Gideon Spanier

Gideon Spanier is the head of media for Campaign. Contact him at gideon.spanier@haymarket.com. 

News UK, Guardian and Telegraph co-found Verified Marketplace for video ad sales
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News UK, Guardian and Telegraph co-found Verified Marketplace for video ad sales

Newspaper rivals News UK, The Guardian and The Telegraph have launched a premium marketplace for video advertising in a rare act of industry unity.

MediaCom picks up Vauxhall-Opel media account across Europe
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MediaCom picks up Vauxhall-Opel media account across Europe

MediaCom has picked up the estimated £300m Vauxhall/Opel media account across Europe.

Rob Norman retires from Group M to make way for 'young generals'
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Rob Norman retires from Group M to make way for 'young generals'

Rob Norman, who helped to build WPP's Group M into the world's biggest media buyer, is to retire as its chief digital officer.

A second hedge fund bets against WPP as stock touches three-year low
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A second hedge fund bets against WPP as stock touches three-year low

Marshall Wace has become the second hedge fund to bet against WPP's shares in the space of two months.

Deutsche Telekom 'in driving seat' as it gives WPP more limited role in €650m media win
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Deutsche Telekom 'in driving seat' as it gives WPP more limited role in €650m media win

One of Europe's biggest advertisers is taking its media strategy in-house and will no longer use just one large media agency for all its needs.

Pendulum is swinging back to quality content, Kint says
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Pendulum is swinging back to quality content, Kint says

Trusted brands can now double down on their relationships with customers and advertisers to build everlasting value.

Satterthwaite to step down as chief executive of Chime
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Satterthwaite to step down as chief executive of Chime

Chris Satterthwaite is to step down as chief executive of Chime after 15 years in charge.

Advertisers hit reset button
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Advertisers hit reset button

The onus is on advertisers to demand changes to the media supply chain, and at last they are taking the lead.

ITV Gala had more sparkle on the red carpet than on screen
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ITV Gala had more sparkle on the red carpet than on screen

If ITV had three aims with this year's advertising upfronts, it only got two out of three right, Campaign's head of media says.

Where next for media agencies amid a leadership exodus?
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Where next for media agencies amid a leadership exodus?

The recent raft of job moves and departures across the big media agency groups is a sign of further upheaval to come.

YouTube launches 'More than just viewers' campaign to woo UK ad industry
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YouTube launches 'More than just viewers' campaign to woo UK ad industry

YouTube has launched an ad campaign, called "More than just viewers", to woo the UK ad industry after a torrid year for the video site.

Publicis puts focus on data with Spine
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Publicis puts focus on data with Spine

Publicis Groupe has claimed its new data and technology division, Publicis Spine, can make it "much more of an indispensable partner" for brands as it battles to generate new revenues.

George Osborne: 'I want the Standard to be the most influential paper in Britain'
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George Osborne: 'I want the Standard to be the most influential paper in Britain'

Former chancellor George Osborne says being a newspaper editor is 'more fun and more interesting' than he thought it would be. And he has ambitions for the London Evening Standard to have national - even international - impact.

Media Fight Night punches its way to record £150,000
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Media Fight Night punches its way to record £150,000

Media Fight Night is on course to raise a record £150,000 after leading figures from the UK media industry took part in the third annual charity boxing evening.

WPP names Lindsay Pattison as chief transformation officer to drive 'horizontality'
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WPP names Lindsay Pattison as chief transformation officer to drive 'horizontality'

Lindsay Pattison has been named chief transformation officer of WPP with responsibility for getting its agencies to work more closely together for its top 50 clients.

BT moves £160m media account to Essence
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BT moves £160m media account to Essence

BT has agreed to move its estimated £160m media planning and buying account from Maxus to WPP's sister agency Essence.

Business Insider's Blodget: It's 'much more difficult' to launch a news site than 10 years ago
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Business Insider's Blodget: It's 'much more difficult' to launch a news site than 10 years ago

The co-founder of Business Insider has warned it is "much more difficult" to launch an online news site than a decade ago because the media market is close to saturation point.

Weavers launches Craft to put 'media craft' back at heart of communications strategy
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Weavers launches Craft to put 'media craft' back at heart of communications strategy

Sally Weavers has launched Craft, a communications strategy agency that aims to fill a gap in the market by "putting the media craft back at the heart of communication plans".

Mother co-founder Calcraft is surprise choice to head Dentsu Aegis UK & Ireland
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Mother co-founder Calcraft is surprise choice to head Dentsu Aegis UK & Ireland

Stef Calcraft has been named executive chairman of Dentsu Aegis Network UK & Ireland in what the ad group claimed is a "transformational appointment".

WPP net sales tumble 1.1% as it talks of 'a changing industry'
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WPP net sales tumble 1.1% as it talks of 'a changing industry'

WPP's net sales fell 1.1% in the third quarter, better than the previous three months, but there was no sign of improvement as it expects annual sales will be "broadly flat" and reduced its profit margin target.