Ilyse Liffreing

Platforms Reporter, Campaign US
Facebook is hosting 'Cannected' events around the world for creatives who can't make it to Cannes Lions

Facebook is hosting 'Cannected' events around the world for creatives who can't make it to Cannes Lions

The spirit of the festival will come to New York, London, Sao Paulo, Sydney and Johannesburg.

Netflix viewers wake up with 'Fuller House' and wind down with 'Stranger Things'

Netflix viewers wake up with 'Fuller House' and wind down with 'Stranger Things'

Surprising research from the streaming service finds people prefer laughter with their breakfast cereal.

Are you a woman or non-white creative? Airbnb wants to meet you at Cannes

Are you a woman or non-white creative? Airbnb wants to meet you at Cannes

The brand is on a mission to expand the diversity of its creative team.

What Google Lens means for advertisers

What Google Lens means for advertisers

The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.

Pinterest extends its visual search technology to ads

Pinterest extends its visual search technology to ads

Automated recommendations will help pinners discover more of what they find appealing.

Wendy's coughs up the nuggs as #NuggsForCarter becomes most retweeted of all time

Wendy's coughs up the nuggs as #NuggsForCarter becomes most retweeted of all time

The fast food brand will also donate $100,000 to the Dave Thomas Foundation for Adoption.

The YouTube boycott that wasn't

The YouTube boycott that wasn't

GM, Verizon, Johnson & Johnson and Walmart continued to advertise on the video platform after promising to boycott, says study.

At first NewFronts, Twitter announces 14 new live streaming partnerships

At first NewFronts, Twitter announces 14 new live streaming partnerships

BuzzFeed, Cheddar, MLB, the WNBA, the NFL and Bloomberg are among the content partners helping transform the platform into a content destination.

ComScore's new free viewability measurements bring a sigh of relief

ComScore's new free viewability measurements bring a sigh of relief

Agencies cheer, but the announcement could have wider implications for Nielsen and Facebook.

Twitter compares Starbucks' #unicornfrappuccino to poop of Squatty Potty unicorn

Twitter compares Starbucks' #unicornfrappuccino to poop of Squatty Potty unicorn

After seeing the viral ad, people don't have a taste for the otherworldly drink.

Pre-roll ads are the least interruptive, finds IPG study

Pre-roll ads are the least interruptive, finds IPG study

83 percent of consumers said viewing wasn't disrupted by the non-skippable format

IBM study finds most people are disappointed with digital brand experiences

IBM study finds most people are disappointed with digital brand experiences

70 percent of consumers aren't impressed with "The Experience Revolution."

Gotta have it? Why Pepsi's dud could slow the in-house stampede

Gotta have it? Why Pepsi's dud could slow the in-house stampede

After years of brands thinking they could do it better (and cheaper, and faster) themselves, one lousy ad is changing the conversation.

Social media trashes Pepsi's 'tone-deaf' Kendall Jenner ad

Social media trashes Pepsi's 'tone-deaf' Kendall Jenner ad

Spot showing model joining a peace march ignites outrage online.

Facebook continues its video push with shoppable ad format for mobile

Facebook continues its video push with shoppable ad format for mobile

New product, Collection, combines video with product links to drive conversions.

Inside Facebook's global effort to sell mobile video to advertisers

Inside Facebook's global effort to sell mobile video to advertisers

Six months after admitting it had misstated viewership stats, the social network is touting its products with emotional films aimed at media buyers and the creative community.

Big tech and media activations eclipse startups at SXSW this year

Big tech and media activations eclipse startups at SXSW this year

IBM, Universal, Sony and Intel experiences were the most impressive, say festival attendees.

Branding cannabis: A woman-led SXSW panel digs into the emerging trends and potentials of the growing industry

Branding cannabis: A woman-led SXSW panel digs into the emerging trends and potentials of the growing industry

Companies are reversing the "stoner" stereotype with sleek, sophisticated retail experiences.

Q&A: Google creative director Ben Jones on YouTube TV, six-second ads and SXSW

Q&A: Google creative director Ben Jones on YouTube TV, six-second ads and SXSW

Brands that act like content creators, like GoPro and Lyft, are the ones to watch on the platform, he said.

NYT's Dean Baquet on Trump at SXSW: 'We are preparing for the story of the generation'

NYT's Dean Baquet on Trump at SXSW: 'We are preparing for the story of the generation'

Trump's presidential win is reenergizing the newsroom, said the executive editor at SXSW.