Samantha Edwards

Community and social media editor

Community and social media editor at Brand Republic.

Men in drag and hedgehogs star in BuzzFeed's first UK branded video
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Men in drag and hedgehogs star in BuzzFeed's first UK branded video

BuzzFeed aims to replicate the success it had with US brands by producing a video for Costa Coffee that asks, "what makes British people happy?"

James Bond has joined Snapchat and he needs to take a break
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James Bond has joined Snapchat and he needs to take a break

Sony and KitKat mark the release of Spectre, the latest 007 film.

3D films, check. Wearable tech, check. Hoverboards and self-lacing shoes, well...
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3D films, check. Wearable tech, check. Hoverboards and self-lacing shoes, well...

Brands celebrate Back to the Future Day on social and industry experts look at how the film's future predictions have shaped digital marketing.

Brands mark Back to the Future Day
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Brands mark Back to the Future Day

Today is Back to the Future Day. 21 October 2015 is the date Marty McFly and Doc Brown time-hopped to in the 1989 blockbuster Back to the Future II. Here's how brands, including Toyota, Pepsi and PlayStation, are marking the occasion.

The 4 digital content tricks marketers have up their sleeves
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The 4 digital content tricks marketers have up their sleeves

Representatives from Paddy Power, ZenithOptimedia, John Lewis and Evian reveal their digital marketing content secrets at Ad:tech London.

4 quotes that stayed with us after BigThink@Bafta
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4 quotes that stayed with us after BigThink@Bafta

Actor Lenny Henry and leading marketers from Camelot and Channel 4 reveal their views on the current state of the advertising and marketing industries at Thinkbox's BigThink@BAFTA event.

Starbucks rolls out pre-ordering smartphone service to the UK
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Starbucks rolls out pre-ordering smartphone service to the UK

Starbucks is introducing its Mobile Order & Pay service to more than 150 London stores today, to give customers the chance to skip queues and pre-order drinks and food via their mobile phones.

How the Royal Opera House uses social media to engage the newcomer and ballet buff alike
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How the Royal Opera House uses social media to engage the newcomer and ballet buff alike

Chris Shipman of the Royal Opera House reveals how social media has allowed the brand to connect with its audiences, as part of a speaker session at Social Media Week London.

What three things does real-time content need to succeed?
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What three things does real-time content need to succeed?

A panel at Social Media Week London argued for the importance of frozen content, preparing for spontaneity and predicting the future when creating real-time social content.

Get ready for #44DaysOfCrazy rugby fever
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Get ready for #44DaysOfCrazy rugby fever

Brands mark day one of the Rugby World Cup 2015 and Lawrence Dallaglio talks about the power of the sport.

BuzzFeed's social content and distribution secrets
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BuzzFeed's social content and distribution secrets

Jonathan Davies, BuzzFeed's director of brand partnerships, Europe, has revealed the media company's top tips for content creation and themes, as well as the best methods for distribution on social.

The recipe for telling a great story on social
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The recipe for telling a great story on social

Once upon a time, Adam Etheridge and David Watson, executive director and executive creative director, respectively, at video marketing agency Aspect, explained the six fundamental ingredients needed for social storytelling, as demonstrated by the likes of Turkish Airlines and Coca-Cola Life.

Why you shouldn't call Pinterest a social media platform
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Why you shouldn't call Pinterest a social media platform

"We say we're a visual discovery tool," said Zoë Pearson, marketing manager at Pinterest at a Social Media Week London speaker session.

5 areas of social intelligence digital marketers should know about
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5 areas of social intelligence digital marketers should know about

Sysomos, the Toronto-based social media analytics company, put the spotlight on the power of social networks to connect with online audiences at Social Media Week London.

Twitter's three Cs explains how mobile is dominating the world
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Twitter's three Cs explains how mobile is dominating the world

Tariq Slim, head of telco and tech at Twitter UK, took to the stage at Social Media Week London to discuss how mobile is transforming communication, content and consumption, and explain how brands can harness the increasing power of mobile devices when publishing content via social.

4 social data metrics that might be lying to you
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4 social data metrics that might be lying to you

Karin Robinson, head of social insight at OgilvyOne, has kicked off Social Media Week London with her talk, Lies, Damned Lies and Social Statistics: why raw data can tell the wrong story, and why that matters.

They think it's all over. It definitely is now
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They think it's all over. It definitely is now

Brands mark #DeadlineDay on social and it even gets its own emoji.

Thou shalt follow vlogger guidelines (and watch cat videos)
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Thou shalt follow vlogger guidelines (and watch cat videos)

The ASA reveals new vlogger guidance while Felix launches a YouTube cat channel.

Know your APIs from your NLPs
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Know your APIs from your NLPs

Social media jargon broken down for digital marketers in our latest industry glossary.

#Tubestrike reactions from brands on social
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#Tubestrike reactions from brands on social

It's round two of the Tube strike and brands have come out in their droves (again) to entertain and condole Londoners on social media. Take a look at our rolling coverage.