Gideon Spanier

Gideon Spanier is the head of media for Campaign. Contact him at gideon.spanier@haymarket.com. 

Estée Lauder reviews EMEA media amid spend hike in growth markets
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Estée Lauder reviews EMEA media amid spend hike in growth markets

Estée Lauder Company is reviewing its media-buying account across most of Europe, the Middle East and Africa.

PHD appoints joint heads of planning to cover brand-building and performance
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PHD appoints joint heads of planning to cover brand-building and performance

PHD has named two heads of planning to handle short-term performance marketing and long-term brand-building respectively.

Great British Bake Off and The Crown shortlisted for BPG Awards
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Great British Bake Off and The Crown shortlisted for BPG Awards

Channel 4's first series of Great British Bake Off and the two stars of Netflix's The Crown are among the nominations for the Broadcasting Press Guild Awards 2018.

Start-up agency Truth joins ad giants in race for govt's £140m media account
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Start-up agency Truth joins ad giants in race for govt's £140m media account

New start-up Truth is one of five media agencies that are set to pitch for the UK government's £140m ad-buying account.

Advertising is at risk and it needs more advocates
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Advertising is at risk and it needs more advocates

What happens to advertising in a media world where Google and Facebook suck up the growth, where consulting and IT companies treat communications as just one part of an 'end-to-end customer experience', and where consumers are avoiding unwanted ads?

A very modern marriage: Cognizant's deal with Zone and a shift in balance of power
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A very modern marriage: Cognizant's deal with Zone and a shift in balance of power

Cognizant's purchase of Zone is symptomatic of an industry shift, as chief marketers look beyond advertising.

YouGov eyes media budgets as it launches advertising data platform
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YouGov eyes media budgets as it launches advertising data platform

YouGov is launching an advertising data platform as the online polling firm seeks to tap into the media-buying supply chain for the first time.

Group M chief promises better dialogue
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Group M chief promises better dialogue

The new boss of Britain's biggest media buyer has pledged to improve relations between agencies and advertisers amid concerns about brand safety and transparency.

Superunion chief: end 'obsession' with short-termism
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Superunion chief: end 'obsession' with short-termism

Superunion's global chief executive, Jim Prior, has called on the marketing services industry to end its "obsession" with campaigns and place greater focus on helping brands with long-term strategy and organisational change.

Mirror to create single ad sales team after Express deal
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Mirror to create single ad sales team after Express deal

Trinity Mirror and Northern & Shell's titles will merge their ad sales teams in a single unit as well as pooling some editorial resources as part of a drive to save £20m a year.

Trinity Mirror finally buys Northern & Shell titles in £184m deal
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Trinity Mirror finally buys Northern & Shell titles in £184m deal

Trinity Mirror has finally sealed a deal to buy Richard Desmond's Northern & Shell publishing titles in a deal costing £184m, including pension payments.

ITV, Channel 4 and Sky unite to champion TV advertising in face of online threat
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ITV, Channel 4 and Sky unite to champion TV advertising in face of online threat

The advertising bosses of Britain's three big commercial broadcasters have given their first joint interview to champion TV in the face of competition from the tech giants.

Sky poaches Engine boss Klein to lead brand and marketing
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Sky poaches Engine boss Klein to lead brand and marketing

Sky has recruited Engine Group's Europe and Asia boss Debbie Klein to the newly-created role of group chief marketing and corporate affairs officer.

Gregory steps down as CEO of Exterion Media as Taviansky takes over
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Gregory steps down as CEO of Exterion Media as Taviansky takes over

Shaun Gregory is stepping down as chief executive of Exterion Media after four years and handing over to Leon Taviansky, the chief operating and financial officer.

New entrants shake up agency M&A market as ad groups are 'distracted' by restructuring
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New entrants shake up agency M&A market as ad groups are 'distracted' by restructuring

The agency M&A market is changing as the big ad groups have been "distracted" by internal restructuring and new acquirers are emerging.

Unruly picks Mindshare digital boss Johnston as chief executive
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Unruly picks Mindshare digital boss Johnston as chief executive

News Corporation has recruited Norm Johnston, the chief digital officer of Mindshare, to be chief executive of its ad tech business Unruly.

Haymarket's operating profit rises to £16m
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Haymarket's operating profit rises to £16m

Haymarket Media Group increased operating profit to £16m from £4.3m a year earlier after slashing net debt to almost zero and selling several brands.

Daily Mail and Metro ad sales teams merge to cut costs and boost scale
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Daily Mail and Metro ad sales teams merge to cut costs and boost scale

DMG Media is merging the ad sales teams of Metro and the flagship Daily Mail titles in a move to cut costs, increase scale and "better serve" advertisers.

Do BuzzFeed lay-offs show it's no longer possible to fund quality journalism through advertising?
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Do BuzzFeed lay-offs show it's no longer possible to fund quality journalism through advertising?

Former BuzzFeed journalists who have been laid off in the UK in the last week have been tweeting that they are available for hire.

HSBC launches $400m global media review
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HSBC launches $400m global media review

HSBC is to review its estimated $400m (£286m) global media planning and buying account.