Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

Girls just want to have fun
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Girls just want to have fun

How Ann Summers engaged with an untapped market.

A view from Dave Trott: People aren't numbers
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A view from Dave Trott: People aren't numbers

Doug Ivester joined Coca-Cola as assistant controller and director of corporate auditing in 1979.

A view from Dave Trott: The name's bonds: junk bonds
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A view from Dave Trott: The name's bonds: junk bonds

In the 1980s, junk-bond fever took over America.

A view from Dave Trott: Step outside your mind
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A view from Dave Trott: Step outside your mind

Lindon Moss is a 160-acre peat bog in Wilmslow, Cheshire.

A view from Dave Trott: The hard things are easy, but the easy things are hard
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A view from Dave Trott: The hard things are easy, but the easy things are hard

Why AI struggles to grasp the simpler things in life.

A view from Dave Trott: It's right because everyone's doing it
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A view from Dave Trott: It's right because everyone's doing it

In 1990, I was doing a recording with Adam Faith, the pop star.

My campaign: The road that led to Gold Greenlees Trott
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My campaign: The road that led to Gold Greenlees Trott

Dave Trott has always gone against the herd

A view from Dave Trott: Sympathy v empathy
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A view from Dave Trott: Sympathy v empathy

Sympathy is emotional, empathy is rational

A view from Dave Trott: A good ad is a sold ad
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A view from Dave Trott: A good ad is a sold ad

Can you make a product too well?

A view from Dave Trott: Meat vs metal
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A view from Dave Trott: Meat vs metal

There's no doubt, the future is technology.

A view from Dave Trott: Use your noodle
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A view from Dave Trott: Use your noodle

After World War Two, there was a massive food shortage in Japan.

How to hit a target you can't see
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How to hit a target you can't see

Twenty years ago, Subaru was in trouble in America.

A view from Dave Trott: What flavour ice-cream are you?
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A view from Dave Trott: What flavour ice-cream are you?

If you're a creative, you got your job based on your portfolio.

A view from Dave Trott: Customer disservice
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A view from Dave Trott: Customer disservice

The best sniper rifle in the world is the Barrett M107.

A view from Dave Trott: The dollar-value of a life
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A view from Dave Trott: The dollar-value of a life

In Indiana, in 1978, three teenage girls were on their way to volleyball practice.

A view from Dave Trott: Farming by the seat of your pants
A view from Dave Trott: Put yourself in the frame
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A view from Dave Trott: Put yourself in the frame

The framing heuristic is an example of choice architecture and cognitive bias.

A view from Dave Trott: What time is the next bandwagon due?
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A view from Dave Trott: What time is the next bandwagon due?

Recently, there was a lot of excitement among marketers about subliminal advertising.

A view from Dave Trott: Play the hand you're dealt
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A view from Dave Trott: Play the hand you're dealt

In 2003, America led a coalition into war with Iraq.

A view from Dave Trott: Marketers' belief in numbers
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A view from Dave Trott: Marketers' belief in numbers

There's an old joke about a drunk on his hands and knees under a lamp post.