Kim Benjamin

Selfridges to debut boxing pop-up
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Selfridges to debut boxing pop-up

Retailer Selfridges is collaborating with boutique boxing club BXR to stage an in-store boxing-themed residency.

Exhibition of 'invisible' photographs opens in Birmingham
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Exhibition of 'invisible' photographs opens in Birmingham

Artwork celebrating science and engineering with a collection of images so small they are invisible to the naked eye, is being showcased this week in Birmingham.

YouTube creates portrait studio at Sundance Film Festival
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YouTube creates portrait studio at Sundance Film Festival

YouTube has partnered with Getty Images to stage an immersive photographic experience at this year's Sundance Film Festival.

Chivas Regal brings The Blend bar to Manchester
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Chivas Regal brings The Blend bar to Manchester

Pernod Ricard-owned Scotch whisky Chivas Regal is staging a pop-up school where guests can make their own bottle of blended whisky.

Woodford Reserve marks Mardi Gras with music and masterclass
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Woodford Reserve marks Mardi Gras with music and masterclass

Kentucky-based bourbon brand Woodford Reserve is celebrating Mardi Gras with a New Orleans-themed event.

Delta Airlines, Tostitos and Doritos among brands activating at this year's Super Bowl
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Delta Airlines, Tostitos and Doritos among brands activating at this year's Super Bowl

Super Bowl Live - a 10-day festival hosted in the run-up to the NFL's championship game, will open on 26 January, with activations focusing on food and sport.

Lone Wolf to host spirit-infused immersive dining experience
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Lone Wolf to host spirit-infused immersive dining experience

Brewdog-backed craft gin and vodka distiller Lone Wolf is staging a Burns Night-inspired supper club,

Hellmann's, Knorr and Marmite offer free dishes for cash-strapped Londoners
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Hellmann's, Knorr and Marmite offer free dishes for cash-strapped Londoners

Unilever-owned brands team up to open cafe offering free dishes inspired by store-cupboard essentials.

Glenfiddich to stage Burns Night 'experiment'
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Glenfiddich to stage Burns Night 'experiment'

Single malt scotch whisky brand Glenfiddich is celebrating Burns Night with an evening of alternative performances and a menu featuring experimental dishes and drinks.

Ballantine's launches music tour in partnership with Boiler Room
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Ballantine's launches music tour in partnership with Boiler Room

Pernod Ricard scotch whisky brand Ballantine's is staging a tour in collaboration with music broadcaster Boiler Room, featuring live acts performing across three continents.

Dominic Blakemore appointed Compass chief executive following tragic death of Richard Cousins
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Dominic Blakemore appointed Compass chief executive following tragic death of Richard Cousins

Dominic Blakemore will take over as chief executive of catering giant Compass Group after the tragic death of Richard Cousins.

Diageo's Seedlip to stage culinary experience
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Diageo's Seedlip to stage culinary experience

Non-alcoholic drinks brand Seedlip is teaming up with Michelin-starred seafood restaurant Angler to host a non-alcoholic pairing menu.

Hyundai unveils experiential activity for this year's Super Bowl
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Hyundai unveils experiential activity for this year's Super Bowl

Hyundai is hosting a number of interactive spaces and showcasing its car models at Super Bowl LII, the National Football League (NFL) finale, taking place in Minnesota.

Winter lights festival returns to Canary Wharf
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Winter lights festival returns to Canary Wharf

The event will feature more than 30 sculptures, structures and installations, using state-of-the-art light technology.

Sonos unlocks Spirit House for Gorillaz fans
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Sonos unlocks Spirit House for Gorillaz fans

A coincidence of release dates made the wireless sound system brand and virtual band the ideal match for an immersive audiovisual experience

How Levi's long-established relationship with music is keeping pace with change
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How Levi's long-established relationship with music is keeping pace with change

The fashion brand, with its strong musical associations, is forging authentic partnerships with artists designed to start conversations and leave a lasting legacy.

Why KFC used music to promote its burgers
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Why KFC used music to promote its burgers

The fast-food brand and Mother brought musicians from the American south into KFC restaurants for a series of gigs to infuse a limited-edition burger range with an authentic and soulful US vibe.

Music collaborations help brands strike a chord with fans
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Music collaborations help brands strike a chord with fans

Music is a universal language that connects people - and brands are harnessing its unique power to provide exceptional experiences that hit the right note with consumers.

HBO creates Game of Thrones experience featuring frozen ice cave
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HBO creates Game of Thrones experience featuring frozen ice cave

HBO is staging an immersive night of viewing to celebrate the launch of Game of Thrones season seven on BluRay and DVD.

Hennessy takes consumers on multi-sensory journey in New York
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Hennessy takes consumers on multi-sensory journey in New York

Hennessy, the Cognac brand, is hosting its first engraving kiosk and highlighting the 'seven sensory chapters' of the drink.