Ferrero Rocher, Glenfiddich and McCain are just some of the brands that have created activations around the festive period. Campaign rounds up the best.
The IPM is set to launch a seal of approval for its members to demonstrate that they comply with its experiential marketing code of conduct.
Dina Green, vice-president, business director at experience agency Jack Morton Worldwide, is leaving to become managing director of FreemanXP's agency team across EMEA.
BuzzFeed, the digital media company, has set up an exhibition that celebrates black music artists in Britain.
Time Out Group is launching a new market in Chicago with 16 food stalls, three bars, a demonstration kitchen and a retail area.
Heineken is partnering with high-end streetwear brand A Bathing Ape to create a limited-edition collection and a pop-up shop in New York.
Waitrose is creating a white Christmas display at shopping centres to tie in with its festive ad.
British Airways has kicked off a marketing drive aimed at showing off what it believes are the top destinations for holidaymakers next year.
EDF Energy is searching for an ad agency for its new digital home services platform Hoppy.
Victoria's Secret, the lingerie retailer, is creating a pop-up in New York with a large pink slide and snow globe.
Fever-Tree, the premium soft drink mixers brand, is kicking off its gin school again for the festive season.
Sipsmith, the London gin brand, is reviving its rooftop hot gin activation with an experience featuring a historical bar tool to heat the cocktails.
Swizz Beatz's art exhibition, which is supported by Bacardi, is returning to Miami after a two-year tour around the world.
WaterAid has placed 800 empty water buckets along the River Thames to represent the number of children who die every day due to a lack of clean water.
Campaign is launching Event360, the annual creative forum for brand experience.
The Outnet.com, the Net-a-Porter-owned outlet shopping site, is encouraging people to star in a window display.
Lumiere London will feature illuminated singing see-saws in Mayfair, flamingos in Chinatown, and a Matisse-inspired animation on the facade of the Royal Academy of Arts.
Npower has partnered with noughties boyband Blue to promote its green tariff.
The NFL is offering fans in New York the chance to get closer to the game with an experience where they can enter into blocking, jumping and throwing competitions.
Coors Light has set up an après ski style-lodge in Dublin's city centre with a VR ski experience, rides and DJ.