Jane Simms

The 10 dimensions of a modern CMO
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The 10 dimensions of a modern CMO

The role of chief marketing officer is changing. Here Marketing examines the tensions facing marketers in their quest to acquire the skills most likely to propel them into the boardroom.

Kick-start your career: Do you have the skills to be a CMO?
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Kick-start your career: Do you have the skills to be a CMO?

The specifics of the role can vary dramatically between companies, but chief marketing officers need a range of skills and experience to excel, writes Jane Simms.

Marketing salaries: adjusting to the 'new normal'
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Marketing salaries: adjusting to the 'new normal'

You (mostly) love your jobs, and you're even getting paid a bit more to do them, finds the latest survey of marketers' salaries. By Jane Simms.

Topical and tactical: the rise of the 'newsjacking' ad campaign
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Topical and tactical: the rise of the 'newsjacking' ad campaign

A growing number of brands are trying to use tactical campaigns to tap into buzz surrounding news events, but marketers need to ensure that the work is relevant, or say no.

Marketing salary survey 2012: are you being paid enough?
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Marketing salary survey 2012: are you being paid enough?

While economic uncertainty continues to dog the business environment, this year's Marketing Rewards survey finds that salaries and job satisfaction in the sector are rising.

General Motors' Joel Ewanick: the pros and cons of 'superstar' marketers
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General Motors' Joel Ewanick: the pros and cons of 'superstar' marketers

High-profile marketers are attractive to brands, but the ego must be left at the door

An equitable balance
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An equitable balance

Is private equity bad for brands, or are investors now taking a longer-term view, asks Jane Simms.

Inflationary pressures
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Inflationary pressures

Brands and retailers will need to keep consumers on side as raw material costs rise.

Brand Strategy Analysis: Return to local government
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Brand Strategy Analysis: Return to local government

Why has Unilever reverted control of its 'local jewels' to their countries of origin.

Categorically speaking - is marketing by category over?
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Categorically speaking - is marketing by category over?

How will a shift away from brand management affect drinks firms like Diageo.

iPhone effect helps mobile marketing gain momentum
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iPhone effect helps mobile marketing gain momentum

LONDON - Mobile marketing could be described as all talk and no action, but the iPhone is changing the game.

Marketing lessons from past recessions
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Marketing lessons from past recessions

LONDON - Should marketers spend more, less or the same on their brand during the downturn? Marketing asks those who made it through the last economic squeeze what the experience taught them

What UK marketers learn from the US presidential election
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What UK marketers learn from the US presidential election

LONDON - The race for the White House Dubbed the first-ever YouTube election, marked a fresh era in marketing.

SMEs embrace search marketing
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SMEs embrace search marketing

LONDON - Smaller companies with limited budgets can still develop an effective online strategy that will boost both their visibility and their bottom line.

Biggest brands: Top 10 brands by product category 2008
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Biggest brands: Top 10 brands by product category 2008

Below are the top 10 brands by category for supermarket sales for the 52 weeks to 20 April 2008, as compiled exclusively for Marketing by TNS Worldpanel.

Biggest brands: Top 50 grocery brands by sales 2008
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Biggest brands: Top 50 grocery brands by sales 2008

The value of the top grocery brands has withstood the consumer shift toward bargain-hunting amid the gathering economic gloom.

Biggest brands: Top 20 brand categories 2008
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Biggest brands: Top 20 brand categories 2008

Health, environmental and budget concerns have all driven shifts in consumer spending patterns.

Top 10 tips to maximise the efficiency of marketing spend in a downturn
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Top 10 tips to maximise the efficiency of marketing spend in a downturn

LONDON - Marketing budgets - often among the early casualties of a recession - are declining faster than at any time since 11 September 2001, according to the IPA's most recent Bellwether Report.

Thrift usurps green at top of the new consumer agenda
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Thrift usurps green at top of the new consumer agenda

LONDON - With economic issues dominating the headlines, Marketing examines whether environmental concerns have begun to slide down consumers' priority lists.

Sector Insight: Canned meals and meats
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Sector Insight: Canned meals and meats

LONDON - Canned meals and meats are dominated by big brands Heinz and Fray Bentos, and have traditionally been buoyed by the popularity of baked beans. Beyond this, they have remained largely the domain of younger and less affluent consumers. Heinz made headlines recently by dropping the word 'baked' from its beans in a bid to assuage health-conscious consumers, but while several brands have introduced reformulated, healthier-recipe products, the sector remains largely untouched by premium offerings, which may be a growth area in future.