Ecover's "Rubbish café" activation, where consumers could pay for a meal with a piece of recyclable plastic, was more than your typical brand experience.
Ecover, the eco-friendly cleaning brand, created a pop-up café to educate consumers about their use of single-waste plastic.
Channels 4's "Human Test" campaign has left viewers confused as to whether what they are watching is real.
LA Ronayne, creative director, Stink Studios spends her spare time writing for women's "smart" magazine Riposte and believes that the advertising industry could learn a lot from the recent 'boom' in independent publishing.
A year ago, Luke Trentham Shaw of WPP-owned agency Possible launched a circus school designed to target anyone wanting to learn performance skills; while simultaneously becoming part of a unique community.
Speaking at Advertising Week Europe, Fabio Ruffet, creative excellence director, Bacardi said that brands need to ensure that their message is key to their video output and that they shouldn't be distracted by the use of new video technologies where irrelevant.
Grey London, the agency behind the campaign, say it opted for a fully animated ad because it allowed them to "do those sometimes magical things" and maintain complete control throughout the process.
Just months after founding PrettyGreen, chief executive Mark Stringer was called up by a friend and asked whether he'd like to travel to France to launch a new alcohol brand.
Cadbury has revived its "Hunting season" activation with a larger pop-up forest in London's Shoreditch.
Lurpak, the Arla Foods-owned butter brand, is targeting people who like to try "new and exciting things" in the kitchen with a 26 feet tall Christmas tree.
Brand experience agency RPM has created a magical winter wonderland installation for a local primary school in west London.
Claire Beale spoke to Adam & Eve/DDB about winning the prestigious award for the fourth year in a row and how they plan to secure it again next year.
Glenfiddich, the William Grant & Sons single malt Scotch whisky brand, is targeting "single malt gifters" over the Christmas period with an experience that helps people find the perfect serve for them.
As the industry embarks on the typically hectic Christmas period, Kuba Wieczorek, the co-founder and head of brand at Eve Sleep, explains why sleep is the new luxury.
Campaign and behavioural research agency Watch Me Think asked members of the public to view the John Lewis, Marks & Spencer, Tesco and Sainsbury's Christmas ads and tell us what they thought of them.
Industry leaders share their visions for the future of work, attracting new talent and creating the space and the structural changes to enable people to bring their whole selves to work.
With many millennials concerned about climate change, the perception of big energy brands has not always been positive. Shell has been working with start-up, Bio-bean, to try and change this.
The retailer has brought its Cinderella-inspired "You shall" campaign to life in stores across the country, hoping to engage with customers through a "special and unique" shopping experience.
The multi-sensory experience company, usually known for its spectacular culinary events, has launched a non-food exhibition that focuses on the supernatural.
Ahead of the Big Awards, Campaign caught up with some of the judges.