Maker's Mark, the Edrington Beam-Suntory bourbon brand, is launching a series of workshops for bartenders to highlight the handcrafted story behind the whisky.
Cosmopolitan, the Hearst magazine title, has teamed up with Lancôme to host a match-making event featuring a DJ and some daring challenges.
Campo Viejo, the Pernod Ricard-owned brand, is throwing open the doors to its 'Casa Campo Viejo', a Spanish-themed dining experience.
Ginsters of Cornall, the pasty producer, is inviting Londoners to experience the best of Cornish hospitality at a picnic-themed celebration.
More than half of 18- to 30-year-olds believe brands are glorifying elements of their identity and sanitising their culture to appeal to mainstream audiences, according to a survey of more than 2,000 people.
The sharing economy platforms are tapping into music, food and sport with their events, as well as partnering with other brands.
The rival brands are wooing summer drinkers with events capitalising on the sunshine and their respective British and Italian heritage.
British Airways is bringing the holiday vibe to festival goers at this year's Isle of Wight Festival, with an immersive holiday and music-themed experience.
Weber, the barbecue brand, has been touring a double decker bus around Europe to promote the launch of its new grill, Pulse.
Soft drinks brand Coca-Cola has devised a football-themed augmented reality experience to get fans in the mood for the World Cup.
To mark the arrival of summer and the UK's love of all things Scandi, Time Out and Rekorderlig are partnering to present Midsummer Movies, an evening celebrating the longest day of the year.
Restaurant chain Nando's is opening a pop-up art gallery and hosting workshops focused on different art and craft styles.
The deadline for entering this year's Campaign Event Awards is 27 June. Campaign rounds up some of the winners from the 2017 Awards.
Fortnum & Mason is inviting visitors to take part in a tea party ritual at its flagship store in Piccadilly, London.
Tea brand Tetley is encouraging people to boost their daily vitamin intake ahead of the summer, with a pop-up combining vitamins tips and tastings with fitness and food sessions.
Pernod-Ricard-owned Absolut Vodka is launching a traditional Swedish festival in London this summer.
Adidas is hosting a running event to drive awareness of the "Run for the oceans" campaign, a movement against marine plastic pollution.
American Express, the financial services company, is staging an immersive experience themed around "powering up" and energising for the day ahead.
ITV's second This Morning Live attracted a record 30,000 people. Kim Benjamin finds out how working with brands and fewer stages led to numbers exceeding expectations.
Online food-delivery businesses Just Eat and Deliveroo are serving up beach-themed festivals and virtual dates as they battle for the hearts, minds and stomachs of takeaway customers.