Kate Magee

Associate editor

Kate Magee is the associate editor for Campaign. Contact her at kate.magee@haymarket.com or 020 8267 4252. 

(on maternity leave) 

How Seedlip and Diageo created a successful booze-free spirit
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How Seedlip and Diageo created a successful booze-free spirit

What does it take to create a successful new drinks brand? Kate Magee finds out from the founder of non-alcoholic spirit brand Seedlip and the founder of Diageo's innovation accelerator.

Electrolux kicks off Euro creative pitch
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Electrolux kicks off Euro creative pitch

Electrolux, the household-appliances manufacturer, is reviewing its creative requirements across Europe as it aims to become more consumer-focused.

Candy Crush Saga owner reappoints WCRS for global creative
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Candy Crush Saga owner reappoints WCRS for global creative

King has retained WCRS as its global creative agency following its sale to gaming giant Activision.

Which? appoints Grey to position it as a campaigning force for consumers
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Which? appoints Grey to position it as a campaigning force for consumers

Which? has appointed Grey London as it looks to become a stronger campaigning force for consumers.

Peroni kicks off creative pitch in wake of takeover
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Peroni kicks off creative pitch in wake of takeover

Peroni Nastro Azzurro is reviewing its creative requirements following a change in ownership from SABMiller to Asahi Group.

Red Brick Road hires non-exec directors Bobi Carley and David Watson
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Red Brick Road hires non-exec directors Bobi Carley and David Watson

Red Brick Road has appointed its first non-executive directors Bobi Carley and David Watson to help accelerate growth.

McLaren boss Zak Brown on the future of Formula 1
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McLaren boss Zak Brown on the future of Formula 1

Zak Brown, McLaren's executive director and chairman of Motorsport Network, talks to Kate Magee about the future of Formula 1, why US companies are missing a trick and how the sport needs to regain its entertainment appeal.

W&K wins back Honda sponsorship
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W&K wins back Honda sponsorship

Honda UK has handed its broadcast sponsorship work back to Wieden & Kennedy after replacing the shop with Karmarama a year ago. W&K picked up the brief after a competitive pitch.

Weetabix calls Alpen review after takeover
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Weetabix calls Alpen review after takeover

Alpen, the Weetabix Food Company muesli brand, is reviewing its advertising agency requirements.

Ed Warren named Sunshine CCO
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Ed Warren named Sunshine CCO

Ed Warren, co-founder of Creature of London, is joining Sunshine as chief creative officer.

Pick of the week: Spotify "Dinner" and "Door"
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Pick of the week: Spotify "Dinner" and "Door"

Kate Magee did a double take when she first saw the new Spotify campaign on TV.

M&S unveils 'radical' new brand campaign created by Grey London
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M&S unveils 'radical' new brand campaign created by Grey London

Marks & Spencer is urging the nation to "spend it well" in a new brand campaign that marks a "radical departure" from its previous marketing.

How to make a hit: Originality is overrated
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How to make a hit: Originality is overrated

Breaking new ground might not be the best route to success, Derek Thompson tells Kate Magee.

Engine reacts to marketer demand with in-house shop
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Engine reacts to marketer demand with in-house shop

Engine has launched NuFu, a global agency that will provide personalised teams to work inside client companies.

Leo Burnett hires Daniel Evans to bolster creative department
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Leo Burnett hires Daniel Evans to bolster creative department

Leo Burnett London has appointed Daniel Evans to be a creative director working across all major accounts.

'Good stories can change your life,' says Birdman writer
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'Good stories can change your life,' says Birdman writer

Armando Bo, whose script won an Oscar for Birdman, tells Kate Magee why brands should invest in longer, more meaningful content.

'Good stories can change your life', says Birdman writer
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'Good stories can change your life', says Birdman writer

Armando Bo, whose script won an Oscar for Birdman, tells Kate Magee why brands should invest in longer, more meaningful content.

How VFX artists made a chameleon dance for Berocca's ad
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How VFX artists made a chameleon dance for Berocca's ad

Diarmid Harrison-Murray and his team of VFX artists crafted a dancing chameleon called Roccy for the new Berocca campaign.

Costa seeks agency for global loyalty programme
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Costa seeks agency for global loyalty programme

Costa, the coffee-shop chain owned by Whitbread, has put its global CRM account up for review in an attempt to become a more joined-up global brand.

Poke promotes Tom Bayliss to run agency
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Poke promotes Tom Bayliss to run agency

Poke has promoted Tom Bayliss, its head of client services, to the role of managing director, to run Publicis UK's digital agency on a day-to-day basis.