Despite a consensus that advertisers need to work harder to reach minority communities, “minority media” owners report that interest remains low. So why is progress in this area so slow?
Why have ad agencies let media agencies increasingly take on the creative role?
Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces.
Is advertiser confidence bouncing back harder than we previously thought?
Euro 2020 and Love Island's return are boosting a "strong" late-pandemic rebound.
Four-year-old company wants to reassure advertisers that have been "hamstrung" by a lack of third-party verification for gaming ads.
S4 Capital is targeting stronger growth this year as economies bounce back from the pandemic, but Sorrell warns "chickens could come home to roost" in 2023.
Appointment comes after group secured Google Marketing Platform reseller status last year.
Online event included a first major appearance by Sky Media's new MD Tim Pearson.
Broadcasters should unite to sell BVOD ads, "legacy" practices like share deals and contract rights renewals must be rethought, and agencies can hoodwink auditors, says a comprehensive report by Enders Analysis.
Stef Calcraft will lead a new global leadership team.
Former Mindshare leader will enjoy $300m war chest.
Led by MediaCom North, the UK's biggest media agency wants to offer clients a one-stop shop that will navigate the Google ecosystem.
Omar Oakes and Brittaney Kiefer discuss the controversy surrounding media coverage of Prince Philip's death and whether clients should take more care over the welfare of pitching agencies.
Smaller advertisers, that are most at risk from being disadvantaged by the agency-led buying system, should wise up.
'Flo' is joining the You & Mr Jones company in a global role as Gravity Road expands internationally.
Post-pandemic life may be even more stressful for agency staff as new-business activity picks up in 2021. Should the marketers that run pitches have a duty of care to them?
Tesco’s 'Pop to your local if you can' campaign ran across national newspapers.
MediaSense is assisting the vacuum cleaner brand known for ditching bags.
Two years after being bought by the FMCG giant, Graze has launched its biggest marketing campaign to date.