Alex Smith

Blog: The fatal flaw in attempts to measure brand experience
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Blog: The fatal flaw in attempts to measure brand experience

The IPM's commitment to proving the effectiveness of experiential is to be applauded, but seeking a universal measurement technique is the wrong approach, says Alex Smith, planning director at Sense.

Purpose is broken. Here's how to fix it
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Purpose is broken. Here's how to fix it

Brand purpose is not just a tagline; it's an existential statement about how your whole business works.

Blog: Gif us a break!
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Blog: Gif us a break!

Alex Smith, planning director at Sense, believes emojis and gifs are simply a way to make words a more engaging experience that convey the nuances only possible by meeting face-to-face.

Blog: Events are the new data
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Blog: Events are the new data

With the number crunchers letting us down on a major scale in failing to predict both Trump and Brexit victories, Sense's Alex Smith says its time to engage with people rather than just figures.

Blog: Nobody loves a psychopath
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Blog: Nobody loves a psychopath

Is it time that brands got more human, asks Sense's Alex Smith.

How do you predict trends after one of the most unpredictable years?
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How do you predict trends after one of the most unpredictable years?

The only certainty for 2017 is uncertainty, writes Alex Smith.

Why the internet has made advertising redundant
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Why the internet has made advertising redundant

Does a wealth of information about brands mean we no longer need advertising, asks Basic Arts' head of strategy.

Blog: We all win in the pop-up culture
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Blog: We all win in the pop-up culture

You don't have to be a retail brand to be on the high street anymore. Alex Smith, planning director at Sense looks at the growing pop-up phenomenon and how brands can get the most from it.

Blog: The stealthy meteoric rise of experiential
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Blog: The stealthy meteoric rise of experiential

There's a new and growing driving force in marketing. Pulling together recent statistics and expert comment, Alex Smith looks at the continued growth of experiential.

Blog: Three things brands can learn from Pokemon Go
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Blog: Three things brands can learn from Pokemon Go

There have been plenty of discussions about what marketers can learn from Pokemon Go's mad success. Sense's Alex Smith pulls out three you may not have considered.

It's time for Microsoft and LinkedIn to refresh a stagnant platform
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It's time for Microsoft and LinkedIn to refresh a stagnant platform

Microsoft's acquisition of LinkedIn for £18.4bn could lead to the complete integration of the platform's global 433+ million professions into the tech giant's business services, writes Alex Smith.

Brands are becoming like people... but unfortunately the kind we hate
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Brands are becoming like people... but unfortunately the kind we hate

New research by real world marketing agency Sense into consumers' relationships with brands finds it's a marriage on the rocks. Alex Smith, the agency's planning director, talks through the issues.

Blog: Is experiential impossible to define?
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Blog: Is experiential impossible to define?

The increasing diversity and continual evolution of this growing marketing discipline makes it tough to articulate. But Sense planning director Alex Smith believes he has a solution.

Blog: Advertising's authenticity problem
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Blog: Advertising's authenticity problem

Thanks to Jade Goody and Jeremy Beadle, experiential can help advertising get real and closer to people's lives, says Alex Smith, planning director at Sense.

Is it #RIPTwitter or will the platform be flying high in 2026?
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Is it #RIPTwitter or will the platform be flying high in 2026?

As Twitter celebrates its 10th birthday, could change at the social platform mean it won't see out another decade, or will it signal longevity, asks Basic Arts' Alex Smith.

Blog: Experiential - The 2016 version
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Blog: Experiential - The 2016 version

We've all read about mobile, VR, CSR and 360 video, but what are the really new and exciting undercurrents starting to create ripples in the brand experience pool? Regular Event blogger Alex Smith, from Sense, picks his top three.

Never mind the 2016 marketing predictions, it's all about what happens in 2028
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Never mind the 2016 marketing predictions, it's all about what happens in 2028

To really uncover the future of marketing, we should be looking 12 years ahead, not 12 months, says Basic Arts head of strategy Alex Smith.

Protein World takes the moral high ground with new ad
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Protein World takes the moral high ground with new ad

Protein World is back, this time with a TV ad. Will it wield the muscle and have the impact of last year's most controversial campaign? Alex Smith of Sense reacquaints himself with the brand to find out.

Blog: There isn't too much advertising - there's too little
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Blog: There isn't too much advertising - there's too little

If adverts were in more real, relevant places, they'd create deeper brand experiences and be more effective, says Alex Smith, planning director at agency Sense.

It's not easy being this cool - it takes strategy
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It's not easy being this cool - it takes strategy

The best modern brands don't have an innate 'coolness' that gives them their allure; they change their business to act as a foundation for their marketing, says Alex Smith, founder of Basic Arts.