Gideon Spanier

UK editor-in-chief

Gideon is the UK editor-in-chief of Campaign. Contact him at gideon.spanier@haymarket.com or 020 8267 8260.

Rise of VOD-only advertisers shows benefit of making TV easier to buy

Rise of VOD-only advertisers shows benefit of making TV easier to buy

ITV says 'hundreds' of brands have started buying video-on-demand ads only since the start of pandemic as it has rolled out self-serve tools through Planet V.

Is it really true that ‘no-one can write in advertising agencies any more’?

Is it really true that ‘no-one can write in advertising agencies any more’?

Lloyds Banking Group's Richard Warren sparked debate.

Big field of agencies set to line up for Unilever media review

Big field of agencies set to line up for Unilever media review

At least five agency groups could be competing.

Vodafone unveils ‘Together We Can’ brand positioning with ad from NCA

Vodafone unveils ‘Together We Can’ brand positioning with ad from NCA

New Commercial Arts worked on strategy and campaign.

Lloyds launches in-house agency for cheaper, ‘more empathetic’ comms

Lloyds launches in-house agency for cheaper, ‘more empathetic’ comms

Cost savings were catalyst but it was also about quality.

Publicis shares rise on fresh M&A speculation about interest from Havas owner

Publicis shares rise on fresh M&A speculation about interest from Havas owner

Vivendi describes French media report as “unfounded”.

Deliveroo and Moonpig IPOs show how digital marketing creates value

Deliveroo and Moonpig IPOs show how digital marketing creates value

Marketing is so important that it is a risk factor for investors.

M&C Saatchi names new UK chair

M&C Saatchi names new UK chair

More focus on commercial and cross-selling.

Telegraph outsources print ad sales to Daily Mail owner

Telegraph outsources print ad sales to Daily Mail owner

It is a significant step for two rivals to collaborate.

What we have learned at Campaign in a year since lockdown

What we have learned at Campaign in a year since lockdown

Many good things emerged in the last 12 months.

WPP: Adland worries about media targeting, not enough about creative
Accenture Interactive sees faster recovery amid ‘hotter’ demand

Accenture Interactive sees faster recovery amid ‘hotter’ demand

All staff below managing director get bonus of one week's pay.

Wacl hails 'compassion and empathy' of Talent Award 2021 winners

Wacl hails 'compassion and empathy' of Talent Award 2021 winners

25 women have received bursaries this year.

Tensions break out after Global owner seeks to buy up to 49.99% of iHeart
What is the best thing you’ve learned in a year of remote working?

What is the best thing you’ve learned in a year of remote working?

Campaign asked a mix of people from CEOs to our Faces To Watch.

Do Netflix and Airbnb point to a future in which brand outranks performance?

Do Netflix and Airbnb point to a future in which brand outranks performance?

Netflix and Airbnb have radically changed their marketing in the last 12 months, but are they outliers that can do this only because of their market-leading positions?

Coca-Cola cites three reasons for 35% adspend plunge in 2020

Coca-Cola cites three reasons for 35% adspend plunge in 2020

Drinks giant is beginning global agency review.

WPP makes £2.8bn annual loss after Covid hits value of agencies

WPP makes £2.8bn annual loss after Covid hits value of agencies

Impairment relates to "historic acquisitions".

It’s ‘All In’ census day: Industry leaders urge adlanders to take part

It’s ‘All In’ census day: Industry leaders urge adlanders to take part

"We can only make progress on diversity and inclusion if we measure it."

DCM restructures team after fresh Bond film delay

DCM restructures team after fresh Bond film delay

Biggest UK cinema sales house remains 'extremely confident' about medium's future after pandemic.