Both brands are taking technology to next level with activations featuring drones.
Irish stout and whiskey brands have devised activations themed around food and music.
Tree will tour three UK cities this month.
Event continues supermarket's 100th-anniversary celebrations.
Pop-up will take place over two weeks.
Activation is timed to coincide with 'most hungover day of year'.
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It marks US launch of Kinder Bueno.
Activation features light and sound effects alongside performers.
Activation is taking place throughout November.
The food brands have created museums, pop-ups, mobile restaurants and ice-themed stunts.
Event is taking place during London Cocktail Week.
And it involved a fan park...
Experience takes place in Liverpool.
Piece is on display in Shoreditch.
Shop will be located in Covent Garden.
Activation is taking place across 12 nights.
How brands are combining technology with live experiences to create real-world connections with consumers
Soft-drinks brands go head to head, tempting consumers with music, football and TV-themed activations.