Omar Oakes

News editor

Omar Oakes is the news editor for Campaign. Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

Netflix leapfrogs BBC iPlayer in BrandIndex 'buzz' rankings
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Netflix leapfrogs BBC iPlayer in BrandIndex 'buzz' rankings

Video streaming service Netflix has jumped ahead of BBC iPlayer in the latest BrandIndex, the YouGov survey that ranks brands by their "buzz".

Robinsons trumpets 'adult squash' Fruit Creations in debut Saatchis campaign
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Robinsons trumpets 'adult squash' Fruit Creations in debut Saatchis campaign

Saatchi & Saatchi's debut ad campaign for Robinsons features a "child squash expert" who pitches the Britvic brand's new Fruit Creations variant as a specialist squash for adults.

WCRS promotes Gallimore to MD
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WCRS promotes Gallimore to MD

WCRS has promoted head of account management Annie Gallimore to managing director.

Mini lines up agencies for first electric car marketing push
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Mini lines up agencies for first electric car marketing push

Mini is holding talks with ad agencies ahead of a global marketing push for its first fully electric car.

Starbucks launches search for EMEA customer engagement agency
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Starbucks launches search for EMEA customer engagement agency

Starbucks has kicked off a search for its first European-wide customer engagement agency.

Havas London CEO Rees to take helm at Helia too
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Havas London CEO Rees to take helm at Helia too

Havas London chief executive Xavier Rees is taking charge of sister customer engagement agency Havas Helia, replacing Tash Whitmey.

Guardian unveils new tabloid format
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Guardian unveils new tabloid format

The Guardian has unveiled its first tabloid newspaper today with a new masthead and website redesign.

Häagen-Dazs signs up rising tennis star to attract millennials
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Häagen-Dazs signs up rising tennis star to attract millennials

General Mills ice-cream brand Häagen-Dazs is seeking to appeal to a younger audience by signing up the men's world number three tennis player Grigor Dimitrov as its global ambassador.

Brooklyn Brothers hires Academy's McRobb as London MD
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Brooklyn Brothers hires Academy's McRobb as London MD

The Brooklyn Brothers has appointed Academy Films' Duncan McRobb to managing director of its London office.

Dentsu slashes 2018 UK ad growth forecast by half
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Dentsu slashes 2018 UK ad growth forecast by half

Dentsu Aegis Network has halved its UK adspend growth forecast for 2018, citing the Brexit process and a squeeze on household spending causing marketing budgets to be cut.

Grant's picks Pablo as integrated global agency lead
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Grant's picks Pablo as integrated global agency lead

Grant's has appointed Pablo as its lead global integrated ad agency as it aims to position the whisky as a modern brand and find new ways to involve its audience.

Accenture acquisition spree continues with CGI specialist Mackevision
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Accenture acquisition spree continues with CGI specialist Mackevision

Accenture's acquisition spree in the advertising and marketing sector is continuing into 2018 with the purchase of Mackevision, a global producer of CGI and immersive content for brands and filmmakers.

Magnetic names Hearst UK chief Wildman as chairman
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Magnetic names Hearst UK chief Wildman as chairman

Hearst's UK president and chief executive James Wildman has been named chairman of Magnetic, the marketing body for consumer magazines.

Red Brick Road launches sister data agency
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Red Brick Road launches sister data agency

Red Brick Road has launched a standalone data agency to help brands uncover "hidden value" in their data.

Matt Hancock succeeds Karen Bradley as culture secretary
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Matt Hancock succeeds Karen Bradley as culture secretary

Digital minister Matt Hancock has been promoted to secretary of state for digital, culture, media and sport in the latest government reshuffle.

18 Feet & Rising promotes Anna Carpen and Will Thacker
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18 Feet & Rising promotes Anna Carpen and Will Thacker

18 Feet and Rising has made two creative promotions as part of cementing a senior management layer below its three partners.

The7stars appoints PHD's Harwood as strategy chief
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The7stars appoints PHD's Harwood as strategy chief

The7stars has appointed PHD's UK innovation chief Simon Harwood as head of strategy.

Suzuki ad imagines cars as fairground dodgems
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Suzuki ad imagines cars as fairground dodgems

Suzuki's new campaign, "Enjoy the Ride", depicts its cars as fairground dodgems in a push to market the Japanese brand as fun to drive.

M&C Saatchi names Chicourel as strategy chief
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M&C Saatchi names Chicourel as strategy chief

M&C Saatchi has appointed Saatchi & Saatchi's joint head of planning Raquel Chicourel as its new chief strategy officer.

Gala Bingo club owner appoints Isobel to drive new brand launch
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Gala Bingo club owner appoints Isobel to drive new brand launch

Gala Leisure has appointed Isobel to its £5m advertising account.