Andy Pemberton

Director of Furthr, freelance writer for The New York Times, GQ and Esquire Magazine and former editorial director and owner Musictoob Media Inc, Andy is a is a content expert with a wealth of international experience.

A bot didn't write this column
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A bot didn't write this column

My family and I are huge fans of this place. The staff is super nice and the food is great. The chicken is very good and the garlic sauce is perfect. Ice-cream topped with fruit is delicious too. Highly recommended!...

Social platforms need to step up or risk destroying democracy
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Social platforms need to step up or risk destroying democracy

Charlottesville is a game-changer for social media. Or at least, it should be.

Uber is everything that is wrong with disruption
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Uber is everything that is wrong with disruption

Uber is a lesson in the damaging power of disruption and globalisation, and it should be stopped.

Social media is broken
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Social media is broken

Even the man who helped invent it now thinks it has gone very wrong.

Will Amazon devour brands?
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Will Amazon devour brands?

Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.

Will Amazon devour brands?
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Will Amazon devour brands?

Retail is being eaten alive by Amazon and brands could be next. By Andy Pemberton, the director at Furthr.

Blockchain is a 'trust machine' with the power to topple the tech giants
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Blockchain is a 'trust machine' with the power to topple the tech giants

Blockchain technology has the power to unseat the likes of Facebook, Twitter and Google. Why? Because you can trust it.

The day social media peaked: 16/02/17
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The day social media peaked: 16/02/17

Social giants built their success on globalisation. As the world votes to reject it, can they really expect to carry on as normal?

Burn your iPad: 2017 is the year of voice
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Burn your iPad: 2017 is the year of voice

But beware: voice-activated tech could cause headaches for brands.

Brands should harness Twitter, Donald Trump-style
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Brands should harness Twitter, Donald Trump-style

Brands such as McDonald's can learn from the way the US president-elect uses the platform to listen to his audience and test the water.

Facebook is touting a diversity myth
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Facebook is touting a diversity myth

Rich white men are all too often the minority that's being empowered.

Facebook has just turned to the dark side
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Facebook has just turned to the dark side

We should be concerned by a social media network that has the power to decide what news stories and ads are accessible to its users.

Facebook Live is a nail in the coffin for broadcast TV
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Facebook Live is a nail in the coffin for broadcast TV

Facebook's focus on video has us paying close attention.

Make no mistake: The vote for Brexit is a vote against digital
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Make no mistake: The vote for Brexit is a vote against digital

Digital disruption has created big winners but, for most people, it has made the world a scary place

Make no mistake, the vote for Brexit is a vote against digital
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Make no mistake, the vote for Brexit is a vote against digital

Digital disruption has created big winners but, for most people, it has made the world a scary place.

Europe! Stand up to Google and digital America
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Europe! Stand up to Google and digital America

The EU is right to rein in the Four Horsemen of the Apocalypse. Amazon, Google, Facebook and Apple are so powerful, they're stifling competition, writes Andy Pemberton.

Apps are out, bots are in... or so Facebook says
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Apps are out, bots are in... or so Facebook says

The social network is turning to chatbots in an attempt to keep users within its ecosystem. Will they catch on and bring an end to apps?

Talk Talk boss Dido Harding's utter ignorance is a lesson to us all
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Talk Talk boss Dido Harding's utter ignorance is a lesson to us all

On a series of news programmes late last week, Dido Harding resembled the proverbial rabbit caught in the headlights, determined to stare down the pantechnicon about to crush her, writes Andy Pemberton, director of Furthr.

Hooray for real, live human beings: the future of algorithms
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Hooray for real, live human beings: the future of algorithms

After a series of high-profile algorithmical 'fails', ranging from a Google app misidentifying black people as gorillas to Facebook showing a user a picture of his recently deceased daughter, the human touch is making a comeback, writes Andy Pemberton, founder of Furthr

Brands are out, customer relationships are in
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Brands are out, customer relationships are in

In an era of perfect information, writes Furthr founder Andy Pemberton, the businesses that will succeed will be customer, not brand, focused.