Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

A view from Dave Trott: Never ask a barber if you need a haircut

A view from Dave Trott: Never ask a barber if you need a haircut

A view from Dave Trott: Get to the bottom of it

A view from Dave Trott: Get to the bottom of it

If you can't get up, get down

If you can't get up, get down

A view from Dave Trott: It's logic but it's nonsense

A view from Dave Trott: It's logic but it's nonsense

A view from Dave Trott: Rousseau v Hobbes

A view from Dave Trott: Rousseau v Hobbes

A view from Dave Trott: Garbage in, garbage out

A view from Dave Trott: Garbage in, garbage out

A view from Dave Trott: Advertising has been self-isolating for years

A view from Dave Trott: Advertising has been self-isolating for years

A view from Dave Trott: Proactive v retroactive thinking

A view from Dave Trott: Proactive v retroactive thinking

A view from Dave Trott: You only think you know

A view from Dave Trott: You only think you know

A view from Dave Trott: When experts are the problem

A view from Dave Trott: When experts are the problem

A view from Dave Trott: Think small

A view from Dave Trott: Think small

A solution is just a new problem

A solution is just a new problem

A view from Dave Trott: Propaganda is advertising

A view from Dave Trott: Propaganda is advertising

A view from Dave Trott: Perception versus reality

A view from Dave Trott: Perception versus reality

A view from Dave Trott: Targeting v context

A view from Dave Trott: Targeting v context

A view from Dave Trott: Shopping wars

A view from Dave Trott: Shopping wars

A view from Dave Trott: How not to do business

A view from Dave Trott: How not to do business

A view from Dave Trott: The power of niche

A view from Dave Trott: The power of niche

A view from Dave Trott: Cure for depression

A view from Dave Trott: Cure for depression

A view from Dave Trott: 'Nah!'

A view from Dave Trott: 'Nah!'