My recent participation in a debate about a strong UK ad industry made me think long and hard about the essence of the real contribution of advertising to the nation's economy.
What do female humans and orcas have in common? They both go through menopause, and there are lessons therein to be learned.
As Campaign prepares to go solely online, memories of the print issue's central role for anyone starting out in the industry.
With a global talent shortage and as we get “back to school” for the autumn after the summer holidays, it is important to unpick, and then refresh, motivation at work.
Sexist attitudes linger and change on this front is slow, but unrealistic and stereotyped expectations are not confined to women.
Realising that every living organism – and now even AI – has its own way of looking at the world is key to communication.
Artificial intelligence, diversity and purpose in action, the power of humour and the return of big brands were among the main themes of this year’s festival.
What is a 'convenor' and why does every business need a good one in their leadership team?
Why targets can be both good and bad, making context and nuance key.
In the new communications economy, change is continuous and accelerating, and we must be open to new learnings.
Here's why everyone you work should be clear about what they are doing there.
The reports of advertising's death have been greatly exaggerated.
Building a community can enable a brand to get support from the crowd but also boost its success and profitability.
The necessity of making sure that every aspect of a user experience is easy and smooth is more crucial than ever.
I have never felt like I belonged to any segment that I have heard talked about by clever planners dissecting media tribes.
To win in 2023, you will need better use of data and better imagination than your competitors, while creativity will become ever-more crucial.
Yes, the 'golden age of advertising' is no more, but things have come a long way since the industry's overriding purpose seemed to be the maintenance of the societal status quo from the 1950s.
Take a lesson out of music producer Rick Rubin's book: do less, return to the essence and you just might find greatness.
Consensus is not always a good thing as it can preclude diversity of thought.
Making mistakes is important, they can engineer vital change and make subsequent success feel even sweeter.