Omar Oakes

Global technology editor

Omar is global technology editor at Campaign. Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

Just Eat shuffles UK marketing division after Ben Carter promotion
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Just Eat shuffles UK marketing division after Ben Carter promotion

Fast-food ordering company has completed two global agency reviews within past year.

Facebook and eBay told to crack down on fake-review sellers
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Facebook and eBay told to crack down on fake-review sellers

Competition watchdog estimates that more than three-quarters of UK internet users consider online reviews when shopping.

'Intrusive' adtech industry given six months to clean house
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'Intrusive' adtech industry given six months to clean house

ICO demands change in way online advertisers collect data and seek permission from users.

Why should marketers care about influencers?
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Why should marketers care about influencers?

Bhad Bhabie or Mrs Hinch?

P&G's Marc Pritchard: Ad agencies have raised game thanks to 'fixed and flow'
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P&G's Marc Pritchard: Ad agencies have raised game thanks to 'fixed and flow'

Getting personal, Pritchard also thinks he wouldn't be CMO today if his name was Mitch Gonzalez.

Fake followers found all over Love Island contestants' Instagram accounts
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Fake followers found all over Love Island contestants' Instagram accounts

'It is what it is' may be this year's Love Island catchphrase, but all is not what it seems on social media.

Create with Google launches globally at Cannes
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Create with Google launches globally at Cannes

Internet giant's creative hub includes two new tools, Audience Connect and YouTube Mockup Tool.

Publicis Sapient appoints John Maeda as chief experience officer
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Publicis Sapient appoints John Maeda as chief experience officer

Maeda is author of books including The Laws of Simplicity and Creative Code.

Global dispatches: Is in-housing really a threat?
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Global dispatches: Is in-housing really a threat?

The key issues that dominated the global ad scene over the first half of this year and how the industry is responding to them.

Cannes Lions entries down again despite Publicis return
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Cannes Lions entries down again despite Publicis return

Entries fall again despite Cannes Lions launching two new award categories this year.

UK adspend expected to grow faster despite Brexit fiasco
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UK adspend expected to grow faster despite Brexit fiasco

UK bucks trend of slowing global adspend growth because of 'digital maturity', Dentsu Aegis report predicts.

Dee Ford and Mark Runacus recognised in Queen's birthday honours
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Dee Ford and Mark Runacus recognised in Queen's birthday honours

Bauer veteran and former Karmarama strategy chief awarded for services to radio and advertising respectively.

Publicis London, Poke and Arc merge into single integrated agency
R/GA once again named Agency of the Year at Campaign Tech Awards
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R/GA once again named Agency of the Year at Campaign Tech Awards

SoPro was named Tech Company of the Year...

Almost half of UK don't know Google is funded by ads
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Almost half of UK don't know Google is funded by ads

Google and Facebook command more than 60% of online adspend, Ofcom figures show.

Facebook expands playable ads and transparency for brands
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Facebook expands playable ads and transparency for brands

Platform is also introducing more transparency for advertisers

Social media can't hide from making a political choice
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Social media can't hide from making a political choice

Whether or not to tackle misinformation is a political decision. A laissez-faire policy favours the rich and powerful.

Croud leans in to in-housing trend with client helper Serpico
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Croud leans in to in-housing trend with client helper Serpico

Agency has invested £2m in platform.

The first year of GDPR saw the carrot; next comes the stick
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The first year of GDPR saw the carrot; next comes the stick

What has changed for advertisers?

More than half of Ireland's GDPR probes are related to Facebook
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More than half of Ireland's GDPR probes are related to Facebook

Ireland's data watchdog has launched 19 investigations since GDPR came into force.