Nicola Kemp

Trends editor

Nicola is the trends editor at Campaign. Contact her at nicola.kemp@haymarket.com or 020 8267 4363.

She joined Marketing in 2005 from Emap, where she was features reporter on Media & Marketing Europe, a pan-European monthly based in London.

Her first journalism job was as a financial journalist at Standard & Poors and she has a history degree from the University of Bristol.

Femininity in flux: A new era of marketing to women
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Femininity in flux: A new era of marketing to women

Gender is just one descriptor becoming less relevant to marketers

'You will remember missing the school play, but you won't remember why'
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'You will remember missing the school play, but you won't remember why'

Having spent 20 years in PR for the creative industries, Veronique Rhys-Evans, global PR and marketing director at Stink, lifts the lid on the stories behind the headlines.

What does the JWT London discrimination case mean for adland?
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What does the JWT London discrimination case mean for adland?

Legally and culturally, the discrimination case raises uncomfortable questions.

JWT London denies discrimination claims
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JWT London denies discrimination claims

Spokesperson said any redundancies are 'handled fairly'.

ITV's Carolyn McCall: 'The concept of having it all doesn't exist'
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ITV's Carolyn McCall: 'The concept of having it all doesn't exist'

The ITV chief executive discussed work/life balance, changing culture and risk-taking at BloomFest.

Don't disclose your salary to bridge gender pay gap, study suggests
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Don't disclose your salary to bridge gender pay gap, study suggests

According to Major Players' new research, candidates declining to disclose their salary are landing higher offers.

'Broken' media campaign shines spotlight on gender pay gap
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'Broken' media campaign shines spotlight on gender pay gap

As part of the activity, Twitter users can make their account look like it has stopped working.

The most creative people in town wear tweed jackets
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The most creative people in town wear tweed jackets

According to a 1987 profile of Laura Gregory

Campaigner Sam Renke: 'Having disabled people in ads is just the start'
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Campaigner Sam Renke: 'Having disabled people in ads is just the start'

Actress and disability campaigner Sam Renke discusses why brands need to make accessibility a priority.

Media's glamour puss is out to prove her mettle
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Media's glamour puss is out to prove her mettle

Yes, you read that headline correctly.

WPP's Mark Read on gender equality and a generational shift in business culture
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WPP's Mark Read on gender equality and a generational shift in business culture

Wacl event also tackled the pay gap and the broad range of initiatives launched by companies.

Pick of the Week: WWF's ad punctures inertia about helping the planet
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Pick of the Week: WWF's ad punctures inertia about helping the planet

WWF's campaign by Uncommon Creative Studio brings a sense of urgency to an issue that can easily be overlooked.

TimeTo campaign exposes reality of sexual harassment in advertising
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TimeTo campaign exposes reality of sexual harassment in advertising

Work by Lucky Generals asks viewers when they would 'draw the line'

Wacl calls on industry to close 'leadership gap' for women
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Wacl calls on industry to close 'leadership gap' for women

Women are hired into half of all positions in marketing, media and communications but make up just 36% of leadership posts.

Upskirting and social media anxiety: GQ report lifts lid on modern masculinity
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Upskirting and social media anxiety: GQ report lifts lid on modern masculinity

Study finds that three out of 20 men in the workplace do not view upskirting as sexual harassment.

What adland can learn from the next generation
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What adland can learn from the next generation

We turned the tables on the mentors from Nabs' Fast Forward scheme this year to find out what they learned from the young teams they helped.

Breaking up the boys' club: the next 50 years of women in advertising
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Breaking up the boys' club: the next 50 years of women in advertising

If women are to truly thrive in our industry, we need nothing less than a complete overhaul of working life.

R/GA announces new hire to underline commitment to returnships
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R/GA announces new hire to underline commitment to returnships

Liz Nottingham, EMEA executive HR director at R/GA, discusses 'returnships', flexibility and removing the stigma of career breaks.

Child's i founder calls on creative industries to pitch in to change lives
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Child's i founder calls on creative industries to pitch in to change lives

Lucy Buck, founder and CEO of the Child's i Foundation, and Jonathan Durden, creative consultant and strategic adviser, discuss the opportunity for creative people to effect change with the Child's i Foundation.

Pick of the Week: DfE's recruitment campaign captures the collective power of teachers
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Pick of the Week: DfE's recruitment campaign captures the collective power of teachers

This heartwarming film tells the story of the cumulative effect of small acts of care and guidance.