Rise of VOD-only advertisers shows benefit of making TV easier to buy
ITV says 'hundreds' of brands have started buying video-on-demand ads only since the start of pandemic as it has rolled out self-serve tools through Planet V.
Is it really true that ‘no-one can write in advertising agencies any more’?
Lloyds Banking Group's Richard Warren sparked debate.
Big field of agencies set to line up for Unilever media review
At least five agency groups could be competing.
Vodafone unveils ‘Together We Can’ brand positioning with ad from NCA
New Commercial Arts worked on strategy and campaign.
Lloyds launches in-house agency for cheaper, ‘more empathetic’ comms
Cost savings were catalyst but it was also about quality.
Publicis shares rise on fresh M&A speculation about interest from Havas owner
Vivendi describes French media report as “unfounded”.
Deliveroo and Moonpig IPOs show how digital marketing creates value
Marketing is so important that it is a risk factor for investors.
M&C Saatchi names new UK chair
More focus on commercial and cross-selling.
Telegraph outsources print ad sales to Daily Mail owner
It is a significant step for two rivals to collaborate.
What we have learned at Campaign in a year since lockdown
Many good things emerged in the last 12 months.
WPP: Adland worries about media targeting, not enough about creative
Mark Read talks to Campaign.
Accenture Interactive sees faster recovery amid ‘hotter’ demand
All staff below managing director get bonus of one week's pay.
Wacl hails 'compassion and empathy' of Talent Award 2021 winners
25 women have received bursaries this year.
Tensions break out after Global owner seeks to buy up to 49.99% of iHeart
Both sides are talking to US media regulator.
What is the best thing you’ve learned in a year of remote working?
Campaign asked a mix of people from CEOs to our Faces To Watch.
Do Netflix and Airbnb point to a future in which brand outranks performance?
Netflix and Airbnb have radically changed their marketing in the last 12 months, but are they outliers that can do this only because of their market-leading positions?
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Coca-Cola cites three reasons for 35% adspend plunge in 2020
Drinks giant is beginning global agency review.
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WPP makes £2.8bn annual loss after Covid hits value of agencies
Impairment relates to "historic acquisitions".
It’s ‘All In’ census day: Industry leaders urge adlanders to take part
"We can only make progress on diversity and inclusion if we measure it."
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DCM restructures team after fresh Bond film delay
Biggest UK cinema sales house remains 'extremely confident' about medium's future after pandemic.