Mark Lund

Springtime beckons for ad industry after Covid

Springtime beckons for ad industry after Covid

Three ways to build back adland better.

Our offices must now capture the spirit of the agora of ancient Greece

Our offices must now capture the spirit of the agora of ancient Greece

The past six months have, paradoxically, brought us closer to each other in some ways – but the office still has the potential to be a melting pot of creativity and human possibility

Mark Lund: Everyone talks about integration, but we should all be doing it

Mark Lund: Everyone talks about integration, but we should all be doing it

We must empower people to talk about integration, says McCann Worldgroup UK's chief executive.

Helping the next generation understand advertising

Helping the next generation understand advertising

The Media Smart initiative also shows how serious adland takes its responsibilities, Mark Lund writes.

'I struggled to see the internet's possibility, the global ability to marvel at lolcats' #web25

'I struggled to see the internet's possibility, the global ability to marvel at lolcats' #web25

Throughout March, Marketing is celebrating 25 years since Tim Berners-Lee submitted his World Wide Web proposal. Mark Lund, managing partner of Now and former COI chief executive, remembers the 'oligarchic" pre-internet world.

Think BR: Leadership in times of change

Think BR: Leadership in times of change

In a world of unprecedented connectivity, transparency and democracy of opportunity, when automatic respect is in increasingly short supply, how should modern leadership be defined, asks Now's Mark Lund.

OPINION: Ad industry needs a plan of action to combat the V-chip

Mark Lund believes that offense is the best defence. Just as long as entertainment levels remain high in ads, then the public will chose to keep ads breaks intact