Omar Oakes

Global technology editor

Omar is the global technology editor at Campaign. Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

Arla picks Accenture Interactive for global digital duties amid in-housing move
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Arla picks Accenture Interactive for global digital duties amid in-housing move

Accenture Interactive beat Leo Burnett and Proximity to the business.

Turkey of the Week: TotallyMoney wasted a perfectly good Buerk
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Turkey of the Week: TotallyMoney wasted a perfectly good Buerk

The campaign that reduced Anthea Turner to smut-spewing is back and this time it's impersonal.

Premier League puts VMLY&R on alert with ad review
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Premier League puts VMLY&R on alert with ad review

WPP shop became football brand's first ad agency in 2016.

MediaCom and Publicis Groupe top Recma new-business rankings
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MediaCom and Publicis Groupe top Recma new-business rankings

Performance mainly down to Mars and Adidas wins for MediaCom and $2bn GSK account for Publicis.

Digitas swoops for Havas' Matt Holt as strategy chief
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Digitas swoops for Havas' Matt Holt as strategy chief

Appointment completes UK agency's new leadership team.

JCDecaux UK promotes duo to succeed CEOs Spencer Berwin and Philip Thomas
Hundreds of influencers warned by ASA
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Hundreds of influencers warned by ASA

'Between 200 and 300' social media influencers have been contacted by the UK ad watchdog.

Enders: 'No deal' Brexit would mean 3% ad market recession
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Enders: 'No deal' Brexit would mean 3% ad market recession

TV ad revenue would be particularly hit if UK leaves EU without trade deal.

Google and Netflix among first brands to feature on new Tube escalator screens
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Google and Netflix among first brands to feature on new Tube escalator screens

New 42-inch HD screens allow campaigns to run from top to bottom of escalators at stations.

Welcome to 2019: The inexorable march of technology
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Welcome to 2019: The inexorable march of technology

Regulation, AI, 5G... it's all happening

CES: Are agencies still going there for inspiration?
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CES: Are agencies still going there for inspiration?

Agencies have descended on CES to find out how the latest tech innovations will impact advertising, but how much does networking with clients get in the way?

Abi Ellis resigns as Wunderman Thompson ECD after disciplinary probe
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Abi Ellis resigns as Wunderman Thompson ECD after disciplinary probe

Top creative leaves following complaint via a WPP confidential helpline.

How AI helped Unilever discover 'breakfast for dessert'
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How AI helped Unilever discover 'breakfast for dessert'

The FCMG giant's global head of insight has co-written a book on AI in marketing. But what has Unilever learned and how is it keeping up with the pace of change in tech?

3D printing brand targets DIY gun market with disinformation campaign
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3D printing brand targets DIY gun market with disinformation campaign

Activity, by TBWA, aims to frustrate people by spreading faulty blueprints for 3D-printed guns.

Microsoft expands ad sales relationship with Verizon
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Microsoft expands ad sales relationship with Verizon

Companies deepen 10-year deal amid speculation that Microsoft could make surprise return to advertising.

Heathrow moves media account to Wavemaker
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Heathrow moves media account to Wavemaker

Carat has worked on business since 1999.

TAG-certified digital channels see less than 1% ad fraud
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TAG-certified digital channels see less than 1% ad fraud

Fraud rates declined from industry average of 8.99% to 0.53%, according to research.

Dancing on Ice returns as weekend's most-watched show despite audience dip
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Dancing on Ice returns as weekend's most-watched show despite audience dip

ITV celebrity competition scored higher than BBC's Countryfile.

Healthspan eyes TV campaign after hiring Isobel
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Healthspan eyes TV campaign after hiring Isobel

Brand aims to attract mature audience in first TV push since Felicity Kendal-fronted ads.

The Economist plumps for emotion in return to TV advertising
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The Economist plumps for emotion in return to TV advertising

Spot builds on strategy to cultivate 'globally curious' audience.