Lindsay Nuttall

M&S has missed a massive opportunity to put digital strategy at its heart

M&S has missed a massive opportunity to put digital strategy at its heart

BBH chief digital officer Lindsay Nuttall, who was formerly a top marketer at BBC One and ASOS, explores why Marks & Spencer is reporting an 8% fall in dotcom sales today and why its fashion is being left on the rack.

MySpace was a live case study in how not to manage a brand - BBH's Lindsay Nuttall #web25

MySpace was a live case study in how not to manage a brand - BBH's Lindsay Nuttall #web25

Lindsay Nuttall, joint chief digital officer at BBH, and former marketer at the BBC, E4, MySpace and ASOS, believes that "everyone is winging it" and reflects on how the internet shaped her career, as part of Marketing's series to mark the 25th anniversary of the World Wide Web.