Charlotte Mceleny

TUI reveals first overhaul for First Choice brand since 1994
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TUI reveals first overhaul for First Choice brand since 1994

TUI has revealed new brand campaigns for its Thomson and First Choice brands ahead of the critical holiday booking season, revealing the first brand overhaul for First Choice in over 20 years.

Breakfast Briefing: Nike signs LeBron James for life & WH Smith's executive pay out
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Breakfast Briefing: Nike signs LeBron James for life & WH Smith's executive pay out

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

Breakfast Briefing: Zuckerberg's $45bn causes pledge & Morrisons set for FTSE demotion
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Breakfast Briefing: Zuckerberg's $45bn causes pledge & Morrisons set for FTSE demotion

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news,

Pringles launches range of crisp scented candles
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Pringles launches range of crisp scented candles

Yes, you heard that right, crisp brand Pringles has launched a limited run of scented candles for the festive season.

Breakfast Briefing: Unilever coal pledge, BBC Three online-only, Dulux launches interior design business
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Breakfast Briefing: Unilever coal pledge, BBC Three online-only, Dulux launches interior design business

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, BBC Trust approves BBC Three's online-only move, Unilever pledges to be "carbon positive" by 2030 and Dulux launches online interior design business.

Game resurrects social media hit 'Christmas Shopping Simulator' for Black Friday
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Game resurrects social media hit 'Christmas Shopping Simulator' for Black Friday

Game has created Christmas Shopping Simulator 2, a sequel to one of the biggest social media hits of Christmas 2014.

Breakfast Briefing: Tesla smart car plans, HBOS collapse report, Bitcoin crackdown
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Breakfast Briefing: Tesla smart car plans, HBOS collapse report, Bitcoin crackdown

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In the news today, Tesla is to accelerate smart car plans, a report reveals blame for HBOS collapse and European Government urges Bitcoin crackdown.

Finance ads among the most recalled for under 18s
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Finance ads among the most recalled for under 18s

It sounds counter intuitive but ads such as Money Supermarket ad Go Compare are the most cited 'favourite' ads for under 18s, according to 'Connected Kids' research by Mediacom.

Breakfast Briefing: Apple p2p payments, Talk Talk hack cost £35m, Bloomingdale's date rape 'joke'
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Breakfast Briefing: Apple p2p payments, Talk Talk hack cost £35m, Bloomingdale's date rape 'joke'

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In the news today, Apple is reporter to be launching a person-to-person payment service, Talk Talks hack has been estimated to have cost £35m and American department store Bloomingdale's has had to apologise after customers took offense to a catalogue ad that joked about date rape.

Industry reaction: John Lewis #ManOnTheMoon Christmas ad
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Industry reaction: John Lewis #ManOnTheMoon Christmas ad

Adland gives us their first thoughts on the 2015 John Lewis Christmas ad #ManOnTheMoon.

Breakfast Briefing: Asda in Black Friday rethink & Richard Branson mulls Uber rival
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Breakfast Briefing: Asda in Black Friday rethink & Richard Branson mulls Uber rival

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

McDonald's samples UK premium burger market with 'Signature' range
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McDonald's samples UK premium burger market with 'Signature' range

The fast-food giant is piloting a high-end line that it says may influence global menus

McDonald's takes a bite of premium burger market with 'Signature' range
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McDonald's takes a bite of premium burger market with 'Signature' range

McDonald's is launching a range of thicker, premium burgers in the UK to capitalise on a wider trend for quality burgers.

Coca-Cola celebrates 20 years of 'Holidays Are Coming' campaign with truck tour
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Coca-Cola celebrates 20 years of 'Holidays Are Coming' campaign with truck tour

Coca-Cola's 'Holidays Are Coming' campaign is celebrating its 20th year with a tour that allows customers to decide on a stop for the first time.

We need to make sure consolidation doesn't mean 'banking over brand building'
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We need to make sure consolidation doesn't mean 'banking over brand building'

Corporations see more shareholder value in acquiring brands than growing them, but does it inevitably mean a brand's creative freedom dies with the deal, asks Charlotte McEleny.

The 13 most-shared scary ads of all time
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The 13 most-shared scary ads of all time

How "prankvertising" has paid off for brands

The 13 most-shared scary ads of all time
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The 13 most-shared scary ads of all time

At some point over the past few years, brands realised that making people feel a bit nervous sold products, or so the term 'prankvertising' would lead you to believe. Halloween has become a showcase for such tactics, but which brand has the most popular content online?

Thomas Cook draws inspiration from Airbnb with 'home away from home' hotel concept
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Thomas Cook draws inspiration from Airbnb with 'home away from home' hotel concept

Thomas Cook has announced 'Casa Cook' hotel in Rhodes, Greece, a new hotel concept that promises to entice younger, trendier customers with a more 'local' and 'stylish home away from home' feel.

Breakfast Briefing: Board diversification, Nintendo hit by mobile delay & Fifa's Blatter
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Breakfast Briefing: Board diversification, Nintendo hit by mobile delay & Fifa's Blatter

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at the UK's new target for board-level diversity, how Nintendo's latest results have been hit by a delay in releasing a mobile game and the latest in the Fifa scandal, as Sepp Blatter makes surprising comments and sponsors go before select committee.

Debenhams marries celebrity and personalisation in 'Found It' Christmas campaign
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Debenhams marries celebrity and personalisation in 'Found It' Christmas campaign

Debenhams is continuing its 'Found It' theme from Christmas 2014 but is updating with celebrities, such as Dawn French and Sarah Millican, and turning to shorter, more targeted messaging.