There is good reason why the entire business needs to be focused on marketing effectiveness, not simply the marcomms team
Crafting a strong, effective media plan is not about backing one thing over another, you have to challenge everything, including yourself, and create a balance
As our work spaces remain relatively deserted, it is even more crucial to create a sense of belonging
If you really want to excel in your role, then follow the snooker player's lead and find a way to truly connect with your work
Team spirit and belief are often downplayed in business.
Lockdown has brought about many changes, not least to how we dress
How do you manage workplace culture when working remotely?
Three factors make this period the ideal time to try something new.
Fine words and pledges are one thing. Actual change is another. Good measurement is crucial for real change.
We must mirror the diversity mosaic of the UK and plan for individuals.
Cues such as scent, eye contact and micro-expressions are all lost in video calls.
What does your working space, and what you choose to reveal about it, say about you?
Many business practices that might have changed over a period of months or even years have changed suddenly.
In this current climate, we also need to consider the medium term and the very long term.
There are plenty of changes in this period, but they don't all have to be negative ones.
Let's think about the issues facing women away from simply the workplace as well as how equality should go both ways.
In a landscape of change, we have a desire to expect happy endings like in fairy tales, but we have to make the transformation or risk others getting ahead.
It's perseverance in the face of whatever life, your opponent and the business world throw at you.
MediaCom shows how four of its clients cultivated creative thinking to cut through in their crowded markets
Xenobots that can perform simple tasks, behave autonomously and reproduce themselves, anyone?