Omar Oakes

Global technology editor

Omar is global technology editor at Campaign and hosts the Campaign Podcast.

Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

Follow on Twitter

Follow on LinkedIn

Global adspend slump expected to be less severe than 2009 crash

Global adspend slump expected to be less severe than 2009 crash

Warc predicts global adspend to fall by 8.1% this year

Unruly appoints Alex Khan as first UK MD under new owner Tremor

Unruly appoints Alex Khan as first UK MD under new owner Tremor

Khan will focus on strengthening company's offering as unified platform for cross-screen video media services.

Social Chain launches free 24-hour creative idea service

Social Chain launches free 24-hour creative idea service

Agency wants to cut lead times on reactive social-first content and disrupt lengthy briefing process.

No rush to normal: how advertising companies' back-to-office plans match up

No rush to normal: how advertising companies' back-to-office plans match up

It now looks likely that a large number of employees won't return to the office again in 2020.

R/GA London taps Nick Pringle as creative chief

R/GA London taps Nick Pringle as creative chief

EMEA chief creative officer Andre Le Masurier is transferring to California.

Publicis.Poke hires Jo Arden as first chief strategy officer

Publicis.Poke hires Jo Arden as first chief strategy officer

She was hired before coronavirus pandemic from MullenLowe, which has promoted Ayesha Walawalkar to replace Arden.

Decline in TV viewing dampens children's exposure to gambling and alcohol ads

Decline in TV viewing dampens children's exposure to gambling and alcohol ads

Gambling TV ad viewing drops to lowest since 2008...

Facebook ramps up ecommerce play with Shops tool for DTC brands

Facebook ramps up ecommerce play with Shops tool for DTC brands

It is first in package of tools that will be rolled out in coming months.

Disney veteran Kevin Mayer appointed TikTok CEO

Disney veteran Kevin Mayer appointed TikTok CEO

ByteDance took another step on globalisation process by hiring Mayer to run operations.

Campaign podcast: Covid-19 mixed messages and the programmatic puzzle

Campaign podcast: Covid-19 mixed messages and the programmatic puzzle

Omar Oakes and Jeremy Lee review this week's big stories and discuss whether it's fair to say that advertising during coronavirus is too samey.

Commercial radio hits new high of 36.3m weekly listeners amid digital surge

Commercial radio hits new high of 36.3m weekly listeners amid digital surge

Advertiser-funded stations now pull in average of 2.7 million more listeners per week than those of BBC.

TikTok unveils debut TV ad

TikTok unveils debut TV ad

Social.Lab turned around first linear TV spot within a month from brief to launch.

Programmatic has huge problems, but the prize in fixing them is worth fighting for

Programmatic has huge problems, but the prize in fixing them is worth fighting for

New ISBA/PwC report has highlighted a collective failure by the advertising industry.

ICO pauses RTB probe for fear of putting 'undue pressure' on adtech players

ICO pauses RTB probe for fear of putting 'undue pressure' on adtech players

UK data watchdog says investigation will start again 'when time is right'.

Pick of the Week: Finally, British Gas shows Covid-19 ads can be fun

Pick of the Week: Finally, British Gas shows Covid-19 ads can be fun

Hurrah for showing us that you can do humour and levity in these serious times.

Online gambling ad impressions almost triple during lockdown

Online gambling ad impressions almost triple during lockdown

UK was among top 10 countries for paid gambling ads online last month.

Programmatic market a 'mess' with half of money still not reaching publishers

Programmatic market a 'mess' with half of money still not reaching publishers

In a first-of-its-kind study, ISBA and PwC found that only 12% of ad impressions can be accounted for.

Digital ad market not yet 'back to normal' but recent stability fuels optimism
Sky warns of sports subscriber 'attrition' amid 12% ad slump

Sky warns of sports subscriber 'attrition' amid 12% ad slump

UK's biggest pay-TV broadcaster has paused Sky Sports subscriptions.

Campaign podcast: Inside the Experience Awards

Campaign podcast: Inside the Experience Awards

Which brands were the game-changers, what made the winning agencies stand out and what do the awards tell us about the future of brand experiences?