Gurjit Degun

Senior reporter

Gurjit Degun is senior reporter at Campaign. Contact her at gurjit.degun@haymarket.com or 020 8267 4912. 

Why tech is at the heart of the Goodwood Festival of Speed
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Why tech is at the heart of the Goodwood Festival of Speed

Goodwood Festival of Speed celebrated its silver jubilee over the weekend, with brands including Honda, MasterCard, Siemens and Mini investing in large-scale activations. Gurjit Degun paid a visit to find out more.

Chiquita is taking a banana as payment for a taxi ride
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Chiquita is taking a banana as payment for a taxi ride

Chiquita Brands International, the global produce company, is giving Londoners a chance to pay for a taxi ride with a banana.

BrewDog hands out beer to 'place faceless megabreweries on notice'
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BrewDog hands out beer to 'place faceless megabreweries on notice'

BrewDog, the independent craft brewer, is touring the country in an attempt to "place faceless megabreweries on notice".

Huawei is creating a space to smash up a smartphone
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Huawei is creating a space to smash up a smartphone

Huawei, the Chinese tech company, is giving Londoners a chance to smash a smartphone with weapons including a mallet, axe or frying pan.

Bombay Sapphire creates live art experience to celebrate creativity in cocktail-making
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Bombay Sapphire creates live art experience to celebrate creativity in cocktail-making

Bombay Sapphire, the Bacardi-owned gin brand, is creating a live art experience to celebrate the creativity involved in making cocktails.

Amazon to host Take That gig to promote Prime membership
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Amazon to host Take That gig to promote Prime membership

Amazon is creating a series of experiences including a gig headlined by Take That to showcase the entertainment benefits of its Prime membership.

Sport England retains FCB Inferno but drops TV for 'This girl can'
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Sport England retains FCB Inferno but drops TV for 'This girl can'

Sport England has retained FCB Inferno as its strategic creative agency to work on the next phase of the "This girl can" campaign which will focus on "less active groups", but not include a TV ad.

Aperol's 20-feet wide sundial returns to South Bank
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Aperol's 20-feet wide sundial returns to South Bank

Aperol is installing its 20-feet wide sundial on London's South Bank to encourage people to get together over a drink at the end of the day.

Barclaycard creates festival stage diving experience
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Barclaycard creates festival stage diving experience

Barclaycard has created a stage dive experience for its customers who are ditching social media at festivals.

Magnum's Pleasure Store will teach visitors how its ice cream is made
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Magnum's Pleasure Store will teach visitors how its ice cream is made

Magnum, the Unilever brand, is adding a chef's table experience to its annual Pleasure Store activation this year where visitors can learn more about how the chocolate-covered ice cream is created.

Grand Marnier is using a circus performance to encourage people to 'live grand'
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Grand Marnier is using a circus performance to encourage people to 'live grand'

Grand Marnier, the orange liqueur owned by Campari, is creating a circus experience in partnership with fashion designer Phoebe English.

How Budweiser, Visa and Copa90 are targeting fans with experiences in Russia
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How Budweiser, Visa and Copa90 are targeting fans with experiences in Russia

For fans who have travelled to Russia for the World Cup, brands have been creating a buzz around the tournament with experiences filled with games and local culture. Campaign rounds up some of the top activations.

Ford is using a large AI installation to promote its new car ahead of launch
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Ford is using a large AI installation to promote its new car ahead of launch

Ford has created a large AI installation to encourage passersby to share their passions ahead of the launch of its latest Focus model.

Turkey of the week: Robinsons goes out in the first round with Tim Henman ad
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Turkey of the week: Robinsons goes out in the first round with Tim Henman ad

Much like Britain's second greatest tennis player of modern times, Robinsons also fails to perform on the day.

Lexus channels art to become a luxury lifestyle brand
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Lexus channels art to become a luxury lifestyle brand

Lexus, the car marque owned by Toyota, is creating an art gallery to launch its latest model as it aims to become a luxury lifestyle brand.

Guinness brewery food festival returns with live fire cooking demonstrations
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Guinness brewery food festival returns with live fire cooking demonstrations

Guinness, the Diageo-owned stout brand, is back with its three-day beer and food festival in Dublin with live fire cooking and new beers.

Why Häagen-Dazs is launching an ice cream fashion collection
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Why Häagen-Dazs is launching an ice cream fashion collection

Häagen-Dazs is challenging young fashion designers to use the pattern on its packaging to create a collection of clothing.

How Harvey Nichols is creating experiences to 'make shopping fun again'
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How Harvey Nichols is creating experiences to 'make shopping fun again'

Harvey Nichols, the luxury fashion retailer, is using data to create experiences to drive footfall and build trust with customers.

BT creates glamping experience at BT Tower
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BT creates glamping experience at BT Tower

BT is creating a glamping experience at the BT Tower to mark the launch of its converged fibre and 4G plan.

How Benefit is using the wellness trend in its latest experience
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How Benefit is using the wellness trend in its latest experience

Benefit, the cosmetics brand, is tapping into the wellness zeitgeist with its latest activation.