As brands look to incorporate more tech into their experiences, Kim Benjamin explores what we can expect from tech in the events industry
By using technology M&S and Shelter were able to bring home the reality of being a homeless family at Christmas. Kim Benjamin discovers how VR helped deepen levels of engagement
Fanta turned its focus to experiences away from TV campaigns to make its brand more relevant to 16- to 19-year-olds. Kim Benjamin finds out why the brand created a spooky 13th floor party.
Fast-evolving technology is transforming the way in which the events industry, brands and visitors alike approach interactive and immersive experiential.
Condé Nast men's magazine GQ is teaming up with Carnaby Street retailers for the launch of a festival celebrating fashion, food and drink.
Cognac brand Rémy Martin is hosting an event showcasing the different grapes used in its blend.
Amazon Prime Video is staging a two-week series of events, showcasing series that are being submitted for consideration for the Emmy television awards.
Selfridges and Google are inviting people to take a guided tour of The Flipside, an installation featuring a series of multi-sensory experiences focused on the meaning of luxury.
Cosmetics brand Benefit is offering consumers the chance to receive brow treatments while suspended in the air.
KFC and Burger King both use experiential to make a deeper connection with consumers, but which makes the bigger impact?
Islay single malt whisky brand Ardbeg is hosting a one-day event themed around the 1960s and the summer of love, where it will also debut a limited edition of the brand called Ardbeg Grooves.
PrettyGreen is launching a creative production house to meet clients' increased needs for content-focused experiences.
Heathrow Airport's Terminal 5 is marking its 10th anniversary today. From sporting campaigns to a giant map of the world created with fresh flowers, Campaign looks back at some of the airport's most memorable activations and openings.
Getty Images has created an immersive exhibition highlighting the latest trends in visual arts.
Located within the new Westfield London expansion, the design takes inspiration from professional sports teams around the UK.
Heathrow Airport is inviting passengers to help build a Lego birthday card to highlight the 10th anniversary of Terminal 5.
Kellogg snack brands Pringles and Cheez-It are offering five basketball fans the chance to take part in a celebrity game with coaching from sporting legends Magic Johnson and Shaquille O'Neal.
Staropramen, the Czech beer brand, is staging a one-off dining experience to celebrate its heritage.
Virgin Atlantic has teamed up with luxury hospitality company One Fine Stay to create a New York-themed bedroom at the airline's Clubhouse at Heathrow Airport.
The National Football League and National Basketball Association are using experiential marketing to engage with more fans, which has impressed Campaign the most?