Three ways to build back adland better.
The past six months have, paradoxically, brought us closer to each other in some ways – but the office still has the potential to be a melting pot of creativity and human possibility
We must empower people to talk about integration, says McCann Worldgroup UK's chief executive.
The Media Smart initiative also shows how serious adland takes its responsibilities, Mark Lund writes.
Throughout March, Marketing is celebrating 25 years since Tim Berners-Lee submitted his World Wide Web proposal. Mark Lund, managing partner of Now and former COI chief executive, remembers the 'oligarchic" pre-internet world.
In a world of unprecedented connectivity, transparency and democracy of opportunity, when automatic respect is in increasingly short supply, how should modern leadership be defined, asks Now's Mark Lund.
Mark Lund believes that offense is the best defence. Just as long as entertainment levels remain high in ads, then the public will chose to keep ads breaks intact