Discussions have taken place in recent months.
Tributes for designer's "exceptional work" for C4 and BBC.
Covid-19 crisis had 'significant impact' on revenues.
Agency group has 'reached bottom' of four-year decline.
Data, diversity, in-housing and 'outcomes-based' remuneration were all on the client's agenda.
Chief digital and marketing officer discusses the rise of brands with purpose in Campaign Connect interview.
As many as 6,000 roles expected to be cut.
The Covid-19 pandemic has been tough but it also accelerated changes that were already in motion, has highlighted different and better ways of working and inspired a spirit of entrepreneurialism
TV is still 'best place' to reach people at scale.
WPP says past mergers of creative and digital agencies mean this new combination should work but there are hurdles.
M&C Saatchi's three co-founders, who are retiring, have made a big contribution over 50 years.
The7stars plans to keep operating Bountiful Cow as a separate business.
The worlds of creativity and consulting are moving closer but they are finding it hard to co-exist.
Sources say it was always WPP's intention that Grey and AKQA brands would co-exist for a time.
Grey brand to be dropped after 103 years.
Covid-19 has shown how important it is for everyone in the ad industry to look out for one another and make sure the rising stars of tomorrow get their chance to flourish
Ex-WPP boss on building new £2bn firm.
Transport technology brand has picked UK agency start-up.
Staff below board level will be eligible for bonuses.