What makes it so popular among a younger demographic?
It's not about the money; it never has been. It's about social media companies having clear policies and being able to enforce them.
Media agencies say they are beginning to change team structures to accommodate more programmatic trading in OOH.
Founder and ex-CEO Ambarish Mitra remains influential figure as chief product officer.
Social media giant is not admitting liability over much-publicised data breach.
Most brand research for digital campaigns are being carried out by media owners to justify spend, report warns.
'Unbelievable, look what just fell out of the sky,' resident says.
Similar tools were previously only available for mobile apps.
Moves to fix improper data-sharing with advertisers have cost platforms millions in ad dollars.
App has faced wave of negative press this year...
User growth was particularly strong from outside North America and Europe last quarter.
Are brands overlooking right-brain thinking?
Dplay launches today in UK and Ireland.
'Hysteria over in-housing has reached fever pitch,' Dentsu agency warns.
New Google algorithm could help advertisers buy online media more effectively.
Digital shop is looking to build customer engagement proposition.
A year after completing its purchase of Exterion, Global is expanding in the Netherlands.
Snapchat expects they will initially appeal most to retail, ecommerce and direct-to-consumer advertisers.
Daily Mirror publisher has reported a 40% uplift in stories cleared for advertising that would otherwise have been wrongly blacklisted.
What's the future for digital display advertising?