Ben Fender

Ben Fender is the founder and CEO of Drive Productions.

Why Drive has become a brand experience agency

Why Drive has become a brand experience agency

Ben Fender, the CEO of Drive, explains the industry developments that led his company to change from being a creative production agency to a brand experience agency, and the risks of doing so.

Why we invested in a virtual reality agency after Oculus Rift

Why we invested in a virtual reality agency after Oculus Rift

Ben Fender, chief executive and founder of the experiential specialist Drive Worldwide group, explains why Drive bought a signigicant minority stake in London-based Figure Digital, the first "virtual reality agency".