Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

A view from Dave Trott: What flavour ice-cream are you?
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A view from Dave Trott: What flavour ice-cream are you?

If you're a creative, you got your job based on your portfolio.

A view from Dave Trott: Customer disservice
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A view from Dave Trott: Customer disservice

The best sniper rifle in the world is the Barrett M107.

A view from Dave Trott: The dollar-value of a life
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A view from Dave Trott: The dollar-value of a life

In Indiana, in 1978, three teenage girls were on their way to volleyball practice.

A view from Dave Trott: Farming by the seat of your pants
A view from Dave Trott: Put yourself in the frame
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A view from Dave Trott: Put yourself in the frame

The framing heuristic is an example of choice architecture and cognitive bias.

A view from Dave Trott: What time is the next bandwagon due?
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A view from Dave Trott: What time is the next bandwagon due?

Recently, there was a lot of excitement among marketers about subliminal advertising.

A view from Dave Trott: Play the hand you're dealt
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A view from Dave Trott: Play the hand you're dealt

In 2003, America led a coalition into war with Iraq.

A view from Dave Trott: Marketers' belief in numbers
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A view from Dave Trott: Marketers' belief in numbers

There's an old joke about a drunk on his hands and knees under a lamp post.

A view from Dave Trott: How you buy something you don't want
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A view from Dave Trott: How you buy something you don't want

Have you ever noticed those gyms with a huge glass window in front?

A view from Dave Trott: Uber alles
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A view from Dave Trott: Uber alles

When Uber launched in London, in June 2012, it was a difficult time.

A view from Dave Trott: Grandma knows best
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A view from Dave Trott: Grandma knows best

Joe Scaravella lived in Brooklyn.

A view from Dave Trott: Data doesn't think
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A view from Dave Trott: Data doesn't think

In 1945, an American general was intrigued by the military potential of science.

A view from Dave Trott: We all use semiotics all the time
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A view from Dave Trott: We all use semiotics all the time

One of the most influential games of football happened in 1966.

A view from Dave Trott: What do you want, blood?
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A view from Dave Trott: What do you want, blood?

George Washington had been the first president of the USA. In 1799, he woke up at 2am with an inflamed throat.

A view from Dave Trott: Thinking on the fly
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A view from Dave Trott: Thinking on the fly

In 2004, Camden Council spent £250,000 removing fly-posters.

A view from Dave Trott: Experts don't lead, they follow
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A view from Dave Trott: Experts don't lead, they follow

In 1946, the US tested the first peacetime atomic bomb.

A view from Dave Trott: Reading the signs
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A view from Dave Trott: Reading the signs

At art school, in New York, I had a class called visual communication.

A view from Dave Trott: XXXOXXX
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A view from Dave Trott: XXXOXXX

The best creatives know the value of being different, of standing out.

A view from Dave Trott: Do the opposite
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A view from Dave Trott: Do the opposite

The California Coastal Records Project was founded in 2002. The purpose was to document the California coastline with photography.

A view from Dave Trott: Correlation does not imply causation
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A view from Dave Trott: Correlation does not imply causation

Epidemiology is evidence-based research.