Nicola Kemp

Trends editor

Nicola is the trends editor at Campaign. Contact her at nicola.kemp@haymarket.com or 020 8267 4363.

She joined Marketing in 2005 from Emap, where she was features reporter on Media & Marketing Europe, a pan-European monthly based in London.

Her first journalism job was as a financial journalist at Standard & Poors and she has a history degree from the University of Bristol.

'Zine culture' predicted to drive creativity in 2019
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'Zine culture' predicted to drive creativity in 2019

Shutterstock's creative trends report forecasts nostalgic return to visual aesthetics of the past.

Pissing off Piers Morgan is a valid marketing strategy for Gillette
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Pissing off Piers Morgan is a valid marketing strategy for Gillette

Implications of Gillette's #MeToo moment

Welcome to 2019: The cultural trends to watch out for
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Welcome to 2019: The cultural trends to watch out for

Change is coming in the way we work

Creative Equals calls for more support for returners
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Creative Equals calls for more support for returners

More than 100 women have signed up to Creative Equals' programmes in London and Manchester.

This is adland '19: IPA diversity data paints mixed picture
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This is adland '19: IPA diversity data paints mixed picture

Gender and ethnic diversity improved, while response rate fell

Campaign launches Sprintathon to find fastest in adland
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Campaign launches Sprintathon to find fastest in adland

Inaugural event is in aid of Stand Up To Cancer.

Welcome to 2019: Confronting the diversity backlash
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Welcome to 2019: Confronting the diversity backlash

Is this the backlash against the backlash?

Public speaking, UX and identifying trends: skills for creatives of the future
Stars of 2018: Madeleine Morris on hitting the reset button
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Stars of 2018: Madeleine Morris on hitting the reset button

We salute the lone stars who have made a positive contribution this year.

Junior marketing roles see salary surge as brands face up to talent crisis
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Junior marketing roles see salary surge as brands face up to talent crisis

However, salaries of more experienced roles are in decline, study finds.

Now starts transition as Melissa Robertson and Kate Waters reveal departures
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Now starts transition as Melissa Robertson and Kate Waters reveal departures

Agency has revealed succession plan as Waters moves to ITV and Robertson announces exit.

ITV appoints Kate Waters to build closer relationships with brands
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ITV appoints Kate Waters to build closer relationships with brands

Waters is leaving Now, the agency she co-founded.

How to solve a problem like unconscious bias
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How to solve a problem like unconscious bias

The Dots is launching a 'bias blocker' for the creative industries to tackle this problem.

'When you don't think like other people, you make other people think'
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'When you don't think like other people, you make other people think'

Lessons for adland about the importance of neurodiversity.

SheSays London launches SheStandsOut campaign
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SheSays London launches SheStandsOut campaign

Organisation launches initiative to urge women in the creative industries to raise their profile.

TimeTo campaign urges adland to draw a line at office Christmas parties
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TimeTo campaign urges adland to draw a line at office Christmas parties

Activity by Lucky Generals shines a light on sexual harassment in the industry during the festive period.

Adland still led by privately educated white men, study finds
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Adland still led by privately educated white men, study finds

Advertising Diversity Taskforce research reveals that 31% of senior leaders are privately educated and only 8% are from BAME backgrounds.

'She would be disappointed': How the ad industry still fails black talent
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'She would be disappointed': How the ad industry still fails black talent

Adland is still not living up to the legacy of Caroline Jones, one of the first black female vice-presidents of a major agency.

John Hegarty: In-house model is for 'boring creatives'
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John Hegarty: In-house model is for 'boring creatives'

Veteran creative was speaking at Connect: London event.

'If women want it all, they have to make arrangements to do it all'
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'If women want it all, they have to make arrangements to do it all'

Marilyn Baxter on barriers facing women then and now