James Swift

Features editor

James Swift is the features editor for Campaign. Contact him at james.swift@haymarket.com or 020 8267 4732. 

High tech meets high fashion, millennial-style

High tech meets high fashion, millennial-style

Kate Unsworth encapsulates the millennial spirit with a company that aims to address our obsession with technology, build a trustworthy brand and do good at the same time.

Location.location.location: What3Words co-founder wants to transform mapping

Location.location.location: What3Words co-founder wants to transform mapping

Innovator Chris Sheldrick is on a mission to give everyone on the planet an address with the help of his mapping app, What3Words.

Aspiring creatives hit by cost of living

Aspiring creatives hit by cost of living

Applications to the respected Watford Advertising Course have plummeted, prompting its principal to ask agencies to step in and secure its future.

A brand to call your own: Ad people who became great entrepreneurs

A brand to call your own: Ad people who became great entrepreneurs

Ever wanted to launch a start-up? No, not a fledgling agency that bears your name but an actual brand; like the ones you've spent your career growing for others. James Swift meets some who have done just that.

Uefa in hunt for ad partner

Uefa in hunt for ad partner

European football body turns attention to Champions League as BT Sport delivers disappointing ratings.

Pick of the week: Hostelworld "In da hostel with 50 Cent" by Lucky Generals

Pick of the week: Hostelworld "In da hostel with 50 Cent" by Lucky Generals

James Swift thinks 50 Cent is making a good fist of his bankruptcy woes.

FCB Inferno hires creative trio from diversity scheme

FCB Inferno hires creative trio from diversity scheme

FCB Inferno has offered full-time jobs to three young creatives after running a pilot initiative to give women from diverse backgrounds a taste of advertising.

Jonathan Burley to leave CHI & Partners

Jonathan Burley to leave CHI & Partners

Jonathan Burley, the chief creative officer at CHI & Partners, is leaving The & Partnership agency after six years.

The Krankies join anti-English hoarde for Paddy Power Bantz campaign

The Krankies join anti-English hoarde for Paddy Power Bantz campaign

The Krankies and Michelle McManus join a thronging hoarde of Scots singing their nonchalance about failing to qualify for the Euro 2016 tournament in a new ad from Paddy Power.

Mustard boss splits to form new production company

Mustard boss splits to form new production company

One of the managing partners at Mustard Films, John Doris, has left to set up a new production company called HunkyDory.

Rise of the social media architect: eight jobs you never knew existed

Rise of the social media architect: eight jobs you never knew existed

Transport an agency employee or a marketer from before the turn of the century into a similar job today and you can bet a lot of it would seem foreign to them.

Booking.com reviews international ad task

Booking.com reviews international ad task

Booking.com is reviewing its international ad account, putting Wieden & Kennedy Amsterdam on alert.

Y&R New Zealand and What3Words win big at D&AD Awards

Y&R New Zealand and What3Words win big at D&AD Awards

Y&R New Zealand won big at last night's D&AD Awards as UK start-up, What3Words, took home one of the evening's two coveted black Pencils.

News UK unveils new in-house agency powered by WPP and The & Partnership

News UK unveils new in-house agency powered by WPP and The & Partnership

The & Partnership and WPP have created an agency to serve all of News UK's advertising activity under a single P&L.

Vita Coco wants you to get thirsty any way you can with oddball campaign

Vita Coco wants you to get thirsty any way you can with oddball campaign

Vita Coco, the coconut water drink, encourages people to work up a thirst any way they can in a new campaign from Droga5 London.

CAA's Jae Goodman has a 'solution to the end of interruptive advertising'

CAA's Jae Goodman has a 'solution to the end of interruptive advertising'

When Jae Goodman joined CAA ten years ago, it was before branded content was fashionable. He talks to James Swift about finally being taken seriously.

Boots channels 'chemist of the nation' heritage for new brand campaign

Boots channels 'chemist of the nation' heritage for new brand campaign

Boots positions itself as the people's champion, tackling undiagnosed eyesight problems and spotty teenage skin, in a new UK campaign.

Anomaly drops fees for Lyst as part of stake deal

Anomaly drops fees for Lyst as part of stake deal

Anomaly has taken a stake in fashion website Lyst as part of a deal that means the agency will no longer charge the client fees for its services.

Uber rival Karhoo gives full-service account to VCCP

Uber rival Karhoo gives full-service account to VCCP

VCCP has landed a full-service brief from an Uber rival, following the agency's push into media last year.

Turkey of the week: Pepsi "Say it with Pepsi" by BBDO

Turkey of the week: Pepsi "Say it with Pepsi" by BBDO

Pepsi's new global ad is this week's turkey.