Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

A view from Dave Trott: Bad influence
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A view from Dave Trott: Bad influence

Ever since advertising has existed, we've used famous people to sell products.

A view from Dave Trott: Print the myth
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A view from Dave Trott: Print the myth

In the book Winnie-the-Pooh, Piglet and Pooh spot some tracks in the snow.

A view from Dave Trott: Get 'em out for the lads
A view from Dave Trott: S.W.O.T.
Facts v truth
A view from Dave Trott: Doing well by doing good
A view from Dave Trott: Newer isn't better
A view from Dave Trott: It's not who has the idea. It's who spots it
A view from Dave Trott: Efficiency v effectiveness
A view from Dave Trott: Spinning a yarn
A view from Dave Trott: Briefing on a need-to-know basis
A view from Dave Trott: Give 'em what they want
A view from Dave Trott: Advertising as camouflage
A view from Dave Trott: Any fool can make it complicated
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A view from Dave Trott: Any fool can make it complicated

In 1968, a young American doctor, David Nalin, was working in Bangladesh where yet another cholera outbreak was killing tens of thousands.

A view from Dave Trott: Old people vs young people
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A view from Dave Trott: Old people vs young people

Frank and Margaret Corti were in bed trying to sleep.

A view from Dave Trott: Imagine talking to ordinary people
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A view from Dave Trott: Imagine talking to ordinary people

The British are embarrassed to talk the way ordinary people talk, they think it's corny and patronising.

A view from Dave Trott: What we'd like v what we need
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A view from Dave Trott: What we'd like v what we need

In 1926, Peter Freuchen was on an expedition across northern Greenland.

A view from Dave Trott: Make them do the work for you
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A view from Dave Trott: Make them do the work for you

Steven Bradbury was a speed skater.

A view from Dave Trott: Don't just ask for what you want
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A view from Dave Trott: Don't just ask for what you want

Ruth Bader Ginsburg (RBG) was one of the most successful advocates for female equality.

A view from Dave Trott: You can't not have a brand