Gurjit Degun

Experiences editor

Gurjit Degun is the experience editor for Campaign. Contact her at gurjit.degun@haymarket.com or 020 8267 4912. 

HBO and Bumble create film experience with wine wall and bathtub filled with sweets
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HBO and Bumble create film experience with wine wall and bathtub filled with sweets

HBO is partnering with dating app Bumble to encourage New Yorkers to stay indoors to watch a film.

One week left for Event Awards early-bird tickets
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One week left for Event Awards early-bird tickets

There is just one week left to grab an early-bird ticket to the Campaign Event Awards, which takes place on 1 November at the Eventim Apollo.

Strongbow creates Dark Fruits pop-up tattoo studio for superfans
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Strongbow creates Dark Fruits pop-up tattoo studio for superfans

Strongbow, the Heineken-owned cider brand, is creating a pop-up tattoo studio in response to fans who have inked themselves with its Dark Fruits branding.

Are brands guilty of misappropriating working class culture?
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Are brands guilty of misappropriating working class culture?

Fashion and music has long taken inspiration from street culture, be it through upcycling, or shoots and videos in graffiti-ridden alleys and council estates. But for some, finding new ways to wear their clothes or re-using items is a necessity.

Carlsberg creates 'world's first' off-the-grid pub powered by waterfall
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Carlsberg creates 'world's first' off-the-grid pub powered by waterfall

Carlsberg, the Danish lager brand, has created the "world's first" off-the-grid pub powered by a waterfall.

More Th>n is hosting a play entirely in a car
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More Th>n is hosting a play entirely in a car

More Th>n, the car insurance company, is hosting a play in a car to highlight the "important family conversations" that can take place in vehicles.

Lush encourages Londoners to ditch single-use coffee cups with pop-up
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Lush encourages Londoners to ditch single-use coffee cups with pop-up

Lush, the cosmetics retailer, is creating a vegan coffee shop to encourage consumers to carry reusable cups.

Es Devlin creates machine-learning lion that roars poetry at Trafalgar Square
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Es Devlin creates machine-learning lion that roars poetry at Trafalgar Square

Google is supporting a machine-learning fluorescent red lion installation created by stage designer Es Devlin in a project for the 2018 London Design Festival.

Brooklyn Brewery tours UK with events to showcase local talent
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Brooklyn Brewery tours UK with events to showcase local talent

Brooklyn Brewery, the craft beer brand, is touring the UK with a bus offering food, music and art events.

Jose Cuervo is hosting a margarita bar crawl
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Jose Cuervo is hosting a margarita bar crawl

Jose Cuervo, the tequila brand, is hosting a margarita bar crawl across London.

McDonald's creates first-ever 'reservation service'
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McDonald's creates first-ever 'reservation service'

McDonald's is creating a "luxury dining" experience to mark the launch of its Signature Collection range of burgers across its UK outlets.

Daley Thompson marks 60th with pop-up gym for Bridgestone
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Daley Thompson marks 60th with pop-up gym for Bridgestone

Daley Thompson, the double Olympic gold medalist, is celebrating his 60th birthday with a pop-up gym on London's Southbank.

Disney creates activation around its 'theatrical magic'
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Disney creates activation around its 'theatrical magic'

Disney UK has created its first pop-up store dedicated to its musical productions with masks, puppets, costumes and a treasure hunt.

Benefit Cosmetics celebrates female accomplishments with large murals
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Benefit Cosmetics celebrates female accomplishments with large murals

Benefit Cosmetics is creating murals that celebrate the accomplishments of women, in partnership with artist Alice Skinner.

Mondelez International retains Carat for UK and Ireland media
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Mondelez International retains Carat for UK and Ireland media

Mondelez International has retained Carat as its media planning and buying agency in the UK and Ireland.

The Laughing Cow is creating a snack cafe where consumers can customise their cheese dishes
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The Laughing Cow is creating a snack cafe where consumers can customise their cheese dishes

The Laughing Cow, the processed cheese brand, is creating a snack café to offer visitors a dish that relates with their mood.

Wyrley-Birch named TRO chief executive
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Wyrley-Birch named TRO chief executive

TRO, the Omnicom-owned global brand experience agency, has promoted chief operating officer Michael Wyrley-Birch to chief executive.

Lego Technic creates mechanical engineering tests in first China activation
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Lego Technic creates mechanical engineering tests in first China activation

Lego Technic, the toy brand's advanced line, has created its first-ever live activation in China to build awareness in the region.

Grey Goose partners Film4 for behind the scenes talks with Star Wars set designer Stella Fox
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Grey Goose partners Film4 for behind the scenes talks with Star Wars set designer Stella Fox

Grey Goose, the Bacardi-owned vodka brand, is partnering with Film4's Somerset House summer screenings to host a series of talks.

Converse, Ford, Ferrero Rocher and Google shortlisted for Event Awards
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Converse, Ford, Ferrero Rocher and Google shortlisted for Event Awards

XYZ's Converse "One star hotel" activation has received the most nominations for a UK campaign for this year's Campaign Event Awards.