Kim Benjamin

How Dorset Cereals' campsite takeovers took breakfast to another level
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How Dorset Cereals' campsite takeovers took breakfast to another level

The premium cereals brand's morning festival activations enabled people to enjoy 'breakfast on the slow'.

Heineken to produce fan experiences for Formula E
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Heineken to produce fan experiences for Formula E

The beer brand will officially launch the partnership during the 2018/19 season.

How 20th Century Fox is using street art to promote Bohemian Rhapsody
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How 20th Century Fox is using street art to promote Bohemian Rhapsody

The mural celebrates the Freddie Mercury movie as well as the singer's association with the University of West London.

Nestlé brand Lindahls Kvarg to bring Swedish oasis to London
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Nestlé brand Lindahls Kvarg to bring Swedish oasis to London

The dairy brand is hosting a Swedish-style oasis in London featuring the trees, scents and smells found in the silver birch forests of Sweden.

Amazon showcases fashion line with London pop-up
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Amazon showcases fashion line with London pop-up

Amazon is launching a pop-up shop in London to promote its fashion arm and host an array of activities, with the aim of offering consumers a more exciting way to shop for clothes.

Dentsu and WPP lead rising agency M&A activity
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Dentsu and WPP lead rising agency M&A activity

The past quarter brought the highest number of mergers and acquisitions involving marcoms agencies since the fourth quarter of 2016, according to analysis from Results International.

Green & Black's offers taxi rides in exchange for a selfie
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Green & Black's offers taxi rides in exchange for a selfie

Luxury chocolate brand Green & Black's is offering Londoners the chance to take a ride in a black cab for free, while indulging in its newly-launched Truffle and Praline bars.

Tanqueray No. Ten to stage dining experience on train
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Tanqueray No. Ten to stage dining experience on train

The Diageo-owned premium gin brand is hosting a curated gin experience aboard the Belmond British Pullman, as part of the luxury train operator's series of 'pop-up' dining events.

Selfridges marks Beauty Hall reopening with 'Social Studio' pop-up
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Selfridges marks Beauty Hall reopening with 'Social Studio' pop-up

The pop-up marks the opening of the newly refurbished Selfridges Beauty Hall in Manchester's Trafford Centre.

Freixenet to offer Halloween makeovers
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Freixenet to offer Halloween makeovers

The Cava brand is taking over a central London hair salon, offering visitors pre-Halloween party pampering.

How E.ON is taking the concept of energy to new levels
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How E.ON is taking the concept of energy to new levels

The energy brand is inviting people to recharge their batteries with an activation based on mind, body and soul.

IPM reveals how experiential can deliver commercial returns
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IPM reveals how experiential can deliver commercial returns

Findings and trends on experiential's reach, impact and ROI have been revealed from the first stage of research into the IPM Experiential Effectiveness Model.

Which campaign will win Global Brand Activation?
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Which campaign will win Global Brand Activation?

Three activations are battling it out to be named the winner of the 2018 Campaign Event Awards Global Brand Activation category.

Twentieth Century Fox to unveil Queen-inspired art installation
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Twentieth Century Fox to unveil Queen-inspired art installation

The film studio is staging an immersive exhibition with London's Carnaby Street, which will see Queen's prominent crest feature upon the famous Carnaby arch.

Why Bombay Sapphire used artists to inspire creativity through gin
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Why Bombay Sapphire used artists to inspire creativity through gin

The Bacardi-owned gin brand worked with local artists around the world to encourage people to customise their gin and tonics with colours and flavours.

Lidl to stage gin-themed tour
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Lidl to stage gin-themed tour

The supermarket's House of Hortus pop-up gin club will showcase different-flavoured liqueurs.

Why Grey Goose created a café for the UK relaunch of La Vanille
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Why Grey Goose created a café for the UK relaunch of La Vanille

Campaign takes a closer look at Grey Goose's latest activation, a café featuring the Bacardi-owned brand's Grey Goose La Vanille expression.

Hendrick's invites gin lovers into its parallel universe
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Hendrick's invites gin lovers into its parallel universe

The premium gin is staging an immersive experience in the Harvey Nichols department store in Knightsbridge where visitors can enjoy its latest release, Hendrick's Orbium gin.

WWF tours holographic elephant around London landmarks
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WWF tours holographic elephant around London landmarks

The elephant, standing at just under five metres, is part of the conservation organisation's "Stop Wildlife Trafficking" campaign.

How Uber gave the stage to musicians
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How Uber gave the stage to musicians

The Uber Radio Live music activation in Austin, Texas featured a stage re-imagined as a larger-than-life car radio.