We humans need both rest and change, but right now it’s the latter we crave.
It’s not just their wealth that makes older consumers an obvious target for advertisers
The MullenLowe executive partner reminds planners of the power of getting out and about – now they are allowed to.
Properly managed, the mental real estate that an organisation can build is typically more valuable than its physical real estate.
MullenLowe's executive partner recommends resolving not to make mistakes in the first place in 2021 – rather than improving anything.
An industry that was once famously described as 'a dog that barks at every passing car', must yet again face some inconvenient truths
We have beaten new paths these past few weeks and many will serve us well in the future.
Do you let your strategic disquiet temper your respect for the creative ambition?
We have to address advertising 's image problem and restore trust.
We must remember that truth is our strategic sword and maybe even our creative answer.
A great example of standing out in a world of lookalike communications.
It's better for brands to be infamous than completely forgotten.
The people at Ehrenberg-Bass has provided a powerful argument for channelling our resources back to the imaginative end.
It may be no bad thing for our industry if the big-budget Christmas ad is no longer with us.
The most precious commodity that advertisers can shower on their agency and their ideas isn't money.
Next month will bring the latest roll call of advertising industry legends, when the IPA Effectiveness Awards winners for 2018 are declared.
Don't over-complicate your creative vision by taking on board too many suggestions from consumers, clients and colleagues. Keep the idea simple and give it space to flourish.
This case study is about a simple insight that has transformed not only how a brand is seen by its audience, but how it sees itself.
We owe it to our ideas, to ourselves and even to the gods of business efficiency that we cultivate and nourish a more productive brand of feedback, writes MullenLowe's executive partner.
It may hail from the past but there's one particular soundbite that resonates in today's marketing landscape, says the MullenLowe London executive partner.