Maisie McCabe

UK editor

Maisie is the UK editor of Campaign. Contact her at or 020 8267 8032. 

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David Kolbusz joins Lightning Orchard as CCO

The agency will rebrand to Orchard following the former chief creative officer at Droga5 London's arrival.

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Dame Helen Mirren and Ian Wright star in youth-focused Cadbury campaign

Ads also star Big Zuu, the rapper and Bafta-winning TV personality, Ellie Simmonds, the five-time gold Paralympic medallist, and broadcaster and former footballer Ian Wright.

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Dame Judi Dench makes first ad appearance in Moneysupermarket spot

TV ad features the former boss in the James Bond franchise, in a similar role.

Lucky Generals ad for Labour showing a shrinking man portraying the Liberal Democrats' Nick Clegg alongside a man playing then Prime Minister David Cameron

Labour Party recruits Lucky Generals

Sir Keir Starmer's party is working with Lucky Generals, as well as longtime collaborator Trevor Beattie.

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What's the truth in the gender pay gap figures?

There may be conflicting measures of the industry's progress on the gender pay gap, but one thing is obvious – there is more to do.

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David Kolbusz exits Droga5 London

Chief creative officer leaving the Accenture Interactive shop after seven years.

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Nicky Bullard set on joining up the dots at MullenLowe

MRM chairwoman will have creative responsibility across the MullenLowe Group UK companies when she joins later in the year.

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10 years of media agency tectonic plates shifting

MediaCom’s consistent position as the biggest media shop belies lots of change among the top planning and buying agencies.

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Government pushes ahead with Channel 4 privatisation

Move comes despite opposition from advertisers and agencies, many of whom signed Campaign's open letter last year.

Sam Hawkey, AMV BBDO

AMV BBDO's new CEO on turning around 'the most creative agency in the world'

AMV BBDO boss Sam Hawkey says he will approach his task of rejuvenating the agency as he would an egg and spoon race – neither too fast nor too slow.

School Reports 2022: After the chaos, now is the time for agencies to pull their socks up

Campaign's School Reports this year are full of examples of how agencies have been recovering, now is the moment to step up the insights, the ideas, the craft and the delivery.

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Why we're updating the new-business rankings

Campaign strives to represent agency wins and losses fairly but we can’t do it alone.

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All hail the enduring power of a surprising billboard

Despite the many technical advances in targeting and technology, there is still power in a well put together 48-sheet.

Engine's Next 15 deal answers the big question but raises many more

Tech consultancy Next 15's £77.5m purchase of Engine Group UK gives its agencies some clarity after 12 years of private equity ownership.

Campaign's AOY winners show marketers value creative work

Many of the Campaign Agency of the Year Awards winners clinched it with their output, and rightly so.

Big account wins are not the advertising bellwether they once were

The relative absence of large creative agencies in Campaign's New-Business Rankings – out next week – says something about the direction of the advertising industry.

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Mother raids Droga5 NY for new CCO

Co-chief creative officer at Droga5 New York will move to London in the spring.

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Engine CEO Ete Davies exits

Chief executive of Engine Creative joined from AnalogFolk London, where he was managing director, in 2019.

Like £1 chickens, the current approach to pitching is unsustainable and unsavoury

All parties recognise pitching is broken – now they must fix it.

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IPA and ISBA partner to transform pitching – and its impact on wellbeing

Joint initiative will aim to make pitching more accountable and effective.