Stores will open this week in the US.
Event was staged 20 months after fire that claimed lives of 72 people.
Both shoe brands have increasingly turned to experiences to promote their products.
Activation will run for three days.
Estée Lauder brand activation will run for 10 days in New York.
Event was devised by Facebook Watch.
Retailer will preview its SS19 range.
Event is part of department store's 'Second home' campaign.
The broadcasters have been creating a range of experiences around shows including Stranger Things, Game of Thrones and Stan Lee's Lucky Man.
The Scotch whisky brands have focused on offering activations centred on taste and dinner pairings.
Festive activation is running for three weeks.
Activations include an interactive box and a digitally enabled Christmas tree.
Month-long pop-up features workshops and tastings.
With the retail sector under the spotlight in the run-up to Christmas, Campaign checks out the experiential activity of two high-street brands.
Standards will come into effect on 1 March 2019.
Footwear brand delighted fans with an immersive townhouse.
Brand's 'Digital garage' tour will visit 11 London locations.
Activation will take place over two weeks.
Activation is part of department's store's 'Rocks Christmas' series of events.
Activation mirrors stunt performed by Tom Cruise in Mission: Impossible - Fallout.