Gurjit Degun

Experiences editor

Gurjit is the experience editor at Campaign. Contact her at gurjit.degun@haymarket.com or 020 8267 4912. 

Adland's move into branded experiences
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Adland's move into branded experiences

As branded experiences become an increasingly popular option for marketers, ad agencies are also realising the potential to include this specialism in their credentials pitch.

Campari's quest to get people 'inside' a cocktail
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Campari's quest to get people 'inside' a cocktail

What does it feel like to be inside a cocktail? For London Design Week, Campari is exploring just that, with a bar in Shoreditch filled with deep red and blue tones and lighting that jumps around to convey the feeling of a liquid environment.

Spotify partners BBC Music event to offer live podcasts and masterclasses
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Spotify partners BBC Music event to offer live podcasts and masterclasses

This is the music-streaming service's first collaboration with the event.

Who will be crowned Campaign Event Awards Agency of the Year?
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Who will be crowned Campaign Event Awards Agency of the Year?

As brand experience agencies fight it out once again for the coveted award, we take a look at the shortlisted shops.

Lidl creates giant bag-for-life installation for northern tour
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Lidl creates giant bag-for-life installation for northern tour

Activation, which includes wine and food tastings, starts in Manchester.

Protein World and Amazon collared over weight loss claims
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Protein World and Amazon collared over weight loss claims

Advertising watchdog rules that the companies failed to provide evidence to support the claims of products sold on their websites.

Probably the best pub in the world?
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Probably the best pub in the world?

To bring its latest campaign to life, Carlsberg has created a 'off-grid' pub in the Cornish countryside that's built by strangers and powered by a waterfall.

Schweppes to take over London Eye for Cocktail Week
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Schweppes to take over London Eye for Cocktail Week

Coca-Cola brand plans to turn the Eye yellow and run cocktail masterclasses in the pods.

Diageo's Bulleit Bourbon funds tattooed leather billboard
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Diageo's Bulleit Bourbon funds tattooed leather billboard

The piece will be unveiled in London before travelling to other European cities.

Superdrug offers doughnut-dipping and ball pit experience to promote mobile network
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Superdrug offers doughnut-dipping and ball pit experience to promote mobile network

Activation is part of Westfield London's annual student event.

Five times Nike pushed boundaries with its marketing
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Five times Nike pushed boundaries with its marketing

Nike has been in the news recently for its latest ads backing controversial athletes Colin Kaepernick, Serena Williams and Caster Semenya, but it's far from the first time the brand has created provocative or ambitious work.

Tesco celebrates Finest landmark with edible exhibition
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Tesco celebrates Finest landmark with edible exhibition

Experience includes an edible rainbow and a bubble-catching game as the supermarket's premium product line turns 20.

Which agency will take home B2C Brand Experience of the Year?
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Which agency will take home B2C Brand Experience of the Year?

A Converse 'hotel' and a hot air balloon party are among the activations shortlisted for the Campaign Event Awards. We take a closer look at the work.

Seven brand experience agencies to watch
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Seven brand experience agencies to watch

These are the shops that are expected to stand out in the brand experience crowd.

Why Paddy Power's Paul Mallon enjoys giving people a 'what the fuck' experience
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Why Paddy Power's Paul Mallon enjoys giving people a 'what the fuck' experience

The betting brand is marking its 30th anniversary with a 'Museum of Mischief' in Dublin this week.

Hendrick's creates martini pop-up bar with drinks inspired by different countries
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Hendrick's creates martini pop-up bar with drinks inspired by different countries

Pop-up runs during 3-5 October for London Cocktail Week.

Absolut takes over Soho townhouse to create porn star martini experience
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Absolut takes over Soho townhouse to create porn star martini experience

Absolut, the Pernod Ricard vodka brand, is taking over a Soho townhouse to create a multi-sensory experience around the porn star martini cocktail.

L'Oréal Paris to create floating catwalk for Paris Fashion Week
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L'Oréal Paris to create floating catwalk for Paris Fashion Week

L'Oréal Paris is hosting a floating catwalk on the River Seine for Paris Fashion Week featuring products from design houses including Balmain, Elie Saab and Jacquemus.

Brand experience pitching costs on the rise
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Brand experience pitching costs on the rise

Brand experience agencies are taking part in more pitches and forking out an increasing amount of cash to impress clients and standout from the crowd.

Molson Coors consolidates brands into Havas including Coors Light
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Molson Coors consolidates brands into Havas including Coors Light

Molson Coors, the global brewing company, has moved Coors Light into Havas without a pitch, ending the brand's involvement with VCCP after eight years.