Gurjit Degun

Senior reporter

Gurjit Degun is senior reporter at Campaign. Contact her at gurjit.degun@haymarket.com or 020 8267 4912. 

Spanish lager Mahou creates Madrid-themed experiences
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Spanish lager Mahou creates Madrid-themed experiences

Mahou, the Spanish lager brand, is creating a series of Madrid-themed events over the summer.

Experian reviews CRM, programmatic and paid search
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Experian reviews CRM, programmatic and paid search

Experian, the data company, is reviewing its CRM account.

Utilita creates giant tree installation for festival activation
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Utilita creates giant tree installation for festival activation

Utilita, the energy company, is building a giant tree installation to engage with young people and families at festivals.

Uniqlo creates Japanese-themed experiences
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Uniqlo creates Japanese-themed experiences

Uniqlo, the high-street fashion retailer, is creating a Japanese-themed experience to celebrate its heritage with feature activities, workshops and live music.

Jägermeister's JägerHaus returns with Hot Chip at All Points East
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Jägermeister's JägerHaus returns with Hot Chip at All Points East

Jägermeister, the German liquer brand, is hosting a Hot Chip DJ set at its JägerHaus experience at All Points East festival.

S.Pellegrino to host Italian-themed supper clubs across London
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S.Pellegrino to host Italian-themed supper clubs across London

S.Pellegrino, the water brand, is running a series of supper clubs across London again.

Diageo and Taste Festivals partner for food and drink experiences
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Diageo and Taste Festivals partner for food and drink experiences

Diageo, the drinks company that owns Johnnie Walker and Tanqueray, has signed a global partnership with Taste Festivals to create food and drink experiences.

Desperados recreates festival experience in Shoreditch
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Desperados recreates festival experience in Shoreditch

Desperados, the lager brand, is bringing the festival experience indoors with a music event featuring wild greenery, straw flooring, lasers, tents and "a refreshing evening mist".

Why Chicago hopes this installation will spark discussion around gun crime
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Why Chicago hopes this installation will spark discussion around gun crime

A row of 10 replica rifles have been installed in a bike-sharing station in Chicago to show how easy it is obtain a weapon.

Fuller's turns pub into urban garden
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Fuller's turns pub into urban garden

Fuller's, the London brewer and pubs owner, has turned one of its sites into an urban vegetable garden.

Bud Light creates US summer festival with Sam Hunt and Lil Jon
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Bud Light creates US summer festival with Sam Hunt and Lil Jon

Bud Light, the lager brand, is creating a one-day summer music festival in South Carolina featuring Sam Hunt, Lil Jon, Dashboard Confessional and Harry Hudson.

St-Germain partners House of Holland for floral activation
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St-Germain partners House of Holland for floral activation

St-Germain, the French elderflower liqueur brand owned by Bacardi, has partnered with fashion label House of Holland to create a two-day sensory experience.

San Miguel's 'Rich list' campaign is back with a social experiment
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San Miguel's 'Rich list' campaign is back with a social experiment

San Miguel, the Spanish lager brand owned by Carlsberg UK, is helping people find out whether material goods or experiences matter most to them.

Russian Standard Vodka creates DIY cocktail bar activation
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Russian Standard Vodka creates DIY cocktail bar activation

Russian Standard Vodka is touring the UK with a custom-built cocktail bar with fresh herbs and fruit.

Icelandair works with national footballers for 90-minute experiences around World Cup
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Icelandair works with national footballers for 90-minute experiences around World Cup

Icelandair, the airline company, is hosting a number of 90-minute football experiences created by the national football teams ahead of the World Cup next month.

Pimm's hosts race for brides and grooms in wedding attire
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Pimm's hosts race for brides and grooms in wedding attire

Pimm's, the Diageo-owned alcohol brand, sent 40 brides and grooms in a race through London in wedding attire.

Kellogg's partners former royal chef for wedding viewing party in New York
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Kellogg's partners former royal chef for wedding viewing party in New York

Kellogg's is partnering with former royal chef Darren McGrady to host a breakfast and viewing party in New York for Prince Harry and Meghan Markle's upcoming nuptials.

Kim Myhre becomes MD for MCI UK
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Kim Myhre becomes MD for MCI UK

Kim Myhre, managing director of new brand experience agency MCI Experience, has taken on responsibility of MCI UK, the global events network.

Aperol's biggest ever UK event will feature an orange canal
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Aperol's biggest ever UK event will feature an orange canal

Aperol, the Campari-owned alcohol brand, is creating an Italian-themed experience with an orange canal for its biggest ever event in the UK.

Sweaty Betty annual body positive US fundraiser returns
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Sweaty Betty annual body positive US fundraiser returns

Sweaty Betty, the British activewear brand, and non-profit organisation Movemeant Foundation are returning with their fourth annual US fitness event encouraging women to workout in their sports bras.