Sue Unerman

Sue Unerman is the chief strategy officer at MediaCom. 

The best marketing comes from businesses that commit

The best marketing comes from businesses that commit

There is good reason why the entire business needs to be focused on marketing effectiveness, not simply the marcomms team

When it comes to media plans, don't gamble

When it comes to media plans, don't gamble

Crafting a strong, effective media plan is not about backing one thing over another, you have to challenge everything, including yourself, and create a balance

Empty offices do not need to mean empty office culture

Empty offices do not need to mean empty office culture

As our work spaces remain relatively deserted, it is even more crucial to create a sense of belonging

Be like Ronnie O'Sullivan... go with the flow

Be like Ronnie O'Sullivan... go with the flow

If you really want to excel in your role, then follow the snooker player's lead and find a way to truly connect with your work

Lessons on victory from Mikel Arteta

Lessons on victory from Mikel Arteta

Team spirit and belief are often downplayed in business.

Do clothes really make the man or woman?

Do clothes really make the man or woman?

Lockdown has brought about many changes, not least to how we dress

Can't delegate the culture

Can't delegate the culture

How do you manage workplace culture when working remotely?

Appetite for experimentation: why now is the time to innovate

Appetite for experimentation: why now is the time to innovate

Three factors make this period the ideal time to try something new.

Measure what you treasure

Measure what you treasure

Fine words and pledges are one thing. Actual change is another. Good measurement is crucial for real change.

We don't need average Joe any more

We don't need average Joe any more

We must mirror the diversity mosaic of the UK and plan for individuals.

Smell you later: tips on a successful video call

Smell you later: tips on a successful video call

Cues such as scent, eye contact and micro-expressions are all lost in video calls.

Your (video call) background says a lot about you

Your (video call) background says a lot about you

What does your working space, and what you choose to reveal about it, say about you?

This is the evolutionary theory of punctuated equilibrium in real time

This is the evolutionary theory of punctuated equilibrium in real time

Many business practices that might have changed over a period of months or even years have changed suddenly.

When the long and the short of it isn't enough

When the long and the short of it isn't enough

In this current climate, we also need to consider the medium term and the very long term.

We all cope differently while in survival mode

We all cope differently while in survival mode

There are plenty of changes in this period, but they don't all have to be negative ones.

Why I haven't written about IWD (and it's not because of Covid-19)

Why I haven't written about IWD (and it's not because of Covid-19)

Let's think about the issues facing women away from simply the workplace as well as how equality should go both ways.

Frogs don't always turn into princes

Frogs don't always turn into princes

In a landscape of change, we have a desire to expect happy endings like in fairy tales, but we have to make the transformation or risk others getting ahead.

Grit: the must-have for success in the 2020s

Grit: the must-have for success in the 2020s

It's perseverance in the face of whatever life, your opponent and the business world throw at you.

4 ways to think creatively: Cancer Research UK, Time to Change, Mars and Lucozade

4 ways to think creatively: Cancer Research UK, Time to Change, Mars and Lucozade

MediaCom shows how four of its clients cultivated creative thinking to cut through in their crowded markets

The robot revolution is looking a lot less cute

The robot revolution is looking a lot less cute

Xenobots that can perform simple tasks, behave autonomously and reproduce themselves, anyone?