Sue Unerman

Sue Unerman is the chief strategy officer at MediaCom. 

Adland needs to reinvent, rebrand and reimagine when it comes to inclusion

Adland needs to reinvent, rebrand and reimagine when it comes to inclusion

Advertising is an industry that runs on talent, but it leaves a lot to be desired when it comes to inclusion and belonging.

Sometimes the best approach in the office, as in football, is to 'stick it in the mixer'

Sometimes the best approach in the office, as in football, is to 'stick it in the mixer'

With the Euro 2020 final painfully fresh in our memories, let’s turn to another football match that offers a valuable lesson for us at work.

Forty-eight ways to transform creativity: act one

Forty-eight ways to transform creativity: act one

There are 48 techniques that can transform the creativity of the work that you do. Here’s one: the power of diverse voices, as illustrated by a tale from a Broadway production.

Are we mixing up magic and science (again)?

Are we mixing up magic and science (again)?

The industry's narrative around AI must not be allowed to drift into the magical, otherwise great harm could be done. We must, instead, guide AI ethically and responsibly, and design it to drive positive change

How to stop the noise drowning out fair judgments in your team

How to stop the noise drowning out fair judgments in your team

Judgments can be swayed by many factors seemingly unrelated to the matter in hand. But there are ways to ensure you minimise bias when making decisions.

Stop adding and start subtracting

Stop adding and start subtracting

If you want to make your working practices better, perhaps it's time to strip away, do less and look to the 'power of minus', rather than the power of 'and'.

What's the real story behind Zoom fatigue?

What's the real story behind Zoom fatigue?

There is a clue to why video calls leave any of feeling tired in the different responses of men and women.

When you shoot for the Moon, don't forget to keep your eye on it

When you shoot for the Moon, don't forget to keep your eye on it

Don't allow a focus on the way you are doing something to overshadow why you're doing it.

Push what moves

Push what moves

It's the small, manageable moves within organisations, rather than big shifts in working practices, that can lead to fundamental change.

Give everyone the gift of belonging

Give everyone the gift of belonging

If you have ever felt left out, you can empathise with those who feel like they don't belong and make sure your team is all-inclusive

The year when the world got smaller

The year when the world got smaller

The Covid pandemic brought business travel to a virtual standstill, in the process forcing us to change the way we work internationally, in some cases for the better. So, as and when business begins to return to 'normal', perhaps we shouldn't be so quick to jump back on board

Be a more Agile leader and serve your team

Be a more Agile leader and serve your team

As lockdown and its emotional and mental trials continue, we must all look out for one another, and that must start at the top with 'servant leaders'

How levelling the playing field can allow talent to shine

How levelling the playing field can allow talent to shine

In football, empty grounds result in better on-field decisions from match officials and may draw better performances from players. Creating a non-hostile culture of belonging in the workplace brings its rewards too.

Digital transformation and a culture of belonging should be priorities for 2021

Digital transformation and a culture of belonging should be priorities for 2021

Digital transformation and a culture of belonging should be a business priority for 2021.

The magnificent seven New Year's resolutions

The magnificent seven New Year's resolutions

2021 – the outlook is uncertain. Here is how to ensure that your business outperforms, and that your personal career path soars.

Instead of segmentation, try inclusion – it will get you more sales

Instead of segmentation, try inclusion – it will get you more sales

Research has shown that brand share bears little relationship to the segments brands might be trying to attract.

It's time to stand up to bad behaviour

It's time to stand up to bad behaviour

We should nurture a workplace culture where people can call out inappropriate actions with the aim that everyone feels that they belong and can therefore fulfil their potential

The best marketing comes from businesses that commit

The best marketing comes from businesses that commit

There is good reason why the entire business needs to be focused on marketing effectiveness, not simply the marcomms team

When it comes to media plans, don't gamble

When it comes to media plans, don't gamble

Crafting a strong, effective media plan is not about backing one thing over another, you have to challenge everything, including yourself, and create a balance

Empty offices do not need to mean empty office culture

Empty offices do not need to mean empty office culture

As our work spaces remain relatively deserted, it is even more crucial to create a sense of belonging