Retailer Selfridges is collaborating with boutique boxing club BXR to stage an in-store boxing-themed residency.
Artwork celebrating science and engineering with a collection of images so small they are invisible to the naked eye, is being showcased this week in Birmingham.
YouTube has partnered with Getty Images to stage an immersive photographic experience at this year's Sundance Film Festival.
Pernod Ricard-owned Scotch whisky Chivas Regal is staging a pop-up school where guests can make their own bottle of blended whisky.
Kentucky-based bourbon brand Woodford Reserve is celebrating Mardi Gras with a New Orleans-themed event.
Super Bowl Live - a 10-day festival hosted in the run-up to the NFL's championship game, will open on 26 January, with activations focusing on food and sport.
Brewdog-backed craft gin and vodka distiller Lone Wolf is staging a Burns Night-inspired supper club,
Unilever-owned brands team up to open cafe offering free dishes inspired by store-cupboard essentials.
Single malt scotch whisky brand Glenfiddich is celebrating Burns Night with an evening of alternative performances and a menu featuring experimental dishes and drinks.
Pernod Ricard scotch whisky brand Ballantine's is staging a tour in collaboration with music broadcaster Boiler Room, featuring live acts performing across three continents.
Dominic Blakemore will take over as chief executive of catering giant Compass Group after the tragic death of Richard Cousins.
Non-alcoholic drinks brand Seedlip is teaming up with Michelin-starred seafood restaurant Angler to host a non-alcoholic pairing menu.
Hyundai is hosting a number of interactive spaces and showcasing its car models at Super Bowl LII, the National Football League (NFL) finale, taking place in Minnesota.
The event will feature more than 30 sculptures, structures and installations, using state-of-the-art light technology.
A coincidence of release dates made the wireless sound system brand and virtual band the ideal match for an immersive audiovisual experience
The fashion brand, with its strong musical associations, is forging authentic partnerships with artists designed to start conversations and leave a lasting legacy.
The fast-food brand and Mother brought musicians from the American south into KFC restaurants for a series of gigs to infuse a limited-edition burger range with an authentic and soulful US vibe.
Music is a universal language that connects people - and brands are harnessing its unique power to provide exceptional experiences that hit the right note with consumers.
HBO is staging an immersive night of viewing to celebrate the launch of Game of Thrones season seven on BluRay and DVD.
Hennessy, the Cognac brand, is hosting its first engraving kiosk and highlighting the 'seven sensory chapters' of the drink.