Omar Oakes

News editor

Omar Oakes is the news editor for Campaign. Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

Turkey of the week: TouchNote's Christmas ad manages to both confuse and annoy
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Turkey of the week: TouchNote's Christmas ad manages to both confuse and annoy

Omar Oakes was left bemused and confused by this brand's in-house creation.

Iris, Grey and Wunderman win Oystercatchers awards
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Iris, Grey and Wunderman win Oystercatchers awards

Iris, Grey London and Wunderman were Oystercatchers' winning agencies at its annual awards bash.

Helen Edwards named columnist of the year at BSME awards
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Helen Edwards named columnist of the year at BSME awards

Campaign columnist Helen Edwards has been named B2B columnist of the year by the British Society of Magazine Editors at its annual awards bash.

Havas Helia CEO Whitmey joins Tesco to lead Clubcard loyalty scheme
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Havas Helia CEO Whitmey joins Tesco to lead Clubcard loyalty scheme

Havas Helia's Tash Whitmey is leaving after six years as chief executive to run Tesco's customer loyalty marketing team.

Havas shrinks 11% in UK as Unilever and Pernod Ricard cut spend
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Havas shrinks 11% in UK as Unilever and Pernod Ricard cut spend

Havas shrunk by almost 11% in the UK in the last quarter, blaming a fall in spend by major clients.

Sky Bet launches 'responsible gambling' as key message of its latest ad
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Sky Bet launches 'responsible gambling' as key message of its latest ad

Sky Bet is claiming a gambling industry first with an ad dedicated to promoting responsible gambling.

Guardian Labs launches new B2B section
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Guardian Labs launches new B2B section

Guardian Labs, the branded content division for The Guardian, is launching a new B2B section with founding clients Facebook, Thomson Reuters and the Post Office.

Iris wins Starbucks EMEA advertising account
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Iris wins Starbucks EMEA advertising account

Global coffee-shop giant Starbucks has appointed Iris as creative agency across Europe, Middle East & Africa after a competitive pitch.

John Lewis is mums' favourite Christmas ad amid sticky shopping habits
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John Lewis is mums' favourite Christmas ad amid sticky shopping habits

John Lewis' latest Christmas ad is most popular among mothers, the vast majority of whom say they do not change where they shop despite enjoying festive commercials.

Dentsu Aegis profit slide slows to 0.2%
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Dentsu Aegis profit slide slows to 0.2%

Dentsu Aegis Network, the international business owned by Dentsu, has recorded a decline in organic gross profit for the second quarter in a row.

UN gender equality group picks JWT for '16 days of activism' UK campaign
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UN gender equality group picks JWT for '16 days of activism' UK campaign

The United Nations' gender equality group has appointed J Walter Thompson London as its lead UK agency for the upcoming "16 days of activism" campaign.

Debenhams retells Cinderella for Christmas campaign
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Debenhams retells Cinderella for Christmas campaign

Debenhams' Christmas ad is an homage to the classic fairtytale Cinderella and features actor Ewan McGregor in a cameo appearance as well as narrator.

The Corner sells agency to Be Heard Group
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The Corner sells agency to Be Heard Group

Be Heard Group is buying ad agency The Corner for £12m.

Domino's widens VCCP remit with digital business
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Domino's widens VCCP remit with digital business

Domino's Pizza has expanded its relationship with VCCP after awarding the agency its lead digital account for the UK and Ireland.

Uber looks to 72andSunny for global advertising
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Uber looks to 72andSunny for global advertising

Uber has reportedly picked 72andSunny as its global ad agency following a review in the US.

Sainsbury's rolls out Smart Shops amid slowdown in grocery sales
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Sainsbury's rolls out Smart Shops amid slowdown in grocery sales

Sainsbury's expects to roll out 45 Smart Shops in stores by the end of next week as the brand continues to drive down costs amid competition from discounters.

Turkey of the week: What was Don't Panic thinking with Kim Jong-Un branded fireworks?
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Turkey of the week: What was Don't Panic thinking with Kim Jong-Un branded fireworks?

Omar Oakes failed to see the funny side of Don't Panic's Bonfire Night stunt.

House of Fraser looks to the 80s for Christmas ad inspiration
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House of Fraser looks to the 80s for Christmas ad inspiration

House of Fraser's Christmas ad is a nostalgic affair that looks back to the 80s through the eyes of two sisters.

Monster 'under the bed' video thought to be John Lewis Christmas ad teaser
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Monster 'under the bed' video thought to be John Lewis Christmas ad teaser

A video clip featuring a creature with big eyes hiding under the bed is thought to be a teaser clip for this year's Christmas campaign by John Lewis.

M&C Saatchi hangs on to Tindall as he 'does not hinder' agency's diversity agenda
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M&C Saatchi hangs on to Tindall as he 'does not hinder' agency's diversity agenda

M&C Saatchi's global chief executive has issued a statement to clarify the ad agency's commitment to diversity, following chief creative officer Justin Tindall's controversial remarks in Campaign.