Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

A view from Dave Trott: Creativity is amoral
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A view from Dave Trott: Creativity is amoral

Wouldn't it make life easier if all the good people were creative and all the bad people weren't?

A good idea doesn't care who has it
A view from Dave Trott: Not a leg to stand on
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A view from Dave Trott: Not a leg to stand on

In Metz, in northeast France, a family were ready to eat dinner.

A view from Dave Trott: Emotion is the opposite of thinking
A view from Dave Trott: No smoke without fire
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A view from Dave Trott: No smoke without fire

The Czech Republic has a population of around 10 million.

Rubbish thinking
A view from Dave Trott: Bad influence
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A view from Dave Trott: Bad influence

Ever since advertising has existed, we've used famous people to sell products.

A view from Dave Trott: Print the myth
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A view from Dave Trott: Print the myth

In the book Winnie-the-Pooh, Piglet and Pooh spot some tracks in the snow.

A view from Dave Trott: Get 'em out for the lads
A view from Dave Trott: S.W.O.T.
Facts v truth
A view from Dave Trott: Doing well by doing good
A view from Dave Trott: Newer isn't better
A view from Dave Trott: It's not who has the idea. It's who spots it
A view from Dave Trott: Efficiency v effectiveness
A view from Dave Trott: Spinning a yarn
A view from Dave Trott: Briefing on a need-to-know basis
A view from Dave Trott: Give 'em what they want
A view from Dave Trott: Advertising as camouflage
A view from Dave Trott: Any fool can make it complicated
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A view from Dave Trott: Any fool can make it complicated

In 1968, a young American doctor, David Nalin, was working in Bangladesh where yet another cholera outbreak was killing tens of thousands.