Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

A view from Dave Trott: Advertising as camouflage
A view from Dave Trott: Any fool can make it complicated
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A view from Dave Trott: Any fool can make it complicated

In 1968, a young American doctor, David Nalin, was working in Bangladesh where yet another cholera outbreak was killing tens of thousands.

A view from Dave Trott: Old people vs young people
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A view from Dave Trott: Old people vs young people

Frank and Margaret Corti were in bed trying to sleep.

A view from Dave Trott: Imagine talking to ordinary people
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A view from Dave Trott: Imagine talking to ordinary people

The British are embarrassed to talk the way ordinary people talk, they think it's corny and patronising.

A view from Dave Trott: What we'd like v what we need
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A view from Dave Trott: What we'd like v what we need

In 1926, Peter Freuchen was on an expedition across northern Greenland.

A view from Dave Trott: Make them do the work for you
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A view from Dave Trott: Make them do the work for you

Steven Bradbury was a speed skater.

A view from Dave Trott: Don't just ask for what you want
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A view from Dave Trott: Don't just ask for what you want

Ruth Bader Ginsburg (RBG) was one of the most successful advocates for female equality.

A view from Dave Trott: You can't not have a brand
A view from Dave Trott: Who's minding the store?
A view from Dave Trott: The judgement of Paris
A view from Dave Trott: True lies
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A view from Dave Trott: True lies

A recent poll has shocked some people in advertising and marketing.

A view from Dave Trott: context is all
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A view from Dave Trott: context is all

As a US professor found to his cost, if you're going to call someone Kant, make sure you're doing it in an appropriate setting - a maxim that equally could be applied to our approach to advertising.

A view from Dave Trott: It's artificial but it's not intelligent
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A view from Dave Trott: It's artificial but it's not intelligent

When technology fails to show there's something fishy going on, AI leaves us little to worry about.

A view from Dave Trott: The answer asks the question
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A view from Dave Trott: The answer asks the question

New questions will bring new answers.

A view from Dave Trott: Happy accidents
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A view from Dave Trott: Happy accidents

Don't wind up in a creative straitjacket.

A view from Dave Trott: Fair is foul and foul is fair
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A view from Dave Trott: Fair is foul and foul is fair

Welcome to the new puritanism.

A view from Dave Trott: Baby and bathwater
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A view from Dave Trott: Baby and bathwater

Lessons from Trofim Lysenko.

A view from Dave Trott: Machines can replace creativity
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A view from Dave Trott: Machines can replace creativity

In 1891, Herbert Henry Dow invented the Dow process.

Girls just want to have fun
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Girls just want to have fun

How Ann Summers engaged with an untapped market.

A view from Dave Trott: People aren't numbers
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A view from Dave Trott: People aren't numbers

Doug Ivester joined Coca-Cola as assistant controller and director of corporate auditing in 1979.