Omar Oakes

Media and technology editor

Omar is media and technology editor at Campaign and hosts the Campaign Podcast.

Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

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Your media plan is missing a vital component

Your media plan is missing a vital component

Despite a consensus that advertisers need to work harder to reach minority communities, “minority media” owners report that interest remains low. So why is progress in this area so slow?

Don’t leave it to media shops to 'do creative'

Don’t leave it to media shops to 'do creative'

Why have ad agencies let media agencies increasingly take on the creative role?

JLR appoints Accenture to global marketing duties with Spark44

JLR appoints Accenture to global marketing duties with Spark44

Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces.

Will adspend in 2021 really surpass 2019?

Will adspend in 2021 really surpass 2019?

Is advertiser confidence bouncing back harder than we previously thought?

ITV eyes 90% advertising bounce-back in June

ITV eyes 90% advertising bounce-back in June

Euro 2020 and Love Island's return are boosting a "strong" late-pandemic rebound.

Admix partners IAS to offer 'first ever' third-party verification for in-game ads

Admix partners IAS to offer 'first ever' third-party verification for in-game ads

Four-year-old company wants to reassure advertisers that have been "hamstrung" by a lack of third-party verification for gaming ads.

Sorrell reveals £500m 'firepower' for more S4 mergers

Sorrell reveals £500m 'firepower' for more S4 mergers

S4 Capital is targeting stronger growth this year as economies bounce back from the pandemic, but Sorrell warns "chickens could come home to roost" in 2023.

Publicis Media wins global Google tech stack duties for Dettol maker Reckitt

Publicis Media wins global Google tech stack duties for Dettol maker Reckitt

Appointment comes after group secured Google Marketing Platform reseller status last year.

Sky Media reveals 'shoppable' and 'pause' ad formats in first upfronts

Sky Media reveals 'shoppable' and 'pause' ad formats in first upfronts

Online event included a first major appearance by Sky Media's new MD Tim Pearson.

Punchy Enders report calls for TV market reforms to save declining ad market

Punchy Enders report calls for TV market reforms to save declining ad market

Broadcasters should unite to sell BVOD ads, "legacy" practices like share deals and contract rights renewals must be rethought, and agencies can hoodwink auditors, says a comprehensive report by Enders Analysis.

MediaCom launches global division to bring creative and media back together

MediaCom launches global division to bring creative and media back together

Stef Calcraft will lead a new global leadership team.

Nick Emery returns to launch You & Mr Jones media division

Nick Emery returns to launch You & Mr Jones media division

Former Mindshare leader will enjoy $300m war chest.

MediaCom launches 250-strong Google practice

MediaCom launches 250-strong Google practice

Led by MediaCom North, the UK's biggest media agency wants to offer clients a one-stop shop that will navigate the Google ecosystem.

Campaign podcast: Prince Philip media controversy and rethinking pitching practices

Campaign podcast: Prince Philip media controversy and rethinking pitching practices

Omar Oakes and Brittaney Kiefer discuss the controversy surrounding media coverage of Prince Philip's death and whether clients should take more care over the welfare of pitching agencies.

Time for media's squeezed middle to take action

Time for media's squeezed middle to take action

Smaller advertisers, that are most at risk from being disadvantaged by the agency-led buying system, should wise up.

Gravity Road poaches star media planner Mike Florence from PHD

Gravity Road poaches star media planner Mike Florence from PHD

'Flo' is joining the You & Mr Jones company in a global role as Gravity Road expands internationally.

Should marketers take more responsibility for the welfare of pitching agencies?

Should marketers take more responsibility for the welfare of pitching agencies?

Post-pandemic life may be even more stressful for agency staff as new-business activity picks up in 2021. Should the marketers that run pitches have a duty of care to them?

'Give Tesco a miss', supermarket urges with print campaign promoting pubs

'Give Tesco a miss', supermarket urges with print campaign promoting pubs

Tesco’s 'Pop to your local if you can' campaign ran across national newspapers.

Dyson launches global media review

Dyson launches global media review

MediaSense is assisting the vacuum cleaner brand known for ditching bags.

Unilever brand Graze debuts on TV with talking squirrel 'CEO'

Unilever brand Graze debuts on TV with talking squirrel 'CEO'

Two years after being bought by the FMCG giant, Graze has launched its biggest marketing campaign to date.