The qualia of attention - ignore consumer engagement at your peril
As brands furiously clamour for our attention, they might want to consider a more psychologically nuanced approach.
The blurring of disciplines put everyone into competition
Lines are blurring everywhere, but agency people should hold onto their unique point of view, says Faris Yakob.
Naked's Faris Yakob on life in New York City
I thought it might be like living on a film set or in an episode of Friends. I had also heard that the ratio of single females to males was favourable.