Kim Benjamin

Samsung debuts experiential retail concept ahead of pop-up tour
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Samsung debuts experiential retail concept ahead of pop-up tour

Stores will open this week in the US.

Grenfell campaigners call for justice at LFW
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Grenfell campaigners call for justice at LFW

Event was staged 20 months after fire that claimed lives of 72 people.

Brand Slam: Timberland vs Converse
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Brand Slam: Timberland vs Converse

Both shoe brands have increasingly turned to experiences to promote their products.

Mulberry launches 'Reflections' campaign for LFW
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Mulberry launches 'Reflections' campaign for LFW

Activation will run for three days.

Clinique creates pop-up with skincare quiz
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Clinique creates pop-up with skincare quiz

Estée Lauder brand activation will run for 10 days in New York.

Facebook opens art gallery for dogs
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Facebook opens art gallery for dogs

Event was devised by Facebook Watch.

H&M to stage immersive theatre format for latest collection
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H&M to stage immersive theatre format for latest collection

Retailer will preview its SS19 range.

Liberty London to host live drawing classes
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Liberty London to host live drawing classes

Event is part of department store's 'Second home' campaign.

Brand Slam: Sky vs Netflix
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Brand Slam: Sky vs Netflix

The broadcasters have been creating a range of experiences around shows including Stranger Things, Game of Thrones and Stan Lee's Lucky Man.

Brand Slam: Chivas Regal vs Johnnie Walker
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Brand Slam: Chivas Regal vs Johnnie Walker

The Scotch whisky brands have focused on offering activations centred on taste and dinner pairings.

Bompas & Parr to host Nutcracker-themed experience
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Bompas & Parr to host Nutcracker-themed experience

Festive activation is running for three weeks.

Swarovski creates sparkle-themed installations
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Swarovski creates sparkle-themed installations

Activations include an interactive box and a digitally enabled Christmas tree.

Guinness opens 'experimental' taproom for Londoners
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Guinness opens 'experimental' taproom for Londoners

Month-long pop-up features workshops and tastings.

Brand Slam: Debenhams vs TK Maxx
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Brand Slam: Debenhams vs TK Maxx

With the retail sector under the spotlight in the run-up to Christmas, Campaign checks out the experiential activity of two high-street brands.

Regulators clamp down on small print in TV ads
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Regulators clamp down on small print in TV ads

Standards will come into effect on 1 March 2019.

Converse One Star Hotel redefined creativity in live events
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Converse One Star Hotel redefined creativity in live events

Footwear brand delighted fans with an immersive townhouse.

Google offers digital skills lessons on tour bus
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Google offers digital skills lessons on tour bus

Brand's 'Digital garage' tour will visit 11 London locations.

Chanel to stage all-red New York pop-up
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Chanel to stage all-red New York pop-up

Activation will take place over two weeks.

Selfridges to host Christmas parade
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Selfridges to host Christmas parade

Activation is part of department's store's 'Rocks Christmas' series of events.

Paramount Pictures tempts Londoners to jump 18 feet
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Paramount Pictures tempts Londoners to jump 18 feet

Activation mirrors stunt performed by Tom Cruise in Mission: Impossible - Fallout.