It started as a humble PowerPoint presentation, but former P&G brand manager Kevin Ashton's idea is now the web's next big thing, writes Jane Bainbridge.
As the fourth wave of feminism grows, powered by the swell of social media, are brands keeping pace, asks Jane Bainbridge.
The role and purchasing power of the female audience are changing, yet brands have been slow to drop outdated stereotypes, writes Jane Bainbridge.
The pursuit of diversity is far more than just a box-ticking exercise: it can have a dramatic impact on the organisation's bottom line, writes Jane Bainbridge.
Key economic indicators give grounds for optimism, but austerity is still in the air. Where does that leave marketers' brand strategies? Some of the UK's top marketers reveal their hopes and fears for the year ahead.
Our essayists and some big-name brands came together to discuss what interconnection means for agencies and clients.
The most influential and inspiring marketers in the UK have been unveiled in Marketing's Power 100 list published today (29 November), in association with SapientNitro.
More than half of the global population is now accessing mobile internet once a week, with 35% using it daily, according to nVision data from the Future Foundation.
The growing "middleclassification" of the world is making societies increasingly risk-averse, and is a trend that will impact brands across sectors and territories in the near future, says Christophe Jouan, chief executive of trend watchers Future Foundation.
Brands are adapting to give consumers a more individual experience of their products, but how much further can this trend go, asks Jane Bainbridge.
As the global recession continues to influence spending habits and social trends, we are witnessing the death of conspicuous consumption and the rise of a new luxury aesthetic, writes Jane Bainbridge.
Marketers need to understand consumers' growing acceptance of sustainable and shared forms of product ownership and use, writes Jane Bainbridge.
Ad exchanges and programmatic buying can improve ad targeting, but there's danger, too, writes Jane Bainbridge.
The latest stage of Heineken's global 'Legends' campaign tests various men's characters by 'dropping' them into unknown and remote locations, with only basic supplies, as they find their way home.
Escalating raw-material costs have driven price hikes and an increase in value sales.
Volume sales are down, but rising prices mean the sector's value has increased.
Although essential to many of us, these products depend on innovation to thrive.
Unemployment, tuition fees and online retail's growth have all had an impact, writes Jane Bainbridge.
Zappos' director of customer loyalty talks to Jane Bainbridge about why he believes it has become famous for its customer service and how it is brought to the fore at the US online retailer's call centre.
Value for money and a broad range of flavours drive this popular market, writes Jane Bainbridge.