Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

A view from Dave Trott: Ali was gorgeous

A view from Dave Trott: A crap idea

A view from Dave Trott: Getting the hump about awards

A view from Dave Trott: Open-source advertising

A view from Dave Trott: Play the advantage

A view from Dave Trott: Bullshit baffles brains

A view from Dave Trott: 20/20 hindsight

A view from Dave Trott: Parrot-fashion advertising

A view from Dave Trott: How the strategy department was born

A view from Dave Trott: Advertising as crossword clues

A view from Dave Trott: You're never alone with a fag

A view from Dave Trott: Let's elevate the medium

A view from Dave Trott: Logic v common sense

A view from Dave Trott: Ceci N'est Pas Un Advert

A view from Dave Trott: Supply creates demand

A view from Dave Trott: What's in a name?

A view from Dave Trott: Who are we fooling?

A view from Dave Trott: Systems thinking

A view from Dave Trott: When logic is emotion

A view from Dave Trott: Using what we've got