Gurjit Degun

Experiences editor

Gurjit Degun is the experience editor for Campaign. Contact her at gurjit.degun@haymarket.com or 020 8267 4912. 

Sorrell reveals WPP regrets in not moving faster with 'horizontality'
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Sorrell reveals WPP regrets in not moving faster with 'horizontality'

Sir Martin Sorrell regrets not simplifying WPP faster in terms of client-focused work, more country management and making sure this it is underpinned by digital.

Diesel CMO warns against marketers being driven against data
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Diesel CMO warns against marketers being driven against data

Keeping creativity at the centre is the most important thing that Diesel is focusing on, because too often it can be taken for granted.

KFC's 'We're sorry' by Mother wins Cannes Lions gold in Print & Publishing
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KFC's 'We're sorry' by Mother wins Cannes Lions gold in Print & Publishing

KFC's "We're sorry" print campaign by Mother after its chicken shortage led to it closing several UK outlets has won a gold Cannes Lion in the Print & Publishing category.

Ad agencies lead Brand Experience and Activation Cannes Lions shortlist
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Ad agencies lead Brand Experience and Activation Cannes Lions shortlist

No major UK brand experience agencies have been shortlisted for the inaugural Cannes Lions Brand Experience and Activation category, while ad agencies Adam & Eve/DDB, McCann London, Havas London, Ogilvy and Spark44 have picked up 14 nominations between them.

Absolut wraps London buses in rainbow print for LGBTQ support
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Absolut wraps London buses in rainbow print for LGBTQ support

Absolut, the Pernod Ricard vodka brand, has wrapped two London buses in a rainbow print to support the LGBTQ community.

Hearst's Red Smart Women Week returns with Kelly Hoppen and Trinny Woodall
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Hearst's Red Smart Women Week returns with Kelly Hoppen and Trinny Woodall

Hearst UK's annual Red Smart Women Week will mark the title's 20th anniversary with Kelly Hoppen, Melissa Helmsley, Caroline Hirons and Trinny Woodall.

Time Out curates events in London Eye pods
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Time Out curates events in London Eye pods

Time Out is creating a series of 24 events in the London Eye capsules to target Londoners, local workers and students with exercise, talks and performances.

How Diageo is partnering with Taste Festivals to reach a wider demographic
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How Diageo is partnering with Taste Festivals to reach a wider demographic

Taste of London welcomed around 55,000 visitors to Regent's Park for a food festival over the weekend. This year its partnership with Diageo has brought food and drink closer together. Gurjit Degun reports.

How Johnnie Walker, BMW and Samsung are reaching foodies at Taste of London
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How Johnnie Walker, BMW and Samsung are reaching foodies at Taste of London

As Taste of London, the restaurant festival run by IMG, kicks off for a 15th year, a variety of brands have created food experiences. Campaign rounds up some of the top activations.

How Tic Tac is targeting 'happy optimists' with its open house
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How Tic Tac is targeting 'happy optimists' with its open house

Tic Tac, the mints brand owned by Ferrero, is targeting people with a mindset of "taking the most out of life" with an experience that showcases its 50-year history.

Why Budweiser has created its biggest ever experience for the World Cup
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Why Budweiser has created its biggest ever experience for the World Cup

Budweiser, the Anheuser-Busch InBev beer brand, is putting fans at the heart of its marketing around the Fifa World Cup.

Department for Education appoints Havas for teacher recruitment drive
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Department for Education appoints Havas for teacher recruitment drive

The Department for Education has appointed Havas London to handle its teacher recruitment account.

Galaxy's giant edible billboard will encourage passersby to view pleasure as a necessity
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Galaxy's giant edible billboard will encourage passersby to view pleasure as a necessity

Galaxy, the Mars chocolate brand, is creating a giant edible billboard to encourage shoppers to view pleasure as a necessity for a more fulfilling life.

Vogue is using experiential to showcase its Beauty Awards winners
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Vogue is using experiential to showcase its Beauty Awards winners

Vogue, the Conde Nast fashion title, has launched a pop-up shop to sell the beauty products that its readers have recognised as the best.

Two weeks to go for Campaign Event Awards entries
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Two weeks to go for Campaign Event Awards entries

The deadline for entries for the Campaign Event Awards is fast approaching.

Love Island delivers youth audience 'gold dust' for ITV and brand partners
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Love Island delivers youth audience 'gold dust' for ITV and brand partners

A summer full of love, heartbreak, sun lotion and swimwear is back. For the next two months millions of people will be tuning into ITV2 at 9pm every night to watch what has become one of the most popular reality shows on TV right now - Love Island.

Sorrell in the headlines over 'sex, cash and bullying' claims
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Sorrell in the headlines over 'sex, cash and bullying' claims

Sir Martin Sorrell's reputation is under increasing fire from the press, with both the Financial Times and the Daily Mail using their front pages to air allegations about his conduct today.

Why the RAF created a large-scale VR experience
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Why the RAF created a large-scale VR experience

The Royal Air Force has created a VR recruitment experience to give people the chance to see what going on a mission is like.

Coach creates 'otherworldly' activation
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Coach creates 'otherworldly' activation

Coach, the luxury fashion brand, has created a mindfulness and self-expression multi-sensory experience in New York.

How Budweiser, Vivo and the BBC are getting closer to fans around the World Cup
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How Budweiser, Vivo and the BBC are getting closer to fans around the World Cup

As the World Cup kick-off approaches, Budweiser, Icelandair and more are using experiences to get closer to fans. Campaign rounds up the activations to watch.