And you might find more than you bargained for.
There are many opportunities for marketers in 2020.
Leaving the EU presents opportunities for agencies wanting to set up overseas.
Let's channel Julie Andrews. All together now...
It's not true that 'all publicity is good publicity'.
Seven tips to get brand purpose right.
Everywhere we look, divisions seem to be widening.
In this industry, we don't want a strict itinerary to a preordained destination, with no deviation permitted.
Mao Zedong was a monster but also a master communicator who wrongfooted his opponents with the power of his imagination
What's in an agency name? Quite a lot, in fact.
Jeff Bezos values 'people who often change their minds', and it's something we can all learn from.
But we rarely put our violent tendencies into action
What does this say about our industry?
Once upon a time, there were three villages in a valley. And within these three villages, there were three tribes.
The airline's poster promoting a link-up with Equinox gyms is typical of the vogue for gimmicks rather than robust thinking.
Calls for the discipline of planning to be disbanded are a retrograde step when brands need to focus on the voice of the consumer more than ever, argues the Lucky Generals founding partner.
There is one particular question asked at the end of the pitch that cannot be answered with a straight face, says the Lucky Generals founding partner.
KFC seems to have struck the right tone in its communications, but more work is likely needed in the months ahead, warns Lucky Generals' founding partner.
Fresh from making a Super Bowl ad for Amazon, Lucky Generals' co-founder shares what the agency learned and how to apply those principles to advertising all year long.
Real marketing magic happens when we swerve and deviate, says the Lucky Generals co-founder.