A view from Dave Trott: True lies
A recent poll has shocked some people in advertising and marketing.
A view from Dave Trott: context is all
As a US professor found to his cost, if you're going to call someone Kant, make sure you're doing it in an appropriate setting - a maxim that equally could be applied to our approach to advertising.
A view from Dave Trott: It's artificial but it's not intelligent
When technology fails to show there's something fishy going on, AI leaves us little to worry about.
A view from Dave Trott: The answer asks the question
New questions will bring new answers.
A view from Dave Trott: Happy accidents
Don't wind up in a creative straitjacket.
A view from Dave Trott: Fair is foul and foul is fair
Welcome to the new puritanism.
A view from Dave Trott: Baby and bathwater
Lessons from Trofim Lysenko.
A view from Dave Trott: Machines can replace creativity
In 1891, Herbert Henry Dow invented the Dow process.
Girls just want to have fun
How Ann Summers engaged with an untapped market.
A view from Dave Trott: People aren't numbers
Doug Ivester joined Coca-Cola as assistant controller and director of corporate auditing in 1979.
A view from Dave Trott: The name's bonds: junk bonds
In the 1980s, junk-bond fever took over America.
A view from Dave Trott: Step outside your mind
Lindon Moss is a 160-acre peat bog in Wilmslow, Cheshire.
A view from Dave Trott: The hard things are easy, but the easy things are hard
Why AI struggles to grasp the simpler things in life.
A view from Dave Trott: It's right because everyone's doing it
In 1990, I was doing a recording with Adam Faith, the pop star.
My campaign: The road that led to Gold Greenlees Trott
Dave Trott has always gone against the herd
A view from Dave Trott: Sympathy v empathy
Sympathy is emotional, empathy is rational
A view from Dave Trott: A good ad is a sold ad
Can you make a product too well?
A view from Dave Trott: Meat vs metal
There's no doubt, the future is technology.