Channel 4 revenue ticks up in 2019 despite 5% linear fall for 4Sales
Broadcaster generated a pre-tax deficit of £26m last year, but forecasts 2020 will be in surplus and is paying back £1.5m in employee furlough support to the government.
Why TikTok and Shopify are joining forces but need to be careful
Ecommerce has become the new social media battleground, but are these challenger brands joining forces in a way that could threaten Facebook, Google and Amazon?
ITV extends four-week AB deadlines into 2021
ITV said a trial period during the autumn, in which the standard nine-week deadlines were suspended, was “successful”.
Ban celebrities and influencers from gambling ads, new rules propose
Public consultation also suggests rules should include a 'strong appeal test' to protect young people from gambling harms.
Spotify ramps up commercial with EMEA and UK sales director roles
Music and streaming company is bolstering its pan-EMEA and UK sales teams with newly-created positions.
Survival of the most co-operative
Covid has sparked a succession of collaborative partnerships.
ITV picks Rufus Radcliffe to lead new on-demand unit as it shifts focus to streaming
Changing viewing habits have led to broadcaster's business restructure.
Influential Euro regulator finds online advertising in GDPR breach
Belgium's APD-GBA's findings will be seen as significant.
Campaign podcast: reshaping of the UK's creative map, plus YouTube on the future of TV
The Campaign team discusses the big features from the October issue, while YouTube's UK managing director joins the podcast to discuss brand safety and the rise of competitors like TikTok.
Channel 4 makes four-week advanced booking deadlines permanent
Broadcaster to stick to four-week deadline in order to give TV advertisers more long-term “flexibility”.
Warning for direct-response advertisers: emotional video ads 'drive market share'
Online video with ‘human’ and ‘unexpected’ features is more likely to generate market share, effectiveness authority Orlando Wood has argued in a new research paper.
Les Binet urges marketers to measure Google searches to predict brand health
The effectiveness guru unveiled his new 'share of search' metric at today’s IPA-led Effworks Global 2020 Conference.
Lack of confidence and robust measurement stunting growth of programmatic outdoor
Viooh report suggests UK advertiser use of programmatic out-of-home will grow only marginally over the next year.
'Things feel like they are rallying': TV adspend set to begin recovery in October
Within a few weeks of seeing 'bleak' forecasts for the end of 2020, buyers and broadcasters expect the TV market to turn a corner this month.
Brainlabs broadens media strategy offer with Wijegoonewardene hire
Carat's global strategy partner joins in a newly created role at the performance specialist, which wants to offer more strategic planning.
Bupa reviews media amid split with Wavemaker
Nine-year incumbent was not invited to repitch.
Exposure to TV ads up 15% during height of lockdown
Even children were watching more broadcast TV and exposed to a greater volume of advertising in the weeks following the lockdown in March.
Ex-Mullen Lowe Open duo Ant Hopper and Si Goodall launch consultancy to 'champion the 99%'
It is called The Ninety-Niners to convey how the business will 'stand with the 99%'.
Dentsu set to merge iProspect and Vizeum in UK
Global restructure under way to 'turbocharge' iProspect as second media network to Carat.
Uptick in marketer confidence as fewer brands postpone spend
Less than half of multinationals now deferring campaigns, compared with more than 90% in June.