A view from Dave Trott: Step outside your mind
Lindon Moss is a 160-acre peat bog in Wilmslow, Cheshire.
A view from Dave Trott: The hard things are easy, but the easy things are hard
Why AI struggles to grasp the simpler things in life.
A view from Dave Trott: It's right because everyone's doing it
In 1990, I was doing a recording with Adam Faith, the pop star.
My campaign: The road that led to Gold Greenlees Trott
Dave Trott has always gone against the herd
A view from Dave Trott: Sympathy v empathy
Sympathy is emotional, empathy is rational
A view from Dave Trott: A good ad is a sold ad
Can you make a product too well?
A view from Dave Trott: Meat vs metal
There's no doubt, the future is technology.
A view from Dave Trott: Use your noodle
After World War Two, there was a massive food shortage in Japan.
How to hit a target you can't see
Twenty years ago, Subaru was in trouble in America.
A view from Dave Trott: What flavour ice-cream are you?
If you're a creative, you got your job based on your portfolio.
A view from Dave Trott: Customer disservice
The best sniper rifle in the world is the Barrett M107.
A view from Dave Trott: The dollar-value of a life
In Indiana, in 1978, three teenage girls were on their way to volleyball practice.
A view from Dave Trott: Farming by the seat of your pants
Farmers aren't scientists.
A view from Dave Trott: Put yourself in the frame
The framing heuristic is an example of choice architecture and cognitive bias.
A view from Dave Trott: What time is the next bandwagon due?
Recently, there was a lot of excitement among marketers about subliminal advertising.
A view from Dave Trott: Play the hand you're dealt
In 2003, America led a coalition into war with Iraq.
A view from Dave Trott: Marketers' belief in numbers
There's an old joke about a drunk on his hands and knees under a lamp post.
A view from Dave Trott: How you buy something you don't want
Have you ever noticed those gyms with a huge glass window in front?
A view from Dave Trott: Uber alles
When Uber launched in London, in June 2012, it was a difficult time.
A view from Dave Trott: Grandma knows best
Joe Scaravella lived in Brooklyn.