House of Fraser has launched a pop-up concession drive to make use of unused retail space.
KFC is creating the world's smallest version of its restaurant in the US to tie in with the popular mini food videos online.
Rightmove, the property site, has shifted its marketing strategy to encourage people to find a new home when life moves on.
Mulberry, the luxury fashion brand, has opened a pop-up gin bar in Mayfair's Burlington Arcade.
Belvedere, the vodka brand owned by LVMH, has created an espresso martini lounge.
Disney has created a lightsaber duel to mark the release of the latest Star Wars film.
Belfast International Airport has been transformed into Westeros Airport to promote the launch of the seventh season boxset of HBO's hit TV show Game of Thrones.
Airbnb has created a festival for its hosts in China with crafts and live music, with the country set to become its largest global market by 2020.
The new year is fast approaching and for brands that will mean looking for the next best place to host their experience. Campaign rounds up the new venues to check out in 2018.
Carlsberg is rolling out its Danish repositioning globally after appointing Fold7 to its global account.
Ferrero Rocher, Glenfiddich and McCain are just some of the brands that have created activations around the festive period. Campaign rounds up the best.
The IPM is set to launch a seal of approval for its members to demonstrate that they comply with its experiential marketing code of conduct.
Dina Green, vice-president, business director at experience agency Jack Morton Worldwide, is leaving to become managing director of FreemanXP's agency team across EMEA.
BuzzFeed, the digital media company, has set up an exhibition that celebrates black music artists in Britain.
Time Out Group is launching a new market in Chicago with 16 food stalls, three bars, a demonstration kitchen and a retail area.
Heineken is partnering with high-end streetwear brand A Bathing Ape to create a limited-edition collection and a pop-up shop in New York.
Waitrose is creating a white Christmas display at shopping centres to tie in with its festive ad.
British Airways has kicked off a marketing drive aimed at showing off what it believes are the top destinations for holidaymakers next year.
EDF Energy is searching for an ad agency for its new digital home services platform Hoppy.
Victoria's Secret, the lingerie retailer, is creating a pop-up in New York with a large pink slide and snow globe.