A view from Dave Trott: Machines can replace creativity
In 1891, Herbert Henry Dow invented the Dow process.
Girls just want to have fun
How Ann Summers engaged with an untapped market.
A view from Dave Trott: People aren't numbers
Doug Ivester joined Coca-Cola as assistant controller and director of corporate auditing in 1979.
A view from Dave Trott: The name's bonds: junk bonds
In the 1980s, junk-bond fever took over America.
A view from Dave Trott: Step outside your mind
Lindon Moss is a 160-acre peat bog in Wilmslow, Cheshire.
A view from Dave Trott: The hard things are easy, but the easy things are hard
Why AI struggles to grasp the simpler things in life.
A view from Dave Trott: It's right because everyone's doing it
In 1990, I was doing a recording with Adam Faith, the pop star.
My campaign: The road that led to Gold Greenlees Trott
Dave Trott has always gone against the herd
A view from Dave Trott: Sympathy v empathy
Sympathy is emotional, empathy is rational
A view from Dave Trott: A good ad is a sold ad
Can you make a product too well?
A view from Dave Trott: Meat vs metal
There's no doubt, the future is technology.
A view from Dave Trott: Use your noodle
After World War Two, there was a massive food shortage in Japan.
How to hit a target you can't see
Twenty years ago, Subaru was in trouble in America.
A view from Dave Trott: What flavour ice-cream are you?
If you're a creative, you got your job based on your portfolio.
A view from Dave Trott: Customer disservice
The best sniper rifle in the world is the Barrett M107.
A view from Dave Trott: The dollar-value of a life
In Indiana, in 1978, three teenage girls were on their way to volleyball practice.
A view from Dave Trott: Farming by the seat of your pants
Farmers aren't scientists.
A view from Dave Trott: Put yourself in the frame
The framing heuristic is an example of choice architecture and cognitive bias.
A view from Dave Trott: What time is the next bandwagon due?
Recently, there was a lot of excitement among marketers about subliminal advertising.
A view from Dave Trott: Play the hand you're dealt
In 2003, America led a coalition into war with Iraq.