Marco Bertozzi

President of AOD, EMEA and North American Client Services, VivaKi

Marco Bertozzi is President of VivaKi’s Client Service team in North America and Audience On Demand in EMEA. Based in New York, Marco works with the agency’s leadership team to shape and drive the future direction of the organization globally. 

What I learnt and loved about running a sales team during Covid

What I learnt and loved about running a sales team during Covid

Spotify's EMEA ad sales boss picks eight highlights from this pandemic year and offers some suggestions for the post-vaccine era.

Spotify VP: We need offices. I can't bear working from home for the rest of my career

Spotify VP: We need offices. I can't bear working from home for the rest of my career

So much good has come from the office environment. We just need to make working practices less rigid.

Stop knocking advertising and learn to #LoveAds

Stop knocking advertising and learn to #LoveAds

There's too much pessimism and negativity about the value of what we do.

Will audio kill the video star in 2018? The competition is hotting up

Will audio kill the video star in 2018? The competition is hotting up

Audio technology can challenge and compliment video, according to Spotify's Marco Bertozzi.

We have reached 'peak technology', it's time for a reset in digital media

We have reached 'peak technology', it's time for a reset in digital media

There is an urgent need to reconnect with consumers and go back to basics with digital media, Spotify's Marco Bertozzi argues ahead of Cannes Lions.

Ad-blocking could end our industry. Why is no one stepping up to change that?

Ad-blocking could end our industry. Why is no one stepping up to change that?

Ad-blocking is an issue like no other we've faced before, but we lack a collective approach to the problem, says Starcom Mediavest Group's Marco Bertozzi.

Art and science: make love not war

Art and science: make love not war

The debate about art versus science in advertising is antiquated says the president, global clients, at VivaKi.

Google's Alphabet restructure shows it's desperate not to become Microsoft

Google's Alphabet restructure shows it's desperate not to become Microsoft

Despite big corporate changes, Google is not going to be distracted on its ad business by trying to save the world, says the president of global clients of Vivaki, the media arm of Publicis Groupe.

Google's Alphabet restructure shows it's desperate not to become Microsoft

Google's Alphabet restructure shows it's desperate not to become Microsoft

Despite big corporate changes, Google is not going to be distracted on its ad business by trying to save the world, says the president of global clients of Vivaki, the media arm of Publicis Groupe.

Why Channel 4's programmatic announcement is good news for us all

Why Channel 4's programmatic announcement is good news for us all

Channel 4's move to create a programmatic marketplace for their Video on Demand (VoD) inventory is excellent news all around, says Marco Bertozzi, president of Audience on Demand, EMEA and North America client services.

Media On Trial: www.welovelocal.com

Media On Trial: www.welovelocal.com

Welovelocal.com is the latest of this type of website to emerge, and its reputation was recently enhanced by its takeover by GCap Media. As with all things digital, this site has a social media element to it.