Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

A view from Dave Trott: Big data is blind faith
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A view from Dave Trott: Big data is blind faith

In 1952, the Boston Symphony Orchestra was worried about falling standards due to nepotism. They thought conductors were choosing their own students over the best musicians.

A view from Dave Trott: Move the problem up the list
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A view from Dave Trott: Move the problem up the list

Vulcan, West Virginia isn't really a town - it's too small.

A view from Dave Trott: When did rhetoric die?
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A view from Dave Trott: When did rhetoric die?

There's a story about two novice monks.

A view from Dave Trott: Well meaning doesn't mean well thought out
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A view from Dave Trott: Well meaning doesn't mean well thought out

In 1946, the head of a Unilever subsidiary had an idea.

A view from Dave Trott: Placebo advertising
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A view from Dave Trott: Placebo advertising

When I'm standing at a busy junction and the little man is red, I press a button and a sign lights up saying WAIT, so I wait.

A view from Dave Trott: When the facts don't fit, change the facts
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A view from Dave Trott: When the facts don't fit, change the facts

In 1989, Marc Lépine walked into the École Polytechnique in Quebec. He went into an engineering class and pulled out a semi-automatic rifle.

A view from Dave Trott: Investing in the emperor's new clothes
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A view from Dave Trott: Investing in the emperor's new clothes

In 1711, the debt of the government of Great Britain was out of control.

A view from Dave Trott: Flexible v inflexible thinking
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A view from Dave Trott: Flexible v inflexible thinking

My son, Lee, is a copywriter.

A view from Dave Trott: Initiative versus obedience
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A view from Dave Trott: Initiative versus obedience

An economist, Michael Housman, was working for a company selling software to help employers recruit and retain staff.

A view from Dave Trott: Diversity of thinking
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A view from Dave Trott: Diversity of thinking

When Temple Grandin was born, in 1947, she was severely autistic.

A view from Dave Trott: Targeting versus signalling
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A view from Dave Trott: Targeting versus signalling

In 1973, Mike Yershon was offered the job of media director at CDP.

A view from Dave Trott: The Budweiser principle
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A view from Dave Trott: The Budweiser principle

On Madison Avenue, one of the theories I was taught was the Budweiser principle.

A view from Dave Trott: Big pseudoscience
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A view from Dave Trott: Big pseudoscience

After independence, the US was 13 states hugging the coast of America.

A view from Dave Trott: Just a second
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A view from Dave Trott: Just a second

When I started in advertising, commercials were either 30 or 15 seconds long. Everyone liked writing 30s, but nobody liked doing 15s. You couldn't fit much in - 15s were a pain.

A view from Dave Trott: When it's insane to be sane
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A view from Dave Trott: When it's insane to be sane

In 1973, David Rosenhan was professor of psychology at Stanford University. He worried about the low standards of diagnosis across America.

A view from Dave Trott: Off our trolley
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A view from Dave Trott: Off our trolley

Philippa Foot lectured on philosophy at Oxford, UCLA, Berkeley and MIT. In 1964 she proposed a thought experiment in ethics.

A view from Dave Trott: We must be seen to be seen
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A view from Dave Trott: We must be seen to be seen

In 2004 a film called Sideways won an Oscar and was nominated for four more.

A view from Dave Trott: Manufactured fears
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A view from Dave Trott: Manufactured fears

In 1788, the Austrian Empire was at war with the Turkish Empire.

A view from Dave Trott: Boys with toys
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A view from Dave Trott: Boys with toys

It's generally accepted that John F Kennedy was the hero of the Cuban Missile Crisis. But actually he wasn't.

A view from Dave Trott: Why are there no baby dinosaurs?
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A view from Dave Trott: Why are there no baby dinosaurs?

Jack Horner is curator of palaeontology at the Museum of the Rockies. One thing always troubled him: how come you never see any baby dinosaurs?