Brand Slam: Samsung vs BT
Both brands are taking technology to next level with activations featuring drones.
Brand Slam: Guinness vs Jameson
Irish stout and whiskey brands have devised activations themed around food and music.
Vodafone unveils Christmas tree with digital effects to bring rewards scheme to life
Tree will tour three UK cities this month.
Tesco hosts activation with taste of Christmas past, present and future
Event continues supermarket's 100th-anniversary celebrations.
Selfridges invites shoppers to experience the best of Instagram fashion and style
Pop-up will take place over two weeks.
Deliveroo is creating a cashpoint that will dish out bacon sarnies
Activation is timed to coincide with 'most hungover day of year'.
How to make experiences count - and last
Experiential marketing builds communities, shifts perceptions and is authentic. How best can brands tap into its potential?
Brand Slam: Adidas versus Nike
With Adidas' new Oxford Street flagship store opening and promising to be a 'home for creativity', Campaign looks at what the brand and its rival Nike have to offer when it comes to experiential.
Ferrero opens Kinder Bueno New York pop-up
It marks US launch of Kinder Bueno.
PlayStation creates fantasy-themed experience for Death Stranding launch
Activation features light and sound effects alongside performers.
Ketel One highlights sustainability with espresso martini-themed garden
Activation is taking place throughout November.
Brand Slam: Birds Eye vs Heinz
The food brands have created museums, pop-ups, mobile restaurants and ice-themed stunts.
Laphroaig brings its smoky flavour to life
Event is taking place during London Cocktail Week.
Baseball's successful pitch to UK sports fans
And it involved a fan park...
Mac pop-up celebrates diversity and the individual
Experience takes place in Liverpool.
Oxfam reveals damaging effects of climate change in London mural
Piece is on display in Shoreditch.
Fujifilm unveils photography concept store
Shop will be located in Covent Garden.
Jagermeister to stage 'cursed canal cruise' to celebrate Halloween
Activation is taking place across 12 nights.
How tech is bringing brand experiences to life
How brands are combining technology with live experiences to create real-world connections with consumers
Brand Slam: 7Up vs Coca-Cola
Soft-drinks brands go head to head, tempting consumers with music, football and TV-themed activations.