Omar Oakes

Media and technology editor

Omar is media and technology editor at Campaign and hosts the Campaign Podcast.

Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

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Channel 4 revenue ticks up in 2019 despite 5% linear fall for 4Sales

Channel 4 revenue ticks up in 2019 despite 5% linear fall for 4Sales

Broadcaster generated a pre-tax deficit of £26m last year, but forecasts 2020 will be in surplus and is paying back £1.5m in employee furlough support to the government.

Why is TikTok marching into the battleground of ecommerce?

Why is TikTok marching into the battleground of ecommerce?

Ecommerce has become the new social media battleground, but are these challenger brands joining forces in a way that could threaten Facebook, Google and Amazon?

ITV extends four-week AB deadlines into 2021

ITV extends four-week AB deadlines into 2021

ITV said a trial period during the autumn, in which the standard nine-week deadlines were suspended, was “successful”.

Ban celebrities and influencers from gambling ads, new rules propose

Ban celebrities and influencers from gambling ads, new rules propose

Public consultation also suggests rules should include a 'strong appeal test' to protect young people from gambling harms.

Spotify ramps up commercial with EMEA and UK sales director roles

Spotify ramps up commercial with EMEA and UK sales director roles

Music and streaming company is bolstering its pan-EMEA and UK sales teams with newly-created positions.

Survival of the most co-operative

Survival of the most co-operative

Covid has sparked a succession of collaborative partnerships.

ITV picks Rufus Radcliffe to lead new on-demand unit as it shifts focus to streaming

ITV picks Rufus Radcliffe to lead new on-demand unit as it shifts focus to streaming

Changing viewing habits have led to broadcaster's business restructure.

Influential Euro regulator finds online advertising in GDPR breach

Influential Euro regulator finds online advertising in GDPR breach

Belgium's APD-GBA's findings will be seen as significant.

Campaign podcast: reshaping of the UK's creative map, plus YouTube on the future of TV

Campaign podcast: reshaping of the UK's creative map, plus YouTube on the future of TV

The Campaign team discusses the big features from the October issue, while YouTube's UK managing director joins the podcast to discuss brand safety and the rise of competitors like TikTok.

Channel 4 makes four-week advanced booking deadlines permanent

Channel 4 makes four-week advanced booking deadlines permanent

Broadcaster to stick to four-week deadline in order to give TV advertisers more long-term “flexibility”.

Warning for direct-response advertisers: emotional video ads 'drive market share'

Warning for direct-response advertisers: emotional video ads 'drive market share'

Online video with ‘human’ and ‘unexpected’ features is more likely to generate market share, effectiveness authority Orlando Wood has argued in a new research paper.

Les Binet urges marketers to measure Google searches to predict brand health

Les Binet urges marketers to measure Google searches to predict brand health

The effectiveness guru unveiled his new 'share of search' metric at today’s IPA-led Effworks Global 2020 Conference.

Lack of confidence and robust measurement stunting growth of programmatic outdoor

Lack of confidence and robust measurement stunting growth of programmatic outdoor

Viooh report suggests UK advertiser use of programmatic out-of-home will grow only marginally over the next year.

'Things feel like they are rallying': TV adspend set to begin recovery in October

'Things feel like they are rallying': TV adspend set to begin recovery in October

Within a few weeks of seeing 'bleak' forecasts for the end of 2020, buyers and broadcasters expect the TV market to turn a corner this month.

Brainlabs broadens media strategy offer with Wijegoonewardene hire

Brainlabs broadens media strategy offer with Wijegoonewardene hire

Carat's global strategy partner joins in a newly created role at the performance specialist, which wants to offer more strategic planning.

Bupa reviews media amid split with Wavemaker

Bupa reviews media amid split with Wavemaker

Nine-year incumbent was not invited to repitch.

Exposure to TV ads up 15% during height of lockdown

Exposure to TV ads up 15% during height of lockdown

Even children were watching more broadcast TV and exposed to a greater volume of advertising in the weeks following the lockdown in March.

Ex-Mullen Lowe Open duo Ant Hopper and Si Goodall launch consultancy to 'champion the 99%'

Ex-Mullen Lowe Open duo Ant Hopper and Si Goodall launch consultancy to 'champion the 99%'

It is called The Ninety-Niners to convey how the business will 'stand with the 99%'.

Dentsu set to merge iProspect and Vizeum in UK

Dentsu set to merge iProspect and Vizeum in UK

Global restructure under way to 'turbocharge' iProspect as second media network to Carat.

Uptick in marketer confidence as fewer brands postpone spend

Uptick in marketer confidence as fewer brands postpone spend

Less than half of multinationals now deferring campaigns, compared with more than 90% in June.