Love Island is the guiltiest of guilty pleasures for millions of viewers right now, but why? Money, escapism and a healthy dose of schadenfreude might have something to do with it.
For every Nike "Write the future" there's a Head & Shoulders turkey with Joe Hart and a whole lot of stereotypical ads that surface at World Cup time, says the founder of Brand Architects.
The manner of BMW's ad agency appointment in the US is disgusting, deplorable and sadly all too common, argues the founder of Brand Architects.
The global game is now so powerful that brands wanting to enhance their sales or reputations can ill afford not to be in the business of football, writes Pinnacle marketing director Harry Lang.
With soaring popularity and even its own betting market, esports is now big money. Brands need to understand this phenomenon, writes Pinnacle's marketing director.
Can marketing innovate alongside era-defining brands, asks integrated marketing consultant Harry Lang.
Crafting a portfolio career might not be as hard as you think and the opportunities offered by this increasingly popular way of working are endless, writes marketing consultant Harry Lang.
While your app needs good reviews, you must play the optimisation game, writes Mecca Bingo marketer Harry Lang.
Online gaming is now a hugely competitive market but UK agencies don't seem to understand how to target this burgeoning industry, says Harry Lang, head of digital marketing, Mecca Bingo.