Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

A view from Dave Trott: Knowledge Neglect

A view from Dave Trott: Knowledge Neglect

A view from Dave Trott: What influences the influencers?

A view from Dave Trott: What influences the influencers?

A view from Dave Trott: Generalists beat specialists

A view from Dave Trott: Generalists beat specialists

A view from Dave Trott: It must be true, it's complicated

A view from Dave Trott: It must be true, it's complicated

A view from Dave Trott: Advertising is a beauty contest

A view from Dave Trott: Advertising is a beauty contest

A view from Dave Trott: Switching off our common sense

A view from Dave Trott: Switching off our common sense

A view from Dave Trott: We don't need strategists, we need planners

A view from Dave Trott: We don't need strategists, we need planners

A view from Dave Trott: What is brand?

A view from Dave Trott: What is brand?

A view from Dave Trott: Words beat data

A view from Dave Trott: Words beat data

A view from Dave Trott: Different times

A view from Dave Trott: Different times

A view from Dave Trott: Words go viral

A view from Dave Trott: Words go viral

A view from Dave Trott: Write like people talk

A view from Dave Trott: Write like people talk

A view from Dave Trott: Answering questions no-one asked

A view from Dave Trott: Answering questions no-one asked

A view from Dave Trott: The meek shall inherit the earth

A view from Dave Trott: The meek shall inherit the earth

A view from Dave Trott: Unchanging man

A view from Dave Trott: Unchanging man

A view from Dave Trott: The advertising elephant

A view from Dave Trott: The advertising elephant

A view from Dave Trott: How biased are we?

A view from Dave Trott: How biased are we?

A view from Dave Trott: How education ruins creativity

A view from Dave Trott: How education ruins creativity

A view from Dave Trott: The politics of humiliation

A view from Dave Trott: The politics of humiliation

A view from Dave Trott: How do people work?

A view from Dave Trott: How do people work?