Samantha Edwards

Community and social media editor

Community and social media editor at Brand Republic.

3D films, check. Wearable tech, check. Hoverboards and self-lacing shoes, well...

3D films, check. Wearable tech, check. Hoverboards and self-lacing shoes, well...

Brands celebrate Back to the Future Day on social and industry experts look at how the film's future predictions have shaped digital marketing.

Brands mark Back to the Future Day

Brands mark Back to the Future Day

Today is Back to the Future Day. 21 October 2015 is the date Marty McFly and Doc Brown time-hopped to in the 1989 blockbuster Back to the Future II. Here's how brands, including Toyota, Pepsi and PlayStation, are marking the occasion.

The 4 digital content tricks marketers have up their sleeves

The 4 digital content tricks marketers have up their sleeves

Representatives from Paddy Power, ZenithOptimedia, John Lewis and Evian reveal their digital marketing content secrets at Ad:tech London.

4 quotes that stayed with us after BigThink@Bafta

4 quotes that stayed with us after BigThink@Bafta

Actor Lenny Henry and leading marketers from Camelot and Channel 4 reveal their views on the current state of the advertising and marketing industries at Thinkbox's BigThink@BAFTA event.

Starbucks rolls out pre-ordering smartphone service to the UK

Starbucks rolls out pre-ordering smartphone service to the UK

Starbucks is introducing its Mobile Order & Pay service to more than 150 London stores today, to give customers the chance to skip queues and pre-order drinks and food via their mobile phones.

How the Royal Opera House uses social media to engage the newcomer and ballet buff alike

How the Royal Opera House uses social media to engage the newcomer and ballet buff alike

Chris Shipman of the Royal Opera House reveals how social media has allowed the brand to connect with its audiences, as part of a speaker session at Social Media Week London.

What three things does real-time content need to succeed?

What three things does real-time content need to succeed?

A panel at Social Media Week London argued for the importance of frozen content, preparing for spontaneity and predicting the future when creating real-time social content.

The recipe for telling a great story on social

The recipe for telling a great story on social

Once upon a time, Adam Etheridge and David Watson, executive director and executive creative director, respectively, at video marketing agency Aspect, explained the six fundamental ingredients needed for social storytelling, as demonstrated by the likes of Turkish Airlines and Coca-Cola Life.

Why you shouldn't call Pinterest a social media platform

Why you shouldn't call Pinterest a social media platform

"We say we're a visual discovery tool," said Zoë Pearson, marketing manager at Pinterest at a Social Media Week London speaker session.

5 areas of social intelligence digital marketers should know about

5 areas of social intelligence digital marketers should know about

Sysomos, the Toronto-based social media analytics company, put the spotlight on the power of social networks to connect with online audiences at Social Media Week London.

Twitter's three Cs explains how mobile is dominating the world

Twitter's three Cs explains how mobile is dominating the world

Tariq Slim, head of telco and tech at Twitter UK, took to the stage at Social Media Week London to discuss how mobile is transforming communication, content and consumption, and explain how brands can harness the increasing power of mobile devices when publishing content via social.

#Tubestrike reactions from brands on social

#Tubestrike reactions from brands on social

It's round two of the Tube strike and brands have come out in their droves (again) to entertain and condole Londoners on social media. Take a look at our rolling coverage.

Women in technology: Career opportunities in marcoms

Women in technology: Career opportunities in marcoms

Two experts from adtech company Mediaocean reveal the growing job opportunities and types of roles for women working in technology in the marcoms sector.

Timeline: A look back at April Fool's marketing

Timeline: A look back at April Fool's marketing

It is every pranksters' dream day, but now the annual practical joke occasion is an opportunity for brands to put themselves in the eye of gullible/on the ball consumers via creative pranks. Here, we take a look back at the best hoaxes throughout the last decade.

Havas relocates Sports & Entertainment chief to London

Havas relocates Sports & Entertainment chief to London

Lucien Boyer, president and chief executive of Havas Group's brand engagement network, Havas Sports & Entertainment (HS&E), will lead the company from London.