A view from Dave Trott: Any fool can make it complicated
In 1968, a young American doctor, David Nalin, was working in Bangladesh where yet another cholera outbreak was killing tens of thousands.
A view from Dave Trott: Old people vs young people
Frank and Margaret Corti were in bed trying to sleep.
A view from Dave Trott: Imagine talking to ordinary people
The British are embarrassed to talk the way ordinary people talk, they think it's corny and patronising.
A view from Dave Trott: What we'd like v what we need
In 1926, Peter Freuchen was on an expedition across northern Greenland.
A view from Dave Trott: Make them do the work for you
Steven Bradbury was a speed skater.
A view from Dave Trott: Don't just ask for what you want
Ruth Bader Ginsburg (RBG) was one of the most successful advocates for female equality.
A view from Dave Trott: True lies
A recent poll has shocked some people in advertising and marketing.
A view from Dave Trott: context is all
As a US professor found to his cost, if you're going to call someone Kant, make sure you're doing it in an appropriate setting - a maxim that equally could be applied to our approach to advertising.
A view from Dave Trott: It's artificial but it's not intelligent
When technology fails to show there's something fishy going on, AI leaves us little to worry about.
A view from Dave Trott: The answer asks the question
New questions will bring new answers.
A view from Dave Trott: Happy accidents
Don't wind up in a creative straitjacket.