Omar Oakes

Global technology editor

Omar is global technology editor at Campaign. Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

Google hit with third Europe antitrust fine over online ads
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Google hit with third Europe antitrust fine over online ads

Internet behemoth 'blocked' rivals Microsoft and Yahoo from selling ads in Google search results pages.

Google's move into gaming is yet another data grab
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Google's move into gaming is yet another data grab

Beyond video games, there is a bigger game being played by Google as its expands its data-collection tentacles into every area of society.

Google marches into online gaming
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Google marches into online gaming

Netflix-style streaming service for games means users would not need to buy a console.

Instagram allows users to buy products without leaving the app
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Instagram allows users to buy products without leaving the app

Picture-sharing app will keep 'small cut' of each sale it makes in-app.

Ocean Outdoor eyes further M&A as revenue climbs 15%
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Ocean Outdoor eyes further M&A as revenue climbs 15%

Company said it is 'well-positioned to continue its organic growth and M&A strategies'.

Google eyes future of using less data for ads as prediction power improves
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Google eyes future of using less data for ads as prediction power improves

Tech giant collects 'miniscule' amount of data that is used for ads in relation to what it collects in total.

Influencers should 'be their own creative director' to improve campaigns
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Influencers should 'be their own creative director' to improve campaigns

Influencer agency Takumi warns brands to be clearer on what their strategy is for deploying influencer marketing.

Martin Sorrell's S4 Capital posts £20.1m pre-tax profit in first year
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Martin Sorrell's S4 Capital posts £20.1m pre-tax profit in first year

Company claims pre-tax profit doubled versus 2017 on a pro-forma basis.

Mirror editor apologises over New Zealand massacre video
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Mirror editor apologises over New Zealand massacre video

A version of the video was still viewable on YouTube several hours after the attack.

Sorrell pockets £2.5m from WPP, a year after abrupt exit
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Sorrell pockets £2.5m from WPP, a year after abrupt exit

Former chief executive would have got an estimated £5m more if WPP's share price had not dropped.

Google 'bad ads' drop to 2.3 billion
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Google 'bad ads' drop to 2.3 billion

Number of bad accounts removed using machine learning has doubled to more than a million.

Twitter reveals 'smart' camera ambitions
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Twitter reveals 'smart' camera ambitions

Twitter has spent the past year improving how users can interact with, discover and share more content around big events.

Facebook to replace ad relevance score with deeper metrics
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Facebook to replace ad relevance score with deeper metrics

Three new metrics will replace the four-year-old single relevance score.

Is the decline in young TV audiences accelerating?
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Is the decline in young TV audiences accelerating?

Campaign canvasses the industry's leading TV (industry) watchers and youth marketing specialists.

Lords launch report into online threat to public service broadcasters
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Lords launch report into online threat to public service broadcasters

Communications Committee will ask how serious the threat is from Netflix and Amazon, and whether PSBs are worth saving.

Last chance looms to enter Campaign Tech Awards
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Last chance looms to enter Campaign Tech Awards

This year's awards, which celebrate the best in tech-driven marketing work, have new performance marketing categories.

'Genderless' voice tech aims to tackle sex bias in AI
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'Genderless' voice tech aims to tackle sex bias in AI

Vice Media agency wants to use Q to build voice-assisted products that are not perceived as male or female.

Telegraph commercial veteran Dave King joins Blis in global role
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Telegraph commercial veteran Dave King joins Blis in global role

Blis is looking for scale globally and has looked to the media industry for recent hires.

Creative sector suffers £1.1bn in late payments from clients
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Creative sector suffers £1.1bn in late payments from clients

One in seven companies is taking more than 14 days to pay on time.

Give Ofcom power to regulate Facebook and Google, Lords say
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Give Ofcom power to regulate Facebook and Google, Lords say

Peers call for big tech to be reined in by a single regulator with complete oversight over the industry.