Maisie McCabe

UK editor

Maisie is the UK editor of Campaign. Contact her at maisie.mccabe@haymarket.com or 020 8267 8032. 

Pingdemic: Covid disruption hitting majority of ad shoots

Pingdemic: Covid disruption hitting majority of ad shoots

Steve Davies of the Advertising Producers Association says the production industry is 'probably in the most difficult period' in terms of pandemic-relation disruption.

Break-up looks likely as £100m Engine auction begins

Break-up looks likely as £100m Engine auction begins

Lake Capital could sell the agency group’s divisions – creative, communication and transform – separately, although a single deal has not been ruled out.

OMG hires chief digital officer and group performance director

OMG hires chief digital officer and group performance director

New chief digital officer and group performance director join from Theorem and Merkle respectively.

Pick of the Week: C4's Paralympic ad smashes it out of the stadium

Pick of the Week: C4's Paralympic ad smashes it out of the stadium

You would need a photo finish to decide between the broadcaster's Paralympics three campaigns after it delivered another stunning piece of creative.

The adland transfer window is open for business

The adland transfer window is open for business

With senior appointments, pitches and wins galore, the industry feels a long way from silly season.

Comparethemarket calls UK media pitch

Comparethemarket calls UK media pitch

Price comparison site is reviewing its media requirements for the first time since 2014.

British Heart Foundation appoints media agency
B&Q owner Kingfisher calls European media pitch

B&Q owner Kingfisher calls European media pitch

WPP’s Wavemaker has the business in several markets, including the UK.

Sara Tate quits TBWA\London

Sara Tate quits TBWA\London

Chief executive plans to develop a new career as a consultant and leadership coach.

AMV BBDO raids Publicis for new CEO

AMV BBDO raids Publicis for new CEO

Saatchis' chief executive will move to the Omnicom agency later this year.

Saatchi & Saatchi appoints new CEO

Saatchi & Saatchi appoints new CEO

New chief executive has previously worked with Magnus Djaba and Guillermo Vega.

Will one of Mother’s prodigal children return home?

Will one of Mother’s prodigal children return home?

Mother London could look to its alumni in leadership positions across London and beyond to replace the departing executive creative directors Ana and Hermeti Balarin.

New home for Gary Neville’s agency as Miroma SET opens for business

New home for Gary Neville’s agency as Miroma SET opens for business

Miroma SET will incorporate the group’s sports, entertainment and tech businesses, including Dewynters, SpotCo, Sold Out, Wake the Bear and Buzz 16 Productions.

As you plot the return from WFH let the new class of ECD be your guide

As you plot the return from WFH let the new class of ECD be your guide

The 2021 class of creative directors is carving out a new way of leading. The industry should take inspiration from them as it plots its return to work.

M&C Saatchi appoints creative director

M&C Saatchi appoints creative director

Tom Kennedy will lead creative on NHS and LNER.

Campaign podcast: The story behind the new industry forum for working-class adlanders

Campaign podcast: The story behind the new industry forum for working-class adlanders

Campaign's Maisie McCabe, Gemma Charles and Brittaney Kiefer discuss an initiative for working-class adlanders, the D&AD Awards and new work from Sainsbury's and Shelter.

Dentsu International appoints global Carat and Dentsu X presidents

Dentsu International appoints global Carat and Dentsu X presidents

Fiona Lloyd and Sanjay Nazerali will lead Carat and Dentsu X respectively.

Brands must combine creative excellence with performance as we rebound

Brands must combine creative excellence with performance as we rebound

Marrying the emotional power of creative brand ads with trading messaging will be crucial for companies wanting to capitalise on the economic recovery.

NatWest Group appoints new media agency

NatWest Group appoints new media agency

Bank splits with Zenith after nine and a half years.

Britvic CMO: 12 to 18-month planning cycles are now irrelevant

Britvic CMO: 12 to 18-month planning cycles are now irrelevant

CMOs from Bacardi, Britvic, Trinny London and Vodafone Smart Tech reflect on the challenges and positive implications of 15 months of pandemic marketing.