a longer-term view, asks Jane Simms.
Brands and retailers will need to keep consumers on side as raw material costs rise.
Why has Unilever reverted control of its 'local jewels' to their countries of origin.
How will a shift away from brand management affect drinks firms like Diageo.
LONDON - Mobile marketing could be described as all talk and no action, but the iPhone is changing the game.
LONDON - Should marketers spend more, less or the same on their brand during the downturn? Marketing asks those who made it through the last economic squeeze what the experience taught them
LONDON - The race for the White House Dubbed the first-ever YouTube election, marked a fresh era in marketing.
LONDON - Smaller companies with limited budgets can still develop an effective online strategy that will boost both their visibility and their bottom line.
Below are the top 10 brands by category for supermarket sales for the 52 weeks to 20 April 2008, as compiled exclusively for Marketing by TNS Worldpanel.
The value of the top grocery brands has withstood the consumer shift toward bargain-hunting amid the gathering economic gloom.
Health, environmental and budget concerns have all driven shifts in consumer spending patterns.
LONDON - Marketing budgets - often among the early casualties of a recession - are declining faster than at any time since 11 September 2001, according to the IPA's most recent Bellwether Report.
LONDON - With economic issues dominating the headlines, Marketing examines whether environmental concerns have begun to slide down consumers' priority lists.
LONDON - Canned meals and meats are dominated by big brands Heinz and Fray Bentos, and have traditionally been buoyed by the popularity of baked beans. Beyond this, they have remained largely the domain of younger and less affluent consumers. Heinz made headlines recently by dropping the word 'baked' from its beans in a bid to assuage health-conscious consumers, but while several brands have introduced reformulated, healthier-recipe products, the sector remains largely untouched by premium offerings, which may be a growth area in future.