Maisie McCabe

Deputy editor

Maisie is deputy editor at Campaign. Contact her at maisie.mccabe@haymarket.com or 020 8267 8032. 

CMA launches inquiry into Global's Exterion deal
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CMA launches inquiry into Global's Exterion deal

The deal would catapult Global into second place in the out-of-home media industry.

Netflix: Does its 'keeper test' recruitment approach work?
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Netflix: Does its 'keeper test' recruitment approach work?

A meritocratic process or creating a culture of fear?

ITV widens Ben Allen's remit as part of sales restructure
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ITV widens Ben Allen's remit as part of sales restructure

Changes seek to enable commercial department to work more closely with clients.

Department for Education holds technical pitch
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Department for Education holds technical pitch

Government is looking for agency to build confidence in and positive reactions to new T Level qualification.

Iceland seeks ad agency
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Iceland seeks ad agency

Search follows brand's success with appropriation of Mother's 'Rang-tan' Greenpeace film.

Channel 4 consults staff on Leeds move
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Channel 4 consults staff on Leeds move

Broadcaster plans to open second HQ this year...

Publicis Groupe expands flexible working to entire UK workforce
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Publicis Groupe expands flexible working to entire UK workforce

New approach will apply to more than 5,000 staff...

Oatly hires PHD for 'challenging campaigns'
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Oatly hires PHD for 'challenging campaigns'

Omincom agency will look to expand on dairy-free milk brand's recent growth.

Turkey of the Week: BP's biggest corporate campaign is rife with problems
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Turkey of the Week: BP's biggest corporate campaign is rife with problems

Company's biggest activity since before the Deepwater Horizon oil spill of 2010 fails to deliver.

Channel 4 begins 2019 without Publicis ad money
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Channel 4 begins 2019 without Publicis ad money

Ad row follows similar dispute last year that led to Dentsu Aegis Network media clients being off air for nine days.

Red Bull kicks off UK media review
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Red Bull kicks off UK media review

Incumbent AMS is repitching.

Daily Mirror owner poaches WPP's Jo Bacon for CMO role
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Daily Mirror owner poaches WPP's Jo Bacon for CMO role

Bacon led marketing at Viacom's MTV and Channel 5 before WPP.

Brexit and high-street woes dampen ad revenues, not Christmas fatigue
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Brexit and high-street woes dampen ad revenues, not Christmas fatigue

John Lewis and Sainsbury's have stuck with blockbuster festive ads.

Nigel Vaz to be the next president of the IPA
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Nigel Vaz to be the next president of the IPA

Sapient leader will take over from Sarah Golding in March.

Jan Gooding on leaving Aviva: 'I promised myself that I would take the leap'
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Jan Gooding on leaving Aviva: 'I promised myself that I would take the leap'

Global inclusion director to depart insurer after a decade to take on plural career.

The X Factor final commands £160,000 a spot
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The X Factor final commands £160,000 a spot

Simon Cowell-fronted competition continues to draw in sizeable advertising revenue for ITV.

New political party United for Change kicks off agency hunt
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New political party United for Change kicks off agency hunt

Organisation aims to launch after Brexit and wants a shop that understands people outside the capital.

Payback time: What makes an agency acquisition work?
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Payback time: What makes an agency acquisition work?

Holding companies have been spending hefty amounts on snapping up ad agencies to fill gaps in their capabilities or regional offerings. Why do some deals enrich all parties while others end up in write-downs or the courts?

Is tech disruption only benefitting the privileged few?
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Is tech disruption only benefitting the privileged few?

It is fitting that Campaign is following an issue on the future of work with one on the ethics of the internet. The two are intrinsically linked.

Maurice Lévy on his 30 years in charge of Publicis Groupe
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Maurice Lévy on his 30 years in charge of Publicis Groupe

Mid-way through Campaign's audience with Publicis Groupe's Maurice Lévy a heavily French-accented voice exclaims, "Now it is time for the real boss to arrive."