Sue Unerman

Sue Unerman is the chief strategy officer at MediaCom. 

Keeping up with the kids
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Keeping up with the kids

Change is happening and brands that want to connect with young people need to take note.

10 considerations for brand-building in the 21st century
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10 considerations for brand-building in the 21st century

And it's never an either/or situation...

Don't be an armchair general
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Don't be an armchair general

The cost of safe decisions could be dear.

Personal connection or personalisation?
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Personal connection or personalisation?

Personalised content isn't always the right move.

Our industry needs its own marshmallow test
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Our industry needs its own marshmallow test

Too many of us are addicted to short-term targets.

The days of silos are well and truly over
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The days of silos are well and truly over

Division rarely makes any work better.

Marshall McLuhan is more relevant than ever
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Marshall McLuhan is more relevant than ever

The medium in which the message is received is still crucial to a good comms strategy.

A different kind of disruption
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A different kind of disruption

It's consumers, not tech, that truly drive disruption.

Cannes 2019: reasons to be cheerful
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Cannes 2019: reasons to be cheerful

This year's festival was less about problems and more about solutions.

Get yourself a Barney
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Get yourself a Barney

A true wingperson is more than simply a cheerleader and they can make us better.

Join the fight against our post-truth world
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Join the fight against our post-truth world

Is the ad industry ever in danger of confusing hard evidence and beliefs?

Brighton really does rock when it comes to media
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Brighton really does rock when it comes to media

This year's Media360 gave delegates plenty of ideas and arguments.

The rise of Alexa: you're gonna need a bigger pie
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The rise of Alexa: you're gonna need a bigger pie

Voice tech could benefit from sector alignment and standardised measurement in order for everyone to win.

Instinct versus algorithm
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Instinct versus algorithm

It's something that our evolving media landscape needs to consider.

Bake Off has something to teach us about kindness
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Bake Off has something to teach us about kindness

Kindness is rarely celebrated, but it enhances the best qualities in people.

Is there purpose to campaigns for purpose?
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Is there purpose to campaigns for purpose?

Whether purpose-led campaigns are good business continues to divide people.

Les Binet and Peter Field offer some lessons for your career too
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Les Binet and Peter Field offer some lessons for your career too

Think about your career and personal brand in terms of the long and the short.

Welcome to the What If awards
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Welcome to the What If awards

In grim times, maybe this is what we need.

'No idea is a bad idea' is actually a bad idea
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'No idea is a bad idea' is actually a bad idea

A study suggests that criticism could lead to more ideas during brainstorming.

Get yourself a growth mindset for 2019
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Get yourself a growth mindset for 2019

Let's move away from the dark greys of pessimism and embrace something more colourful.