Nicola Kemp

Head of features

Nicola Kemp is Head of Features at Campaign. She joined Marketing magazine in 2005 from Emap, where she was features reporter on Media & Marketing Europe, a pan-European monthly based in London.

Her first journalism job was as a financial journalist at Standard & Poors and she has a history degree from Bristol University.

Calling all female rising creative stars
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Calling all female rising creative stars

Creative Equals and Campaign are calling for female creatives to become a future leader.

Mindful brands will stop, look and listen
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Mindful brands will stop, look and listen

Advertising's future resides not in empty promises but empowering people to be comfortable in their own skins.

How brands must embrace the new positivity
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How brands must embrace the new positivity

Marketing has long been based on the idealisation of reality - from the picture-perfect family to unattainable body ideals. But what if that perfection is no longer aspirational, and instead actively alienates swathes of consumers, Nicola Kemp asks.

Turkey of the week: Zoopla's #MeToo blunder is tone-deaf advertising
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Turkey of the week: Zoopla's #MeToo blunder is tone-deaf advertising

Zoopla defined exactly what it is to be tone-deaf with an inexplicable ad featuring a line of hermet crabs inadvertently making light of the recent #MeToo campaign against sexual harassment.

Is it possible to achieve true work-life balance and work in advertising?
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Is it possible to achieve true work-life balance and work in advertising?

Balance may well be an impossible pursuit; but finding a job that allows you to have a life in the creative industries is not.

McCann Worldwide broaches #MeToo with internal memo
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McCann Worldwide broaches #MeToo with internal memo

McCann Worldwide has sent a memo to staff to encourage them to speak up if they face a 'behaviour or concern' in the workplace.

Marketing next generation on how agencies can address the talent crisis
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Marketing next generation on how agencies can address the talent crisis

From embracing the opportunity afforded by flexibility to building a diverse workforce Campaign's next generation of marketing talent on how the industry needs to change in order to attract and retain the best talent.

Zoopla apologises for #Metoo ad blunder
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Zoopla apologises for #Metoo ad blunder

Property website Zoopla has apologised after its latest ad campaign was accused of making light of the recent #metoo campaign against sexual harassment.

Should ad agencies reappraise their approach to corporate entertainment?
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Should ad agencies reappraise their approach to corporate entertainment?

From the excesses of the Cannes Lions Festival to frequenting strip clubs under the guise of "corporate entertaining", should the scandal surrounding the Presidents Club dinner act as a wake-up call to the advertising industry?

Advertising's empathy deficit knocks working mothers
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Advertising's empathy deficit knocks working mothers

From false initiatives, to discrimination and lack of flexibility, new research reveals how the advertising industry is failing working mothers.

Pick of the week: Cadbury ad finds joy in the everyday
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Pick of the week: Cadbury ad finds joy in the everyday

There is a simple elegance to Cadbury's new TV ad, the first work for the brand from VCCP, which finds beauty and honesty in the mundane.

Marketing's future leaders on what they want from agencies
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Marketing's future leaders on what they want from agencies

The top talent feature in Campaign's Next Generation share the secret to building enduring and successful relationships between brands and agency.

'Ask for more': the story behind the Creative Hackathon designed to drive industry diversity
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'Ask for more': the story behind the Creative Hackathon designed to drive industry diversity

Sereena Abbassi, the founder of All Here, an organisation that seeks to help agencies and brands think more critically about the world and the work that they create, is on a mission to deliver tangible solutions to the advertising industry's much lamented diversity problem.

Football network launches campaign to tackle young male suicide
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Football network launches campaign to tackle young male suicide

Maytree, a charity which provides support for suicide, has teamed with youth football network Copa90 to create an awareness campaign designed to help tackle suicide among young men.

Power 100 Next Generation 2018: meet marketing's rising stars
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Power 100 Next Generation 2018: meet marketing's rising stars

Who better to predict the future of marketing than the next generation of talent. This year's top rising stars share their thoughts on the industry and the challenges that lie ahead.

Majority of working mothers are sacrificing salary for flexiblity
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Majority of working mothers are sacrificing salary for flexiblity

Only a third of degree-educated working mothers currently looking for jobs plan to hold out for one that requires their academic qualifications and professional experience, according to a new survey.

Junior marketing roles experiencing real terms wage falls, says recruiter
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Junior marketing roles experiencing real terms wage falls, says recruiter

A wide range of junior roles in the marketing industry have seen no growth in salary over the past three years, with wages falling in real terms, according to research from Aquent/Vitamin T.

Should agencies refuse to pitch over the Christmas period?
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Should agencies refuse to pitch over the Christmas period?

Christmas is the season of goodwill to everyone, with the exception of agencies, who must work around the clock to meet the demand of that last-minute brief or client emergency.

WPP whistleblowing hotline triggered Duan Evans exit from AKQA
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WPP whistleblowing hotline triggered Duan Evans exit from AKQA

Duan Evans, international creative director for AKQA, resigned from the agency following an internal investigation triggered by parent company WPP's independent whistleblower hotline.

'Be a pushy cow': Sharon Horgan on how women can drive creativity
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'Be a pushy cow': Sharon Horgan on how women can drive creativity

Sharon Horgan has urged women not to underestimate their own abilities in a podcast to promote the Women of Tomorrow awards.