Why does the advertising industry find the 'working class' so problematic?
It's time for the industry to regain its cultural significance, says the Droga5 chief strategy officer and Eurobest awards chair.
What role has our doe-eyed emotional manipulation played in shaping today's post-truth world?
Brand purpose has been a dominant theme at Cannes, with successful brands embracing the death of the traditional sales campaign to promote long-term social change.
It's the food, once again, that has seemingly saved Marks & Spencer's bacon.
Dylan Williams (below) is a partner and chief strategy officer at Mother. He also sits on the Technology Advisory Board at 10 Downing Street.
We've all used the following quip in meetings. The one that goes: "If people behaved like brands, you'd want to punch them in the face."