But we rarely put our violent tendencies into action
In our final 50th anniversary feature, our experts identify the DNA shared by all great ideas
What does this say about our industry?
Once upon a time, there were three villages in a valley. And within these three villages, there were three tribes.
The airline's poster promoting a link-up with Equinox gyms is typical of the vogue for gimmicks rather than robust thinking.
Calls for the discipline of planning to be disbanded are a retrograde step when brands need to focus on the voice of the consumer more than ever, argues the Lucky Generals founding partner.
There is one particular question asked at the end of the pitch that cannot be answered with a straight face, says the Lucky Generals founding partner.
KFC seems to have struck the right tone in its communications, but more work is likely needed in the months ahead, warns Lucky Generals' founding partner.
Fresh from making a Super Bowl ad for Amazon, Lucky Generals' co-founder shares what the agency learned and how to apply those principles to advertising all year long.
Real marketing magic happens when we swerve and deviate, says the Lucky Generals co-founder.
As we get our "back to school" heads on after the summer break, the Lucky Generals co-founder says it's time to start sweating the big stuff.
I'm writing this in what is commonly known as a brainstorm. Or as I like to call it: an arseache. A groupwank.
With pitch decisions taking forever and social media mistakes occurring in a nanosecond, modern marketing can wreak havoc with the fabric of time.
Most problems in the real world stem from technically true data that is simply misleading if viewed in a certain way.
Don't get preoccupied with what's happening inside the business and neglect to look out to the customer, says the founding partner of Lucky Generals.
It's a scary time of year for us all, but the fears that have begun to envelop marketers are mostly an illusion.
We need to dispense with casual prejudices and try to truly empathise.
Brands fall over themselves to react to news on social media, but in most cases their comments are instantly forgettable, writes Lucky Generals' Andy Nairn.
Embracing conflict is just one way to transform a group of also-rans into a team of world-beaters, says Lucky Generals' Andy Nairn.
Just like Woody Allen's comic creation, we too struggle to achieve our goals. But it needn't be that way, says Lucky Generals' Andy Nairn.