Kim Benjamin

How British Airways aims to take festival-goers 'beyond the clouds'
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How British Airways aims to take festival-goers 'beyond the clouds'

British Airways is bringing the holiday vibe to festival goers at this year's Isle of Wight Festival, with an immersive holiday and music-themed experience.

How Weber delivered a barbecue experience to consumers across Europe
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How Weber delivered a barbecue experience to consumers across Europe

Weber, the barbecue brand, has been touring a double decker bus around Europe to promote the launch of its new grill, Pulse.

Coca-Cola hosts AR experience for World Cup
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Coca-Cola hosts AR experience for World Cup

Soft drinks brand Coca-Cola has devised a football-themed augmented reality experience to get fans in the mood for the World Cup.

Time Out and Rekorderlig host midsummer celebration
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Time Out and Rekorderlig host midsummer celebration

To mark the arrival of summer and the UK's love of all things Scandi, Time Out and Rekorderlig are partnering to present Midsummer Movies, an evening celebrating the longest day of the year.

Why Nando's is turning to art and VR to inspire customers
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Why Nando's is turning to art and VR to inspire customers

Restaurant chain Nando's is opening a pop-up art gallery and hosting workshops focused on different art and craft styles.

How Nike, Samsung and ITV triumphed at the Campaign Event Awards
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How Nike, Samsung and ITV triumphed at the Campaign Event Awards

The deadline for entering this year's Campaign Event Awards is 27 June. Campaign rounds up some of the winners from the 2017 Awards.

Fortnum & Mason to host tea-themed installation
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Fortnum & Mason to host tea-themed installation

Fortnum & Mason is inviting visitors to take part in a tea party ritual at its flagship store in Piccadilly, London.

How Tetley aims to change the public's perception on vitamins
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How Tetley aims to change the public's perception on vitamins

Tea brand Tetley is encouraging people to boost their daily vitamin intake ahead of the summer, with a pop-up combining vitamins tips and tastings with fitness and food sessions.

Absolut brings Midsommar festival spirit to London
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Absolut brings Midsommar festival spirit to London

Pernod-Ricard-owned Absolut Vodka is launching a traditional Swedish festival in London this summer.

Adidas highlights plight facing oceans with community run
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Adidas highlights plight facing oceans with community run

Adidas is hosting a running event to drive awareness of the "Run for the oceans" campaign, a movement against marine plastic pollution.

Why American Express has created a Japanese forest and neon jungle experience
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Why American Express has created a Japanese forest and neon jungle experience

American Express, the financial services company, is staging an immersive experience themed around "powering up" and energising for the day ahead.

How ITV's This Morning Live pulled in the brands to attract a record audience
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How ITV's This Morning Live pulled in the brands to attract a record audience

ITV's second This Morning Live attracted a record 30,000 people. Kim Benjamin finds out how working with brands and fewer stages led to numbers exceeding expectations.

Brand slam: Just Eat vs Deliveroo
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Brand slam: Just Eat vs Deliveroo

Online food-delivery businesses Just Eat and Deliveroo are serving up beach-themed festivals and virtual dates as they battle for the hearts, minds and stomachs of takeaway customers.

Adidas showcases trainers and technology with House of SolarBoost
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Adidas showcases trainers and technology with House of SolarBoost

To celebrate the release of the Adidas SolarBoost trainer, the brand is inviting people to head down to its 'House of SolarBoost' for a series of running sessions over different distances.

How Airbnb and Little Concert are reviving London's grassroots music scene
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How Airbnb and Little Concert are reviving London's grassroots music scene

Community-driven music platform Little Concert has teamed up with Airbnb to launch a series of Airbnb Concerts in London, part of the Mayor of London's Sounds Like London campaign.

Cineworld launches unlimited movie tour
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Cineworld launches unlimited movie tour

UK cinema chain Cineworld is staging a tour onboard a double decker bus, bringing London's most iconic film locations to life and replicating its 'Unlimited' customer experience.

How Burt's Bees aims to get the nation sowing seeds
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How Burt's Bees aims to get the nation sowing seeds

Health and beauty brand Burt's Bees is creating a wall of seeds for its relaunched honey bee health campaign, "#BringBackTheBees", to highlight the plight of bees disappearing around the world.

The Macallan brings whisky making process to life with visitor experience
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The Macallan brings whisky making process to life with visitor experience

Single malt Scotch whisky brand The Macallan has unveiled a new visitor experience and distillery, in which it has invested £140m.

Omnicom launches Experiential Group to create 'unmatched global offering'
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Omnicom launches Experiential Group to create 'unmatched global offering'

Omnicom has announced the launch of Omnicom Experiential Group, a connected collection of Omnicom experiential agencies that includes UK-based TRO alongside global agencies Auditoire, "DOIT!", GMR Marketing and Luxury Makers.

Boiler Room combines curated content and live events with launch of new platform
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Boiler Room combines curated content and live events with launch of new platform

Music broadcasting platform Boiler Room has announced the launch of 4.3, a streaming platform with curated content supported by multi-faceted events that combine screenings, live music, installations and DJ sets.