Omar Oakes

News editor

Omar Oakes is the news editor for Campaign. Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

Toyota hunts for UK digital agency
Share

Toyota hunts for UK digital agency

Brief comprises digital strategy and CRM.

Everyone's getting excited about 5G, but there's one problem...
Share

Everyone's getting excited about 5G, but there's one problem...

Three has deployed 5G for London Fashion Week and Samsung is launching a 5G-ready smartphone. But marketers should approach 5G with caution.

Dentsu Aegis Network acquires BJL
Share

Dentsu Aegis Network acquires BJL

Manchester agency has decided to sell, 15 years after a management buyout.

Facebook intentionally violates law, MPs warn in highly critical 'fake news' report
Share

Facebook intentionally violates law, MPs warn in highly critical 'fake news' report

Digital, Culture, Media and Sport Committee recommends 'hefty fines' if illegal content is found on Facebook or Google.

Bose renews F1 sponsorship on Channel 4 despite fewer live races
Share

Bose renews F1 sponsorship on Channel 4 despite fewer live races

Broadcaster will show one live Grand Prix this year, down from 10 in 2018.

Dentsu Aegis sees in-housing opportunity after delivering 'hybrid' P&G model
Share

Dentsu Aegis sees in-housing opportunity after delivering 'hybrid' P&G model

Company told investors operating margin would be squeezed until 2021.

Apple buys CRM start-up DataTiger
Share

Apple buys CRM start-up DataTiger

Tech giant is looking to improve digital marketing for services such as Apple Music and Apple Pay.

TikTok appoints Total Media ahead of ad review
Share

TikTok appoints Total Media ahead of ad review

Blue 449 and TBWA recently worked on TikTok's debut UK campaign.

Social Chain launches 'industry's first' vertical video division
Share

Social Chain launches 'industry's first' vertical video division

Move was inspired by Facebook's insights about changing user behaviour on mobile.

Oliver hires Rodrigo Sobral as global creative chief
Share

Oliver hires Rodrigo Sobral as global creative chief

Former R/GA ECD will lead global creative work for in-housing specialist.

Pitching: when is it time to walk away from a long-standing relationship?
Share

Pitching: when is it time to walk away from a long-standing relationship?

When should an agency break up with a brand?

Lego launches clothes shop with no clothes
Share

Lego launches clothes shop with no clothes

Snapchat users will get to buy limited-edition Lego clothing at a shop that looks empty to the naked eye.

Investigate online ad market to save UK journalism, Cairncross review warns
Share

Investigate online ad market to save UK journalism, Cairncross review warns

Report calls for CMA to investigate online ad market, which is dominated by Google and Facebook.

IAB accuses advertisers of being 'clickheads' over use of click-through rates
Share

IAB accuses advertisers of being 'clickheads' over use of click-through rates

The IAB is also proclaiming 12 February as National Anti-Click-Through Rate Day.

Brand alert system launches to keep ads off pirate sites
Share

Brand alert system launches to keep ads off pirate sites

TAG's Project Brand Integrity will alert advertisers when their brand appears on a pirate content website.

Odeon agrees Facebook direct sales deal
Share

Odeon agrees Facebook direct sales deal

Users can now complete ticket transaction on Odeon's website without having to leave Facebook app.

Facebook turns 15: how much has the billionaire teen matured with age?
Share

Facebook turns 15: how much has the billionaire teen matured with age?

15 ways the social giant has impacted the ad industry

Amazon is now a $10bn advertising company
Share

Amazon is now a $10bn advertising company

Ad revenue doubled last year as company warns of higher investment costs for 2019.

Not such a bad year for Facebook as ad revenue climbs 30%
Share

Not such a bad year for Facebook as ad revenue climbs 30%

Shares up after results confound expectations.

Facial recognition will allow brands to 'go beyond Cambridge Analytica'
Share

Facial recognition will allow brands to 'go beyond Cambridge Analytica'

Economist tells ad industry of ever-invasive methods that brands can use to target consumers.