Former Advertising Association chief gives personal view.
For brands, earning trust and keeping it is an ever-constant and ever-changing challenge.
Brands should be in preparation for recovery. If not, they will suffer all the downsides of the financial crisis and miss out on the rebound as the economy recovers.
Our industry makes an enormous contribution to society and we now have an opportunity to rebuild public trust in what we do.
Looking back on our journey with Oliver.
Liberate your creativity by recognising that most people's truth is just an opinion, don't wall yourself in and let curiosity guide you.
Leading UK marketers celebrate the most iconic British brands from the past five decades
We need trust to break down traditional barriers of working if we want game-changing creativity, Keith Weed writes.
From the heat and bright lights of the Consumer Electronics Show (CES) in Las Vegas to the chill and snowy glare in Davos, it has been a busy start to the year, writes Keith Weed.
More than 2,500 representatives from governments, NGOs and the private sector convened in Davos for the World Economic Forum last month, writes Keith Weed, CMO of Unilever.
For technology fans like myself, the annual Consumer Electronics Show (CES) is a special way to start the year, writes Keith Weed, chief marketing and communications officer for Unilever.