Andy Nairn

Andy Nairn is the founding partner of Lucky Generals. Follow him on Twitter at @andynairn.

Rushing straight to the heart of the periphery
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Rushing straight to the heart of the periphery

As we get our "back to school" heads on after the summer break, the Lucky Generals co-founder says it's time to start sweating the big stuff.

Brainstorm? Groupwank more like
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Brainstorm? Groupwank more like

I'm writing this in what is commonly known as a brainstorm. Or as I like to call it: an arseache. A groupwank.

Modern marketing can wreak havoc with the fabric of time
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Modern marketing can wreak havoc with the fabric of time

With pitch decisions taking forever and social media mistakes occurring in a nanosecond, modern marketing can wreak havoc with the fabric of time.

An alternative view of alternative facts
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An alternative view of alternative facts

Most problems in the real world stem from technically true data that is simply misleading if viewed in a certain way.

Andy Nairn: The best marketers have big windows
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Andy Nairn: The best marketers have big windows

Don't get preoccupied with what's happening inside the business and neglect to look out to the customer, says the founding partner of Lucky Generals.

Andy Nairn: Be afraid, but not very afraid
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Andy Nairn: Be afraid, but not very afraid

It's a scary time of year for us all, but the fears that have begun to envelop marketers are mostly an illusion.

Learn to like your target audience
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Learn to like your target audience

We need to dispense with casual prejudices and try to truly empathise.

Andy Nairn: Create your own buzz and make your own news
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Andy Nairn: Create your own buzz and make your own news

Brands fall over themselves to react to news on social media, but in most cases their comments are instantly forgettable, writes Lucky Generals' Andy Nairn.

Pizzas and polished stones: how to build a great team
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Pizzas and polished stones: how to build a great team

Embracing conflict is just one way to transform a group of also-rans into a team of world-beaters, says Lucky Generals' Andy Nairn.

Andy Nairn: Proving our effectiveness isn't always rocket science
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Andy Nairn: Proving our effectiveness isn't always rocket science

Just like Woody Allen's comic creation, we too struggle to achieve our goals. But it needn't be that way, says Lucky Generals' Andy Nairn.

Andy Nairn: ideas are useless unless they're used
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Andy Nairn: ideas are useless unless they're used

Lucky Generals' founding partner explains why an awards scheme recognising work that has never run is misguided.

Andy Nairn: point-scoring in our industry is pointless
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Andy Nairn: point-scoring in our industry is pointless

MediaCom's Sean Seamer recently ruffled feathers by claiming he "wouldn't want to be running a creative agency". Andy Nairn, the founding partner of Lucky Generals, responds.

Creativity means less time on charts and more time doing
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Creativity means less time on charts and more time doing

This week, we launched a music video for an up-and-coming rap act called Raylo, writes Andy Nairn, founding partner at Lucky Generals.

Andy Nairn: Find your Constantinople
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Andy Nairn: Find your Constantinople

Many big businesses today could learn a trick or two from old Constantine. Lucky Generals' Andy Nairn explains the way forward.

When social media goes wrong
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When social media goes wrong

I'd like to share a mildly amusing but, in some ways, somewhat terrifying experience that happened to me on social media last week.

The year ahead for planning
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The year ahead for planning

Agencies can take great leaps forward by channelling the entrepreneurial spirit of the planning pioneers and challenging the status quo, Andy Nairn says.

What it takes to be a true brand storyteller
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What it takes to be a true brand storyteller

Most brand content fails because it is missing a key ingredient, says Lucky Generals' Andy Nairn.

Beware of autobots - adland's robots in disguise
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Beware of autobots - adland's robots in disguise

What's this year's Big Idea?

M&S is shaking off its dusty image at last
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M&S is shaking off its dusty image at last

Every time M&S release a new set of financial results, commentators argue over whether the figures represent a turning of the corner for this venerable institution, or a further slide into cultural irrelevance, writes Andy Nairn, founder of Lucky Generals.

A manifesto for planning
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A manifesto for planning

Andy Nairn, a founding partner of Lucky Generals, provides his manifesto for planning.