Andy Nairn

Andy Nairn is the founding partner of Lucky Generals. Follow him on Twitter at @andynairn.

Hello, I'm Andy and I'm a killennial
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Hello, I'm Andy and I'm a killennial

But we rarely put our violent tendencies into action

The formula for great ideas
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The formula for great ideas

In our final 50th anniversary feature, our experts identify the DNA shared by all great ideas

VMLY&R isn't the worst name in the world. It's just... poor
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VMLY&R isn't the worst name in the world. It's just... poor

What does this say about our industry?

Carry on creating
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Carry on creating

Once upon a time, there were three villages in a valley. And within these three villages, there were three tribes.

Delta Air Lines nosedives in its bid to be first rather than best
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Delta Air Lines nosedives in its bid to be first rather than best

The airline's poster promoting a link-up with Equinox gyms is typical of the vogue for gimmicks rather than robust thinking.

Kill off planning at your peril
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Kill off planning at your peril

Calls for the discipline of planning to be disbanded are a retrograde step when brands need to focus on the voice of the consumer more than ever, argues the Lucky Generals founding partner.

The worst question marketers ask agencies after pitches
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The worst question marketers ask agencies after pitches

There is one particular question asked at the end of the pitch that cannot be answered with a straight face, says the Lucky Generals founding partner.

KFC's response to chicken crisis shows confidence in its brand
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KFC's response to chicken crisis shows confidence in its brand

KFC seems to have struck the right tone in its communications, but more work is likely needed in the months ahead, warns Lucky Generals' founding partner.

The Super Bowl offers universal truths for year-round advertising
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The Super Bowl offers universal truths for year-round advertising

Fresh from making a Super Bowl ad for Amazon, Lucky Generals' co-founder shares what the agency learned and how to apply those principles to advertising all year long.

Test the unexpected or settle for copulating canines
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Test the unexpected or settle for copulating canines

Real marketing magic happens when we swerve and deviate, says the Lucky Generals co-founder.

Rushing straight to the heart of the periphery
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Rushing straight to the heart of the periphery

As we get our "back to school" heads on after the summer break, the Lucky Generals co-founder says it's time to start sweating the big stuff.

Brainstorm? Groupwank more like
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Brainstorm? Groupwank more like

I'm writing this in what is commonly known as a brainstorm. Or as I like to call it: an arseache. A groupwank.

Modern marketing can wreak havoc with the fabric of time
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Modern marketing can wreak havoc with the fabric of time

With pitch decisions taking forever and social media mistakes occurring in a nanosecond, modern marketing can wreak havoc with the fabric of time.

An alternative view of alternative facts
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An alternative view of alternative facts

Most problems in the real world stem from technically true data that is simply misleading if viewed in a certain way.

Andy Nairn: The best marketers have big windows
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Andy Nairn: The best marketers have big windows

Don't get preoccupied with what's happening inside the business and neglect to look out to the customer, says the founding partner of Lucky Generals.

Andy Nairn: Be afraid, but not very afraid
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Andy Nairn: Be afraid, but not very afraid

It's a scary time of year for us all, but the fears that have begun to envelop marketers are mostly an illusion.

Learn to like your target audience
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Learn to like your target audience

We need to dispense with casual prejudices and try to truly empathise.

Andy Nairn: Create your own buzz and make your own news
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Andy Nairn: Create your own buzz and make your own news

Brands fall over themselves to react to news on social media, but in most cases their comments are instantly forgettable, writes Lucky Generals' Andy Nairn.

Pizzas and polished stones: how to build a great team
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Pizzas and polished stones: how to build a great team

Embracing conflict is just one way to transform a group of also-rans into a team of world-beaters, says Lucky Generals' Andy Nairn.

Andy Nairn: Proving our effectiveness isn't always rocket science
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Andy Nairn: Proving our effectiveness isn't always rocket science

Just like Woody Allen's comic creation, we too struggle to achieve our goals. But it needn't be that way, says Lucky Generals' Andy Nairn.