Alex Player

Digital content manager
Turkey of the week: Sainsbury's social game is banal
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Turkey of the week: Sainsbury's social game is banal

Alex Player won't be joining in Sainsbury's 'Speak out' challenge.

Top ten ads most-watched by women across the world
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Top ten ads most-watched by women across the world

YouTube announces the top ten most-watched ads by women across the globe of all time and, perhaps surprisingly, Always' "#LikeAGirl" is not number one despite claiming two spots.

Super Bowl 2017: the star brands of this year's ads
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Super Bowl 2017: the star brands of this year's ads

Campaign's roundup of 2017's best ads

Quiz: Name that song - Christmas edition
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Quiz: Name that song - Christmas edition

As Christmas approaches, let's dust off some classics and see how many songs you recall from popular festive ads.

The best agency Christmas cards of 2016
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The best agency Christmas cards of 2016

Christmas is a time to be humble, happy, thoughtful and reflective - all of which have been captured in this year's agency Christmas card round-up. Which is your favourite?

Toblerone changes its iconic shape to cut costs
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Toblerone changes its iconic shape to cut costs

Twitter users and Toblerone lovers are up in arms after discovering that the chocolate brand has changed its iconic shape, and not for the better.

Top five official Olympic sponsor ads trending on YouTube
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Top five official Olympic sponsor ads trending on YouTube

With less than a week until the 2016 Olympic Games in Rio kicks off, competition on YouTube is heating up.

Interactive advertising: six brands that got it right
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Interactive advertising: six brands that got it right

Campaign's Alex Player rounds up the most innovative ads using interactive video, from a racing adventure to a dancing man in a tongue costume.

Five tips from top marketers on getting ahead in your career
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Five tips from top marketers on getting ahead in your career

What are the secrets to success in marketing? We picked the brains of some of our favourite marketers from Thomas Cook, BBC Worldwide, Holland and Barrett and Unilever.

From McDonald's to Apple, six of the wittiest graphical marketing campaigns
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From McDonald's to Apple, six of the wittiest graphical marketing campaigns

The most powerful gift a designer can give a brand is the gift of someone else's time. Being able to stop someone in their tracks with a powerful message is the gold standard that many strive for but few can achieve. We took a look at six brands that made us do more than a double take with their witty graphical campaigns.

How Marlboro, Coke and KFC used subliminal advertising
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How Marlboro, Coke and KFC used subliminal advertising

Marketing's Alex Player highlights the most cunning examples of sneaking subliminal messages, imagery and allusions into mainstream marketing.

What were they thinking? 5 big brand products that went down the drain
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What were they thinking? 5 big brand products that went down the drain

Coca-Cola, Apple and Colgate are all seemingly brands that know their audience, strengths and purpose. Despite each having strong histories in product development, even the most successful brands have had big product bombs.

Product placement: you're doing it wrong
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Product placement: you're doing it wrong

Whether it's James Bond drinking beer or Philip Schofield not drinking coffee, it's all around you, you are bombarded by it all the time and yet often you do not even notice it. When done badly product placement, as Wayne's World so brilliantly satirised, can be catastrophic for brands and content producers.

From IKEA to Airbnb: the five best brand ad parodies
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From IKEA to Airbnb: the five best brand ad parodies

The saying 'imitation is the sincerest form of flattery' rings true not just in the case of products and services, but the way in which they are presented to us. The ads of high-profile brands are ripe for parody - whether the motivation is satire, mockery or, in some cases, even homage.

Quiz: It's a household name ... But is it a brand?
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Quiz: It's a household name ... But is it a brand?

We use these words every day. But are they still brands? Or have they had their trademark revoked because of their generic use?

Quiz: but is it a brand?
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Quiz: but is it a brand?

We use these words everyday. But are they still brands? Or have they had their trademark revoked because of their generic use?

When taglines don't travel
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When taglines don't travel

Some beloved brand slogans get lost in translation when traveling abroad

Lost in translation: when brand taglines don't travel
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Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

Bedridden Gary Lineker takes ad top spot for Walkers Mixups
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Bedridden Gary Lineker takes ad top spot for Walkers Mixups

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Trending branded Vines: Sony Xperia, Bank of America and Downy
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Trending branded Vines: Sony Xperia, Bank of America and Downy

Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines featuring the best Spring seasonal Vines of 2015.