Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

A view from Dave Trott: Real people advertising

A view from Dave Trott: Real people advertising

A view from Dave Trott: Clarity means responsibility

A view from Dave Trott: Clarity means responsibility

A view from Dave Trott: What can advertising learn from plumbers?

A view from Dave Trott: What can advertising learn from plumbers?

A view from Dave Trott: First, do no harm

A view from Dave Trott: First, do no harm

A view from Dave Trott: You snooze, you lose

A view from Dave Trott: You snooze, you lose

A view from Dave Trott: Phoning it in

A view from Dave Trott: Phoning it in

A view from Dave Trott: Stepping up

A view from Dave Trott: Stepping up

A view from Dave Trott: Reality isn't perfect

A view from Dave Trott: Reality isn't perfect

A view from Dave Trott: Fun beats logic

A view from Dave Trott: Fun beats logic

A view from Dave Trott: Drinking the label

A view from Dave Trott: Drinking the label

A view from Dave Trott: Right answer, wrong question

A view from Dave Trott: Right answer, wrong question

A view from Dave Trott: Deprivation marketing

A view from Dave Trott: Deprivation marketing

A view from Dave Trott: The answer is brand, now what's the question?

A view from Dave Trott: The answer is brand, now what's the question?

A view from Dave Trott: The Kansas flu

A view from Dave Trott: The Kansas flu

A view from Dave Trott: You don't get what you pay for

A view from Dave Trott: You don't get what you pay for

A view from Dave Trott: A man with a vin

A view from Dave Trott: A man with a vin

A view from Dave Trott: Never ask a barber if you need a haircut

A view from Dave Trott: Never ask a barber if you need a haircut

A view from Dave Trott: Get to the bottom of it

A view from Dave Trott: Get to the bottom of it

If you can't get up, get down

If you can't get up, get down

A view from Dave Trott: It's logic but it's nonsense

A view from Dave Trott: It's logic but it's nonsense