As Toys R Us and Maplin collapse into administration, retailers face incredibly tough conditions, so need to pay heed to some key marketing principles to give themselves the best chance of survival.
Why Morrisons is firing on all cylinders by putting the Safeway brand at the centre of its convenience move
By striking a deal to supply groceries to the convenience retailer McColl's and relaunching the Safeway brand, Morrisons is making full use of its assets.
Sainsbury's and Morrisons released financial results this week, and each has reason for cautious optimism. They have found two different ways to keep winning in difficult times, says brand consultant and retail watcher Kate Jones.
This morning's results from John Lewis prove that even the well-loved stalwart can't escape the trials of the stormy retail market, but it is a future focused brand that 'means business', argues consultant and retail watcher Kate Jones.
As M&S reveals a dip in like-for-like sales of clothing and general merchandise over spring, brand consultant and retail watcher Kate Jones asks whether this was just a glitch on the company's road to recovery after a "challenging" start to summer.
Waitrose's new loyalty mechanic, Pick Your Own Offers, is a revolutionary promotional tool that could be as disruptive as Tesco Clubcard once was, argues brand consultant and retail watcher, Kate Jones.
Sainsbury's is the victim of the new retail reality: an all out price war and a new era of demanding shoppers, argues brand consultant and retail watcher, Kate Jones.
You can't make an omelette without breaking eggs, says Kate Jones, brand consultant and retail watcher, and Dave Lewis, Tesco CEO is certainly not afraid to do just that.
Kate Jones, director at brand consultancy Mash Strategy, argues Ocado's first ever profit was a hard-fought victory, driven by staying true to its vision.
Kate Jones, director at brand consultancy Mash Strategy, argues Dalton Philips leaves a legacy as a 'change agent' - but in a turbulent market that has 'moved on'.
Sainsbury's First World War-themed Christmas campaign is a clear play to win the hearts of the nation. But will the football 'truce' ad win footfall? asks Kate Jones, director at Mash Strategy Studio.
Retail expert Kate Jones, director at Mash Strategy Studio, explains why things are likely to get worse still for Tesco, but new boss Dave Lewis has a clean slate with blame lying with his predecessors.
With a £250m profits shortfall and the subsequent suspension of four senior executives, to say that new Tesco boss Dave Lewis has his work cut out for him is something of an understatement. But Kate Jones, director at Mash Strategy, says his assertiveness and ruthlessness have so far been impressive.
As Unilever's Dave Lewis takes over from Tesco's Philip Clarke, retail expert Kate Jones, director at Mash Strategy, gives her five tips for bringing back the brand we love.
As Mike Coupe readies himself to take over from outgoing chief executive Justin King, Kate Jones, director at Mash Strategy, lends five pieces of advice.
Sainsbury's is reading its own path and holding its own, despite today's announced drop in like-for-like sales, writes retail specialist Kate Jones, director of Mash Strategy.
As the Co-operative Group opens up its strategy to the public, retail specialist Kate Jones, director of Mash Strategy, analyses whether this is a pure PR stunt - or if the Co-op really cares.
The "sea of red" brings in a new dimension to the already squeezed middle as more shoppers than ever shifted to online over Christmas. Retail specialist and former Mars marketer Kate Jones, director at Mash Strategy, brings us the definitive guide to this Christmas' winners and losers.