Omar Oakes

News editor

Omar Oakes is the news editor for Campaign. Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

TikTok launches family mode in latest safety push
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TikTok launches family mode in latest safety push

Move is latest attempt to improve safety environment for young users.

Young men urged to 'pint block' each other in govt road-safety ads
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Young men urged to 'pint block' each other in govt road-safety ads

Campaign uses surrealism and humour to encourage men to stop friends from drink-driving.

Fever-Tree poised to appoint Lucky Generals as ad agency
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Fever-Tree poised to appoint Lucky Generals as ad agency

Tonic-water brand has been looking for new creative direction as it fends off competition from Coca-Cola.

John Maeda: a dataful mind
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John Maeda: a dataful mind

Will his open-source model win over adland?

Verizon Media and VIOOH sign seven-market outdoor deal
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Verizon Media and VIOOH sign seven-market outdoor deal

Advertisers will be able to select new DOOH inventory through Verizon's unified DSP.

Wunderman Thompson strengthens Adobe offer with Xumak acquisition
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Wunderman Thompson strengthens Adobe offer with Xumak acquisition

Xumak will drive experience tech capability for WPP network in North America.

Campaign podcast is back for 2020
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Campaign podcast is back for 2020

Larissa Vince and Zaid Al-Zaidy talk about the challenges of creating more diverse companies and their personal experiences of discrimination.

Instagram audience overtakes that of Facebook on big brand pages
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Instagram audience overtakes that of Facebook on big brand pages

Study of world's biggest brand pages reveals what could be landmark moment for Facebook.

Ofcom handed new powers to regulate social media content
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Ofcom handed new powers to regulate social media content

Government has opted not to create new authority.

Brainlabs announces Hanapin as second acquisition in a week
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Brainlabs announces Hanapin as second acquisition in a week

US digital marketing agency will strengthen Brainlabs' reach in US.

Spotify introduces long-awaited Kids app with parental controls
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Spotify introduces long-awaited Kids app with parental controls

Ad-free app is available to current Spotify Premium Family subscribers and launches in UK today.

Twitter launches ode to cringe humour to mark Valentine's Day
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Twitter launches ode to cringe humour to mark Valentine's Day

Covent Garden pop-up will feature 'Wheel of misfortune', 'Ghosting graveyard' and 'Gallery of awkward silences'.

Verizon launches first international 5G production lab in London
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Verizon launches first international 5G production lab in London

It offers live 5G-enabled environment where companies can develop and test 5G apps and experiences.

Is it irresponsible for media owners to accept ads from fossil fuel companies?
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Is it irresponsible for media owners to accept ads from fossil fuel companies?

A newspaper such as The Guardian may feel it is 'on brand' to reject certain advertisers, but should TV, radio and outdoor companies reserve the same right?

Twitter beats expectations despite YOY ad revenue slowdown
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Twitter beats expectations despite YOY ad revenue slowdown

Social media company is developing products in 2020 that will enable more direct-response advertising formats.

Facebook to shut down Audience Network for mobile sites
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Facebook to shut down Audience Network for mobile sites

Decision followers browsers' decision to block third-party advertising cookies used for tracking.

Publicis.Poke CEO Nick Farnhill to chair Campaign Tech Awards
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Publicis.Poke CEO Nick Farnhill to chair Campaign Tech Awards

Farnhill will lead judging panel that will decide industry's best tech-driven work.

Ryanair ads banned over 'lowest emissions' claim
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Ryanair ads banned over 'lowest emissions' claim

TV, press and radio work banned for making misleading claims about carbon emissions.

VMLY&R hires BBH creative duo behind Audi 'Clowns'
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VMLY&R hires BBH creative duo behind Audi 'Clowns'

Doug Fridlund and Mikael Alcock join as part of Laurent Simon's bid to put VMLY&R on map in London.

Brainlabs acquires SEO agency Distilled
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Brainlabs acquires SEO agency Distilled

SEO was missing piece in Brainlabs' business.