Tech trends shaping the future of events
As brands look to incorporate more tech into their experiences, Kim Benjamin explores what we can expect from tech in the events industry
Why Marks & Spencer and Shelter turned to VR
By using technology M&S and Shelter were able to bring home the reality of being a homeless family at Christmas. Kim Benjamin discovers how VR helped deepen levels of engagement
How Fanta elevated Halloween with its '13th floor' VR experience
Fanta turned its focus to experiences away from TV campaigns to make its brand more relevant to 16- to 19-year-olds. Kim Benjamin finds out why the brand created a spooky 13th floor party.
State of play: the events tech market in 2018
Fast-evolving technology is transforming the way in which the events industry, brands and visitors alike approach interactive and immersive experiential.
GQ partners with retailers for fashion and food festival
Condé Nast men's magazine GQ is teaming up with Carnaby Street retailers for the launch of a festival celebrating fashion, food and drink.
Rémy Martin to stage blending masterclass
Cognac brand Rémy Martin is hosting an event showcasing the different grapes used in its blend.
Amazon Prime to host immersive experiences ahead of Emmys
Amazon Prime Video is staging a two-week series of events, showcasing series that are being submitted for consideration for the Emmy television awards.
Selfridges partners with Google Pixel 2 for multi-sensory exhibition
Selfridges and Google are inviting people to take a guided tour of The Flipside, an installation featuring a series of multi-sensory experiences focused on the meaning of luxury.
Benefit challenges consumers to take sky-high beauty treatments
Cosmetics brand Benefit is offering consumers the chance to receive brow treatments while suspended in the air.
Brand Slam: KFC vs Burger King
KFC and Burger King both use experiential to make a deeper connection with consumers, but which makes the bigger impact?
Ardbeg takes whisky fans back in time
Islay single malt whisky brand Ardbeg is hosting a one-day event themed around the 1960s and the summer of love, where it will also debut a limited edition of the brand called Ardbeg Grooves.
PrettyGreen creates stand-alone event production house
PrettyGreen is launching a creative production house to meet clients' increased needs for content-focused experiences.
Heathrow Airport's Terminal 5 turns 10: five of the airport's best campaigns
Heathrow Airport's Terminal 5 is marking its 10th anniversary today. From sporting campaigns to a giant map of the world created with fresh flowers, Campaign looks back at some of the airport's most memorable activations and openings.
How Getty Images brought visual trends to life via projections
Getty Images has created an immersive exhibition highlighting the latest trends in visual arts.
Adidas to launch stadium-inspired London store
Located within the new Westfield London expansion, the design takes inspiration from professional sports teams around the UK.
Heathrow builds Lego birthday card for Terminal 5 anniversary celebration
Heathrow Airport is inviting passengers to help build a Lego birthday card to highlight the 10th anniversary of Terminal 5.
Pringles and Cheez-It to stage basketball showdown
Kellogg snack brands Pringles and Cheez-It are offering five basketball fans the chance to take part in a celebrity game with coaching from sporting legends Magic Johnson and Shaquille O'Neal.
Staropramen to host immersive banquet experience
Staropramen, the Czech beer brand, is staging a one-off dining experience to celebrate its heritage.
How Virgin Atlantic is giving consumers a chance to experience the high life
Virgin Atlantic has teamed up with luxury hospitality company One Fine Stay to create a New York-themed bedroom at the airline's Clubhouse at Heathrow Airport.
Brand slam: NFL versus NBA
The National Football League and National Basketball Association are using experiential marketing to engage with more fans, which has impressed Campaign the most?