Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

A view from Dave Trott: What do you want, blood?
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A view from Dave Trott: What do you want, blood?

George Washington had been the first president of the USA. In 1799, he woke up at 2am with an inflamed throat.

A view from Dave Trott: Thinking on the fly
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A view from Dave Trott: Thinking on the fly

In 2004, Camden Council spent £250,000 removing fly-posters.

A view from Dave Trott: Experts don't lead, they follow
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A view from Dave Trott: Experts don't lead, they follow

In 1946, the US tested the first peacetime atomic bomb.

A view from Dave Trott: Reading the signs
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A view from Dave Trott: Reading the signs

At art school, in New York, I had a class called visual communication.

A view from Dave Trott: XXXOXXX
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A view from Dave Trott: XXXOXXX

The best creatives know the value of being different, of standing out.

A view from Dave Trott: Do the opposite
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A view from Dave Trott: Do the opposite

The California Coastal Records Project was founded in 2002. The purpose was to document the California coastline with photography.

A view from Dave Trott: Correlation does not imply causation
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A view from Dave Trott: Correlation does not imply causation

Epidemiology is evidence-based research.

A view from Dave Trott: Lack of energy
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A view from Dave Trott: Lack of energy

In 2005, Britain had decided to convert to renewable energy.

A view from Dave Trott: The church's round
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A view from Dave Trott: The church's round

The Anchor of Hope Baptist Church is a fundamentalist church in Canyon, Texas.

A view from Dave Trott: Just forge ahead
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A view from Dave Trott: Just forge ahead

In 1995, Helene Beltracchi wanted to sell her art collection. Her grandfather, Werner Jägers, had bought all the paintings in 1933.

A view from Dave Trott: The answer is, it depends
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A view from Dave Trott: The answer is, it depends

In 1975, Antanas Mockus became professor of mathematics and philosophy at the National University of Colombia.

A view from Dave Trott: Jesus H Christ
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A view from Dave Trott: Jesus H Christ

Borja is a little town in Spain, with just 5,000 inhabitants.

A view from Dave Trott: Disruption is reinventing the wheel
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A view from Dave Trott: Disruption is reinventing the wheel

Michael Cicconetti was a judge in Lake County, Ohio.

A view from Dave Trott: Calling the play
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A view from Dave Trott: Calling the play

In 1985, what everyone in Washington DC wanted more than anything was tickets to see the Washington Redskins football team.

A view from Dave Trott: Killing two birds with one stoner
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A view from Dave Trott: Killing two birds with one stoner

Danielle Lei is one of 41,000 Girl Scouts. One of the main ways the organisation funds itself is the sale of cookies.

A view from Dave Trott: When the problem is the opportunity
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A view from Dave Trott: When the problem is the opportunity

Dixon Chibandi is one of only 12 psychiatrists in Zimbabwe.

A view from Dave Trott: Compared to Watt?
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A view from Dave Trott: Compared to Watt?

James Watt is usually credited with inventing the steam engine.

A view from Dave Trott: Backfire
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A view from Dave Trott: Backfire

The National Rifle Association spent around $30m helping Donald Trump to get elected.

A view from Dave Trott: Big data is blind faith
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A view from Dave Trott: Big data is blind faith

In 1952, the Boston Symphony Orchestra was worried about falling standards due to nepotism. They thought conductors were choosing their own students over the best musicians.

A view from Dave Trott: Move the problem up the list
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A view from Dave Trott: Move the problem up the list

Vulcan, West Virginia isn't really a town - it's too small.