Gideon Spanier

Global head of media

Gideon is global head of media at Campaign. Contact him at gideon.spanier@haymarket.com or 020 8267 8260.

Which? splits media duties between Craft, Goodstuff and Brainlabs
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Which? splits media duties between Craft, Goodstuff and Brainlabs

Consumers rights group wants 'deep expertise' as it changes £10m marketing mix.

Vodafone's Oliveira on in-housing: 'My biggest frustration is the creative'
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Vodafone's Oliveira on in-housing: 'My biggest frustration is the creative'

Brand chief says in-housing biddable media is successful...

UK advertising exports jump 18% to £6.9bn despite Brexit
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UK advertising exports jump 18% to £6.9bn despite Brexit

2017 figures are in new Advertising Association exports report.

Comcast brings Sky's AdSmart to NBCUniversal's $11bn US ad operation
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Comcast brings Sky's AdSmart to NBCUniversal's $11bn US ad operation

UK and US businesses collaborate on targeted TV advertising.

Vodafone says in-housing digital media buying is 'overwhelmingly good'
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Vodafone says in-housing digital media buying is 'overwhelmingly good'

In-sourcing biddable media should be 10-15% 'more effective' in year one.

Brainlabs sells minority stake to private equity to fuel M&A ambitions
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Brainlabs sells minority stake to private equity to fuel M&A ambitions

'We want to build the biggest advertising agency in the world,' chief executive Gilbert says.

The battle to reverse WPP's dramatic decline
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The battle to reverse WPP's dramatic decline

All was not well at WPP during Sir Martin Sorrell's final year in charge and, as the first anniversary of his shock exit looms, revenues keep sliding. New chief executive Mark Read is warning of a third year of decline in 2019 and a long turnaround in prospect.

Unilever saves €500m as in-housing is 'more efficient' than agencies
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Unilever saves €500m as in-housing is 'more efficient' than agencies

FMCG giant is increasing spend on digital media and in-store.

Defy Brexit with a growth mindset
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Defy Brexit with a growth mindset

Green shoots are bursting out across the media industry

Carolyn McCall on TV's 'book club feel': You can be well watched, not just well read
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Carolyn McCall on TV's 'book club feel': You can be well watched, not just well read

TV "gives us cultural reference points", according to ITV chief executive Carolyn McCall.

WPP's Blackett: Use Brexit paralysis to 'steal share of voice', not cut ad spend
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WPP's Blackett: Use Brexit paralysis to 'steal share of voice', not cut ad spend

'Cautious behaviour is impacting marketing budgets'

L'Oreal shortlists four agencies for UK media pitch
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L'Oreal shortlists four agencies for UK media pitch

The beauty company is Britain's fifth biggest advertiser with £106m spend.

Phil Georgiadis steps down from Blue 449 after 21 years
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Phil Georgiadis steps down from Blue 449 after 21 years

His departure comes as the agency becomes part of Spark Foundry globally.

WPP demands Group M improve cash collection after bad debts rise
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WPP demands Group M improve cash collection after bad debts rise

Bad debt in the UK cost WPP an estimated £17m last year.

Goodstuff invests in two media agency start-ups in £1m growth drive
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Goodstuff invests in two media agency start-ups in £1m growth drive

Clients are 'calling out' for 'new model' agencies.

WPP warns revenue slump will worsen in 2019 with fall of up to 2%
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WPP warns revenue slump will worsen in 2019 with fall of up to 2%

Shares rise since forecast is not as bad as investors feared.

Publicis Media's UK agencies begin moving into White City HQ
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Publicis Media's UK agencies begin moving into White City HQ

Six shops and 2,000 staff to complete move by end of March.

Avon taps MediaMonks to run digital content creation hubs globally
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Avon taps MediaMonks to run digital content creation hubs globally

Beauty brand's 'always on' content studio will create thousands of assets.

How the TfL junk food advertising ban works
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How the TfL junk food advertising ban works

Transport for London's ban comes into force on 25 February.

TfL vows to help brands as junk food ad ban begins
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TfL vows to help brands as junk food ad ban begins

Advertising Association warns regulation is 'complicated' for advertisers.