Sir Martin Sorrell's latest venture is expected to win the pitch against his old company.
Guests will need to find clues that lead to a party.
Holden was previously at Karmarama.
Space will have 17 food stalls, three bars and 500 seats.
What a year: great work and a promotion
Customers will be able to win prizes by grabbing as much confetti as possible.
He takes over from Damian Ferrar.
Activation promotes new Altima model.
Hendrick's, Monkey Shoulder, Glenfiddich and Reyka will feature at experience.
Travel site partnered Christian Cowan for the experience.
Hearst Live now has a 'core calendar' of events for its magazine titles.
Activation marks end of 60th anniversary celebrations.
Fast food brand is also creating branded stocking fillers.
Beauty brand is working with local talent for activation.
Veteran marketer will leave in May 2019.
Property portal looks to drive differentiation and growth.
Diageo brand's activation runs for two weeks.
Ten-second ad showed woman dancing on a rooftop.
The Business of Influencers will work on governance and 'strategic direction'.
Redundancy option was open to all staff.