Sue Unerman

Sue Unerman is the chief strategy officer at MediaCom. 

Instinct versus algorithm
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Instinct versus algorithm

It's something that our evolving media landscape needs to consider.

Bake Off has something to teach us about kindness
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Bake Off has something to teach us about kindness

Kindness is rarely celebrated, but it enhances the best qualities in people.

Is there purpose to campaigns for purpose?
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Is there purpose to campaigns for purpose?

Whether purpose-led campaigns are good business continues to divide people.

Les Binet and Peter Field offer some lessons for your career too
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Les Binet and Peter Field offer some lessons for your career too

Think about your career and personal brand in terms of the long and the short.

Welcome to the What If awards
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Welcome to the What If awards

In grim times, maybe this is what we need.

'No idea is a bad idea' is actually a bad idea
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'No idea is a bad idea' is actually a bad idea

A study suggests that criticism could lead to more ideas during brainstorming.

Get yourself a growth mindset for 2019
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Get yourself a growth mindset for 2019

Let's move away from the dark greys of pessimism and embrace something more colourful.

Churchill was right: you should never give in
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Churchill was right: you should never give in

Resilience is crucial for us to progress.

Who's your biggest critic?
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Who's your biggest critic?

We all have one. But it's equally important to remember that we can have cheerleaders, too.

Creativity = data + imagination + empathy
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Creativity = data + imagination + empathy

The best answers for brand growth will come from a combination of imagination, speculation and focus on data.

Fake news is widespread in media too
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Fake news is widespread in media too

Are brands really dead? Does data actually bring more accountability? We need to call time on claims that have little basis in fact.

What's in it for you?
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What's in it for you?

A culture in which personal gain and reward is put above everything else is not one that will succeed.

Transforming attitudes to age
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Transforming attitudes to age

Most businesses have a strategy for transformation, and if they don't, they probably need one.

To boldly go where no brand has gone before
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To boldly go where no brand has gone before

Most brands connect with their audiences visually but the rise of voice tech will shift the balance of power. To survive in this brave new world, brands will need to find new ways to cut through.

How Cannes got serious
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How Cannes got serious

Business, meaning, audience insight and partnerships were at the core of this year's successful work at Cannes, says MediaCom's chief transformation officer.

How to get more meaning from your media job
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How to get more meaning from your media job

If you want more from your job, you could start measuring your pay per dull hour, says MediaCom's chief transformation officer.

The real reason your project doesn't go to plan
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The real reason your project doesn't go to plan

The problem might be a bottleneck, says MediaCom's chief transformation officer.

Culture is more important than a good strategy
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Culture is more important than a good strategy

Without a good culture you won't have a chance at long-term success, says MediaCom's chief transformation officer.

Three rules to simplify media
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Three rules to simplify media

Media is getting more and more complicated, says MediaCom's chief transformation officer.

Why there should be more women behind the camera
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Why there should be more women behind the camera

The diversity of people taking photographs is crucial to empowerment, says MediaCom's chief transformation officer.