We are in danger of continuing to follow the advertising rules of thumb or heuristics of the past in a world that we know has changed irrevocably.
We could all benefit from the transformation offered by adopting tennis' 'second serve rule'.
Because I went for free to this year's event, I was particularly determined to make the most of it, so here are five things I learned while there.
There are 48 techniques that can transform the creativity of the work that you do. Here’s the sixth: exaggeration.
There has been a worrying drop in the effectiveness of advertising in the UK, according to Warc's rankings, and it is a decline that we must not ignore.
A myth has sprung up over the course of the pandemic that you need to collaborate IRL to be truly creative, but it's just not true.
Take your lead from actors and athletes, and tap into the power of the breath to help us all transform the industry's culture into one of inclusion and zero tolerance for inappropriate behaviour.
In our industry, work has always been about how you show up, as well as how much work you do.
Why it pays to think like a shaman and see the bigger, long-term picture.
We are at the dawn of a new era. The age of dialogue is making way for the age of relevance.
From Pot Noodle to Moët: take a mythical approach to turn your brand into an icon.
At a recent conference I attended there was a big divide between how the women on stage dressed versus most of the men, something that could be symptomatic of deeper divides.
There are 48 ways to transform creativity. Here’s number three – use an old idea.
The annual event revealed a common theme of accelerating change.
The metaverse has arrived, allowing people to live their best lives in the virtual world – but where is the crossover point between reality and fantasy?
Feeling what someone else is feeling is energising because it takes you away from your natural self-obsession, so why not take a step outside the ad agency bubble and see what benefits it can bring both personally and professionally
Why is it still so much easier for many people to say that they are sick with a tummy bug than that they cannot come to work because of the state of their mental health?
There are 48 techniques that can transform the creativity of the work that you do. Here’s one of them. The power of burning bridges.
Advertising is an industry that runs on talent, but it leaves a lot to be desired when it comes to inclusion and belonging.
With the Euro 2020 final painfully fresh in our memories, let’s turn to another football match that offers a valuable lesson for us at work.