Consumers rights group wants 'deep expertise' as it changes £10m marketing mix.
Brand chief says in-housing biddable media is successful...
2017 figures are in new Advertising Association exports report.
UK and US businesses collaborate on targeted TV advertising.
In-sourcing biddable media should be 10-15% 'more effective' in year one.
'We want to build the biggest advertising agency in the world,' chief executive Gilbert says.
All was not well at WPP during Sir Martin Sorrell's final year in charge and, as the first anniversary of his shock exit looms, revenues keep sliding. New chief executive Mark Read is warning of a third year of decline in 2019 and a long turnaround in prospect.
FMCG giant is increasing spend on digital media and in-store.
Green shoots are bursting out across the media industry
TV "gives us cultural reference points", according to ITV chief executive Carolyn McCall.
'Cautious behaviour is impacting marketing budgets'
The beauty company is Britain's fifth biggest advertiser with £106m spend.
His departure comes as the agency becomes part of Spark Foundry globally.
Bad debt in the UK cost WPP an estimated £17m last year.
Clients are 'calling out' for 'new model' agencies.
Shares rise since forecast is not as bad as investors feared.
Six shops and 2,000 staff to complete move by end of March.
Beauty brand's 'always on' content studio will create thousands of assets.
Transport for London's ban comes into force on 25 February.
Advertising Association warns regulation is 'complicated' for advertisers.