Spotify hosted an intimate Kylie Minogue gig for its premium customers.
BMW is touring climbing centres across the UK to target adventurous people with its X2 sports model.
Samsung has created an interactive art gallery with features that showcase its latest smartphone model, the Galaxy S9.
Al Mackie, executive creative director at Rapier, is joining Rapp as chief creative officer.
Hendrick's, the William Grant & Sons gin brand, has built a 12ft structure to encourage people to look at the notion of time in a different way ahead of the start of British Summer Time this weekend.
Visit Florida, the US tourist board, is creating a video experience to encourage shoppers to visit the destination.
Sylvanian Families, the collectible toy brand owned by Epoch, is creating the world's smallest fashion show.
H&M, the high-street fashion retailer, is celebrating female empowerment in its latest TV ad featuring Winona Ryder and Elizabeth Olsen.
Formula One has picked OgilvyOne as its first customer marketing agency as part of its strategy to reach a wider audience.
Travel Portland, the Oregon city travel board, is taking over the Old Truman Brewery to give Londoners an insight into the US destination.
Hendrick's, the William Grant & Sons gin brand, has constructed an experience around time with a "peculiar pub quiz" and an evening of storytelling.
Kahlua, the coffee liqueur brand owned by Pernod Ricard, is hosting a brunch club in Manchester.
Seat, the Spanish car marque owned by Volkswagen, has created a Barcelona-themed activation at Westfield London to launch its new store.
Brands need to tap into more senses in experiential marketing if they want to deliver powerful experiences, a senior academic has urged.
Bombay Sapphire, the Bacardi-owned gin brand, has created a glasshouse experience with floating droplets in Amsterdam and New Zealand.
Hearst UK has partnered with Shearings Leisure Group's Coast & Country Hotels to put the Country Living brand on the venues.
Laurent-Perrier, the Champagne brand, is marking 50 years of its Cuvée Rosé with a party featuring "unconventional Champagne food pairings".
Nike has pulled its "Nothing beats a Londoner" ads from YouTube as the sports brand is understood to be facing a legal challenge over the use of "LDNR".
Sony has created an exhibition to highlight the day in the life of a music artist.
The Economist is highlighting the impact of food waste on the environment with a series of events around New York.