Andy Nairn

Andy Nairn is the founding partner of Lucky Generals. Follow him on Twitter at @andynairn.

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Struggling to click on all the traffic lights in a photo? Don't worry, you're only human

It's time for online authentication to stop being so robotic.

Fuck you, pitch theatre

Why enforced theatricality has no place in the pitching process.

It's the new year and you should already be thinking about giving yourself a break

Making sure you use up all your holiday allowance should be high on your list of resolutions for 2022.

Andy Nairn: what can everyone else learn from adland?

We should take a break from trying to learn from others and think about the wisdom we have to share for a change.

Perfectionism is an imperfect strategy

The Lucky Generals founding partner explains why it's better to aim to be good than to be perfect.

Four ways you can stack the odds in your brand's favour

It may be something of a dirty word when it comes to business in the Western world but it’s time we had an open conversation about how we can harness the power of luck

An 80-year-old secret reminded me life marches to a slow, steady beat

Good things really do come to those who wait.

Go on a moose hunt

And you might find more than you bargained for.

It's a big year for sport

There are many opportunities for marketers in 2020.

Go forth and advertise

Leaving the EU presents opportunities for agencies wanting to set up overseas.

Andy Nairn

These are a few of my favourite things

Let's channel Julie Andrews. All together now...

Why that Nigel Farage feature was a mistake

It's not true that 'all publicity is good publicity'.

Andy Nairn

The power and pitfalls of purpose

Seven tips to get brand purpose right.

Co-operation needs to make a comeback

Everywhere we look, divisions seem to be widening.

Flights of fancy

In this industry, we don't want a strict itinerary to a preordained destination, with no deviation permitted.

Step away from the boardroom and into the pool

Mao Zedong was a monster but also a master communicator who wrongfooted his opponents with the power of his imagination

Make your name in 2019

What's in an agency name? Quite a lot, in fact.

Have strong beliefs, but hold them weakly

Jeff Bezos values 'people who often change their minds', and it's something we can all learn from.

Hello, I'm Andy and I'm a killennial

But we rarely put our violent tendencies into action

The formula for great ideas

In our final 50th anniversary feature, our experts identify the DNA shared by all great ideas