Kim Benjamin

Maker's Mark brings bourbon to life with wax and wood workshops
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Maker's Mark brings bourbon to life with wax and wood workshops

Maker's Mark, the Edrington Beam-Suntory bourbon brand, is launching a series of workshops for bartenders to highlight the handcrafted story behind the whisky.

How Cosmopolitan and Lancôme are helping you find a summer romance
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How Cosmopolitan and Lancôme are helping you find a summer romance

Cosmopolitan, the Hearst magazine title, has teamed up with Lancôme to host a match-making event featuring a DJ and some daring challenges.

Campo Viejo to host series of supper clubs
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Campo Viejo to host series of supper clubs

Campo Viejo, the Pernod Ricard-owned brand, is throwing open the doors to its 'Casa Campo Viejo', a Spanish-themed dining experience.

How Ginsters is giving Londoners a taste of Cornwall
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How Ginsters is giving Londoners a taste of Cornwall

Ginsters of Cornall, the pasty producer, is inviting Londoners to experience the best of Cornish hospitality at a picnic-themed celebration.

Young people accuse brands of exploiting working-class culture
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Young people accuse brands of exploiting working-class culture

More than half of 18- to 30-year-olds believe brands are glorifying elements of their identity and sanitising their culture to appeal to mainstream audiences, according to a survey of more than 2,000 people.

Brand slam: Airbnb versus Uber
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Brand slam: Airbnb versus Uber

The sharing economy platforms are tapping into music, food and sport with their events, as well as partnering with other brands.

Brand slam: Pimm's vs Aperol
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Brand slam: Pimm's vs Aperol

The rival brands are wooing summer drinkers with events capitalising on the sunshine and their respective British and Italian heritage.

How British Airways aims to take festival-goers 'beyond the clouds'
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How British Airways aims to take festival-goers 'beyond the clouds'

British Airways is bringing the holiday vibe to festival goers at this year's Isle of Wight Festival, with an immersive holiday and music-themed experience.

How Weber delivered a barbecue experience to consumers across Europe
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How Weber delivered a barbecue experience to consumers across Europe

Weber, the barbecue brand, has been touring a double decker bus around Europe to promote the launch of its new grill, Pulse.

Coca-Cola hosts AR experience for World Cup
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Coca-Cola hosts AR experience for World Cup

Soft drinks brand Coca-Cola has devised a football-themed augmented reality experience to get fans in the mood for the World Cup.

Time Out and Rekorderlig host midsummer celebration
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Time Out and Rekorderlig host midsummer celebration

To mark the arrival of summer and the UK's love of all things Scandi, Time Out and Rekorderlig are partnering to present Midsummer Movies, an evening celebrating the longest day of the year.

Why Nando's is turning to art and VR to inspire customers
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Why Nando's is turning to art and VR to inspire customers

Restaurant chain Nando's is opening a pop-up art gallery and hosting workshops focused on different art and craft styles.

How Nike, Samsung and ITV triumphed at the Event Awards 2017
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How Nike, Samsung and ITV triumphed at the Event Awards 2017

The deadline for entering this year's Campaign Event Awards is 27 June. Campaign rounds up some of the winners from the 2017 Awards.

Fortnum & Mason to host tea-themed installation
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Fortnum & Mason to host tea-themed installation

Fortnum & Mason is inviting visitors to take part in a tea party ritual at its flagship store in Piccadilly, London.

How Tetley aims to change the public's perception on vitamins
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How Tetley aims to change the public's perception on vitamins

Tea brand Tetley is encouraging people to boost their daily vitamin intake ahead of the summer, with a pop-up combining vitamins tips and tastings with fitness and food sessions.

Absolut brings Midsommar festival spirit to London
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Absolut brings Midsommar festival spirit to London

Pernod-Ricard-owned Absolut Vodka is launching a traditional Swedish festival in London this summer.

Adidas highlights plight facing oceans with community run
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Adidas highlights plight facing oceans with community run

Adidas is hosting a running event to drive awareness of the "Run for the oceans" campaign, a movement against marine plastic pollution.

Why American Express has created a Japanese forest and neon jungle experience
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Why American Express has created a Japanese forest and neon jungle experience

American Express, the financial services company, is staging an immersive experience themed around "powering up" and energising for the day ahead.

How ITV's This Morning Live pulled in the brands to attract a record audience
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How ITV's This Morning Live pulled in the brands to attract a record audience

ITV's second This Morning Live attracted a record 30,000 people. Kim Benjamin finds out how working with brands and fewer stages led to numbers exceeding expectations.

Brand slam: Just Eat vs Deliveroo
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Brand slam: Just Eat vs Deliveroo

Online food-delivery businesses Just Eat and Deliveroo are serving up beach-themed festivals and virtual dates as they battle for the hearts, minds and stomachs of takeaway customers.