Kim Benjamin

EBay sends Buzz Lightyear into space (for real) in Toy Story 4 partnership
Share

EBay sends Buzz Lightyear into space (for real) in Toy Story 4 partnership

Fourth film in Pixar series is out today (21 June).

BrewDog partners British Airways to create bespoke beer Speedbird 100
Share

BrewDog partners British Airways to create bespoke beer Speedbird 100

Series of activations mark airline's 100th anniversary.

Unilever's Simple teams up with Little Mix to tackle online bullying
Share

Unilever's Simple teams up with Little Mix to tackle online bullying

Campaign launches on Stop Cyberbullying Day.

Three puts media account up for review
Share

Three puts media account up for review

Mindshare has held business since 2006.

BBC Women's World Cup spot accused of imitating past campaign
Share

BBC Women's World Cup spot accused of imitating past campaign

Spot was shown in build-up to England vs Scotland game

McDonald's treatment of chickens highlighted in film campaign
Share

McDonald's treatment of chickens highlighted in film campaign

Humane League wants people to sign petition...

Marketers now more valued by CEOs, McKinsey study finds
Share

Marketers now more valued by CEOs, McKinsey study finds

Results are from ongoing series of studies with Cannes Lions.

Movers and Shakers: Publicis Groupe, OMG, VaynerMedia, Direct Line
Share

Movers and Shakers: Publicis Groupe, OMG, VaynerMedia, Direct Line

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

AMV leads UK nominations for Film Lions
Share

AMV leads UK nominations for Film Lions

FCB Inferno picked up nine nods in other categories

Creatively awarded campaigns less effective than ever, IPA study finds
Share

Creatively awarded campaigns less effective than ever, IPA study finds

Report follows 2016 IPA publication Selling Creativity Short.

Mars reveals gender bias in own advertising
Share

Mars reveals gender bias in own advertising

Food company calls for greater diversity and less stereotyping in communications.

McCann London leads UK nominations for Direct Lions
Share

McCann London leads UK nominations for Direct Lions

McCann is also only UK shop shortlisted in Creative Data category.

Brand trust 'affects purchase decisions as much as quality and price'
Share

Brand trust 'affects purchase decisions as much as quality and price'

The 2019 Edelman Trust Barometer released the findings in a special report on brands.

Cannes Grand Prix winners 'less likely to resonate emotionally'
Share

Cannes Grand Prix winners 'less likely to resonate emotionally'

The research examined Grand Prix and Gold Lions winners in the film category

Unilever experiment delivers 35% reduction in unconscious stereotyping
Share

Unilever experiment delivers 35% reduction in unconscious stereotyping

Findings will be used to help shape the FMCG giant's creative briefs.

French ad industry women stage 'alternative' Cannes Lions festival
Share

French ad industry women stage 'alternative' Cannes Lions festival

Move aims to highlight lack of gender equality in adland.

Group M downgrades global ad forecast growth to 3.4%
Share

Group M downgrades global ad forecast growth to 3.4%

It had previously expected growth of 3.6%.

Unilever takes stake in influencer marketing platform CreatorIQ
Share

Unilever takes stake in influencer marketing platform CreatorIQ

FMCG giant says investment will help counter follower fraud and brand-safety issues.

Fiat and Elle's flexible-working spot faces social media backlash
Share

Fiat and Elle's flexible-working spot faces social media backlash

Social users have panned video for portrayal of women, flexible working and women in sport.

Open University targets international students with film series
Share

Open University targets international students with film series

Campaign is Havas' first major work for brand.