A view from Dave Trott: What flavour ice-cream are you?
If you're a creative, you got your job based on your portfolio.
A view from Dave Trott: Customer disservice
The best sniper rifle in the world is the Barrett M107.
A view from Dave Trott: The dollar-value of a life
In Indiana, in 1978, three teenage girls were on their way to volleyball practice.
A view from Dave Trott: Farming by the seat of your pants
Farmers aren't scientists.
A view from Dave Trott: Put yourself in the frame
The framing heuristic is an example of choice architecture and cognitive bias.
A view from Dave Trott: What time is the next bandwagon due?
Recently, there was a lot of excitement among marketers about subliminal advertising.
A view from Dave Trott: Play the hand you're dealt
In 2003, America led a coalition into war with Iraq.
A view from Dave Trott: Marketers' belief in numbers
There's an old joke about a drunk on his hands and knees under a lamp post.
A view from Dave Trott: How you buy something you don't want
Have you ever noticed those gyms with a huge glass window in front?
A view from Dave Trott: Uber alles
When Uber launched in London, in June 2012, it was a difficult time.
A view from Dave Trott: Grandma knows best
Joe Scaravella lived in Brooklyn.
A view from Dave Trott: Data doesn't think
In 1945, an American general was intrigued by the military potential of science.
A view from Dave Trott: We all use semiotics all the time
One of the most influential games of football happened in 1966.
A view from Dave Trott: What do you want, blood?
George Washington had been the first president of the USA. In 1799, he woke up at 2am with an inflamed throat.
A view from Dave Trott: Thinking on the fly
In 2004, Camden Council spent £250,000 removing fly-posters.
A view from Dave Trott: Experts don't lead, they follow
In 1946, the US tested the first peacetime atomic bomb.
A view from Dave Trott: Reading the signs
At art school, in New York, I had a class called visual communication.
A view from Dave Trott: XXXOXXX
The best creatives know the value of being different, of standing out.
A view from Dave Trott: Do the opposite
The California Coastal Records Project was founded in 2002. The purpose was to document the California coastline with photography.
A view from Dave Trott: Correlation does not imply causation
Epidemiology is evidence-based research.