Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

A view from Dave Trott: Fear creates complexity

A view from Dave Trott: Straw man advertising

A view from Dave Trott: Catenaccio advertising

A view from Dave Trott: Too obvious to see

A view from Dave Trott: Desperate to believe in whatever's new

A view from Dave Trott: An advertising story

A view from Dave Trott: A good team beats great individuals

A view from Dave Trott: Where aren't they fishing?

A view from Dave Trott: We don't control the conversation

A view from Dave Trott: We can fake integrity

A view from Dave Trott: 'Trendspotters' aka 'Opinion followers'

A view from Dave Trott: Equal doesn't mean the same

A view from Dave Trott: I don’t know what I want, but I want it now

A view from Dave Trott: Jamais l'audace

A view from Dave Trott: The big idea starts in the brief

A view from Dave Trott: Are we selling the forest or the trees?

A view from Dave Trott: One man's fish is another man's poisson

A view from Dave Trott: Algorithms can't do context

A view from Dave Trott: Vive la difference

A view from Dave Trott: Copernican shift