Energy provider E.ON is staging a three-day event aimed at giving Londoners a taste of summer to help counter the long winter nights.
Winners of the Event Awards 2017 will be unveiled on 22 November. Ahead of the big reveal, the judging panel offer their views on some of the industry's hottest emerging trends.
Lego is inviting families to build their own Lego Christmas tree decoration in UK shopping centres and its stores nationwide.
Marvel Entertainment is creating an exhibition featuring more than 300 items from the brand, to celebrate the 78-year history and legacy of the Marvel comics.
Coca-Cola is hosting a four-day Christmas-themed pop-up experience in Dublin, Ireland, providing exclusive merchandise for shoppers alongside a virtual reality (VR) experience.
Brand experience agency Amplify has hired Vikesh Bhatt and Ben Peckett to the roles of creative directors.
Volvo has created a Scandinavian-style shop in Dublin's Grafton Street, showcasing the new XC40 and giving visitors the chance to browse different paint and fabric choices.
Toys retailer Hamleys is staging its annual parade this weekend, to include a number of activations and meet and greet opportunities.
Kellogg's is reviving its cereal café concept, opening a permanent store in New York City's Union Square.
Train company Greater Anglia is showcasing its new fleet of trains with a virtual reality experience hosted at stations across its network.
Luxury vodka brands Belvedere and Grey Goose are focusing their events on music, movies and fine dining as they compete to entice a new generation of drinkers.
Mobile network provider Giffgaff is taking over WAH Nails on Peter Street, Soho, London, reviving the salon with a difference that it launched last year.
Mexican street food brand Wahaca is celebrating Mexican holiday Day of the Dead with a series of immersive events across the UK.
The Home Mini, Google's latest version of its home assistant, is the size of a doughnut. To celebrate its debut, the tech giant is giving consumers a taste of the Home Mini with a pop-up doughnut shop tour taking place in 11 locations across the USA.
Dating app Bumble is curating a two-day experience to mark the launch of its networking service, Bumble Bizz.
Diamond jewellery retailer Vashi is offering consumers the chance to design and make their own diamond engagement rings in-store.
Online shopping may be an easy way for consumers to buy into the latest trends, but brands can lack a connection with fans that only in-store experiences can bring.
We pitch the experiential activity of water brands Fever-Tree and S.Pellegrino against each other.
Adele Ward, brand controller at Wessanen UK-owned Clipper Teas speaks to Event about why the element of fun is central to the brand's experiential activations.
From pop-ups on rooftops, inside warehouses and in subterranean gardens to food markets celebrating different cultures and bespoke festivals, food and drink-themed brand experiences are becoming a staple of London's restaurant and bar scene.