Goodwood Festival of Speed celebrated its silver jubilee over the weekend, with brands including Honda, MasterCard, Siemens and Mini investing in large-scale activations. Gurjit Degun paid a visit to find out more.
Chiquita Brands International, the global produce company, is giving Londoners a chance to pay for a taxi ride with a banana.
BrewDog, the independent craft brewer, is touring the country in an attempt to "place faceless megabreweries on notice".
Huawei, the Chinese tech company, is giving Londoners a chance to smash a smartphone with weapons including a mallet, axe or frying pan.
Bombay Sapphire, the Bacardi-owned gin brand, is creating a live art experience to celebrate the creativity involved in making cocktails.
Amazon is creating a series of experiences including a gig headlined by Take That to showcase the entertainment benefits of its Prime membership.
Sport England has retained FCB Inferno as its strategic creative agency to work on the next phase of the "This girl can" campaign which will focus on "less active groups", but not include a TV ad.
Aperol is installing its 20-feet wide sundial on London's South Bank to encourage people to get together over a drink at the end of the day.
Barclaycard has created a stage dive experience for its customers who are ditching social media at festivals.
Magnum, the Unilever brand, is adding a chef's table experience to its annual Pleasure Store activation this year where visitors can learn more about how the chocolate-covered ice cream is created.
Grand Marnier, the orange liqueur owned by Campari, is creating a circus experience in partnership with fashion designer Phoebe English.
For fans who have travelled to Russia for the World Cup, brands have been creating a buzz around the tournament with experiences filled with games and local culture. Campaign rounds up some of the top activations.
Ford has created a large AI installation to encourage passersby to share their passions ahead of the launch of its latest Focus model.
Much like Britain's second greatest tennis player of modern times, Robinsons also fails to perform on the day.
Lexus, the car marque owned by Toyota, is creating an art gallery to launch its latest model as it aims to become a luxury lifestyle brand.
Guinness, the Diageo-owned stout brand, is back with its three-day beer and food festival in Dublin with live fire cooking and new beers.
Häagen-Dazs is challenging young fashion designers to use the pattern on its packaging to create a collection of clothing.
Harvey Nichols, the luxury fashion retailer, is using data to create experiences to drive footfall and build trust with customers.
BT is creating a glamping experience at the BT Tower to mark the launch of its converged fibre and 4G plan.
Benefit, the cosmetics brand, is tapping into the wellness zeitgeist with its latest activation.