Andy Nairn

Andy Nairn is the founding partner of Lucky Generals. Follow him on Twitter at @andynairn.

Go on a moose hunt

Go on a moose hunt

And you might find more than you bargained for.

It's a big year for sport

It's a big year for sport

There are many opportunities for marketers in 2020.

Go forth and advertise

Go forth and advertise

Leaving the EU presents opportunities for agencies wanting to set up overseas.

These are a few of my favourite things

These are a few of my favourite things

Let's channel Julie Andrews. All together now...

Why that Nigel Farage feature was a mistake

Why that Nigel Farage feature was a mistake

It's not true that 'all publicity is good publicity'.

The power and pitfalls of purpose

The power and pitfalls of purpose

Seven tips to get brand purpose right.

Co-operation needs to make a comeback

Co-operation needs to make a comeback

Everywhere we look, divisions seem to be widening.

Flights of fancy

Flights of fancy

In this industry, we don't want a strict itinerary to a preordained destination, with no deviation permitted.

Step away from the boardroom and into the pool

Step away from the boardroom and into the pool

Mao Zedong was a monster but also a master communicator who wrongfooted his opponents with the power of his imagination

Make your name in 2019

Make your name in 2019

What's in an agency name? Quite a lot, in fact.

Have strong beliefs, but hold them weakly

Have strong beliefs, but hold them weakly

Jeff Bezos values 'people who often change their minds', and it's something we can all learn from.

Hello, I'm Andy and I'm a killennial

Hello, I'm Andy and I'm a killennial

But we rarely put our violent tendencies into action

VMLY&R isn't the worst name in the world. It's just... poor

VMLY&R isn't the worst name in the world. It's just... poor

What does this say about our industry?

Carry on creating

Carry on creating

Once upon a time, there were three villages in a valley. And within these three villages, there were three tribes.

Delta Air Lines nosedives in its bid to be first rather than best

Delta Air Lines nosedives in its bid to be first rather than best

The airline's poster promoting a link-up with Equinox gyms is typical of the vogue for gimmicks rather than robust thinking.

Kill off planning at your peril

Kill off planning at your peril

Calls for the discipline of planning to be disbanded are a retrograde step when brands need to focus on the voice of the consumer more than ever, argues the Lucky Generals founding partner.

The worst question marketers ask agencies after pitches

The worst question marketers ask agencies after pitches

There is one particular question asked at the end of the pitch that cannot be answered with a straight face, says the Lucky Generals founding partner.

KFC's response to chicken crisis shows confidence in its brand

KFC's response to chicken crisis shows confidence in its brand

KFC seems to have struck the right tone in its communications, but more work is likely needed in the months ahead, warns Lucky Generals' founding partner.

The Super Bowl offers universal truths for year-round advertising

The Super Bowl offers universal truths for year-round advertising

Fresh from making a Super Bowl ad for Amazon, Lucky Generals' co-founder shares what the agency learned and how to apply those principles to advertising all year long.

Test the unexpected or settle for copulating canines

Test the unexpected or settle for copulating canines

Real marketing magic happens when we swerve and deviate, says the Lucky Generals co-founder.