Samsung debuts experiential retail concept ahead of pop-up tour
Stores will open this week in the US.
Grenfell campaigners call for justice at LFW
Event was staged 20 months after fire that claimed lives of 72 people.
Brand Slam: Timberland vs Converse
Both shoe brands have increasingly turned to experiences to promote their products.
Mulberry launches 'Reflections' campaign for LFW
Activation will run for three days.
Clinique creates pop-up with skincare quiz
Estée Lauder brand activation will run for 10 days in New York.
Facebook opens art gallery for dogs
Event was devised by Facebook Watch.
H&M to stage immersive theatre format for latest collection
Retailer will preview its SS19 range.
Liberty London to host live drawing classes
Event is part of department store's 'Second home' campaign.
Brand Slam: Sky vs Netflix
The broadcasters have been creating a range of experiences around shows including Stranger Things, Game of Thrones and Stan Lee's Lucky Man.
Brand Slam: Chivas Regal vs Johnnie Walker
The Scotch whisky brands have focused on offering activations centred on taste and dinner pairings.
Bompas & Parr to host Nutcracker-themed experience
Festive activation is running for three weeks.
Swarovski creates sparkle-themed installations
Activations include an interactive box and a digitally enabled Christmas tree.
Guinness opens 'experimental' taproom for Londoners
Month-long pop-up features workshops and tastings.
Brand Slam: Debenhams vs TK Maxx
With the retail sector under the spotlight in the run-up to Christmas, Campaign checks out the experiential activity of two high-street brands.
Regulators clamp down on small print in TV ads
Standards will come into effect on 1 March 2019.
Converse One Star Hotel redefined creativity in live events
Footwear brand delighted fans with an immersive townhouse.
Google offers digital skills lessons on tour bus
Brand's 'Digital garage' tour will visit 11 London locations.
Chanel to stage all-red New York pop-up
Activation will take place over two weeks.
Selfridges to host Christmas parade
Activation is part of department's store's 'Rocks Christmas' series of events.
Paramount Pictures tempts Londoners to jump 18 feet
Activation mirrors stunt performed by Tom Cruise in Mission: Impossible - Fallout.