Omar Oakes

Media and technology editor

Omar is media and technology editor at Campaign and hosts the Campaign Podcast.

Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

Follow on Twitter

Follow on LinkedIn

ITV 'to top six figures' for ads in Harry and Meghan interview

ITV 'to top six figures' for ads in Harry and Meghan interview

The 'tell-all' interview with Oprah Winfrey is being sold as a 'special buy'.

Campaign podcast: ethics, pain, and performance anxiety

Campaign podcast: ethics, pain, and performance anxiety

Conscious Advertising Network co-chair Jake Dubbins and O2's Laura Lesser talk about the ethical pitfalls brands must face and how to stop funding hate speech and misinformation through ads.

Channel 4 to review media account for second time in 39 years

Channel 4 to review media account for second time in 39 years

Long-serving incumbent OMD UK has been invited to repitch but broadcaster feels "time is right" to consider new options.

Posterscope AI forecasts how Britain will get moving out of lockdown

Posterscope AI forecasts how Britain will get moving out of lockdown

Planning tool aims to give OOH advertisers key information at each stage of government's 'roadmap' for coming out of lockdown.

Omnicom and Deliveroo launch ITV's first Data Match campaign

Omnicom and Deliveroo launch ITV's first Data Match campaign

Advertisers can now use their own data for audience targeting on ITV Hub.

Now TV to run ads on catch-up for first time

Now TV to run ads on catch-up for first time

Sky's streaming service will today begin showing ads to mobile device customers on Sky Cinema and Sky Entertainment.

Broadcasters offer free campaign delays in case of Covid U-turns

Broadcasters offer free campaign delays in case of Covid U-turns

ITV and Sky want to ensure retailers can plan TV bookings for April, even if the lockdown easing fails to go to plan.

Can therapy save an agency's broken client relationship?

Can therapy save an agency's broken client relationship?

Ex-agency suit turned psychotherapist/consultant Paul Cowan explains what lies at the root of relationship breakdowns between ad agencies and their clients.

Brainlabs enters Manchester with User Conversion buy

Brainlabs enters Manchester with User Conversion buy

The agency will become the specialist CRO branch of the Brainlabs group.

TV advertising’s 2021 choice: use or lose the genie

TV advertising’s 2021 choice: use or lose the genie

The pandemic is encouraging brands and broadcasters to be more experimental and collaborative, Campaign's TV Advertising Summit heard yesterday. But will this continue post-Covid?

Spotify's Rak Patel to lead EMEA sales

Spotify's Rak Patel to lead EMEA sales

Founder pledges to invest more in ad business…

Campaign podcast: KFC's mashups with Walkers and Pizza Hut

Campaign podcast: KFC's mashups with Walkers and Pizza Hut

Creative strategists and authors Niran Vinod and Damola Timeyin discuss how to build personal and corporate brands in the age of social distancing.

TV, OOH and radio set to drive return to media inflation

TV, OOH and radio set to drive return to media inflation

Big offline channels are forecast to outpace digital media this year, with the exception of print.

R/GA London completes new-look leadership hires

R/GA London completes new-look leadership hires

Rowena Vithlani will lead client services as MD Rebecca Bezzina puts together a new-look team in London.

Amazon, Google and Netflix slashed a collective $1bn in ad spend last year

Amazon, Google and Netflix slashed a collective $1bn in ad spend last year

Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.

Bayer claims industry first with interactive smart-speaker ads

Bayer claims industry first with interactive smart-speaker ads

People listening to Global radio stations can order Berocca tablets by talking to their Amazon device during a radio ad break.

Campaign podcast: Neurodiversity and creativity, state of the TV market

Campaign podcast: Neurodiversity and creativity, state of the TV market

Campaign's UK editor, Maisie McCabe, joins Omar Oakes and Brittaney Kiefer to unpick what's in the February magazine, Virgin Media's ad campaign and the stand-out Super Bowl ads.

TikTok inks deal to sponsor Euro 2020

TikTok inks deal to sponsor Euro 2020

It had only launched its first TV ad in the UK last year, but now the video app is sponsoring one of the world's biggest sporting events.

Media planners are becoming hot property

Media planners are becoming hot property

Media agency brands might be falling by the wayside with increasing regularity but at the same time a growing band of agency planners are finding a new home at media owners

Ex-Primesight bosses return to media

Ex-Primesight bosses return to media

Naren Patel and Matt Teeman have launched GeoProve with Blis as a launch client.