Bilge Ciftci

Vodafone's head of brand: insist that your brand has values, and demonstrates them
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Vodafone's head of brand: insist that your brand has values, and demonstrates them

If I could give some advice to my younger self at the start of her career it would be many pages long, but here are my top five for starters.

Vodafone Turkey's top marketer on why Twitter is a 'critical' tool for her brand
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Vodafone Turkey's top marketer on why Twitter is a 'critical' tool for her brand

In a country facing protests on one hand but also named as one of the fast-growing MINT economies to watch, the questions marketers face in Turkey are not dissimilar to the world over. Bilge Ciftci, head of brand and marketing strategy for Vodafone Turkey, shares her perspective for 2014.