Omar Oakes

Global technology editor

Omar is global technology editor at Campaign. Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

AA forms action groups to tackle climate crisis
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AA forms action groups to tackle climate crisis

Trade bodies, agencies and advertisers will be represented.

EE creates 5G-powered dress for Baftas red carpet
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EE creates 5G-powered dress for Baftas red carpet

Clothes that transform in real time could be the next big thing in performance art and fashion design.

MTV enters podcast market through Global's Dax
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MTV enters podcast market through Global's Dax

Each of five new series will have minimum of 12 episodes.

Oliver taps Chloe McCloskey as Unilever's in-house agency content chief
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Oliver taps Chloe McCloskey as Unilever's in-house agency content chief

Former AKQA account director will play lead role in delivering U-Studio's content output.

Social Chain launches live-stream shopping for Facebook videos
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Social Chain launches live-stream shopping for Facebook videos

Live-streaming has become a major commerce channel in China but, until now, unavailable in the West, according to Social Chain which has created a software workaround.

Online advertisers should evolve from 'brand safety' to 'brand suitability'
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Online advertisers should evolve from 'brand safety' to 'brand suitability'

IAB's inaugural Trust Forum is told that online media needs more sophisticated ways of advertising against the context of content, rather than against blunt instruments like keywords that penalise quality media.

Publicis Sapient hires AKQA's Ian Wharton as global experience team ECD
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Publicis Sapient hires AKQA's Ian Wharton as global experience team ECD

John Maeda's team is continuing to grow.

IAB to bring in third-party auditing for companies seeking Gold Standard
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IAB to bring in third-party auditing for companies seeking Gold Standard

Industry body moves to address ongoing privacy concerns with digital supply chain.

Netflix subscriber and revenue growth beat expectations
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Netflix subscriber and revenue growth beat expectations

Streaming service now has 167.1 million subscribers globally.

Is the ICO going soft on the 'out of control' adtech industry?
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Is the ICO going soft on the 'out of control' adtech industry?

Privacy experts are in despair after the UK's data watchdog appears to have softened its approach towards the adtech industry, which it had labelled as 'out of control' last year at the launch of an investigation.

Croud nabs iProspect's Siviter for new lead ecommerce role
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Croud nabs iProspect's Siviter for new lead ecommerce role

Croud sees ecommerce on Google and Amazon as key growth areas over the next two years.

Disney brings forward UK and Europe Disney+ launch
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Disney brings forward UK and Europe Disney+ launch

Ad-free streaming service will now be available from 24 March.

UK media rivals come together to measure industry's climate impact
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UK media rivals come together to measure industry's climate impact

BBC, Sky and ITV collaborate on project to create calculator that could be used by any company offering digital products and services.

Alcatraz escape mystery may have just been solved with facial-recognition tech
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Alcatraz escape mystery may have just been solved with facial-recognition tech

Accenture Interactive shop Rothco has gone all Poirot...

ICO eyes formal real-time bidding regulation after being 'ignored'
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ICO eyes formal real-time bidding regulation after being 'ignored'

Data watchdog threatens 'wider powers' as it continues to investigate RTB process.

Facebook rethinks plan to insert ads into WhatsApp
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Facebook rethinks plan to insert ads into WhatsApp

Team tasked with integrating advertising into app has reportedly disbanded.

Samsung and L'Oreal ads found on climate change denial YouTube videos
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Samsung and L'Oreal ads found on climate change denial YouTube videos

People who search 'global warming' or 'climate change' on platform are given recommendations for misinformation, new report found.

Google's two-year cookie deadline: are advertisers ready to change?
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Google's two-year cookie deadline: are advertisers ready to change?

The days of using trackers for third-party data are ending

Twitch poaches Facebook gaming chief Damian Burns to be EMEA MD
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Twitch poaches Facebook gaming chief Damian Burns to be EMEA MD

Burns has worked at Facebook and Google for past 15 years.

Grindr and OkCupid among dating apps handing data to 'out of control' adtech
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Grindr and OkCupid among dating apps handing data to 'out of control' adtech

Google DoubleClick was receiving data from eight apps tested, while Facebook was receiving data from nine.