Maisie McCabe

Deputy editor

Maisie is deputy editor at Campaign. Contact her at maisie.mccabe@haymarket.com or 020 8267 8032. 

Now completes leadership line-up with strategy hire

Now completes leadership line-up with strategy hire

Gabrielle Bell will work alongside chairman and founder John Townshend, chief executive Larissa Vince and chief creative officer Ben da Costa.

Mother launches agency led by 'Epic strut' creative

Mother launches agency led by 'Epic strut' creative

Former Wieden suit Paulo Salomao, Grey strategist Sarah Oberman and VMLY&R operations director Metz Bryan-Fasano join creative leader Kyle Harman-Turner.

Saatchi & Saatchi raids Grey for new MD

Saatchi & Saatchi raids Grey for new MD

Sarah Jenkins is currently chief marketing officer at Grey London.

Now snares Saatchi & Saatchi MD Larissa Vince as new CEO
Pick of the Week: Sean Bean rallies the troops for Yorkshire Tea

Pick of the Week: Sean Bean rallies the troops for Yorkshire Tea

Yorkshire Tea continues to do things properly in its latest spot featuring the Sheffield-born Sharpe star.

BT hires Publicis Groupe for brand relaunch

BT hires Publicis Groupe for brand relaunch

AMV won ad account in 1996...

Will more clients follow Unilever in adopting a holding company model?

Will more clients follow Unilever in adopting a holding company model?

FMCG giant is scrapping individual agency relationships...

Accenture Interactive looks to move all London shops into one studio

Accenture Interactive looks to move all London shops into one studio

Senior MD says finding London office will be 'important' focus for him over next six months.

Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon

Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon

Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and CEO says.

Interpublic declines NRA pitch

Interpublic declines NRA pitch

Owner of McCann and MullenLowe declines to pitch for controversial US gun lobby's ad account.

Turkey of the Week: Ed Sheeran's Heinz ad is missing secret sauce

Turkey of the Week: Ed Sheeran's Heinz ad is missing secret sauce

It's harder to respond to opportunities on social media than it looks sometimes.

Unilever scraps separate agency relationships

Unilever scraps separate agency relationships

FMCG giant is looking to work across holding companies and develop content partnerships with entertainment world.

Netflix: 'No amount of data can tell you what to commission next'

Netflix: 'No amount of data can tell you what to commission next'

What does the future hold for the market?

Adam & Eve/DDB and McCann London win gold on first night

Adam & Eve/DDB and McCann London win gold on first night

Omnicom agency Adam & Eve/DDB picked up a gold Lion campaign in Print & Publishing for Marmite in the first wave of awards.

FCA kicks off final phase of Arnie 'head' campaign

FCA kicks off final phase of Arnie 'head' campaign

The Financial Conduct Authority ramps up its ad campaign as the deadline to claim for missold PPI approaches.

Argos hires Essence for digital and in-housing

Argos hires Essence for digital and in-housing

Sainsbury's-owned retailer's digital media account moves from retail-specialist agency Summit.

M&C Saatchi and the7stars launch joint venture

M&C Saatchi and the7stars launch joint venture

Consultancy will work with brands struggling to align their creative and media thinking.

Channel 4 sales revenue drops below £1bn for first time in four years

Channel 4 sales revenue drops below £1bn for first time in four years

Chief commercial officer says Channel 4 outperformed TV ad market last year, as he predicts flat revenues for 2019.

Channel 4 sales chief Jonathan Allan's pay rose by 25% in 2018

Channel 4 sales chief Jonathan Allan's pay rose by 25% in 2018

Allan has led broadcaster's move to nations and regions.

Regional media on the offensive as research shows it reaches 75% of adults

Regional media on the offensive as research shows it reaches 75% of adults

New audience figures show local media industry reaches more than 10 million 16- to 34-year-olds.