Dylan Williams

Campaign50: Class and advertising over 50 years

Campaign50: Class and advertising over 50 years

Why does the advertising industry find the 'working class' so problematic?

Why it's time for less bullshit and more build shit

Why it's time for less bullshit and more build shit

It's time for the industry to regain its cultural significance, says the Droga5 chief strategy officer and Eurobest awards chair.

Consider the dark side of cute and furry advertising

Consider the dark side of cute and furry advertising

What role has our doe-eyed emotional manipulation played in shaping today's post-truth world?

The rise of the brand as a social movement

The rise of the brand as a social movement

Brand purpose has been a dominant theme at Cannes, with successful brands embracing the death of the traditional sales campaign to promote long-term social change.

M&S needs Best of British marketing push

M&S needs Best of British marketing push

It's the food, once again, that has seemingly saved Marks & Spencer's bacon.

How should marketers approach Silicon Roundabout?

How should marketers approach Silicon Roundabout?

Dylan Williams (below) is a partner and chief strategy officer at Mother. He also sits on the Technology Advisory Board at 10 Downing Street.

Why brands need a creative presence at SXSW

Why brands need a creative presence at SXSW

We've all used the following quip in meetings. The one that goes: "If people behaved like brands, you'd want to punch them in the face."