Dave Trott

A view from Dave Trott: Creativity is amoral

Wouldn't it make life easier if all the good people were creative and all the bad people weren't?

A good idea doesn't care who has it

A view from Dave Trott: Not a leg to stand on

In Metz, in northeast France, a family were ready to eat dinner.

A view from Dave Trott: Emotion is the opposite of thinking

A view from Dave Trott: No smoke without fire

The Czech Republic has a population of around 10 million.

Rubbish thinking

A view from Dave Trott: Bad influence

Ever since advertising has existed, we've used famous people to sell products.

A view from Dave Trott: Print the myth

In the book Winnie-the-Pooh, Piglet and Pooh spot some tracks in the snow.

A view from Dave Trott: Get 'em out for the lads

A view from Dave Trott: S.W.O.T.

Facts v truth

A view from Dave Trott: Doing well by doing good

A view from Dave Trott: Newer isn't better

A view from Dave Trott: It's not who has the idea. It's who spots it

A view from Dave Trott: Efficiency v effectiveness

A view from Dave Trott: Spinning a yarn

A view from Dave Trott: Briefing on a need-to-know basis

A view from Dave Trott: Give 'em what they want

A view from Dave Trott: Advertising as camouflage

A view from Dave Trott: Any fool can make it complicated

In 1968, a young American doctor, David Nalin, was working in Bangladesh where yet another cholera outbreak was killing tens of thousands.