Brand Slam: Virgin Media vs BT
The media giants have devised activations around popular TV shows as well as featuring sporting personalities and a glamping experience.
Nic Cooper departs Sledge after management buyout
Cooper has led brand experience agency since foundation in 1991.
Virgin Money helps runners boost London Marathon donations
The activation celebrates participants and their chosen causes.
KFC's 'open kitchen' invites guests to fry their own chicken
The event has been organised in aid of the KFC Foundation.
Total Media launches behavioural insight venture
New consultancy will be called Behave.
Samsung sets off on Galaxy S10 experience tour
The tour will visit a host of cities across the US.
Royal Mail creates laughing postbox for Comic Relief
The box will be in place until 22 March to tie in with Red Nose Day.
Smeg to host masterclass on art of pasta making
The event is showcasing fresh egg pasta.
Chanel takes over Harvey Nichols' beauty lounge for lipstick pop-up
The experience is running for one week.
Brand Slam: Cartoon Network vs Nickelodeon
The children's TV channels are using experiential marketing to connect with their young fan base, focusing on well-known characters such as The Powerpuff Girls and Teenage Mutant Ninja Turtles.
Lululemon stages mind and body haven
Event is taking place over three days at this year's SXSW.
Netflix opens speakeasy experience
Activation for The Highwaymen takes place during SXSW.
Global to launch national breakfast shows on Capital, Heart and Smooth
Local radio programmes will be axed on those stations.
Tommy Hilfiger brings experiential runway show to Paris Fashion Week
It marks the first time event has been staged in French capital.
Vans rolls back the years for shoe launch
Event will be staged in London.
The Body Shop shines light on female empowerment with activation
Pop-up coincides with International Women's Day.
Nestle tempts foodies with blind-tasting challenge
Event celebrates roll-out of Yes! snack bars.
Wrangler stages 1970s-style pop-up
The event ties in with the launch of the brand's latest collection.
Oscars 2019: the best brand moments
Samsung, Google, Walmart and Budweiser were among those on the red carpet at the Oscars last night.
Amazon Prime creates version of the apocalypse
The South by South West experience marks the launch of the streaming network's Good Omens series.