Dave Trott

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

We really want what we can't have
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We really want what we can't have

A view from Dave Trott: We're not all on the same side
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A view from Dave Trott: We're not all on the same side

A view from Dave Trott: Big picture v pixels
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A view from Dave Trott: Big picture v pixels

A view from Dave Trott: Plus ça change
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A view from Dave Trott: Plus ça change

A view from Dave Trott: How to win by giving in
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A view from Dave Trott: How to win by giving in

A view from Dave Trott: Advertising isn't medicine
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A view from Dave Trott: Advertising isn't medicine

Texas sharpshooter advertising
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Texas sharpshooter advertising

A view from Dave Trott: Creativity is amoral
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A view from Dave Trott: Creativity is amoral

Wouldn't it make life easier if all the good people were creative and all the bad people weren't?

A good idea doesn't care who has it
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A good idea doesn't care who has it

A view from Dave Trott: Not a leg to stand on
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A view from Dave Trott: Not a leg to stand on

In Metz, in northeast France, a family were ready to eat dinner.

A view from Dave Trott: Emotion is the opposite of thinking
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A view from Dave Trott: Emotion is the opposite of thinking

A view from Dave Trott: No smoke without fire
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A view from Dave Trott: No smoke without fire

The Czech Republic has a population of around 10 million.

Rubbish thinking
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Rubbish thinking

A view from Dave Trott: Bad influence
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A view from Dave Trott: Bad influence

Ever since advertising has existed, we've used famous people to sell products.

A view from Dave Trott: Print the myth
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A view from Dave Trott: Print the myth

In the book Winnie-the-Pooh, Piglet and Pooh spot some tracks in the snow.

A view from Dave Trott: Get 'em out for the lads
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A view from Dave Trott: Get 'em out for the lads

A view from Dave Trott: S.W.O.T.
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A view from Dave Trott: S.W.O.T.

Facts v truth
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Facts v truth

A view from Dave Trott: Doing well by doing good
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A view from Dave Trott: Doing well by doing good

A view from Dave Trott: Newer isn't better
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A view from Dave Trott: Newer isn't better