BuzzFeed aims to replicate the success it had with US brands by producing a video for Costa Coffee that asks, "what makes British people happy?"
Sony and KitKat mark the release of Spectre, the latest 007 film.
Brands celebrate Back to the Future Day on social and industry experts look at how the film's future predictions have shaped digital marketing.
Today is Back to the Future Day. 21 October 2015 is the date Marty McFly and Doc Brown time-hopped to in the 1989 blockbuster Back to the Future II. Here's how brands, including Toyota, Pepsi and PlayStation, are marking the occasion.
Representatives from Paddy Power, ZenithOptimedia, John Lewis and Evian reveal their digital marketing content secrets at Ad:tech London.
Actor Lenny Henry and leading marketers from Camelot and Channel 4 reveal their views on the current state of the advertising and marketing industries at Thinkbox's BigThink@BAFTA event.
Starbucks is introducing its Mobile Order & Pay service to more than 150 London stores today, to give customers the chance to skip queues and pre-order drinks and food via their mobile phones.
Chris Shipman of the Royal Opera House reveals how social media has allowed the brand to connect with its audiences, as part of a speaker session at Social Media Week London.
A panel at Social Media Week London argued for the importance of frozen content, preparing for spontaneity and predicting the future when creating real-time social content.
Brands mark day one of the Rugby World Cup 2015 and Lawrence Dallaglio talks about the power of the sport.
Jonathan Davies, BuzzFeed's director of brand partnerships, Europe, has revealed the media company's top tips for content creation and themes, as well as the best methods for distribution on social.
Once upon a time, Adam Etheridge and David Watson, executive director and executive creative director, respectively, at video marketing agency Aspect, explained the six fundamental ingredients needed for social storytelling, as demonstrated by the likes of Turkish Airlines and Coca-Cola Life.
"We say we're a visual discovery tool," said Zoë Pearson, marketing manager at Pinterest at a Social Media Week London speaker session.
Sysomos, the Toronto-based social media analytics company, put the spotlight on the power of social networks to connect with online audiences at Social Media Week London.
Tariq Slim, head of telco and tech at Twitter UK, took to the stage at Social Media Week London to discuss how mobile is transforming communication, content and consumption, and explain how brands can harness the increasing power of mobile devices when publishing content via social.
Karin Robinson, head of social insight at OgilvyOne, has kicked off Social Media Week London with her talk, Lies, Damned Lies and Social Statistics: why raw data can tell the wrong story, and why that matters.
Brands mark #DeadlineDay on social and it even gets its own emoji.
The ASA reveals new vlogger guidance while Felix launches a YouTube cat channel.
Social media jargon broken down for digital marketers in our latest industry glossary.
It's round two of the Tube strike and brands have come out in their droves (again) to entertain and condole Londoners on social media. Take a look at our rolling coverage.