Sir Martin Sorrell

Chief Executive, WPP

Sir Martin Sorrell transformed WPP from a small British manufacturer of wire shopping baskets when he joined as its chief executive in 1986 into the world’s largest advertising and marketing services group. He is on the executive committee of the World Economic Forum and received a knighthood in 2000.

Jeremy Bullmore

‘A fine gentle man’: a tribute to Jeremy Bullmore by Martin Sorrell

Jeremy Bullmore, who has died at the age of 93, worked for JWT and then WPP for seven decades. Sir Martin Sorrell pays tribute to a 'magnet for clients' and 'wonderful adviser' who wrote 'beautifully' about advertising.

Sir Martin Sorrell: 'Technology giants are partners and clients, as well as threats' #web25

Martin Sorrell on how the web shaped WPP: 'Google is a friendlier frenemy now' #web25

The World Wide Web was "still a gleam in Tim Berners-Lee's eye" when Sir Martin Sorrell formed WPP, but it profoundly changed the network's shape. To mark 25 years of WWW, he explains what he'd do differently if he could turn back time.

A view from the top

The week starts with breakfast in London with Campaign's new editor. We discuss potential directions for this learned journal. Possible implication - trade media is still too powerful.

Comment: Ten years on, the opportunities keep on coming

Ten years ago, I accepted an invitation to chair the judging panel for Revolution magazine's first ever digital advertising awards.