Juliana Barbiero

View from Brazil: why we didn't believe we could lose the World Cup
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View from Brazil: why we didn't believe we could lose the World Cup

The 2014 World Cup has been a Brazilian soap opera of epic proportions and the Germany match was the worst game of all time, writes Juliana Barbiero, former marketing director of Just-Eat Brazil and now managing director of Telehelp. She explains how the "Brazilian way of doing things" led some to blind belief.

Passion and the pain facing Brazilians ahead of the World Cup: an insider's view
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Passion and the pain facing Brazilians ahead of the World Cup: an insider's view

As part of Marketing's Window on the World series, Juliana Barbiero, marketing director of Just-Eat Brazil, explains the excitement and disappointment surrounding the public mood in the run up to the World Cup.

The impact of Facebook on marketing in Brazil
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The impact of Facebook on marketing in Brazil

Social media, and Facebook in particular, is having a big influence on marketing and life in Brazil, writes Juliana Barbiero, chief marketing officer, Just-Eat Brazil.