Go on a moose hunt
And you might find more than you bargained for.
It's a big year for sport
There are many opportunities for marketers in 2020.
Go forth and advertise
Leaving the EU presents opportunities for agencies wanting to set up overseas.
These are a few of my favourite things
Let's channel Julie Andrews. All together now...
Why that Nigel Farage feature was a mistake
It's not true that 'all publicity is good publicity'.
The power and pitfalls of purpose
Seven tips to get brand purpose right.
Co-operation needs to make a comeback
Everywhere we look, divisions seem to be widening.
Flights of fancy
In this industry, we don't want a strict itinerary to a preordained destination, with no deviation permitted.
Step away from the boardroom and into the pool
Mao Zedong was a monster but also a master communicator who wrongfooted his opponents with the power of his imagination
Make your name in 2019
What's in an agency name? Quite a lot, in fact.
Have strong beliefs, but hold them weakly
Jeff Bezos values 'people who often change their minds', and it's something we can all learn from.
Hello, I'm Andy and I'm a killennial
But we rarely put our violent tendencies into action
VMLY&R isn't the worst name in the world. It's just... poor
What does this say about our industry?
Carry on creating
Once upon a time, there were three villages in a valley. And within these three villages, there were three tribes.
Delta Air Lines nosedives in its bid to be first rather than best
The airline's poster promoting a link-up with Equinox gyms is typical of the vogue for gimmicks rather than robust thinking.
Kill off planning at your peril
Calls for the discipline of planning to be disbanded are a retrograde step when brands need to focus on the voice of the consumer more than ever, argues the Lucky Generals founding partner.
The worst question marketers ask agencies after pitches
There is one particular question asked at the end of the pitch that cannot be answered with a straight face, says the Lucky Generals founding partner.
KFC's response to chicken crisis shows confidence in its brand
KFC seems to have struck the right tone in its communications, but more work is likely needed in the months ahead, warns Lucky Generals' founding partner.
The Super Bowl offers universal truths for year-round advertising
Fresh from making a Super Bowl ad for Amazon, Lucky Generals' co-founder shares what the agency learned and how to apply those principles to advertising all year long.
Test the unexpected or settle for copulating canines
Real marketing magic happens when we swerve and deviate, says the Lucky Generals co-founder.