Maisie McCabe

Deputy editor

Maisie is deputy editor at Campaign. Contact her at maisie.mccabe@haymarket.com or 020 8267 8032. 

Axa and Boots join Campaign Brand Forum
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Axa and Boots join Campaign Brand Forum

Just Eat's Ben Carter, KFC's Jenny Packwood and Direct Line Group's Piers Newson are also speaking at event.

KFC takes aim at pretenders in new campaign
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KFC takes aim at pretenders in new campaign

Activity targets chicken shops that copy the brand...

Leo Burnett hires Charlie Rudd as CEO
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Leo Burnett hires Charlie Rudd as CEO

Former O&M chief will lead Leo Burnett and Fallon...

Ogilvy loses British Gas DM account
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Ogilvy loses British Gas DM account

Centrica has narrowed shortlist in its integrated pitch from four to three.

Lida hires Cheil's Janie Rees as chief strategy officer
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Lida hires Cheil's Janie Rees as chief strategy officer

M&C Saatchi-owned customer engagement agency puts a tricky couple of years behind it as it completes its management team.

Oystercatchers to use gender pay gap data in pitches
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Oystercatchers to use gender pay gap data in pitches

The move follows the consultancy adding diversity figures to agency profiles in 2016.

AMS Media Group opens Leeds office to offer alternative to networks
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AMS Media Group opens Leeds office to offer alternative to networks

Independent agency hopes to build the biggest non-network shop in the north of England.

Sky and C4 suffer biggest slumps in young commercial impacts
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Sky and C4 suffer biggest slumps in young commercial impacts

The number of linear TV ads seen by 16- to 34-year-old viewers has fallen by a fifth compared with a year ago.

Decathlon calls media and advertising review
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Decathlon calls media and advertising review

French sports and outdoors retailer is looking to expand its marketing efforts in the UK.

Ascential reports revenue decline at Cannes Lions and MediaLink
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Ascential reports revenue decline at Cannes Lions and MediaLink

Revenue at Ascential's marketing division fell 8% in 2018, while Ebitda dropped by almost a fifth.

Channel 4 restructures sales team
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Channel 4 restructures sales team

Catastrophe and Bake Off broadcaster is looking to refine its structure to better compete with digital rivals.

CMA launches inquiry into Global's Exterion deal
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CMA launches inquiry into Global's Exterion deal

The deal would catapult Global into second place in the out-of-home media industry.

Netflix: Does its 'keeper test' recruitment approach work?
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Netflix: Does its 'keeper test' recruitment approach work?

A meritocratic process or creating a culture of fear?

ITV widens Ben Allen's remit as part of sales restructure
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ITV widens Ben Allen's remit as part of sales restructure

Changes seek to enable commercial department to work more closely with clients.

Department for Education holds technical pitch
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Department for Education holds technical pitch

Government is looking for agency to build confidence in and positive reactions to new T Level qualification.

Iceland seeks ad agency
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Iceland seeks ad agency

Search follows brand's success with appropriation of Mother's 'Rang-tan' Greenpeace film.

Channel 4 consults staff on Leeds move
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Channel 4 consults staff on Leeds move

Broadcaster plans to open second HQ this year...

Publicis Groupe expands flexible working to entire UK workforce
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Publicis Groupe expands flexible working to entire UK workforce

New approach will apply to more than 5,000 staff...

Oatly hires PHD for 'challenging campaigns'
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Oatly hires PHD for 'challenging campaigns'

Omincom agency will look to expand on dairy-free milk brand's recent growth.

Turkey of the Week: BP's biggest corporate campaign is rife with problems
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Turkey of the Week: BP's biggest corporate campaign is rife with problems

Company's biggest activity since before the Deepwater Horizon oil spill of 2010 fails to deliver.