Advertising is an industry that runs on talent, but it leaves a lot to be desired when it comes to inclusion and belonging.
With the Euro 2020 final painfully fresh in our memories, let’s turn to another football match that offers a valuable lesson for us at work.
There are 48 techniques that can transform the creativity of the work that you do. Here’s one: the power of diverse voices, as illustrated by a tale from a Broadway production.
The industry's narrative around AI must not be allowed to drift into the magical, otherwise great harm could be done. We must, instead, guide AI ethically and responsibly, and design it to drive positive change
Judgments can be swayed by many factors seemingly unrelated to the matter in hand. But there are ways to ensure you minimise bias when making decisions.
If you want to make your working practices better, perhaps it's time to strip away, do less and look to the 'power of minus', rather than the power of 'and'.
There is a clue to why video calls leave any of feeling tired in the different responses of men and women.
Don't allow a focus on the way you are doing something to overshadow why you're doing it.
It's the small, manageable moves within organisations, rather than big shifts in working practices, that can lead to fundamental change.
If you have ever felt left out, you can empathise with those who feel like they don't belong and make sure your team is all-inclusive
The Covid pandemic brought business travel to a virtual standstill, in the process forcing us to change the way we work internationally, in some cases for the better. So, as and when business begins to return to 'normal', perhaps we shouldn't be so quick to jump back on board
As lockdown and its emotional and mental trials continue, we must all look out for one another, and that must start at the top with 'servant leaders'
In football, empty grounds result in better on-field decisions from match officials and may draw better performances from players. Creating a non-hostile culture of belonging in the workplace brings its rewards too.
Digital transformation and a culture of belonging should be a business priority for 2021.
2021 – the outlook is uncertain. Here is how to ensure that your business outperforms, and that your personal career path soars.
Research has shown that brand share bears little relationship to the segments brands might be trying to attract.
We should nurture a workplace culture where people can call out inappropriate actions with the aim that everyone feels that they belong and can therefore fulfil their potential
There is good reason why the entire business needs to be focused on marketing effectiveness, not simply the marcomms team
Crafting a strong, effective media plan is not about backing one thing over another, you have to challenge everything, including yourself, and create a balance
As our work spaces remain relatively deserted, it is even more crucial to create a sense of belonging