In the latest instalment of Campaign's series, Cilla Snowball says reimagining the office is complex but should offer long-term benefits.
In the era of excess, there was a seemingly unbreakable bond between successful ad men and their scarlet Ferraris
AMV BBDO's Cilla Snowball explains what makes Mars' Michele Oliver one of the UK's most influential marketers.
We're marking our big birthday by celebrating the influence of that work with the people that made it, bought it and supported it over four decades, writes Cilla Snowball.
The ad industry is now collectively striving for gender equality, but we all have so much more to do to achieve it.
The job involves running the board and being a cheerleader for the company - with no room for egos.
Throughout September, Marketing will be celebrating the 60th anniversary of TV advertising in the UK with a series of articles penned by influential industry leaders. The aim is to explore where TV advertising is now and, more importantly, its future in a rapidly evolving media landscape. We continue with Cilla Snowball, group chairman and group chief executive at AMV BBDO
For a long time, it felt that there was a lot of talk around workplace equality, but not always the action to match.
Cilla Snowball, the chairman of the Advertising Association and the group chairman and chief executive of Abbott Mead Vickers BBDO, reflects on the five main themes coming out of last week's AA Lead conference.
Men continue to dominate the boardroom in the 21st century, but more women are breaking through to the highest level. Each day this week, we'll ask a female "master of business" to share the story of her rise to the top.
So my brief is to give a view of advertising through the week I've just had; its events, issues and challenges. It's interesting (and rare) to look back at things this way when my usual thrust is forward-looking. Normally, I would only look back to check the numbers, do timesheets and expenses. But bundling up the week proves to be surprisingly uplifting. It brings home the breadth, variety and privilege of my job. And it shows how the work, clients and people drive everything.
Collaboration and innovation are key to the UK advertising industry, which still has much to boast about.
Claire Beale chooses the poster erected on the Marylebone Road to launch BBC Experience, Auntie’s new interactive exhibition based at Broadcasting House: ’Everyone’s trying to do something wild and wacky with posters these days, from smelly ones, to noisy ones, to living ones. This execution is a bit different. A posher version of those old sea-side billboards where you stick your head through and appear as some buxom fishwife, this is a truly interactive ad.’ Media planner/buyers: Emma Lowther, BDDP GGT and Dominic Makin, Primesight; creative: BDDP GGT
BEAUTIFUL LIVING: AN EXPERT’S VIEW: It may be dreamy, but Cilla Snowball draws the line at a bathroom of snowflakes
For a magazine that ’dares to be different’, Beautiful Living has a pretty generic title - an amalgam of Country Living and House Beautiful.