Jane Bainbridge

Meet Kevin Ashton, the man behind the internet of things
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Meet Kevin Ashton, the man behind the internet of things

It started as a humble PowerPoint presentation, but former P&G brand manager Kevin Ashton's idea is now the web's next big thing, writes Jane Bainbridge.

Rebranding feminism: how brands should change to ride the fourth wave
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Rebranding feminism: how brands should change to ride the fourth wave

As the fourth wave of feminism grows, powered by the swell of social media, are brands keeping pace, asks Jane Bainbridge.

What brands should know about the new woman consumer
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What brands should know about the new woman consumer

The role and purchasing power of the female audience are changing, yet brands have been slow to drop outdated stereotypes, writes Jane Bainbridge.

Sexuality, gender and racial equality: why workplace diversity is good for marketing
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Sexuality, gender and racial equality: why workplace diversity is good for marketing

The pursuit of diversity is far more than just a box-ticking exercise: it can have a dramatic impact on the organisation's bottom line, writes Jane Bainbridge.

What lies ahead? The UK's top marketers reveal their predictions for 2014
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What lies ahead? The UK's top marketers reveal their predictions for 2014

Key economic indicators give grounds for optimism, but austerity is still in the air. Where does that leave marketers' brand strategies? Some of the UK's top marketers reveal their hopes and fears for the year ahead.

How agencies and clients can make interconnected work
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How agencies and clients can make interconnected work

Our essayists and some big-name brands came together to discuss what interconnection means for agencies and clients.

#Power100 2013: a definitive guide to the UK's most influential marketers
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#Power100 2013: a definitive guide to the UK's most influential marketers

The most influential and inspiring marketers in the UK have been unveiled in Marketing's Power 100 list published today (29 November), in association with SapientNitro.

More than half of global population uses mobile internet once a week
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More than half of global population uses mobile internet once a week

More than half of the global population is now accessing mobile internet once a week, with 35% using it daily, according to nVision data from the Future Foundation.

'Safety is the new middle class luxury', says Future Foundation
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'Safety is the new middle class luxury', says Future Foundation

The growing "middleclassification" of the world is making societies increasingly risk-averse, and is a trend that will impact brands across sectors and territories in the near future, says Christophe Jouan, chief executive of trend watchers Future Foundation.

Getting personal: how much further can the trend go?
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Getting personal: how much further can the trend go?

Brands are adapting to give consumers a more individual experience of their products, but how much further can this trend go, asks Jane Bainbridge.

The rise of discreet luxury and a new consumer elite
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The rise of discreet luxury and a new consumer elite

As the global recession continues to influence spending habits and social trends, we are witnessing the death of conspicuous consumption and the rise of a new luxury aesthetic, writes Jane Bainbridge.

Understanding collaborative consumption
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Understanding collaborative consumption

Marketers need to understand consumers' growing acceptance of sustainable and shared forms of product ownership and use, writes Jane Bainbridge.

Understanding the limitations of ad targeting
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Understanding the limitations of ad targeting

Ad exchanges and programmatic buying can improve ad targeting, but there's danger, too, writes Jane Bainbridge.

Heineken drops men in remote locations to push them to limits
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Heineken drops men in remote locations to push them to limits

The latest stage of Heineken's global 'Legends' campaign tests various men's characters by 'dropping' them into unknown and remote locations, with only basic supplies, as they find their way home.

Sector Insight (interactive): sugar confectionery and gum
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Sector Insight (interactive): sugar confectionery and gum

Escalating raw-material costs have driven price hikes and an increase in value sales.

Sector Insight (interactive): fruit juice, juice drinks & smoothies
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Sector Insight (interactive): fruit juice, juice drinks & smoothies

Volume sales are down, but rising prices mean the sector's value has increased.

Sector Insight (interactive): deodorants and body sprays
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Sector Insight (interactive): deodorants and body sprays

Although essential to many of us, these products depend on innovation to thrive.

Sector Insight (interactive): youth fashion
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Sector Insight (interactive): youth fashion

Unemployment, tuition fees and online retail's growth have all had an impact, writes Jane Bainbridge.

Zappos' Rob Siefker: 'Good customer service starts at the top'
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Zappos' Rob Siefker: 'Good customer service starts at the top'

Zappos' director of customer loyalty talks to Jane Bainbridge about why he believes it has become famous for its customer service and how it is brought to the fore at the US online retailer's call centre.

Sector Insight (interactive): squashes and cordials
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Sector Insight (interactive): squashes and cordials

Value for money and a broad range of flavours drive this popular market, writes Jane Bainbridge.