Chief executive David Droga says the changes will allow 'everyone to know where they sit and what role they play'.
Chief client officer has been at the Omnicom agency since January 2012.
Dentsu’s UK and Ireland chief executive is building on the group’s Japanese heritage.
As ad agencies find that they must move on from their traditional roles as creators and strategists and AI makes its presence increasingly felt, is a root-and-branch change to the industry’s long-standing business model necessary?
The only thing this issue of Campaign could possibly focus on is where adland goes next.
The combination of John Lewis, Christmas and Megaforce is the opportunity Saatchi & Saatchi has been waiting for.
Ideas rarely appear from nowhere, so there is grace in gratitude.
Elon Musk and the streaming giant underestimated the complexity of ad sales but their platforms could yet be valuable options.
DDB is hoping one of the UK's most celebrated creatives' oversight will help history repeat itself.
Campaign's UK editor wonders how many more advertising agencies will sell for more than £100m.
Take responsibility for the focus of your festival.
Abbott Mead Vickers BBDO will report directly to global chief Andrew Robertson following the departure of BBDO’s European chairman.
WPP shop received 37 nominations, while Omnicom agency accrued 35.
After 15 years of covering out-of-home, Campaign UK editor and Outdoor Media Awards first-time chair Maisie McCabe reflects on the sector’s ability to reach broader and wider - but with new sophistication and responsibility
With Campaign's global creativity issue out today, the question of whether AI is a tool or a threat continues to dominate industry thinking.
It is School Reports time again, and while Campaign's verdicts might not please everyone, challenging agencies as well as praising them is key to progress in the industry
While holding companies ranked by media agency billings demonstrated little movement compared with last year, there was more movement in the ad holding companies table further down the rankings.
A majority of media agencies increased their billings in 2022, though fewer than in 2021.
This year’s Nielsen table shows 12 months of growth among the UK’s leading creative agencies, albeit on a smaller scale than in 2021 and not spread evenly across the board
WPP outfit merged with the UK's biggest media agency Mediacom earlier this year.