Maisie McCabe

UK editor

Maisie is the UK editor of Campaign. Contact her at maisie.mccabe@haymarket.com or 020 8267 8032. 

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Mark Read is right to prioritise creativity

Global CCO Rob Reilly is part of WPP's push to be the most creative company in the world.

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Mark Read: UK faces 'challenging few months and quarters'

WPP chief executive recommends brands stay close to customers and get ready to change their work if they need to.

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British Gas appoints media and creative agencies

Centrica-owned energy company previously worked with a cross-discipline WPP team called Nucleus.

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AITA if I want to WFH?

There isn't a simple solution to the complexities of hybrid working in creative businesses.

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EasyJet swoops for Asos' Robert Birge

Low-cost airline scrapped CMO role in 2020 amid the pandemic.

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Jo Wallace confirms new ECD role

Former global creative director at Wunderman Thompson will initially work from the UK but is likely to move to the US.

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The industry should applaud Whitaker and Outhwaite-Noel for diving in

Advertising agencies have produced many great directors and it's heartening when rising stars like Thom Whitaker and Danielle Outhwaite-Noel make the leap.

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Maltesers campaign embraces later-life sex

New spots feature women enthusiastically tackling situations that can be embarrassing.

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FCB wins Creative Effectiveness Grand Prix for Michelob Ultra

New York shop L&C and fresh fruit and vegetable producer Dole claimed the Creative Business Transformation Grand Prix for Piñatex.

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Brands asking agencies to underwrite media inflation risk an energy cap-style crisis

When you're asking for a price lower than your supplier is getting something is going to give.

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David Kolbusz’s parting shot

Campaign spoke to the former Droga5 CCO as he prepared to head Stateside to join Lightning Orchard.

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The work begins now the ink is drying on the Pitch Positive Pledge

Let's hope the pledge is the start of a new era of agency-client relationships.

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David Kolbusz joins Lightning Orchard as CCO

The agency will rebrand to Orchard following the former chief creative officer at Droga5 London's arrival.

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Dame Helen Mirren and Ian Wright star in youth-focused Cadbury campaign

Ads also star Big Zuu, the rapper and Bafta-winning TV personality, Ellie Simmonds, the five-time gold Paralympic medallist, and broadcaster and former footballer Ian Wright.

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Dame Judi Dench makes first ad appearance in Moneysupermarket spot

TV ad features the former boss in the James Bond franchise, in a similar role.

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Labour Party appoints ad agency

Sir Keir Starmer's party is working with Lucky Generals, as well as longtime collaborator Trevor Beattie.

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What's the truth in the gender pay gap figures?

There may be conflicting measures of the industry's progress on the gender pay gap, but one thing is obvious – there is more to do.

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David Kolbusz exits Droga5 London

Chief creative officer leaving the Accenture Interactive shop after seven years.

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Nicky Bullard set on joining up the dots at MullenLowe

MRM chairwoman will have creative responsibility across the MullenLowe Group UK companies when she joins later in the year.

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10 years of media agency tectonic plates shifting

MediaCom’s consistent position as the biggest media shop belies lots of change among the top planning and buying agencies.