Todd Wasserman

Todd Wasserman has been writing professionally for over 20 years and was most recently Mashable's Business Editor. From 1999-2010, he covered the advertising and marketing industry for Brandweek, which promoted him to editor-in-chief in 2007. Prior to that, he wrote for the now-defunct Computer Retail Week and various daily newspapers including the Herald & News in Passaic, N.J., and the Register-Citizen in Torrington, Conn. Todd has freelanced for The New York Times, Business 2.0, The Hollywood Reporter and Inc, among other publications. He has also appeared on CNN, NPR, Fox Business and BBC America. In his down time, he enjoys playing racquetball and Scrabble, though not at the same time.

Tumblr's down, but not out

Tumblr's down, but not out

The Yahoo-owned social platform has been struggling to grow its user base and revenue

Hacking the Super Bowl: Get your brand noticed for less than $10M a minute

Hacking the Super Bowl: Get your brand noticed for less than $10M a minute

Newcastle, Oreo and Old Milwaukee have inserted themselves into the game without buying commercial time. Is the trick getting harder to pull off?

The Tumblr for adults: How Medium is trying to improve branded content

The Tumblr for adults: How Medium is trying to improve branded content

The blogging platform is already punching above its weight with tech and business influencers.