Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

A view from Dave Trott: Initiative versus obedience
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A view from Dave Trott: Initiative versus obedience

An economist, Michael Housman, was working for a company selling software to help employers recruit and retain staff.

A view from Dave Trott: Diversity of thinking
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A view from Dave Trott: Diversity of thinking

When Temple Grandin was born, in 1947, she was severely autistic.

A view from Dave Trott: Targeting versus signalling
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A view from Dave Trott: Targeting versus signalling

In 1973, Mike Yershon was offered the job of media director at CDP.

A view from Dave Trott: The Budweiser principle
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A view from Dave Trott: The Budweiser principle

On Madison Avenue, one of the theories I was taught was the Budweiser principle.

A view from Dave Trott: Big pseudoscience
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A view from Dave Trott: Big pseudoscience

After independence, the US was 13 states hugging the coast of America.

A view from Dave Trott: Just a second
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A view from Dave Trott: Just a second

When I started in advertising, commercials were either 30 or 15 seconds long. Everyone liked writing 30s, but nobody liked doing 15s. You couldn't fit much in - 15s were a pain.

A view from Dave Trott: When it's insane to be sane
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A view from Dave Trott: When it's insane to be sane

In 1973, David Rosenhan was professor of psychology at Stanford University. He worried about the low standards of diagnosis across America.

A view from Dave Trott: Off our trolley
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A view from Dave Trott: Off our trolley

Philippa Foot lectured on philosophy at Oxford, UCLA, Berkeley and MIT. In 1964 she proposed a thought experiment in ethics.

A view from Dave Trott: We must be seen to be seen
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A view from Dave Trott: We must be seen to be seen

In 2004 a film called Sideways won an Oscar and was nominated for four more.

A view from Dave Trott: Manufactured fears
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A view from Dave Trott: Manufactured fears

In 1788, the Austrian Empire was at war with the Turkish Empire.

A view from Dave Trott: Boys with toys
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A view from Dave Trott: Boys with toys

It's generally accepted that John F Kennedy was the hero of the Cuban Missile Crisis. But actually he wasn't.

A view from Dave Trott: Why are there no baby dinosaurs?
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A view from Dave Trott: Why are there no baby dinosaurs?

Jack Horner is curator of palaeontology at the Museum of the Rockies. One thing always troubled him: how come you never see any baby dinosaurs?

A view from Dave Trott: Making a monkey of the law
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A view from Dave Trott: Making a monkey of the law

David Slater is a wildlife photographer, so in 2011 he went to Indonesia.

A view from Dave Trott: Start at the bottom
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A view from Dave Trott: Start at the bottom

Why would Harvard University ask Alex Ferguson to lecture on management? It became clear from his opening remarks...

A view from Dave Trott: Problems are there to be solved
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A view from Dave Trott: Problems are there to be solved

In 1956, Malcom McLean was sitting at the docks waiting to unload his truck.

A view from Dave Trott: The dog's bollocks
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A view from Dave Trott: The dog's bollocks

Mike Daube is professor of health policy at Curtin University in Australia.

A view from Dave Trott: Unrequited love
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A view from Dave Trott: Unrequited love

In the 1980s, Darryl Gwynne and David Rentz were biologists on a field trip in the Australian bush.

A view from Dave Trott: The medium isn't the message
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A view from Dave Trott: The medium isn't the message

In America in the 1960s, commercial television was considered a cultural wasteland and a bad influence.

A view from Dave Trott: Ladder to nowhere
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A view from Dave Trott: Ladder to nowhere

There's a piece of thinking that young marketing trainees learn and it's ruining their ability to think.

A view from Dave Trott: Forever blowing bubbles
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A view from Dave Trott: Forever blowing bubbles

Two hundred years ago, Jeremy Bentham advocated: equal rights for women, the decriminalisation of homosexuality, the abolition of slavery, the abolition of the death penalty, and animal rights.