Kim Benjamin

E.ON is bringing a ray of sunshine to London to beat the winter blues
Share

E.ON is bringing a ray of sunshine to London to beat the winter blues

Energy provider E.ON is staging a three-day event aimed at giving Londoners a taste of summer to help counter the long winter nights.

Event Awards 2017: Emerging trends in experiential
Share

Event Awards 2017: Emerging trends in experiential

Winners of the Event Awards 2017 will be unveiled on 22 November. Ahead of the big reveal, the judging panel offer their views on some of the industry's hottest emerging trends.

Lego to stage shopping centre tour
Share

Lego to stage shopping centre tour

Lego is inviting families to build their own Lego Christmas tree decoration in UK shopping centres and its stores nationwide.

Marvel to bring comic book to life with immersive exhibition
Share

Marvel to bring comic book to life with immersive exhibition

Marvel Entertainment is creating an exhibition featuring more than 300 items from the brand, to celebrate the 78-year history and legacy of the Marvel comics.

Coca-Cola to open pop-up shop featuring virtual reality
Share

Coca-Cola to open pop-up shop featuring virtual reality

Coca-Cola is hosting a four-day Christmas-themed pop-up experience in Dublin, Ireland, providing exclusive merchandise for shoppers alongside a virtual reality (VR) experience.

Amplify bolsters creative department with new hires
Share

Amplify bolsters creative department with new hires

Brand experience agency Amplify has hired Vikesh Bhatt and Ben Peckett to the roles of creative directors.

Volvo showcases new model at Dublin pop-up
Share

Volvo showcases new model at Dublin pop-up

Volvo has created a Scandinavian-style shop in Dublin's Grafton Street, showcasing the new XC40 and giving visitors the chance to browse different paint and fabric choices.

Hamleys to host toy parade along Regent Street
Share

Hamleys to host toy parade along Regent Street

Toys retailer Hamleys is staging its annual parade this weekend, to include a number of activations and meet and greet opportunities.

Kellogg's to open immersive cereal café in New York
Share

Kellogg's to open immersive cereal café in New York

Kellogg's is reviving its cereal café concept, opening a permanent store in New York City's Union Square.

Greater Anglia previews new trains with VR experience
Share

Greater Anglia previews new trains with VR experience

Train company Greater Anglia is showcasing its new fleet of trains with a virtual reality experience hosted at stations across its network.

Brand Slam: Belvedere vs Grey Goose
Share

Brand Slam: Belvedere vs Grey Goose

Luxury vodka brands Belvedere and Grey Goose are focusing their events on music, movies and fine dining as they compete to entice a new generation of drinkers.

Giffgaff revives Halloween salon offering hair and make-up sessions
Share

Giffgaff revives Halloween salon offering hair and make-up sessions

Mobile network provider Giffgaff is taking over WAH Nails on Peter Street, Soho, London, reviving the salon with a difference that it launched last year.

Wahaca to mark Day of the Dead with festival and morning rave
Share

Wahaca to mark Day of the Dead with festival and morning rave

Mexican street food brand Wahaca is celebrating Mexican holiday Day of the Dead with a series of immersive events across the UK.

Google reveals doughnut shop to launch latest home assistant
Share

Google reveals doughnut shop to launch latest home assistant

The Home Mini, Google's latest version of its home assistant, is the size of a doughnut. To celebrate its debut, the tech giant is giving consumers a taste of the Home Mini with a pop-up doughnut shop tour taking place in 11 locations across the USA.

Bumble to host interactive workshops and wellness sessions
Share

Bumble to host interactive workshops and wellness sessions

Dating app Bumble is curating a two-day experience to mark the launch of its networking service, Bumble Bizz.

Vashi lets consumers design their engagement rings
Share

Vashi lets consumers design their engagement rings

Diamond jewellery retailer Vashi is offering consumers the chance to design and make their own diamond engagement rings in-store.

Nickelodeon takes SpongeBob Gold to Wonderland
Share

Nickelodeon takes SpongeBob Gold to Wonderland

Online shopping may be an easy way for consumers to buy into the latest trends, but brands can lack a connection with fans that only in-store experiences can bring.

Brand Slam: Fever-Tree vs S.Pellegrino
Share

Brand Slam: Fever-Tree vs S.Pellegrino

We pitch the experiential activity of water brands Fever-Tree and S.Pellegrino against each other.

Behind the Brand: Clipper Teas
Share

Behind the Brand: Clipper Teas

Adele Ward, brand controller at Wessanen UK-owned Clipper Teas speaks to Event about why the element of fun is central to the brand's experiential activations.

How brand activations are transforming London's drink and dining scene
Share

How brand activations are transforming London's drink and dining scene

From pop-ups on rooftops, inside warehouses and in subterranean gardens to food markets celebrating different cultures and bespoke festivals, food and drink-themed brand experiences are becoming a staple of London's restaurant and bar scene.