Sue Unerman

Sue Unerman is the chief strategy officer at MediaCom. 

We all cope differently while in survival mode
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We all cope differently while in survival mode

There are plenty of changes in this period, but they don't all have to be negative ones.

Why I haven't written about IWD (and it's not because of Covid-19)
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Why I haven't written about IWD (and it's not because of Covid-19)

Let's think about the issues facing women away from simply the workplace as well as how equality should go both ways.

Frogs don't always turn into princes
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Frogs don't always turn into princes

In a landscape of change, we have a desire to expect happy endings like in fairy tales, but we have to make the transformation or risk others getting ahead.

Grit: the must-have for success in the 2020s
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Grit: the must-have for success in the 2020s

It's perseverance in the face of whatever life, your opponent and the business world throw at you.

4 ways to think creatively: Cancer Research UK, Time to Change, Mars and Lucozade
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4 ways to think creatively: Cancer Research UK, Time to Change, Mars and Lucozade

MediaCom shows how four of its clients cultivated creative thinking to cut through in their crowded markets

The robot revolution is looking a lot less cute
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The robot revolution is looking a lot less cute

Xenobots that can perform simple tasks, behave autonomously and reproduce themselves, anyone?

How to be happy in 2020
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How to be happy in 2020

A new study suggests advertising makes people unhappy.

It's forecast time
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It's forecast time

Let's take a look back at some media predictions from 2004.

Creativity from chaos
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Creativity from chaos

Tidy desk might mean tidy mind, but what does it do to our creativity?

Use your anger
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Use your anger

There's a bravery in getting angry and effecting change from it.

The hard truth about appearance
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The hard truth about appearance

However you dress, your colleagues, clients and customers will judge you.

Keeping up with the kids
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Keeping up with the kids

Change is happening and brands that want to connect with young people need to take note.

10 considerations for brand-building in the 21st century
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10 considerations for brand-building in the 21st century

And it's never an either/or situation...

Don't be an armchair general
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Don't be an armchair general

The cost of safe decisions could be dear.

Personal connection or personalisation?
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Personal connection or personalisation?

Personalised content isn't always the right move.

Our industry needs its own marshmallow test
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Our industry needs its own marshmallow test

Too many of us are addicted to short-term targets.

The days of silos are well and truly over
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The days of silos are well and truly over

Division rarely makes any work better.

Marshall McLuhan is more relevant than ever
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Marshall McLuhan is more relevant than ever

The medium in which the message is received is still crucial to a good comms strategy.

A different kind of disruption
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A different kind of disruption

It's consumers, not tech, that truly drive disruption.

Cannes 2019: reasons to be cheerful
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Cannes 2019: reasons to be cheerful

This year's festival was less about problems and more about solutions.