Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

A view from Dave Trott: Step outside your mind
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A view from Dave Trott: Step outside your mind

Lindon Moss is a 160-acre peat bog in Wilmslow, Cheshire.

A view from Dave Trott: The hard things are easy, but the easy things are hard
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A view from Dave Trott: The hard things are easy, but the easy things are hard

Why AI struggles to grasp the simpler things in life.

A view from Dave Trott: It's right because everyone's doing it
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A view from Dave Trott: It's right because everyone's doing it

In 1990, I was doing a recording with Adam Faith, the pop star.

My campaign: The road that led to Gold Greenlees Trott
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My campaign: The road that led to Gold Greenlees Trott

Dave Trott has always gone against the herd

A view from Dave Trott: Sympathy v empathy
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A view from Dave Trott: Sympathy v empathy

Sympathy is emotional, empathy is rational

A view from Dave Trott: A good ad is a sold ad
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A view from Dave Trott: A good ad is a sold ad

Can you make a product too well?

A view from Dave Trott: Meat vs metal
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A view from Dave Trott: Meat vs metal

There's no doubt, the future is technology.

A view from Dave Trott: Use your noodle
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A view from Dave Trott: Use your noodle

After World War Two, there was a massive food shortage in Japan.

How to hit a target you can't see
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How to hit a target you can't see

Twenty years ago, Subaru was in trouble in America.

A view from Dave Trott: What flavour ice-cream are you?
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A view from Dave Trott: What flavour ice-cream are you?

If you're a creative, you got your job based on your portfolio.

A view from Dave Trott: Customer disservice
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A view from Dave Trott: Customer disservice

The best sniper rifle in the world is the Barrett M107.

A view from Dave Trott: The dollar-value of a life
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A view from Dave Trott: The dollar-value of a life

In Indiana, in 1978, three teenage girls were on their way to volleyball practice.

A view from Dave Trott: Farming by the seat of your pants
A view from Dave Trott: Put yourself in the frame
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A view from Dave Trott: Put yourself in the frame

The framing heuristic is an example of choice architecture and cognitive bias.

A view from Dave Trott: What time is the next bandwagon due?
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A view from Dave Trott: What time is the next bandwagon due?

Recently, there was a lot of excitement among marketers about subliminal advertising.

A view from Dave Trott: Play the hand you're dealt
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A view from Dave Trott: Play the hand you're dealt

In 2003, America led a coalition into war with Iraq.

A view from Dave Trott: Marketers' belief in numbers
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A view from Dave Trott: Marketers' belief in numbers

There's an old joke about a drunk on his hands and knees under a lamp post.

A view from Dave Trott: How you buy something you don't want
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A view from Dave Trott: How you buy something you don't want

Have you ever noticed those gyms with a huge glass window in front?

A view from Dave Trott: Uber alles
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A view from Dave Trott: Uber alles

When Uber launched in London, in June 2012, it was a difficult time.

A view from Dave Trott: Grandma knows best
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A view from Dave Trott: Grandma knows best

Joe Scaravella lived in Brooklyn.