Kayla Green

Digital Strategy Director, Saatchi & Saatchi Los Angeles

Kayla Green is the digital strategy director for Saatchi & Saatchi Los Angeles, where she currently steers enterprise mobile strategy and implementation for Toyota (Saatchi & Saatchi LA’s largest client). Kayla joined the Saatchi LA team from Icon Mobile, a WPP-owned mobile technology and marketing organization where she ran strategic client engagement for some of the organizations' largest global clients including Colgate-Palmolive, Ford, Kimberly-Clark and Microsoft. Named one of Mobile Marketer's "25 Women to Watch" in 2012, Kayla is also the Los Angeles chapter co-chair and San Francisco chapter founder of SheSays, a global organization for women in digital communications. Kayla also teaches a quarterly Mediabistro course for marketers seeking knowledge of strategic mobile marketing.

Making sense of data: The importance of intelligent interactions
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Making sense of data: The importance of intelligent interactions

Saatchi & Saatchi Los Angeles' director of digital strategy considers the efficiencies brands can realize via better tracking

Mobile marketing's gender gap
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Mobile marketing's gender gap

Saatchi & Saatchi Los Angeles' director of digital strategy calls for more women in the mobile marketing industry

Mobile marketing's gender gap
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Mobile marketing's gender gap

Saatchi & Saatchi Los Angeles' director of digital strategy calls for more women in the mobile marketing industry