Brittaney Kiefer

Creative / digital editor

Brittaney Kiefer is the digital and creativity editor for Campaign. Contact her at brittaney.kiefer@haymarket.com or 020 8267 8022. 

Pick of the week: Heathrow's bears are a Christmas treat
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Pick of the week: Heathrow's bears are a Christmas treat

Brittaney Kiefer thinks Heathrow has once again created a standout Christmas campaign with the return of teddy bear couple Doris and Edward Bair.

Debenhams hires Mother to kick off 'social shopping' marketing strategy
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Debenhams hires Mother to kick off 'social shopping' marketing strategy

Debenhams has hired Mother as its strategic, creative and design agency following a competitive pitch.

Sainsbury's ditches the Christmas blockbuster with sing-along ad starring real people
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Sainsbury's ditches the Christmas blockbuster with sing-along ad starring real people

Sainsbury's has put real people and employees at the heart of its Christmas ad campaign, marking a new creative direction from the supermarket's previous festive blockbusters.

Waitrose covers an English village with snow in arty, black-and-white Christmas ad
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Waitrose covers an English village with snow in arty, black-and-white Christmas ad

Waitrose puts the focus on community spirit in its Christmas ad about villagers snowed in at a pub, which is shot completely in black and white.

John Lewis reveals Christmas ad with a friendly monster under the bed
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John Lewis reveals Christmas ad with a friendly monster under the bed

John Lewis has unveiled its hotly anticipated Christmas ad with new star Moz the Monster, who lives under a boy's bed.

John Lewis store signs reveal Christmas ad clue
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John Lewis store signs reveal Christmas ad clue

John Lewis has changed some of its storefronts around the UK in what appears to be a teaser for its Christmas campaign.

Rankin the risk-taker: the photographer talks breaking rules, copycats and real beauty
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Rankin the risk-taker: the photographer talks breaking rules, copycats and real beauty

The photographer has built his career on pushing boundaries. Now, through his creative agency The Full Service, he is helping brands do the same.

Save the Children hires Mother ahead of centenary
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Save the Children hires Mother ahead of centenary

Save the Children International has appointed Mother as its lead creative and strategic agency ahead of the charity's 100th anniversary in 2019.

Marks & Spencer bets on Paddington to save Christmas in 'most digital, personalised' campaign yet
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Marks & Spencer bets on Paddington to save Christmas in 'most digital, personalised' campaign yet

Marks & Spencer is entering the Christmas ad war with a campaign starring Paddington Bear ahead of the film release of Paddington 2.

Asda ad brings shoppers on a whimsical journey through its Christmas workshop
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Asda ad brings shoppers on a whimsical journey through its Christmas workshop

A girl and her grandfather discover a magical Christmas workshop to the tune of Fleetwood Mac in Asda's festive campaign launching this weekend.

Comparethemarket's meerkat needs help solving riddles for his first Facebook Live
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Comparethemarket's meerkat needs help solving riddles for his first Facebook Live

Comparethemarket.com's meerkat mascot Aleksandr is hosting his first Facebook Live to help the brand promote its Murder on the Orient Express tie-up.

How Channel 4 built a disruptive giant that represents everything about the brand
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How Channel 4 built a disruptive giant that represents everything about the brand

The giant that stars in Channel 4's new idents had to represent the broadcaster's values while being relatable to Britain's diverse population. Brittaney Kiefer speaks to the creators about how they took the brand to its next stage.

Channel 4 creates a lovable giant out of logo blocks in new idents
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Channel 4 creates a lovable giant out of logo blocks in new idents

Channel 4 brings the blocks of its logo to life as a giant in a new set of idents which mark a creative evolution from the broadcaster's major rebranding in 2015.

Mother partners with The Secret Little Agency in Asia expansion
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Mother partners with The Secret Little Agency in Asia expansion

Mother is forming a global partnership with The Secret Little Agency to grow its presence in Asia.

Pick of the week: Bodyform and Libresse take a bold step in smashing taboos
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Pick of the week: Bodyform and Libresse take a bold step in smashing taboos

The new Bodyform and Libresse ad means something to Brittaney Kiefer - and it will to other women too.

Baz Luhrmann creates a love story in eternal spring for H&M's Erdem collection
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Baz Luhrmann creates a love story in eternal spring for H&M's Erdem collection

Baz Luhrmann has directed a fantastical love story for H&M to launch its new collaboration with fashion designer Erdem Moralioglu.

Blood is the new normal: Why Bodyform and Libresse took a marketing risk for a campaign about periods
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Blood is the new normal: Why Bodyform and Libresse took a marketing risk for a campaign about periods

The new ad from Bodyform and Libresse is the first in the UK to depict real period blood. Brittaney Kiefer talks to the marketer and creative team behind the campaign about how they are trying to break taboos.

Ikea turns 30: our favourite UK ads from the creative retailer
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Ikea turns 30: our favourite UK ads from the creative retailer

Ikea has built a reputation for pushing creative boundaries in advertising and marketing. Campaign looks back at some of its best ads as the brand marks 30 years in the UK.

This taboo-breaking Bodyform and Libresse ad shows real period blood for the first time
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This taboo-breaking Bodyform and Libresse ad shows real period blood for the first time

Feminine care brands Bodyform and Libresse show menstrual blood realistically for the first time in a global ad campaign aiming to smash taboos around periods.

How Blackcurrant Tango created an advertising classic - and what creatives can learn 20 years later
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How Blackcurrant Tango created an advertising classic - and what creatives can learn 20 years later

On the 20th anniversary of Blackcurrant Tango's 'St George', one of the most popular ads of all time, Brittaney Kiefer speaks to one of its copywriters about what creatives can learn from its legacy.