Gurjit Degun

Experiences editor

Gurjit Degun is the experience editor for Campaign. Contact her at gurjit.degun@haymarket.com or 020 8267 4912. 

Carlsberg creates 'world's first' off-the-grid pub powered by waterfall
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Carlsberg creates 'world's first' off-the-grid pub powered by waterfall

Carlsberg, the Danish lager brand, has created the "world's first" off-the-grid pub powered by a waterfall.

More Th>n is hosting a play entirely in a car
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More Th>n is hosting a play entirely in a car

More Th>n, the car insurance company, is hosting a play in a car to highlight the "important family conversations" that can take place in vehicles.

Lush encourages Londoners to ditch single-use coffee cups with pop-up
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Lush encourages Londoners to ditch single-use coffee cups with pop-up

Lush, the cosmetics retailer, is creating a vegan coffee shop to encourage consumers to carry reusable cups.

Es Devlin creates machine-learning lion that roars poetry at Trafalgar Square
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Es Devlin creates machine-learning lion that roars poetry at Trafalgar Square

Google is supporting a machine-learning fluorescent red lion installation created by stage designer Es Devlin in a project for the 2018 London Design Festival.

Brooklyn Brewery tours UK with events to showcase local talent
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Brooklyn Brewery tours UK with events to showcase local talent

Brooklyn Brewery, the craft beer brand, is touring the UK with a bus offering food, music and art events.

Jose Cuervo is hosting a margarita bar crawl
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Jose Cuervo is hosting a margarita bar crawl

Jose Cuervo, the tequila brand, is hosting a margarita bar crawl across London.

McDonald's creates first-ever 'reservation service'
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McDonald's creates first-ever 'reservation service'

McDonald's is creating a "luxury dining" experience to mark the launch of its Signature Collection range of burgers across its UK outlets.

Daley Thompson marks 60th with pop-up gym for Bridgestone
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Daley Thompson marks 60th with pop-up gym for Bridgestone

Daley Thompson, the double Olympic gold medalist, is celebrating his 60th birthday with a pop-up gym on London's Southbank.

Disney creates activation around its 'theatrical magic'
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Disney creates activation around its 'theatrical magic'

Disney UK has created its first pop-up store dedicated to its musical productions with masks, puppets, costumes and a treasure hunt.

Benefit Cosmetics celebrates female accomplishments with large murals
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Benefit Cosmetics celebrates female accomplishments with large murals

Benefit Cosmetics is creating murals that celebrate the accomplishments of women, in partnership with artist Alice Skinner.

Mondelez International retains Carat for UK and Ireland media
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Mondelez International retains Carat for UK and Ireland media

Mondelez International has retained Carat as its media planning and buying agency in the UK and Ireland.

The Laughing Cow is creating a snack cafe where consumers can customise their cheese dishes
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The Laughing Cow is creating a snack cafe where consumers can customise their cheese dishes

The Laughing Cow, the processed cheese brand, is creating a snack café to offer visitors a dish that relates with their mood.

Wyrley-Birch named TRO chief executive
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Wyrley-Birch named TRO chief executive

TRO, the Omnicom-owned global brand experience agency, has promoted chief operating officer Michael Wyrley-Birch to chief executive.

Lego Technic creates mechanical engineering tests in first China activation
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Lego Technic creates mechanical engineering tests in first China activation

Lego Technic, the toy brand's advanced line, has created its first-ever live activation in China to build awareness in the region.

Grey Goose partners Film4 for behind the scenes talks with Star Wars set designer Stella Fox
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Grey Goose partners Film4 for behind the scenes talks with Star Wars set designer Stella Fox

Grey Goose, the Bacardi-owned vodka brand, is partnering with Film4's Somerset House summer screenings to host a series of talks.

Converse, Ford, Ferrero Rocher and Google shortlisted for Event Awards
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Converse, Ford, Ferrero Rocher and Google shortlisted for Event Awards

XYZ's Converse "One star hotel" activation has received the most nominations for a UK campaign for this year's Campaign Event Awards.

Ikea celebrates 75 years with US game experience
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Ikea celebrates 75 years with US game experience

Ikea is marking 75 years in the US with a game testing visitors' knowledge on its products.

Love Island 2018 finale peaks with 4.1m viewers
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Love Island 2018 finale peaks with 4.1m viewers

The Love Island finale has helped ITV2 reach record-breaking viewers with a five-minute peak of 4.1 million people tuning in to watch Dani Dyer and Jack Fincham win the £50,000 prize.

The North Face creates pop-up store in Italian Alps
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The North Face creates pop-up store in Italian Alps

The North Face, the outdoor apparel brand, has created a pop-up store in the Italian Alps.

Sailor Jerry creates bar with 12 amps for drinkers' electric guitars
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Sailor Jerry creates bar with 12 amps for drinkers' electric guitars

Sailor Jerry, the spiced rum brand owned by William Grant & Sons, is touring festivals around the UK with a bar that visitors can plug in an electric guitar into and play along to a selection of tracks.