Omar Oakes

News editor

Omar Oakes is the news editor for Campaign. Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

IPA calls out Accenture's 'unacceptable' move into programmatic media
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IPA calls out Accenture's 'unacceptable' move into programmatic media

The IPA has sharply criticised Accenture over a "self-evident conflict of interest" amid the consulting giant's plans to provide programmatic media-buying services.

Baileys picks VML as global digital agency
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Baileys picks VML as global digital agency

Diageo's popular cream liqueur brand Baileys has appointed VML London as its global digital agency of record following a competitive pitch.

Will creative agencies and consultancies merge to create 'cagencies'?
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Will creative agencies and consultancies merge to create 'cagencies'?

Last week, the ad industry was given a new portmeanteau to play with - "cagencies" - as Accenture Interactive predicted that big ad agencies and consultancies would end up coming together.

House of Fraser calls ad review after splitting with 18 Feet & Rising
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House of Fraser calls ad review after splitting with 18 Feet & Rising

House of Fraser has launched a review its £10m advertising account after splitting with incumbent 18 Feet & Rising.

Amex poised to review global media with 20-year incumbent Mindshare on alert
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Amex poised to review global media with 20-year incumbent Mindshare on alert

American Express is poised to review its global media agency arrangements, putting 20-year incumbent Mindshare on alert.

Chambord seeks creative shop to mastermind multi-channel campaign
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Chambord seeks creative shop to mastermind multi-channel campaign

Chambord, the French black raspberry liqueur brand, has launched a review of its creative account ahead of an upcoming through-the-line advertising campaign.

Ad industry will be dominated by 'cagencies', Accenture Interactive chief predicts
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Ad industry will be dominated by 'cagencies', Accenture Interactive chief predicts

The advertising industry will see the rise of so-called "cagencies", Accenture Interactive's European chief believes, as traditional ad agencies and consultancies converge and compete for business.

Turkey of the week: Skippy's peanut butter ad is in bad taste
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Turkey of the week: Skippy's peanut butter ad is in bad taste

Omar Oakes reckons peanut butter brand Skippy's new ad is cheap and nasty.

Rajar Q1 2018: Commercial radio doubles lead over BBC as listeners go digital
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Rajar Q1 2018: Commercial radio doubles lead over BBC as listeners go digital

Commercial radio's lead over the BBC has doubled to nearly one million average weekly listeners, the latest Rajar figures have shown.

EasyJet marketer U-turn shows data-led brands must rely on specialists
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EasyJet marketer U-turn shows data-led brands must rely on specialists

EasyJet's U-turn over hiring a chief data officer to replace veteran marketer Peter Duffy is a recognition that data-led brands must be led by specialists to support a chief marketing officer.

Time Inc shuts down Look magazine
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Time Inc shuts down Look magazine

Time Inc is closing down Look, the weekly women's magazine title, after 11 years in print.

The Royal Wedding: how brands are getting involved for Prince Harry and Meghan's big day
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The Royal Wedding: how brands are getting involved for Prince Harry and Meghan's big day

His Royal Highness Prince Henry of Wales is getting married. Whether driven by a fascination with royalty, celebrity, or blokes who have been in the Army, there is no shortage of hoopla over Prince Harry getting hitched to American actress Meghan Markle. Campaign takes a closer look at how brands are getting on board another Royal wedding train and will update this story as new campaigns and products are launched.

London mayor Khan plans to ban junk food ads on public transport
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London mayor Khan plans to ban junk food ads on public transport

Junk food advertising would be banned from London's Tube, bus and rail network under plans unveiled by the capital's mayor Sadiq Khan today.

Red Bull seeks ad agency to create global social incubator campaign
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Red Bull seeks ad agency to create global social incubator campaign

Red Bull is pitching a global advertising brief to promote its growing incubator programme for social entrepreneurs.

Godiva seeks agency to develop unified global brand strategy
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Godiva seeks agency to develop unified global brand strategy

Godiva, the luxury chocolate brand, has kicked off a review of its global advertising agency requirements.

GSK reviews £1.3bn global media
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GSK reviews £1.3bn global media

Pharma giant GlaxoSmithKline has reportedly launched a review of its £1.3bn global media agency arrangements, putting MediaCom and PHD on alert.

Cambridge Analytica to shut down following Facebook data scandal
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Cambridge Analytica to shut down following Facebook data scandal

Cambridge Analytica, the analytics company that became embroiled in a data mining scandal involving Facebook, is closing down.

Turkey of the week: TotallyMoney ad uses the worst kind of cheap innuendo
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Turkey of the week: TotallyMoney ad uses the worst kind of cheap innuendo

Omar Oakes is heartbroken to see Anthea Turner's star fall so low that she is reduced to the worst kind of cheap innuendo claptrap.

Ofcom to investigate Trinity Mirror deal to buy Express and Star titles
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Ofcom to investigate Trinity Mirror deal to buy Express and Star titles

Ofcom will investigate Trinity Mirror's £184m deal to buy the Express and Star newspapers from Northern & Shell over plurality and editorial independence concerns.

Ashley Highfield quits as Johnston Press CEO
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Ashley Highfield quits as Johnston Press CEO

Ashley Highfield has resigned as chief executive of Johnston Press, one of the UK's largest regional newspaper publishers and owner of national title i.