Sue Unerman

Sue Unerman is the chief strategy officer at MediaCom. 

The five key tactics of a brave leader
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The five key tactics of a brave leader

Don't let fear paralyse you in the workplace, says MediaCom's chief transformation officer.

This is how we should be giving feedback
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This is how we should be giving feedback

Feedback in the workplace is crucial, but we've got it wrong, says MediaCom's chief transformation officer.

Standing by is no longer an option in the gender equality fight
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Standing by is no longer an option in the gender equality fight

As the industry begins a post Weinstein purge, neutrality is not an option, says MediaCom's chief transformation officer.

The best leaders admit when they are wrong
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The best leaders admit when they are wrong

The only thing worse than making a mistake at work is not admitting it, says MediaCom's chief transformation officer.

Create your own good day at work
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Create your own good day at work

However fulfilling your day job is, having a mission to make not just the job better but also the world better can enhance your working life.

Why media partnerships are worth more than the trouble
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Why media partnerships are worth more than the trouble

Partnerships are routine considerations for our industry. They are not routine to deliver however.

Why you should ignore the big data haters
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Why you should ignore the big data haters

Who is using big data in the best way?

How to really gain a competitive advantage in your business
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How to really gain a competitive advantage in your business

Want to boost your bottom line? Want a real competitive advantage?

Why frequency matters in media
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Why frequency matters in media

The same factors that turn pop songs into hits are also crucial to media.

We are social media
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We are social media

Is social media making the world better or worse?

Is it time to pour the tea yet?
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Is it time to pour the tea yet?

MediaCom's chief transformation officer questions how far we have yet to go to achieve gender equality in business.

Robots can't deliver brave creativity
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Robots can't deliver brave creativity

Awards judges look for brave work. Only people can deliver this, says MediaCom's chief transformation officer.

Conditions are right for women to smash glass walls in advertising and media
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Conditions are right for women to smash glass walls in advertising and media

Gender representation at Cannes this year revealed the lack of diversity in our industry.

Facebook and other media must make room for diversity of thought
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Facebook and other media must make room for diversity of thought

When Facebook prioritises friends and family in your news feed it may commit editorial bias.

How to make your team culture work well
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How to make your team culture work well

Cultures work when teams look out for each other and care about the company as a whole, says MediaCom's chief transformation officer.

Instability in media fads is hurting consumer trust
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Instability in media fads is hurting consumer trust

Could FUCU, a new acronym used to describe the surprising political world, also be applied to marcoms?

Debunking myths: stand up to pseudoscience
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Debunking myths: stand up to pseudoscience

Men with bigger heads are "smarter than women", multi-tasking is "bad for your health", MediaCom UK's chief transformation officer debunks the myths.

Poor leadership can make work 'stupid'
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Poor leadership can make work 'stupid'

Many organisations build in deliberate and functional stupidity into their ways of working in order to control the people that work for them.

The future of strategy is synthesis
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The future of strategy is synthesis

We can expect more breakthroughs as we synthesise more data sources and disciplines.

Tech disruption is not going to stabilise
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Tech disruption is not going to stabilise

You can't buy an agile culture, you have to grow one, and that agility has to come from the top.