Faris Yakob

Co-founder, Genius Steals

Faris Yakob is co-founder of Genius Steals, an itinerant strategy and innovation consultancy he started with his wife, Rosie.

He is the author of Paid Attention: Innovative Advertising For A Digital World, which publishes in April 2015, and a contributing author of Digital State: How the Internet Changes Everything [2013] and What is a Brand? New thinking from the next generation of advertising leaders [2015], all published by Kogan Page.

He was named one of ten modern day Mad Men by Fast Company but hopes he is less morally bankrupt than the television show characters.

The qualia of attention - ignore consumer engagement at your peril

The qualia of attention - ignore consumer engagement at your peril

As brands furiously clamour for our attention, they might want to consider a more psychologically nuanced approach.

The blurring of disciplines put everyone into competition

The blurring of disciplines put everyone into competition

Lines are blurring everywhere, but agency people should hold onto their unique point of view, says Faris Yakob.

Naked's Faris Yakob on life in New York City

Naked's Faris Yakob on life in New York City

I thought it might be like living on a film set or in an episode of Friends. I had also heard that the ratio of single females to males was favourable.