Omar Oakes

Global technology editor

Omar is global technology editor at Campaign. Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

Google eyes future of using less data for ads as prediction power improves
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Google eyes future of using less data for ads as prediction power improves

Tech giant collects 'miniscule' amount of data that is used for ads in relation to what it collects in total.

Influencers should 'be their own creative director' to improve campaigns
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Influencers should 'be their own creative director' to improve campaigns

Influencer agency Takumi warns brands to be clearer on what their strategy is for deploying influencer marketing.

Martin Sorrell's S4 Capital posts £20.1m pre-tax profit in first year
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Martin Sorrell's S4 Capital posts £20.1m pre-tax profit in first year

Company claims pre-tax profit doubled versus 2017 on a pro-forma basis.

Mirror editor apologises over New Zealand massacre video
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Mirror editor apologises over New Zealand massacre video

A version of the video was still viewable on YouTube several hours after the attack.

Sorrell pockets £2.5m from WPP, a year after abrupt exit
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Sorrell pockets £2.5m from WPP, a year after abrupt exit

Former chief executive would have got an estimated £5m more if WPP's share price had not dropped.

Google 'bad ads' drop to 2.3 billion
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Google 'bad ads' drop to 2.3 billion

Number of bad accounts removed using machine learning has doubled to more than a million.

Twitter reveals 'smart' camera ambitions
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Twitter reveals 'smart' camera ambitions

Twitter has spent the past year improving how users can interact with, discover and share more content around big events.

Facebook to replace ad relevance score with deeper metrics
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Facebook to replace ad relevance score with deeper metrics

Three new metrics will replace the four-year-old single relevance score.

Is the decline in young TV audiences accelerating?
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Is the decline in young TV audiences accelerating?

Campaign canvasses the industry's leading TV (industry) watchers and youth marketing specialists.

Lords launch report into online threat to public service broadcasters
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Lords launch report into online threat to public service broadcasters

Communications Committee will ask how serious the threat is from Netflix and Amazon, and whether PSBs are worth saving.

Last chance looms to enter Campaign Tech Awards
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Last chance looms to enter Campaign Tech Awards

This year's awards, which celebrate the best in tech-driven marketing work, have new performance marketing categories.

'Genderless' voice tech aims to tackle sex bias in AI
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'Genderless' voice tech aims to tackle sex bias in AI

Vice Media agency wants to use Q to build voice-assisted products that are not perceived as male or female.

Telegraph commercial veteran Dave King joins Blis in global role
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Telegraph commercial veteran Dave King joins Blis in global role

Blis is looking for scale globally and has looked to the media industry for recent hires.

Creative sector suffers £1.1bn in late payments from clients
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Creative sector suffers £1.1bn in late payments from clients

One in seven companies is taking more than 14 days to pay on time.

Give Ofcom power to regulate Facebook and Google, Lords say
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Give Ofcom power to regulate Facebook and Google, Lords say

Peers call for big tech to be reined in by a single regulator with complete oversight over the industry.

National Lottery launches debut ad campaign for Set For Life game
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National Lottery launches debut ad campaign for Set For Life game

Debut spot launches during Sunday's 'Dancing on Ice' final on ITV.

Lloyds Bank aims to break money 'taboo'
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Lloyds Bank aims to break money 'taboo'

Bank encourages people to talk about their concerns amid financial anxiety and stress.

Like most millennials, privacy concern is not in Zuckerberg's DNA
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Like most millennials, privacy concern is not in Zuckerberg's DNA

Facebook's founder has always seemed aloof about privacy. Why the sudden change of policy?

Facebook announces overhaul of privacy policies
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Facebook announces overhaul of privacy policies

Founder Mark Zuckerberg admits Facebook does not have a strong reputation for building privacy protective services.

Turkey of the Week: Thomas Cook's video makes you very sleepy....
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Turkey of the Week: Thomas Cook's video makes you very sleepy....

Thomas Cook's unentertaining "First time flyers" campaign seems lazy and manipulative.