Maisie McCabe

UK editor

Maisie is the UK editor of Campaign. Contact her at maisie.mccabe@haymarket.com or 020 8267 8032. 

Apple poaches Engine CEO

Apple poaches Engine CEO

Chief executive will work his six-month notice period before moving to Apple.

Publicis CEO on returning to growth and the instrumental role of Epsilon

Publicis CEO on returning to growth and the instrumental role of Epsilon

The Publicis Groupe chief executive speaks to Campaign after reporting organic revenue growth of 2.8% in the first three months of 2021.

How ISBA's Origin plan measures up

How ISBA's Origin plan measures up

TV broadcasters are unconvinced by ISBA’s cross-media measurement platform, but is it simply time they left the past behind?

Arthur Sadoun: Publicis Sapient hit by client cuts in UK

Arthur Sadoun: Publicis Sapient hit by client cuts in UK

The chief executive of Publicis Groupe said its media and creative businesses in the UK 'have been growing' after reporting global organic growth of 2.8% in Q1 2021.

Navigating the past year has been a huge achievement for agencies

Navigating the past year has been a huge achievement for agencies

As the School Reports reveal, the industry has been hit hard by Covid-19, so all the agencies included deserve great credit for making it through.

John Lewis invites shoppers to ‘come on in’ from 12 April

John Lewis invites shoppers to ‘come on in’ from 12 April

Retailer has confirmed its shops in England and Wales will reopen next Wednesday when government restrictions on non-essential retail lift.

Meet the Moonpigs, the card company's answer to Aleksandr Orlov

Meet the Moonpigs, the card company's answer to Aleksandr Orlov

Campaign by Creature London promotes Moonpig as the place to go for birthday cards.

Iris appoints new London CEO

Iris appoints new London CEO

Former chief marketing officer takes over from Chris Marlow

ITV2 targets youth mental health in CALM partnership

ITV2 targets youth mental health in CALM partnership

Ads feature the TV personalities describing what helps them stay on top of their mental wellbeing.

Pick of the week: B&Q's spring campaign nurtures hope

Pick of the week: B&Q's spring campaign nurtures hope

Home improvement superstore has released a positive and life-affirming new campaign.

Now adopts 'fully-flexible' working model

Now adopts 'fully-flexible' working model

Independent shop decided on the move after consulting with its staff and finding everyone wanted to work in different ways.

Ladbrokes appoints new agency as BBH focus shifts to Coral

Ladbrokes appoints new agency as BBH focus shifts to Coral

Betting company has hired Neverland to create its advertising around the upcoming Euro football tournament.

Rightmove spot champions the 'opportunities' of renting

Rightmove spot champions the 'opportunities' of renting

New ad for the property portal promotes the flexibility and lifestyle renting offers.

BT, Tesco, Diageo, L'Oreal, Mars and more back ISBA measurement project

BT, Tesco, Diageo, L'Oreal, Mars and more back ISBA measurement project

Digital platforms including Google and Facebook have agreed to independent measurement of their campaigns.

NCA continues pitch-winning run

NCA continues pitch-winning run

Start-up founded last year has picked up Sainsbury’s-owned home brand.

Confidence is more important than capability

Confidence is more important than capability

Truly successful agencies believe in themselves – and are very good at convincing marketers to come along for the ride.

Pick of the Week: Nike celebrates the strength of mothers' bodies

Pick of the Week: Nike celebrates the strength of mothers' bodies

Nike's ad reflects the journey that activewear brands have been on to transform how they represent women.

Walkers substitutes Lineker in first major campaign by VCCP

Walkers substitutes Lineker in first major campaign by VCCP

People Just Do Nothing actor – rather than long-term brand frontman Gary Lineker – features in the first major ad by VCCP for the PepsiCo crisp brand.

How to make an award-winning agency

How to make an award-winning agency

Campaign’s 2020 Agency of the Year winners were not only united by creativity but also a focus on wellbeing and inclusion.

A new breed of agency is taking centre stage

A new breed of agency is taking centre stage

2020's Agency of the Year awards were conspicuous by the absence of big holding company names taking the honours. Is this symptomatic of an inherent problem with the ad agency in its current form?