The Facebook platform is evolving, as marketers' attitudes toward it must too, writes Mel Exon.
Sometimes talk of frictionless mobile payments and proximity-based targeting has felt a little like waiting for jetpacks.
The development of the social web is reaching a tipping point for brands and users, writes Mel Exon.
At the end of last year I suggested 2013 would be the year of the "Real World Web".
I would wager that "pre-testing" would top a list of the least-popular terms in advertising. By contrast, responses to the word "prototype" range from excited apprehension to outright evangelism.
A wise person recently told me that, statistically, a person is more likely to die in an aeroplane crash than click on a banner ad. As I'm writing this month's column on a long-haul flight to San Francisco, this is something I'm hoping not to be true.