Brands celebrate Back to the Future Day on social and industry experts look at how the film's future predictions have shaped digital marketing.
Today is Back to the Future Day. 21 October 2015 is the date Marty McFly and Doc Brown time-hopped to in the 1989 blockbuster Back to the Future II. Here's how brands, including Toyota, Pepsi and PlayStation, are marking the occasion.
Representatives from Paddy Power, ZenithOptimedia, John Lewis and Evian reveal their digital marketing content secrets at Ad:tech London.
Actor Lenny Henry and leading marketers from Camelot and Channel 4 reveal their views on the current state of the advertising and marketing industries at Thinkbox's BigThink@BAFTA event.
Starbucks is introducing its Mobile Order & Pay service to more than 150 London stores today, to give customers the chance to skip queues and pre-order drinks and food via their mobile phones.
Chris Shipman of the Royal Opera House reveals how social media has allowed the brand to connect with its audiences, as part of a speaker session at Social Media Week London.
A panel at Social Media Week London argued for the importance of frozen content, preparing for spontaneity and predicting the future when creating real-time social content.
Once upon a time, Adam Etheridge and David Watson, executive director and executive creative director, respectively, at video marketing agency Aspect, explained the six fundamental ingredients needed for social storytelling, as demonstrated by the likes of Turkish Airlines and Coca-Cola Life.
"We say we're a visual discovery tool," said Zoë Pearson, marketing manager at Pinterest at a Social Media Week London speaker session.
Sysomos, the Toronto-based social media analytics company, put the spotlight on the power of social networks to connect with online audiences at Social Media Week London.
Tariq Slim, head of telco and tech at Twitter UK, took to the stage at Social Media Week London to discuss how mobile is transforming communication, content and consumption, and explain how brands can harness the increasing power of mobile devices when publishing content via social.
It's round two of the Tube strike and brands have come out in their droves (again) to entertain and condole Londoners on social media. Take a look at our rolling coverage.
Two experts from adtech company Mediaocean reveal the growing job opportunities and types of roles for women working in technology in the marcoms sector.
It is every pranksters' dream day, but now the annual practical joke occasion is an opportunity for brands to put themselves in the eye of gullible/on the ball consumers via creative pranks. Here, we take a look back at the best hoaxes throughout the last decade.
Lucien Boyer, president and chief executive of Havas Group's brand engagement network, Havas Sports & Entertainment (HS&E), will lead the company from London.