Andy Nairn

Andy Nairn is the founding partner of Lucky Generals. Follow him on Twitter at @andynairn.

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From Gagrophobia to Billbored: New words for a new year

Take a break from all the gagrophobia and pinkontinence out there and read this column.

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Make everything a poster

Why has so much great OOH gone MIA?

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A load of old cobblers

Conventional wisdom has it that clients' needs always come before agency brand-building but, sometimes, conventional wisdom needs a good shoeing.

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How to write a killer presentation

Or the importance of being a Plotter, not a Pantser.

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It’s time to get real: too many ideas have no connection with consumers

Put that bucket down and let's keep things nice and simple.

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Yes, there's a cost-of-living crisis, but there's also a cost-of-working one

Paying attention to what's happening internally is just as important as focusing on what's happening externally.

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Strategy column: Be a possibilist

It's time to embrace all the possibilities of the world we're living in.

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Struggling to click on all the traffic lights in a photo? Don't worry, you're only human

It's time for online authentication to stop being so robotic.

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Fuck you, pitch theatre

Why enforced theatricality has no place in the pitching process.

It's the new year and you should already be thinking about giving yourself a break

Making sure you use up all your holiday allowance should be high on your list of resolutions for 2022.

Andy Nairn: what can everyone else learn from adland?

We should take a break from trying to learn from others and think about the wisdom we have to share for a change.

Perfectionism is an imperfect strategy

The Lucky Generals founding partner explains why it's better to aim to be good than to be perfect.

Four ways you can stack the odds in your brand's favour

It may be something of a dirty word when it comes to business in the Western world but it’s time we had an open conversation about how we can harness the power of luck

An 80-year-old secret reminded me life marches to a slow, steady beat

Good things really do come to those who wait.

Go on a moose hunt

And you might find more than you bargained for.

It's a big year for sport

There are many opportunities for marketers in 2020.

Go forth and advertise

Leaving the EU presents opportunities for agencies wanting to set up overseas.

Andy Nairn

These are a few of my favourite things

Let's channel Julie Andrews. All together now...

Why that Nigel Farage feature was a mistake

It's not true that 'all publicity is good publicity'.

Andy Nairn

The power and pitfalls of purpose

Seven tips to get brand purpose right.