Change is happening and brands that want to connect with young people need to take note.
And it's never an either/or situation...
The cost of safe decisions could be dear.
Personalised content isn't always the right move.
Too many of us are addicted to short-term targets.
Division rarely makes any work better.
The medium in which the message is received is still crucial to a good comms strategy.
It's consumers, not tech, that truly drive disruption.
This year's festival was less about problems and more about solutions.
A true wingperson is more than simply a cheerleader and they can make us better.
Is the ad industry ever in danger of confusing hard evidence and beliefs?
This year's Media360 gave delegates plenty of ideas and arguments.
Voice tech could benefit from sector alignment and standardised measurement in order for everyone to win.
It's something that our evolving media landscape needs to consider.
Kindness is rarely celebrated, but it enhances the best qualities in people.
Whether purpose-led campaigns are good business continues to divide people.
Think about your career and personal brand in terms of the long and the short.
In grim times, maybe this is what we need.
A study suggests that criticism could lead to more ideas during brainstorming.
Let's move away from the dark greys of pessimism and embrace something more colourful.