Georgina Brazier

Head of video

Georgina heads up the editorial and commercial video content for Campaign magazine. Prior to this, she was a video producer and web producer for the Brand Republic Group.

Pick of the week: Ecover's 'Rubbish cafe' was a meaningful experience
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Pick of the week: Ecover's 'Rubbish cafe' was a meaningful experience

Ecover's "Rubbish café" activation, where consumers could pay for a meal with a piece of recyclable plastic, was more than your typical brand experience.

Ecover uses 'Rubbish Cafe' to educate consumers on clean living
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Ecover uses 'Rubbish Cafe' to educate consumers on clean living

Ecover, the eco-friendly cleaning brand, created a pop-up café to educate consumers about their use of single-waste plastic.

How Channel 4 played on robot paranoia to successfully promote 'Humans'
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How Channel 4 played on robot paranoia to successfully promote 'Humans'

Channels 4's "Human Test" campaign has left viewers confused as to whether what they are watching is real.

My side hustle: why I write for a magazine that doesn't make women 'feel shit'
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My side hustle: why I write for a magazine that doesn't make women 'feel shit'

LA Ronayne, creative director, Stink Studios spends her spare time writing for women's "smart" magazine Riposte and believes that the advertising industry could learn a lot from the recent 'boom' in independent publishing.

My side hustle: how I built a community with a circus school
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My side hustle: how I built a community with a circus school

A year ago, Luke Trentham Shaw of WPP-owned agency Possible launched a circus school designed to target anyone wanting to learn performance skills; while simultaneously becoming part of a unique community.

Video must have 'clear brand message' to win consumers
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Video must have 'clear brand message' to win consumers

Speaking at Advertising Week Europe, Fabio Ruffet, creative excellence director, Bacardi said that brands need to ensure that their message is key to their video output and that they shouldn't be distracted by the use of new video technologies where irrelevant.

Why McVitie's chose animation over live action in new ad
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Why McVitie's chose animation over live action in new ad

Grey London, the agency behind the campaign, say it opted for a fully animated ad because it allowed them to "do those sometimes magical things" and maintain complete control throughout the process.

My side hustle: how I launched an agency and an absinthe brand in the same year
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My side hustle: how I launched an agency and an absinthe brand in the same year

Just months after founding PrettyGreen, chief executive Mark Stringer was called up by a friend and asked whether he'd like to travel to France to launch a new alcohol brand.

Why Cadbury is back with a 'bigger and better' Creme Egg Camp
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Why Cadbury is back with a 'bigger and better' Creme Egg Camp

Cadbury has revived its "Hunting season" activation with a larger pop-up forest in London's Shoreditch.

Lurpak targets 'food lovers' with giant Christmas tree
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Lurpak targets 'food lovers' with giant Christmas tree

Lurpak, the Arla Foods-owned butter brand, is targeting people who like to try "new and exciting things" in the kitchen with a 26 feet tall Christmas tree.

RPM surprises local school with Christmas activation
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RPM surprises local school with Christmas activation

Brand experience agency RPM has created a magical winter wonderland installation for a local primary school in west London.

Agency of the Year 2017: words from the winners
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Agency of the Year 2017: words from the winners

Claire Beale spoke to Adam & Eve/DDB about winning the prestigious award for the fourth year in a row and how they plan to secure it again next year.

How Glenfiddich is targeting 'single malt gifters' this Christmas
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How Glenfiddich is targeting 'single malt gifters' this Christmas

Glenfiddich, the William Grant & Sons single malt Scotch whisky brand, is targeting "single malt gifters" over the Christmas period with an experience that helps people find the perfect serve for them.

Why sleep is the new luxury for 2018
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Why sleep is the new luxury for 2018

As the industry embarks on the typically hectic Christmas period, Kuba Wieczorek, the co-founder and head of brand at Eve Sleep, explains why sleep is the new luxury.

Watch the public review this year's biggest Christmas ads
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Watch the public review this year's biggest Christmas ads

Campaign and behavioural research agency Watch Me Think asked members of the public to view the John Lewis, Marks & Spencer, Tesco and Sainsbury's Christmas ads and tell us what they thought of them.

Industry leaders share visions of working 'beyond the 9 to 5'
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Industry leaders share visions of working 'beyond the 9 to 5'

Industry leaders share their visions for the future of work, attracting new talent and creating the space and the structural changes to enable people to bring their whole selves to work.

Shell aims to change energy brand image through coffee-fuelled bus
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Shell aims to change energy brand image through coffee-fuelled bus

With many millennials concerned about climate change, the perception of big energy brands has not always been positive. Shell has been working with start-up, Bio-bean, to try and change this.

Debenhams' fairytale experience aims to 'bring back' customers
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Debenhams' fairytale experience aims to 'bring back' customers

The retailer has brought its Cinderella-inspired "You shall" campaign to life in stores across the country, hoping to engage with customers through a "special and unique" shopping experience.

Bompas & Parr develops supernatural museum experience
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Bompas & Parr develops supernatural museum experience

The multi-sensory experience company, usually known for its spectacular culinary events, has launched a non-food exhibition that focuses on the supernatural.

Campaign Big Awards: words from the judges
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Campaign Big Awards: words from the judges

Ahead of the Big Awards, Campaign caught up with some of the judges.