Matthew Rothenberg

Campaign US staff

Matthew Rothenberg's journalism career spans three decades and includes work with Hachett-Filipacchi Media US, Ziff Davis, CNET and MacWEEK.

'Colonel Sanders' reincarnates a third time for the Super Bowl

'Colonel Sanders' reincarnates a third time for the Super Bowl

Comedian Jim Gaffigan takes over the role from Norm McDonald

Ramadan: A month of fasting, a marketing feast

Ramadan: A month of fasting, a marketing feast

The holiest month in the Islamic calendar also marks a buying boom. How can brands market in Muslim countries without forgetting the spirit of the season?

Crispin Porter & Bogusky appoints first North American chief strategy officer

Crispin Porter & Bogusky appoints first North American chief strategy officer

Eric Zuncic comes from Mekanism and reports to the global chief executive, Lori Senecal.

TBWA names Chris Garbutt global creative president

TBWA names Chris Garbutt global creative president

TBWA Worldwide has appointed Chris Garbutt global creative president.

Ogilvy & Mather CEO Miles Young to depart agency for Oxford

Ogilvy & Mather CEO Miles Young to depart agency for Oxford

Young returns to his alma mater after 32 years with the WPP agency

Apple seeks high ground with Apple Watch

Apple seeks high ground with Apple Watch

The brand's refurbished retail presence marks a new foray into luxury -- and its high-end watch raises questions about upgrades

Transgender branding cracks the mainstream

Transgender branding cracks the mainstream

Jazz Jennings' inclusion in Clean & Clear's #SeeTheRealMe campaign is a pivotal moment for transgender representation

Ogilvy & Mather names Ben Richards global strategy chief

Ogilvy & Mather names Ben Richards global strategy chief

Ogilvy & Mather has appointed Ben Richards as worldwide chief strategy officer, a new role that reports directly to the worldwide chairman and chief executive, Miles Young.

Publicis Worldwide wins global Cadillac account

Publicis Worldwide wins global Cadillac account

Cadillac has appointed Publicis Worldwide to its creative account.

LGBT ad gallery

The past 30 years has marked a sea change for mainstream brands in LGBT markets