Brand Slam: Schweppes vs Fentimans
The soft-drinks brands have been staging immersive cocktail experiences to reflect their heritage and taste.
Brand Slam: Mastercard vs Klarna
The financial services brands are banking on music, fashion and cars to engage with consumers.
Brand Slam: BrewDog vs Guinness
Beer brands are staging activations themed around pop-up bars and football.
Microsoft is encouraging girls to express creativity through technology
Event marks International Women's Day.
Apple marks International Women's Day with skills series
Sessions focus on inspirational creatives.
Invnt builds on storytelling services with Folk Hero acquisition
New York-based Folk Hero works with brands across fashion, lifestyle and financial services.
London Eye marks birthday celebrations with themed pods
Experiences include elevated pub and sky-high disco.
Cadbury partners John Lewis for Easter retro video store
Shoppers will be able to browse titles available on Creme Egg's new video platform.
UK Advertising Export Group to showcase UK's strengths to international audience
Group is backed by industry bodies including AA, IPA and DMA.
Brand Slam: Disney vs Warner Bros
Entertainment companies' techniques to engage fans include exhibitions and live experiences based on popular movies.
Barbour and National Trust highlight conservation issues
Series of talks is taking place at John Lewis London flagship store.
Harvey Nichols stages immersive circus show
Show will feature virtual reality.
Brand Slam: Samsung vs BT
Both brands are taking technology to next level with activations featuring drones.
Brand Slam: Guinness vs Jameson
Irish stout and whiskey brands have devised activations themed around food and music.
Vodafone unveils Christmas tree with digital effects to bring rewards scheme to life
Tree will tour three UK cities this month.
Tesco hosts activation with taste of Christmas past, present and future
Event continues supermarket's 100th-anniversary celebrations.
Selfridges invites shoppers to experience the best of Instagram fashion and style
Pop-up will take place over two weeks.
Deliveroo is creating a cashpoint that will dish out bacon sarnies
Activation is timed to coincide with 'most hungover day of year'.
How to make experiences count - and last
Experiential marketing builds communities, shifts perceptions and is authentic. How best can brands tap into its potential?
Brand Slam: Adidas versus Nike
With Adidas' new Oxford Street flagship store opening and promising to be a 'home for creativity', Campaign looks at what the brand and its rival Nike have to offer when it comes to experiential.