Patrón Tequila is touring the US with a series of pop-ups to serve Americans with bespoke cocktails.
Virgin Holidays has partnered with Next to set up a series of stores within 20 of the retailer's outlets.
Mahou, the Spanish lager brand, is creating a series of Madrid-themed events over the summer.
Experian, the data company, is reviewing its CRM account.
Utilita, the energy company, is building a giant tree installation to engage with young people and families at festivals.
Uniqlo, the high-street fashion retailer, is creating a Japanese-themed experience to celebrate its heritage with feature activities, workshops and live music.
Jägermeister, the German liquer brand, is hosting a Hot Chip DJ set at its JägerHaus experience at All Points East festival.
S.Pellegrino, the water brand, is running a series of supper clubs across London again.
Diageo, the drinks company that owns Johnnie Walker and Tanqueray, has signed a global partnership with Taste Festivals to create food and drink experiences.
Desperados, the lager brand, is bringing the festival experience indoors with a music event featuring wild greenery, straw flooring, lasers, tents and "a refreshing evening mist".
A row of 10 replica rifles have been installed in a bike-sharing station in Chicago to show how easy it is obtain a weapon.
Fuller's, the London brewer and pubs owner, has turned one of its sites into an urban vegetable garden.
Bud Light, the lager brand, is creating a one-day summer music festival in South Carolina featuring Sam Hunt, Lil Jon, Dashboard Confessional and Harry Hudson.
St-Germain, the French elderflower liqueur brand owned by Bacardi, has partnered with fashion label House of Holland to create a two-day sensory experience.
San Miguel, the Spanish lager brand owned by Carlsberg UK, is helping people find out whether material goods or experiences matter most to them.
Russian Standard Vodka is touring the UK with a custom-built cocktail bar with fresh herbs and fruit.
Icelandair, the airline company, is hosting a number of 90-minute football experiences created by the national football teams ahead of the World Cup next month.
Pimm's, the Diageo-owned alcohol brand, sent 40 brides and grooms in a race through London in wedding attire.
Kellogg's is partnering with former royal chef Darren McGrady to host a breakfast and viewing party in New York for Prince Harry and Meghan Markle's upcoming nuptials.
Kim Myhre, managing director of new brand experience agency MCI Experience, has taken on responsibility of MCI UK, the global events network.