Joan Voight

Campaign contributor
Lessons from people who have crossed the agency-client divide

Lessons from people who have crossed the agency-client divide

The gap between client-side and agency-side roles can appear to be a gulf, but what can people on either side of the fence learn from those who switched from one to the other, asks Joan Voight.

It's not just Coke: Big Food and the new astroturf

It's not just Coke: Big Food and the new astroturf

Report blasts Coke and Big Food's "front groups"

Apple gadgets no longer necessity, says study

Apple gadgets no longer necessity, says study

The Apple Watch may have moved its image upscale, but Apple has lost points as an indispensable brand.

The race to lose weight: How Fitbit is disrupting the old guard

The race to lose weight: How Fitbit is disrupting the old guard

Fitbit leads a pack of electronic tools eating into a market dominated by brands like Weight Watchers and Jenny Craig.