Sue Unerman

Sue Unerman is the chief strategy officer at MediaCom. 

Respect in the workplace can't be bought
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Respect in the workplace can't be bought

Whatever the system, however lofty a title or a position in a hierarchy, it means nothing without respect, says MediaCom's chief transformation officer.

The fight against gender stereotyping must start young
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The fight against gender stereotyping must start young

Every stereotypical depiction adds to the likelihood that kids will grow up with the same cultural expectations that lead eventually to barriers at work, warns MediaCom's chief transformation officer.

Follow the Avengers: you need many voices for leadership
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Follow the Avengers: you need many voices for leadership

Much like Marvel's super heroes, a business needs many leadership voices to succeed, says MediaCom's chief transformation officer.

Path dependence is our business but it can also break our business
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Path dependence is our business but it can also break our business

Path dependence can break our business if we carry on with ways of working that are no longer useful in the face of a better way, says MediaCom's chief transformation officer.

What Spielberg teaches us about better ideas
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What Spielberg teaches us about better ideas

Want better ideas for problem solving in 2018? You will need to get outside your comfort zone, just like Steven Spielberg.

Interrogate the evidence
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Interrogate the evidence

When presented with research about a medium or a channel, use the TWSTWT test: They would say that wouldn't they?

Facing down the difficulties on the horizon for 2018
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Facing down the difficulties on the horizon for 2018

Bridge divides this year through the power of creativity, says MediaCom's chief transformation officer.

Radical rethinking is crucial to gain a competitive edge from artificial intelligence
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Radical rethinking is crucial to gain a competitive edge from artificial intelligence

Much like electricity in its early days, AI is still developing but isn't transforming businesses as much as it could.

How to ensure all personality types are welcome at the corporate ball
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How to ensure all personality types are welcome at the corporate ball

There are many unspoken expectations wrapped up in the job you take, says MediaCom's chief transformation officer.

Three work hacks for changing your communication style
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Three work hacks for changing your communication style

Keep the tune but change the execution, advises MediaCom's chief transformation officer.

The five key tactics of a brave leader
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The five key tactics of a brave leader

Don't let fear paralyse you in the workplace, says MediaCom's chief transformation officer.

This is how we should be giving feedback
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This is how we should be giving feedback

Feedback in the workplace is crucial, but we've got it wrong, says MediaCom's chief transformation officer.

Standing by is no longer an option in the gender equality fight
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Standing by is no longer an option in the gender equality fight

As the industry begins a post Weinstein purge, neutrality is not an option, says MediaCom's chief transformation officer.

The best leaders admit when they are wrong
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The best leaders admit when they are wrong

The only thing worse than making a mistake at work is not admitting it, says MediaCom's chief transformation officer.

Create your own good day at work
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Create your own good day at work

However fulfilling your day job is, having a mission to make not just the job better but also the world better can enhance your working life.

Why media partnerships are worth more than the trouble
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Why media partnerships are worth more than the trouble

Partnerships are routine considerations for our industry. They are not routine to deliver however.

Why you should ignore the big data haters
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Why you should ignore the big data haters

Who is using big data in the best way?

How to really gain a competitive advantage in your business
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How to really gain a competitive advantage in your business

Want to boost your bottom line? Want a real competitive advantage?

Why frequency matters in media
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Why frequency matters in media

The same factors that turn pop songs into hits are also crucial to media.

We are social media
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We are social media

Is social media making the world better or worse?