Omar Oakes

News editor

Omar Oakes is the news editor for Campaign. Contact him at omar.oakes@haymarket.com or 020 8267 4330. 

FCA stays with MG OMD as media budget grows
Share

FCA stays with MG OMD as media budget grows

The Financial Conduct Authority has kept the faith with Manning Gottlieb OMD to handle its buying and planning business after a competitive pitch.

Premier League returns with global betting brands dominating sponsorship deals
Share

Premier League returns with global betting brands dominating sponsorship deals

Nine out of this year's 20 top-flight English football teams are advertising gambling brands across their players' chests, in stark contrast to previous seasons when electronics companies dominated shirt sponsorship.

Turkey of the week: Carabao's debut UK spot lacks energy
Share

Turkey of the week: Carabao's debut UK spot lacks energy

A confusing and bloated introduction of brand mascot Clive requires an energy drink just to sit through all 30 seconds of Carabao's first UK TV ad.

Beagle Street eyes return to brand-building with creative agency review
Share

Beagle Street eyes return to brand-building with creative agency review

Beagle Street, the online life insurance brand, is poised to ramp up its brand marketing after inviting above-the-line creative agencies to pitch for a new advertising account.

Nando's launches ad agency review
Share

Nando's launches ad agency review

Nando's has launched a review of its advertising agency requirements for the second time in as many years.

The7stars promotes Rose to lead expanded data, insight and analytics team
Share

The7stars promotes Rose to lead expanded data, insight and analytics team

The7stars has created a head of data, insight and analytics role to lead a new 20-strong team within the indie agency.

OMD UK hires Carat's Ashworth as chief strategy officer
Share

OMD UK hires Carat's Ashworth as chief strategy officer

OMD UK has poached Carat's Alison Ashworth to be the Omnicom media agency's chief strategy officer, while managing partner Laura Fenton has been promoted to managing director.

Mars' YouTube ads withdrawal creates 'opportunity' for ITV online
Share

Mars' YouTube ads withdrawal creates 'opportunity' for ITV online

Mars' decision to pull all advertising from YouTube in the UK creates an opportunity for ITV to take a greater share of the UK digital ads market, a media analyst has claimed.

Jaguar Land Rover-backed car rental brand Liquid signals debut marketing push
Share

Jaguar Land Rover-backed car rental brand Liquid signals debut marketing push

Liquid, a new Jaguar Land Rover-backed car rental brand that claims to have "reimagined" the sector, is reviewing its advertising requirements ahead of a possible marketing assault.

Turkey of the week: Key's musical spot puts the 'eek' in equity release
Share

Turkey of the week: Key's musical spot puts the 'eek' in equity release

People who complain about having to work into their late 60s should watch this ad right now, because retirement doesn't get any more scary than this.

Mothercare lines up ad agencies to revive retail fortunes
Share

Mothercare lines up ad agencies to revive retail fortunes

Mothercare has invited creative agencies to pitch for its UK advertising account ahead of a marketing push to help revive the fortunes of the struggling retailer.

Pay TV revenue falls for first time in UK, Ofcom report reveals
Share

Pay TV revenue falls for first time in UK, Ofcom report reveals

Revenue from pay TV has fallen for the first time in the UK, while subscriptions have fallen behind streaming services such as Netflix, Ofcom has revealed.

Ofcom calls for Facebook and Google to be independently regulated over fake news
Share

Ofcom calls for Facebook and Google to be independently regulated over fake news

Facebook and Google should be subject to independent regulation to tackle the spread of misleading information online, the head of Ofcom has argued.

Publicis Groupe expands country model to eight key markets
Share

Publicis Groupe expands country model to eight key markets

Publicis Groupe has expanded its "country model" to eight key global markets as the French ad giant's restructure continues.

Comcast returns with £26bn offer for Sky as govt approves Fox bid
Share

Comcast returns with £26bn offer for Sky as govt approves Fox bid

Comcast has upped its offer to buy for Sky to £26bn, a day after Rupert Murdoch's 21st Century upped the ante in the bidding war.

Group M alumni launch 'Wake The Bear' agency committed to speed and outsourcing
Share

Group M alumni launch 'Wake The Bear' agency committed to speed and outsourcing

Two former Group M execs have taken the unusual decision to launch marketing communications agency that claims to work with clients in a "communications agnostic" way, relying on the outsourcing of key deliverables.

Y&R boss Lawson turns to former Leo Burnett lieutenant Katie Lee
Share

Y&R boss Lawson turns to former Leo Burnett lieutenant Katie Lee

Y&R London has appointed Katie Lee, the managing director of Sunshine, to be the WPP agency's managing director.

BBH leads nominations for IPA Effectiveness Awards 2018
Share

BBH leads nominations for IPA Effectiveness Awards 2018

Bartle Bogle Hegarty London is the leading agency for this year's IPA Effectiveness Awards, after being nominated five times for campaigns including Audi and Virgin Media.

IPA welcomes digital imprint for political ads as UK regulator warns 'democracy under threat'
Share

IPA welcomes digital imprint for political ads as UK regulator warns 'democracy under threat'

The IPA has welcomed proposals to force online political ads to carry a digital imprint in the fight against murky digital propaganda, but has called on the government to go further.

AMV BBDO and Wieden & Kennedy among six Titanium Lions winners at Cannes
Share

AMV BBDO and Wieden & Kennedy among six Titanium Lions winners at Cannes

Abbott Mead Vickers BBDO and Wieden & Kennedy London were two of only six agencies to win a Titanium award at Cannes Lions this evening.