Belinda Parmar

Belinda Parmar, chief executive of Lady Geek

Thinking 'like a girl' makes commercial sense - and brands that don't are falling behind

Empathetic, female-led advertising should not just be a novelty, menstruation-club mantra, but a strategy used by all brands who advertise to both men and women, says Lady Geek chief executive Belinda Parmar.

Wearable tech: few of the products specifically target women says Belinda Parmar

Most wearable tech is irrelevant to women

Belinda Parmar, chief executive of tech consultancy Lady Geek, believes that women will be the biggest market for wearable tech. However, until now, development has been focused more on the tech, less on the wearable.