Sue Unerman

Sue Unerman is the chief strategy officer at MediaCom. 

Creativity = data + imagination + empathy
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Creativity = data + imagination + empathy

The best answers for brand growth will come from a combination of imagination, speculation and focus on data.

Fake news is widespread in media too
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Fake news is widespread in media too

Are brands really dead? Does data actually bring more accountability? We need to call time on claims that have little basis in fact.

What's in it for you?
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What's in it for you?

A culture in which personal gain and reward is put above everything else is not one that will succeed.

Transforming attitudes to age
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Transforming attitudes to age

Most businesses have a strategy for transformation, and if they don't, they probably need one.

To boldly go where no brand has gone before
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To boldly go where no brand has gone before

Most brands connect with their audiences visually but the rise of voice tech will shift the balance of power. To survive in this brave new world, brands will need to find new ways to cut through.

How Cannes got serious
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How Cannes got serious

Business, meaning, audience insight and partnerships were at the core of this year's successful work at Cannes, says MediaCom's chief transformation officer.

How to get more meaning from your media job
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How to get more meaning from your media job

If you want more from your job, you could start measuring your pay per dull hour, says MediaCom's chief transformation officer.

The real reason your project doesn't go to plan
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The real reason your project doesn't go to plan

The problem might be a bottleneck, says MediaCom's chief transformation officer.

Culture is more important than a good strategy
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Culture is more important than a good strategy

Without a good culture you won't have a chance at long-term success, says MediaCom's chief transformation officer.

Three rules to simplify media
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Three rules to simplify media

Media is getting more and more complicated, says MediaCom's chief transformation officer.

Why there should be more women behind the camera
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Why there should be more women behind the camera

The diversity of people taking photographs is crucial to empowerment, says MediaCom's chief transformation officer.

The single most important factor for transformation might surprise you
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The single most important factor for transformation might surprise you

When it comes to achieving transformation, there is one route to it that carves through all others, says MediaCom's chief transformation officer.

What working with start-ups might do for you
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What working with start-ups might do for you

There is great value in finding the right start-up for your business, but in order to do so, you need the right approach, says MediaCom's chief transformation officer.

The weirdest way to succeed at networking
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The weirdest way to succeed at networking

You don't need to make awkward small talk to succeed at networking, but there are some tips you should know, says MediaCom's chief transformation officer.

This #IWD2018, pledge to no longer stand by
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This #IWD2018, pledge to no longer stand by

Speaking up, staging interventions and zero tolerance of excluding behaviour at every level: this is what changes work culture, says MediaCom's chief transformation officer.

The big media battle is a race for attention at a content buffet
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The big media battle is a race for attention at a content buffet

Media owners are throwing the best ever buffet of content and the audience knows it, says MediaCom's chief transformation officer.

Emotional flexibility is crucial to leadership
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Emotional flexibility is crucial to leadership

Technical expertise and emotional intelligence are not enough to lead a business, warns MediaCom's chief transformation officer.

Respect in the workplace can't be bought
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Respect in the workplace can't be bought

Whatever the system, however lofty a title or a position in a hierarchy, it means nothing without respect, says MediaCom's chief transformation officer.

The fight against gender stereotyping must start young
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The fight against gender stereotyping must start young

Every stereotypical depiction adds to the likelihood that kids will grow up with the same cultural expectations that lead eventually to barriers at work, warns MediaCom's chief transformation officer.

Follow the Avengers: you need many voices for leadership
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Follow the Avengers: you need many voices for leadership

Much like Marvel's super heroes, a business needs many leadership voices to succeed, says MediaCom's chief transformation officer.