Laurence Green

Laurence Green is executive partner at MullenLowe London.

For ideas that travel… travel

For ideas that travel… travel

We humans need both rest and change, but right now it’s the latter we crave.

The consumer is not a moron – she's still your mum

The consumer is not a moron – she's still your mum

It’s not just their wealth that makes older consumers an obvious target for advertisers

Lockdown is easing: look up

Lockdown is easing: look up

The MullenLowe executive partner reminds planners of the power of getting out and about – now they are allowed to.

Topshop's acquisition reveals an old truth about brands

Topshop's acquisition reveals an old truth about brands

Properly managed, the mental real estate that an organisation can build is typically more valuable than its physical real estate.

Your customer is Homer Simpson

Your customer is Homer Simpson

MullenLowe's executive partner recommends resolving not to make mistakes in the first place in 2021 – rather than improving anything.

Tortoise beats hare, again

Tortoise beats hare, again

An industry that was once famously described as 'a dog that barks at every passing car', must yet again face some inconvenient truths

Which paths shall we pave?

Which paths shall we pave?

We have beaten new paths these past few weeks and many will serve us well in the future.

Let's be honest: would you have bought the Rustlers idea?

Let's be honest: would you have bought the Rustlers idea?

Do you let your strategic disquiet temper your respect for the creative ambition?

When advertising does good, good things happen in turn

When advertising does good, good things happen in turn

We have to address advertising 's image problem and restore trust.

Exciting lies and boring truths

Exciting lies and boring truths

We must remember that truth is our strategic sword and maybe even our creative answer.

The car in front is a Volvo

The car in front is a Volvo

A great example of standing out in a world of lookalike communications.

The advertising storm-chaser is here to stay

The advertising storm-chaser is here to stay

It's better for brands to be infamous than completely forgotten.

It's how, not what, you communicate that counts

It's how, not what, you communicate that counts

The people at Ehrenberg-Bass has provided a powerful argument for channelling our resources back to the imaginative end.

RIP: the Christmas commercial (2011-2018)

RIP: the Christmas commercial (2011-2018)

It may be no bad thing for our industry if the big-budget Christmas ad is no longer with us.

We need to talk about time

We need to talk about time

The most precious commodity that advertisers can shower on their agency and their ideas isn't money.

Find the Rembrandt in the attic

Find the Rembrandt in the attic

Next month will bring the latest roll call of advertising industry legends, when the IPA Effectiveness Awards winners for 2018 are declared.

Listen to your idea rather than the feedback

Listen to your idea rather than the feedback

Don't over-complicate your creative vision by taking on board too many suggestions from consumers, clients and colleagues. Keep the idea simple and give it space to flourish.

How a simple insight helped BBC Asian Network become 100% relevant

How a simple insight helped BBC Asian Network become 100% relevant

This case study is about a simple insight that has transformed not only how a brand is seen by its audience, but how it sees itself.

Why agencies must encourage a more productive brand of feedback

Why agencies must encourage a more productive brand of feedback

We owe it to our ideas, to ourselves and even to the gods of business efficiency that we cultivate and nourish a more productive brand of feedback, writes MullenLowe's executive partner.

Why the medium is still the message

Why the medium is still the message

It may hail from the past but there's one particular soundbite that resonates in today's marketing landscape, says the MullenLowe London executive partner.