Purpose is essential if brands are to find new audiences and increase the loyalties of the ones they already have.
Virgin Trains' decision to stop selling the Daily Mail intensifies concerns about Richard Branson's hypocrisy and weakens my advocacy for the Virgin brand.
The media industry's willingness to promote gambling during day-time TV is harmful to children and society, Grant Feller argues.
A clique-ridden attitude is why 'old' media is dying, writes former Daily Mail and Daily Express executive Grant Feller.
Theresa May's titanic election own goal is further proof that smart brands must engage with and listen to their audiences, Grant Feller argues.
The most interesting element of the Sunday Times' redesign is not what's new but what's old.
BBC Today's Garry Richardson told everyone he was speaking to a cricketer, "in conjunction with Brut aftershave who he is an ambassador for".
Lego's decision to end promotional activity with the Daily Mail amid pressure from Stop Funding Hate raises worrying questions about freedom of expression, argues Grant Feller.
The row about Facebook's alleged left-wing bias in its Trending Topics is proof that the network's editorial views matters, argues Grant Feller.
If you want content marketing done right, hire a journalist, says GF Media's Grant Feller.
Grant Feller, a media consultant and former Daily Mail and Daily Express executive, on the Daily Mirror's planned 20p tabloid launch and the print demise of The Independent.
The best thing about the Financial Times on Saturday is the brilliant parody that is How To Spend It.
As Facebook mulls adding a dislike button, Grant Feller, a former associate editor of the Daily Express, discusses the power of negativity in engaging audiences.
This is a story about an old-fashioned coup. One planned with ruthless efficiency, with scant regard for the authority of once-formidable foes and with a determination to inspire a revolution. GF Media's Grant Feller reports.
Murky financial arrangements which compromise journalists exist everywhere, says Grant Feller, a former associate editor of the Daily Express.
Grant Feller, director of GF-Media, which specialises in digital content for the over-50s, on why tablets are the most important gadget for older audiences.
Following the acquisition of Reader's Digest last week by venture capitalist Mike Luckwell, Grant Feller, media consultant and director of GF-Media, explores why the "frisky" over-50s market has been ignored by an industry obsessed with a lust for youth.
The ageing profile of the average Facebook user confirms the site is successfully opening up the world's most affluent consumers.
People aged over 50 should be an advertiser's nirvana, so it is time for a step-change in thinking, says former Daily Mail and Daily Express journalist, Grant Feller, now founder of GF Media.