Omar Oakes

Global technology editor

Omar is the global technology editor at Campaign. Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

MPs accuse government of 'hiding' over social media regulation
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MPs accuse government of 'hiding' over social media regulation

Senior MPs complain that only three of 42 previously made recommendations have been accepted outright by the government, while four have been rejected.

Blockchain media start-up Truth parts with CEO after a year
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Blockchain media start-up Truth parts with CEO after a year

Mary Keane-Dawson, who leaves at the end of the year, to be replaced by Oliver Southgate.

Facebook faces further 1m user drop in Europe
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Facebook faces further 1m user drop in Europe

It is estimated that the social network already lost three million European users in the second quarter.

Giffgaff pulls 'traumatising' Halloween ad featuring orphan girl
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Giffgaff pulls 'traumatising' Halloween ad featuring orphan girl

Giffgaff has apologised and pulled its Halloween campaign following complaints that its ad about an orphan girl was offensive and traumatising for vulnerable people.

Carat poaches Zenith's Lucy Ogilvie for CSO role
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Carat poaches Zenith's Lucy Ogilvie for CSO role

Agency has also hired P&G's Flora Kessler to join the strategy department.

Government launches £60m competition to bolster children's programming
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Government launches £60m competition to bolster children's programming

Production of new children's content has declined considerably in the past decade, resulting in a significant amount of programming being repeats.

Fenestra's blockchain media revolution certifies first DSP in Europe
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Fenestra's blockchain media revolution certifies first DSP in Europe

Avocet uses machine-learning in its planning analysis and calls itself an 'innovation DSP'.

Giffgaff goes big again for Halloween in debut work with Havas
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Giffgaff goes big again for Halloween in debut work with Havas

The short story of an orphan girl launches online today and will be followed by TV edits.

Turkey of the Week: Eva Green fails to distract from Jaguar's nonsensical spot
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Turkey of the Week: Eva Green fails to distract from Jaguar's nonsensical spot

Jaguar could have done so much more to promote its first all-electric SUV.

GSK moves global Panadol ad business into bespoke WPP team
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GSK moves global Panadol ad business into bespoke WPP team

WPP will create integrated campaigns and content encompassing advertising, digital, shopper activation and PR.

British Land enlists R/GA as it battles property market disruptors
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British Land enlists R/GA as it battles property market disruptors

Interpublic agency is tasked with creating innovative digital services.

Marketers' confidence drops to six-year low as budget growth slows
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Marketers' confidence drops to six-year low as budget growth slows

Third-quarter study also reveals that marketing budget growth has slowed to its lowest rate in three years.

Spotify's 'distressing' horror ad banned for targeting children online
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Spotify's 'distressing' horror ad banned for targeting children online

Spotify's foray into horror through advertising has been banned by the Advertising Standards Authority for being "unduly distressing" and irresponsibly targeting children online.

Pokemon Slow: AR remains a supply looking for a demand
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Pokemon Slow: AR remains a supply looking for a demand

Why didn't Pokémon Go begin an AR revolution in marketing?

Facebook demands political advertisers prove their identity in transparency push
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Facebook demands political advertisers prove their identity in transparency push

Facebook is demanding that UK political advertisers verify their identity on its platform as part of a range of transparency measures announced today.

Ella's Kitchen owner Hain Celestial awards four more brands to Havas
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Ella's Kitchen owner Hain Celestial awards four more brands to Havas

Hain Celestial, the owner of New Covent Garden Soup Co and Tilda Rice, has appointed Havas London to lead strategic and creative work across four of its UK brands.

VMLY&R London confirms Sophie Lewis as strategy chief
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VMLY&R London confirms Sophie Lewis as strategy chief

Sophie Lewis, who joined Y&R London as chief strategy officer only days before its surprise merger with VML, has been confirmed as chief strategy officer at VMLY&R London.

Co-op Bank picks MullenLowe as ad agency
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Co-op Bank picks MullenLowe as ad agency

The Co-operative Bank has appointed MullenLowe London as its first ad agency since it was spun off from The Co-operative Group last year.

Binet and Field reveal key formulas for brand-building
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Binet and Field reveal key formulas for brand-building

Les Binet and Peter Field have revealed a formula that marketers can use to calculate the optimum ratio of brand building to sales activation.

UK online video adspend rockets 40%
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UK online video adspend rockets 40%

Digital spend in the UK rose by 15% to £6.4bn in the first half of 2018, fuelled mostly by a surge in video ads, according to the latest IAB data.