Gurjit Degun

Experiences editor

Gurjit Degun is the experience editor for Campaign. Contact her at gurjit.degun@haymarket.com or 020 8267 4912. 

House of Fraser to offer retail space for pop-ups via AI-powered scheme
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House of Fraser to offer retail space for pop-ups via AI-powered scheme

House of Fraser has launched a pop-up concession drive to make use of unused retail space.

KFC creates mini restaurant in Portland
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KFC creates mini restaurant in Portland

KFC is creating the world's smallest version of its restaurant in the US to tie in with the popular mini food videos online.

Rightmove shifts marketing strategy in new ad campaign
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Rightmove shifts marketing strategy in new ad campaign

Rightmove, the property site, has shifted its marketing strategy to encourage people to find a new home when life moves on.

Mulberry creates pop-up gin bar
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Mulberry creates pop-up gin bar

Mulberry, the luxury fashion brand, has opened a pop-up gin bar in Mayfair's Burlington Arcade.

Belvedere creates espresso martini lounge
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Belvedere creates espresso martini lounge

Belvedere, the vodka brand owned by LVMH, has created an espresso martini lounge.

Disney creates lightsaber duel to promote Star Wars: The Last Jedi
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Disney creates lightsaber duel to promote Star Wars: The Last Jedi

Disney has created a lightsaber duel to mark the release of the latest Star Wars film.

HBO turns Belfast International Airport into Westeros Airport
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HBO turns Belfast International Airport into Westeros Airport

Belfast International Airport has been transformed into Westeros Airport to promote the launch of the seventh season boxset of HBO's hit TV show Game of Thrones.

Airbnb hosts China event as it eyes market for growth
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Airbnb hosts China event as it eyes market for growth

Airbnb has created a festival for its hosts in China with crafts and live music, with the country set to become its largest global market by 2020.

Five new venues to book in 2018
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Five new venues to book in 2018

The new year is fast approaching and for brands that will mean looking for the next best place to host their experience. Campaign rounds up the new venues to check out in 2018.

Carlsberg takes Danish rebrand global
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Carlsberg takes Danish rebrand global

Carlsberg is rolling out its Danish repositioning globally after appointing Fold7 to its global account.

Top Christmas 2017 activations
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Top Christmas 2017 activations

Ferrero Rocher, Glenfiddich and McCain are just some of the brands that have created activations around the festive period. Campaign rounds up the best.

IPM to launch quality assurance scheme for experience agencies
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IPM to launch quality assurance scheme for experience agencies

The IPM is set to launch a seal of approval for its members to demonstrate that they comply with its experiential marketing code of conduct.

FreemanXP raids Jack Morton for Dina Green
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FreemanXP raids Jack Morton for Dina Green

Dina Green, vice-president, business director at experience agency Jack Morton Worldwide, is leaving to become managing director of FreemanXP's agency team across EMEA.

BuzzFeed celebrates black music with exhibition
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BuzzFeed celebrates black music with exhibition

BuzzFeed, the digital media company, has set up an exhibition that celebrates black music artists in Britain.

Time Out to launch market in Chicago
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Time Out to launch market in Chicago

Time Out Group is launching a new market in Chicago with 16 food stalls, three bars, a demonstration kitchen and a retail area.

Heineken and A Bathing Ape to create New York pop-up
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Heineken and A Bathing Ape to create New York pop-up

Heineken is partnering with high-end streetwear brand A Bathing Ape to create a limited-edition collection and a pop-up shop in New York.

Waitrose uses digital outdoor media to make it snow at Westfield
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Waitrose uses digital outdoor media to make it snow at Westfield

Waitrose is creating a white Christmas display at shopping centres to tie in with its festive ad.

British Airways partners Time Out for pop-up promoting top 2018 destinations
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British Airways partners Time Out for pop-up promoting top 2018 destinations

British Airways has kicked off a marketing drive aimed at showing off what it believes are the top destinations for holidaymakers next year.

EDF Energy's new digital home platform on hunt for ad agency
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EDF Energy's new digital home platform on hunt for ad agency

EDF Energy is searching for an ad agency for its new digital home services platform Hoppy.

Victoria's Secret creates New York pop-up with large slide and snow globe
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Victoria's Secret creates New York pop-up with large slide and snow globe

Victoria's Secret, the lingerie retailer, is creating a pop-up in New York with a large pink slide and snow globe.