Nicola Kemp

Trends editor

Nicola is trends editor at Campaign. Contact her at nicola.kemp@haymarket.com or 020 8267 4363.

Wacl Future Leaders Award: '2019 is the year of pragmatic action'
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Wacl Future Leaders Award: '2019 is the year of pragmatic action'

Thirty-nine women have been awarded bursaries to further their training and boost their careers.

'You've always been shit': the ugly truth about maternity discrimination
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'You've always been shit': the ugly truth about maternity discrimination

One organisation is seeking to challenge this issue...

Top marketing trends according to LinkedIn
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Top marketing trends according to LinkedIn

Exclusive data from the professional network shines a light on the content connecting with marketing directors.

Dove marketing chief: Unrealistic images stop women reaching their full potential
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Dove marketing chief: Unrealistic images stop women reaching their full potential

#ShowUs aims to be world's largest stock photo library created by women and non-binary individuals.

Beautiful, isn't it: Mothercare's redefinition of marketing to mums
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Beautiful, isn't it: Mothercare's redefinition of marketing to mums

A step change in how motherhood is depicted...

SheSays celebrates mums in advertising with card collection
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SheSays celebrates mums in advertising with card collection

Mother's Day cards were created by women from a variety of backgrounds.

#CreativeComeback: Adland must stop giving female creatives a used-by date
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#CreativeComeback: Adland must stop giving female creatives a used-by date

Will the scheme mark a change in how the industry embraces women returning to work?

6 takeaways from #DiverseMinds
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6 takeaways from #DiverseMinds

The second industry conference on neurodiversity has created positive momentum and tangible action points to creating a more inclusive industry.

Snowball lauds #CreativeComeback as 'fast-track diversity at its best'
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Snowball lauds #CreativeComeback as 'fast-track diversity at its best'

The former AMV chief explained that the returners programme delivers 'tonnes' of progress for women.

I made this: Chris Godfrey and Eugene the Instagram egg
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I made this: Chris Godfrey and Eugene the Instagram egg

How a simple picture of an egg went viral and boosted mental-health awareness to boot

Facebook's Steve Hatch on why leaders need to be vulnerable
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Facebook's Steve Hatch on why leaders need to be vulnerable

Leaders must be open, show their vulnerability and remove the stigma attached to conditions such as dyslexia, Hatch says.

Not every influencer wants to sell their soul for a skinny tea
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Not every influencer wants to sell their soul for a skinny tea

We go behind the scenes at London's first ever VidCon to unpick the marketing potential of the new wave of influencers.

'Courage is contagious': Diageo CMO on gender balance in advertising
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'Courage is contagious': Diageo CMO on gender balance in advertising

Alcohol brand releases film addressing diversity and inclusion across its creative output.

Should marketers do more to get agencies to address their gender pay gap?
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Should marketers do more to get agencies to address their gender pay gap?

Could brands use transparency surrounding the gender pay gap to drive action on inequality in adland?

'If we are all the same how do we think differently?'
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'If we are all the same how do we think differently?'

Why making the industry an inclusive space for neurodiverse talent should be a business priority.

#ImADave: Creative Equals launches social protest for IWD
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#ImADave: Creative Equals launches social protest for IWD

Women across the industry are being asked to change their social handles to Dave to mark International Women's Day.

Elvis' unlimited holiday: 'The way the industry has been working isn't healthy'
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Elvis' unlimited holiday: 'The way the industry has been working isn't healthy'

The agency wants to make more space for creativity.

The truth behind WPP's gender pay gap groundhog day
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The truth behind WPP's gender pay gap groundhog day

Despite the focus on equality, the pay gap remains stagnant at many WPP agencies and, indeed, the wider industry.

Meet the industry's 'power part-timers'
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Meet the industry's 'power part-timers'

Marketing leaders are spearheading a revolution in flexible working.

Brands must 'reframe competitiveness in sport' to connect with teenage girls
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Brands must 'reframe competitiveness in sport' to connect with teenage girls

Women in Sport points out that only 10% of young girls take part in the daily recommended level of activity.