Accenture Song simplifies structure and expands Annette King's remit
Chief executive David Droga says the changes will allow 'everyone to know where they sit and what role they play'.
Adam & Eve/DDB names new chief executive
Chief client officer has been at the Omnicom agency since January 2012.
Angela Tangas: 'I didn't come here to run an advertising agency'
Dentsu’s UK and Ireland chief executive is building on the group’s Japanese heritage.
Will advertising agencies survive?
As ad agencies find that they must move on from their traditional roles as creators and strategists and AI makes its presence increasingly felt, is a root-and-branch change to the industry’s long-standing business model necessary?
Campaign's final quarterly print issue is a map of the future
The only thing this issue of Campaign could possibly focus on is where adland goes next.
Saatchis and John Lewis prepare to take flight with Megaforce
The combination of John Lewis, Christmas and Megaforce is the opportunity Saatchi & Saatchi has been waiting for.
Coincidences come and go, but not crediting is improper
Ideas rarely appear from nowhere, so there is grace in gratitude.
Brands will benefit if X and Netflix turn their ad sales around
Elon Musk and the streaming giant underestimated the complexity of ad sales but their platforms could yet be valuable options.
Will Adam & Eve/DDB's 'attack' on New York emulate Wham! or Take That?
DDB is hoping one of the UK's most celebrated creatives' oversight will help history repeat itself.
Will Uncommon be the last big advertising agency acquisition?
Campaign's UK editor wonders how many more advertising agencies will sell for more than £100m.
If your Cannes wasn’t about the work, it’s your own fault
Take responsibility for the focus of your festival.
Longtime BBDO executive Jim Moser to leave the network
Abbott Mead Vickers BBDO will report directly to global chief Andrew Robertson following the departure of BBDO’s European chairman.
Ogilvy London and Adam & Eve/DDB dominate UK’s Sunday Cannes shortlists
WPP shop received 37 nominations, while Omnicom agency accrued 35.
Reach like never before
After 15 years of covering out-of-home, Campaign UK editor and Outdoor Media Awards first-time chair Maisie McCabe reflects on the sector’s ability to reach broader and wider - but with new sophistication and responsibility
AI excites and troubles adland in equal measure
With Campaign's global creativity issue out today, the question of whether AI is a tool or a threat continues to dominate industry thinking.
Creative agencies must evolve to stay significant
It is School Reports time again, and while Campaign's verdicts might not please everyone, challenging agencies as well as praising them is key to progress in the industry
School Reports 2023: Publicis and WPP top holding companies tables
While holding companies ranked by media agency billings demonstrated little movement compared with last year, there was more movement in the ad holding companies table further down the rankings.
School Reports 2023 analysis: Top 50 media agencies table
A majority of media agencies increased their billings in 2022, though fewer than in 2021.
Campaign's analysis of the top 100 creative agencies table
This year’s Nielsen table shows 12 months of growth among the UK’s leading creative agencies, albeit on a smaller scale than in 2021 and not spread evenly across the board
School Reports: Essence biggest faller among top 10 media shops in Nielsen table
WPP outfit merged with the UK's biggest media agency Mediacom earlier this year.