Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

Rubbish thinking
A view from Dave Trott: Bad influence
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A view from Dave Trott: Bad influence

Ever since advertising has existed, we've used famous people to sell products.

A view from Dave Trott: Print the myth
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A view from Dave Trott: Print the myth

In the book Winnie-the-Pooh, Piglet and Pooh spot some tracks in the snow.

A view from Dave Trott: Get 'em out for the lads
A view from Dave Trott: S.W.O.T.
Facts v truth
A view from Dave Trott: Doing well by doing good
A view from Dave Trott: Newer isn't better
A view from Dave Trott: It's not who has the idea. It's who spots it
A view from Dave Trott: Efficiency v effectiveness
A view from Dave Trott: Spinning a yarn
A view from Dave Trott: Briefing on a need-to-know basis
A view from Dave Trott: Give 'em what they want
A view from Dave Trott: Advertising as camouflage
A view from Dave Trott: Any fool can make it complicated
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A view from Dave Trott: Any fool can make it complicated

In 1968, a young American doctor, David Nalin, was working in Bangladesh where yet another cholera outbreak was killing tens of thousands.

A view from Dave Trott: Old people vs young people
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A view from Dave Trott: Old people vs young people

Frank and Margaret Corti were in bed trying to sleep.

A view from Dave Trott: Imagine talking to ordinary people
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A view from Dave Trott: Imagine talking to ordinary people

The British are embarrassed to talk the way ordinary people talk, they think it's corny and patronising.

A view from Dave Trott: What we'd like v what we need
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A view from Dave Trott: What we'd like v what we need

In 1926, Peter Freuchen was on an expedition across northern Greenland.

A view from Dave Trott: Make them do the work for you
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A view from Dave Trott: Make them do the work for you

Steven Bradbury was a speed skater.

A view from Dave Trott: Don't just ask for what you want
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A view from Dave Trott: Don't just ask for what you want

Ruth Bader Ginsburg (RBG) was one of the most successful advocates for female equality.