Omar Oakes

Global technology editor

Omar is global technology editor at Campaign and hosts the Campaign Podcast.

Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

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'I'm not here to do a quick flip': Blippar's turnaround CEO Faisal Galaria eyes AR boom

'I'm not here to do a quick flip': Blippar's turnaround CEO Faisal Galaria eyes AR boom

Once a runaway UK tech success story, ex-unicorn Blippar is now a much smaller operation following financial calamity and a restructure. But the man tasked with rebuilding the AR specialist is bullish that the stars are now aligning for a brighter future.

Facebook held last-minute boycott meeting with media agency 'frenemies'

Facebook held last-minute boycott meeting with media agency 'frenemies'

WW is latest brand to suspend Facebook advertising...

BT Sport awards £45m a year ad sales contract to rival Sky

BT Sport awards £45m a year ad sales contract to rival Sky

Sky Media will exclusively sell ads and sponsorships across all BT Sport channels in UK in deal worth estimated £45m a year.

UK competition watchdog calls for new sheriff to police Google and Facebook
Facebook launches campaign to help people spot fake news

Facebook launches campaign to help people spot fake news

Ads will roll out across platform next month.

Verizon becomes biggest advertiser to date to join Facebook boycott

Verizon becomes biggest advertiser to date to join Facebook boycott

'We're pausing our advertising until Facebook can create an acceptable solution that makes us comfortable,' Verizon warns after announcing a global pause of all consumer advertising.

Essence wins Campaign Tech Awards Agency of the Year

Essence wins Campaign Tech Awards Agency of the Year

WPP shop also landed two individual prizes...

David Jones: Facebook has been 'stupid' and BLM advertiser boycotts matter

David Jones: Facebook has been 'stupid' and BLM advertiser boycotts matter

You & Mr Jones founder warns Facebook could become extinct like Yahoo and AOL and that traditional ad companies are unable to change in way clients need.

Campaign podcast: Facebook boycott, virtual Cannes and David Jones' warning

Campaign podcast: Facebook boycott, virtual Cannes and David Jones' warning

Why traditional agencies are struggling to transform...

Facebook admits 'trust deficit' as Mark Zuckerberg intervenes in boycott row

Facebook admits 'trust deficit' as Mark Zuckerberg intervenes in boycott row

In rare move, Facebook founder attended meeting to assure Omnicom, Dentsu Aegis Network and Unilever as it faces growing advertiser boycott.

TikTok launches advertising and creative platforms following user surge

TikTok launches advertising and creative platforms following user surge

App's reach among adults more than doubled at beginning of 2020.

Unit9 and WPP honoured as Campaign Tech Awards kick off

Unit9 and WPP honoured as Campaign Tech Awards kick off

First leg of two-day virtual ceremony...

Campaign Tech Awards 2020: Best Audience Engagement

Campaign Tech Awards 2020: Best Audience Engagement

This award will recognise the technology and creativity behind campaigns that produce real, demonstrable engagement with their target audience.

How much power do brands have to change Facebook's behaviour with boycotts?

How much power do brands have to change Facebook's behaviour with boycotts?

Ben & Jerry's and others have pulled advertising...

Hot Take: Snap Minis are part of the social media ecommerce revolution
Social media users 'showing off less' during pandemic

Social media users 'showing off less' during pandemic

We Are Social report suggests a resurgence in people using social to make meaningful connections instead of performing for strangers.

IPA remains unconvinced by Facebook's political advertising 'opt-out'

IPA remains unconvinced by Facebook's political advertising 'opt-out'

Trade body concerned that unchecked political ads through platform's micro-targeting tools enable misinformation to spread.

'Big Brother isn't watching. He's singing and dancing': the programmatic dilemma

'Big Brother isn't watching. He's singing and dancing': the programmatic dilemma

Problems in programmatic have been thrown into sharp relief...

ASA launches UK Scam Ad Alert tool

ASA launches UK Scam Ad Alert tool

Internet users can now report through watchdog if they see bogus or fraudulent ad on Facebook, Google, Twitter, Snapchat or TikTok.

Xaxis launches creative hub to 'push envelope' on new digital ad formats

Xaxis launches creative hub to 'push envelope' on new digital ad formats

CEO says creative and media 'will and should' be brought back together.