Kim Benjamin

Brand Slam: Samsung vs BT
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Brand Slam: Samsung vs BT

Both brands are taking technology to next level with activations featuring drones.

Brand Slam: Guinness vs Jameson
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Brand Slam: Guinness vs Jameson

Irish stout and whiskey brands have devised activations themed around food and music.

Vodafone unveils Christmas tree with digital effects to bring rewards scheme to life
Tesco hosts activation with taste of Christmas past, present and future
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Tesco hosts activation with taste of Christmas past, present and future

Event continues supermarket's 100th-anniversary celebrations.

Selfridges invites shoppers to experience the best of Instagram fashion and style
Deliveroo is creating a cashpoint that will dish out bacon sarnies
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Deliveroo is creating a cashpoint that will dish out bacon sarnies

Activation is timed to coincide with 'most hungover day of year'.

How to make experiences count - and last
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How to make experiences count - and last

Experiential marketing builds communities, shifts perceptions and is authentic. How best can brands tap into its potential?

Brand Slam: Adidas versus Nike
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Brand Slam: Adidas versus Nike

With Adidas' new Oxford Street flagship store opening and promising to be a 'home for creativity', Campaign looks at what the brand and its rival Nike have to offer when it comes to experiential.

Ferrero opens Kinder Bueno New York pop-up
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Ferrero opens Kinder Bueno New York pop-up

It marks US launch of Kinder Bueno.

PlayStation creates fantasy-themed experience for Death Stranding launch
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PlayStation creates fantasy-themed experience for Death Stranding launch

Activation features light and sound effects alongside performers.

Ketel One highlights sustainability with espresso martini-themed garden
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Ketel One highlights sustainability with espresso martini-themed garden

Activation is taking place throughout November.

Brand Slam: Birds Eye vs Heinz
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Brand Slam: Birds Eye vs Heinz

The food brands have created museums, pop-ups, mobile restaurants and ice-themed stunts.

Laphroaig brings its smoky flavour to life
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Laphroaig brings its smoky flavour to life

Event is taking place during London Cocktail Week.

Baseball's successful pitch to UK sports fans
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Baseball's successful pitch to UK sports fans

And it involved a fan park...

Mac pop-up celebrates diversity and the individual
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Mac pop-up celebrates diversity and the individual

Experience takes place in Liverpool.

Oxfam reveals damaging effects of climate change in London mural
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Oxfam reveals damaging effects of climate change in London mural

Piece is on display in Shoreditch.

Fujifilm unveils photography concept store
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Fujifilm unveils photography concept store

Shop will be located in Covent Garden.

Jagermeister to stage 'cursed canal cruise' to celebrate Halloween
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Jagermeister to stage 'cursed canal cruise' to celebrate Halloween

Activation is taking place across 12 nights.

How tech is bringing brand experiences to life
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How tech is bringing brand experiences to life

How brands are combining technology with live experiences to create real-world connections with consumers

Brand Slam: 7Up vs Coca-Cola
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Brand Slam: 7Up vs Coca-Cola

Soft-drinks brands go head to head, tempting consumers with music, football and TV-themed activations.